# Compare Marketo Engage vs Salesforce Marketing Cloud 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Marketo Engage and Salesforce Marketing Cloud based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/248536-75130/Salesforce-Marketing-Cloud-vs-Marketo-Lead-Management --- # Marketo Engage vs Salesforce Marketing Cloud Features and Cost Comparison Last updated March 26th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngageSalesforce Marketing Cloud2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (526)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [710 reviews](#user-reviews) Positive 618 Neutral 76 Negative 16 [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (526)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price $25.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [526 reviews](#user-reviews) Positive 440 Neutral 63 Negative 23 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,971 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 71%Fit Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.5 Email Tracking \-- Customizable Branding 4.4 59%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.4 Campaign Scheduling 3.9 Newsletter Management NA Email Tracking \-- Customizable Branding 3.8 User satisfaction User satisfaction 4.3 User reviews[710](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 User satisfaction 4.2 User reviews[526](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 Price starts from Price starts from \-- - Free version - Free trial Price starts from $25Per User, Per Month - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for Designed for small and midsize businesses in various industries. ## User reviews Pros & cons IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) SJ Smita J. Developer > "Overall its a great tool with powerful AI and analytics features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) ED Ephantus D. Project Manager > "It makes content management easy" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6247939) ML Miao L. Marketing Director > "The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2293932) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) MT Marek T. CEO > "One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) Cameron E. Marketing Operations Manager > "The interface is dated and harder to navigate if you don't know what you are doing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2299315) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) VR Verified Reviewer Product Marketing Analyst > "I occasionally have issues with email formatting and these problems are very hard to fix." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2168048) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Marketing Operations Manager > "Customer support is basically nonexistant unless you pay for it. " [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2339012) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) IS Ilayda S. Marketing Director > "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413) AD Amanda D. VP - Marketing > "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) JS John S. Manager > "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) Kenidra S. Sales Representative > "What I like most about Salesforce is how the customer's information populates." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244) GL Gitte L. Business Owner > "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) Rachid K. Sales Executive > "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) Ipek Nil B. Sales Marketing Specialits > "This tool unfortunately comes with a huge cost, not only to buy but also to maintain." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653) EC Ellese C. Sales Consultant > "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006) Richard G. Communication and Media Analyst > "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) JS John S. Manager > "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) MK Matt K. Direct Marketing Lead > "It was clunky like 2003 have just called and ask to return it back." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987) SS Sarah S. Assistant Head of Company > "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176) NE Noel E. Computer Specialist > "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) RF Rebecca F. Customer support > "I like how you can see the date & time as well as how often someone opens an email." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073) VR Verified Reviewer Marketing Manager > "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) SB Sunil B. Connect Partner > "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895) NE Noel E. Computer Specialist > "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) SS Samantha S. Program Manager > "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) Jana F. Senior Director Of Marketing > "It is always frustrating how long it takes for an email activity to load in Journey Builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) NE Noel E. Computer Specialist > "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Richard G. Communication and Media Analyst > "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) MR Maggie R. Content Manager > "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927) NE Noel E. Computer Specialist > "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) VR Verified Reviewer Marketing Manager > "The speed for SFMC can sometimes be questionable." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) Jennifer W. Human Resources Generalist > "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968) RB Rilwan B. Product Designer > "The only con will be the pricing as it is a bit on the hefty side." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928) AD Amanda D. VP - Marketing > "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) NE Noel E. Computer Specialist > "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) MLV Maria Lourdes V. Lead Associate > "provides different reports in an instant which help analyze team perfomance" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481) QW Quinn W. Sales and Marketing Specialist > "Although the platform is quite expensive, I do not believe my company is adequately compensated for it." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4713739) TO Tareq O. Sales Engineer > "The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4751705) HQ Hernesto Q. Mfr systems admin > "The pricing is a bit costly compared to other companies." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6013200) SL Stephanie L. Account Manager > "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658) VR Verified Reviewer CEO > "This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3988386) KJ Kurt J. LNAM-LTC > "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473589) KC Kyle C. Manager, Application Support > "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. " [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280) EJ Elli J. Customer Marketing Manager > "We use the Marketing cloud every day for our email marketing efforts." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6320004) ML Makayla L. Sales Manger > "Some of the key words that are used don't always bring up the right information you're looking for at that exact moment." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4133304) Jacob P. CRM Director > "If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4872614) VP Vishal P. inside sales evangelist > "sometimes for new user it is difficult to manage and it takes time to apply the filters" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) GL Gitte L. Business Owner > "Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) AFT Ali Furkan T. Junior Software Developer > "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) NE Noel E. Computer Specialist > "Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) VR Verified Reviewer CTO > "the solution is quite expensive, the reporting is a bit limited" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606) Rachid K. Sales Executive > "The system provide many ways to grow the business you have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) Sullivan B. Marketing Specialist > "Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2887015) NE Noel E. Computer Specialist > "Mobile Marketing: enables businesses to create and send SMS and push notifications to customers." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Mory M. Business Analyst > "Sometimes difficult to use on the browser of some of my phones" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644) Angela V. Owner > "With salesforce I’m able to understand my customers unique needs." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6288075) CM Cat M. VP of Operations > "Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2965622) JM Jayson M. Founder > "I love how many options it provides and how I can use Trailhead to learn. " [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6336190) VR Verified Reviewer Marketing Director > "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) Jana F. Senior Director Of Marketing > "It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) Melina S. Sales Executive > "Although it is more expensive, onboarding the entire team is a significant cost for us." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355) VR Verified Reviewer Marketing Manager > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) VR Verified Reviewer Marketing Director > "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) HL Hollie L. Communications Coordinator > "The customizable feedback was very helpful for my team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6237558) SrP Sérgio P. partner > "Not that easy to implement, to many customizations required." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4210336) MC Marco C. IT Expert > "Salesforce Marketing Cloud has brilliant features and a friendly customer support team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6260704) Kelly W. Account Executive > "It does a lot of things so if it is not customized properly you likely will struggle with processes and workflows." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2977818) Jana F. Senior Director Of Marketing > "In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) DS David S. Sr Manager Marketing > "It is somewhat challenging to get onboarded to employees." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3750312) SS Samantha S. Program Manager > "The cost can be high for small businesses but so far we have made it work" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) AG Ahmed G. Freelancer > "Sometimes it is slow to use" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3792550) Gamze T. Data Scientist > "Overall, one of the greatest tools to manage our leads." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6315608) Slavi S. CRM Campaign Executive > "Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3175568) MB Mark B. Founder and CEO > "Great storage of data." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6467879) VR Verified Reviewer Marketing Specialist > "Creating email lists is also overly complicated, and I frequently get errors for things the program should be able to sort out - such as having..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2100992) JM Jayson M. Founder > "I love most of the elements of this product but it can definitely stump me sometimes. " [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6336190) Naomi B. Owner > "Huge strike against them and their brand if it is a company on a new and strict budget!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2952553) Niel Winston T. Scale Annotators > "Discount i like the discount that given to the costumer i really do like this site" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6329519) VR Verified Reviewer Data Scientist > "This tool is expensive, so anything extra comes at a huge cost if funding is reduced." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2984090) MS Madhusudan S. Software Engineer > "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) FT Farhan T. IT Business System Analyst > "Salesforce customer support also is not ideal" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208) VR Verified Reviewer CEO > "It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3831046) VR Verified Reviewer Marketing Operations > "Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2132377) FZ Fakhar Z. HlR Assistant > "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271) VR Verified Reviewer Marketing Operations > "The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2132377) [View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) ## User interface 4.26 (710) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) 4.21 (526) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Marketo Engage Top features 42/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) Salesforce Marketing Cloud 38/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features) ### Recognition No recognitions have been awarded to Marketo Engage No recognitions have been awarded to Salesforce Marketing Cloud ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Salesforce Marketing Cloud Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 Salesforce Marketing Cloud - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (526)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $25/month Price $14.99/month 4.3 Features 4.6 3.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/178819-248536/EngageBay-Marketing-vs-Salesforce-Marketing-Cloud) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.3 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/75130-110228/Marketo-Lead-Management-vs-MailChimp) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (526)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) $25/month Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-248536/brevo-vs-Salesforce-Marketing-Cloud) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 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