# Compare Meritto vs ZoomInfo Operations 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Meritto and ZoomInfo Operations based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/250169-253448/Comprehensive-Admission-Suite-vs-ZoomInfo-Operations

---

# Meritto vs ZoomInfo Operations Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MerittoZoomInfo Operations2/4 selected

[Meritto](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/)[4.6 (616)](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/reviews/)

[ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)[4.3 (105)](https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews/)

[## Meritto](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/)[4.6 (616)](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [616 reviews](#user-reviews)

Positive

568

Neutral

35

Negative

13

[## ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)[4.3 (105)](https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.1

Functionality

4.2

Ease of Use

4.1

Customer Service

4.4

Reviews Sentiment

Based on [105 reviews](#user-reviews)

Positive

91

Neutral

11

Negative

3

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## Summary

* * *

Key features rated by users

Features selected based on 5,794 reviews from lead management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

80%Fit

High performer

Feature ratings

CRM

4.5

Contact Management

4.5

Lead Capture

4.5

Lead Generation

4.5

Prospecting Tools

4.4

\--%Fit

Missing features

Not enough reviews

Feature ratings

CRM

\--

Contact Management

NA

Lead Capture

2.0

Lead Generation

NA

Prospecting Tools

\--

User satisfaction

User satisfaction

4.6

User reviews[616](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.5

User satisfaction

4.3

User reviews[105](https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews/)

Ease of use

4.1

Functionality

4.2

Value for money

4.1

Customer support

4.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Best for

OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

## User reviews

Pros & cons

RM

Rakshit M.

Marketing Executive

> "Meritto's forms are optimized for both desktop and mobile devices, allowing our employees and clients to access and complete forms anytime, anywhere."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6330737)

AM

Abhishek M.

Manager Outreach and Communication

> "Also if you have data more than 1 year data , dashboard shows discrepencies in data, which is not good so you have to manually maintain an excel sheet if at all you choose to..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6289628)

YC

Yuvraj C.

Technical Manager

> "Tracking leads and nurturing them through features like lead activity timelines, marketing automation, and analytics, which significantly streamline the admissions workflow."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6588150)

YK

Yashwant K.

Coordinator

> "lack of Mobile confirmationOne potential drawback with Meritto is that the platform can occasionally feel overwhelming due to the vast array of features and customization..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6578785)

PS

Pallavi S.

Senior Associate

> "Meritto is a platform with strong customization and automation capabilities that streamline admissions and lead management. While it has a learning curve and can be..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6580261)

DMRSSR

Dr M R S Suryanarayana R.

Director Admissions

> "its look like a olden days meter auto concept ( no clear information what are all the services are available in meritto , when ever the client is raising the issue then they..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6592201)

PS

Pragya S.

Deputy officee

> "The ability to tailor application forms, workflows, and communication templates allows institutions to adapt the platform to their unique processes and requirements."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6317474)

AB

Adarsh B.

Suport

> "One aspect I liked least about Meritto was the occasional lack of customization options, which made it challenging to adapt the platform fully to specific organizational needs..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6641976)

DP

Daman P.

Education Counsellor

> "Meritto excels with its user-friendly interface, powerful analytics, seamless integrations, and top-notch support, making the admissions process highly efficient and enhancing..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6348347)

VC

Vishal C.

Operation and Admission Manager

> "We are unable to know payment time in lead manager. And Many times it take time to update the payment on the application manager."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6334058)

AK

Annamalaisamy K.

Associate manager

> "Easy scoring methodology, also able to download and track the status of the entries made, however Navigation is little tough, based on the user login access the page can land..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6572615)

UD

Uday D.

Senior Academic Counsellor

> "sometimes there are some pop-up issues while calling to the customers because of it I am distracted a lot & because of this there is a negative impact also on customers because..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6572786)

DDG

Dr. Darshneel G.

VICE PRESIDENT

> "The platform excels in simplifying and automating the admissions process, offering valuable tools like lead management, personalized communication, and insightful analytics."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6593906)

ND

Naman D.

Educational Counsellor

> "Meritto's extensive customization options can be daunting for new users, and occasional integration glitches occur."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6346491)

PJ

Pallavi J.

Senior Business Development Associate

> "What I found most impressive was their ability to digitize and automate traditionally paper-heavy processes, such as application submissions and admissions management."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6346993)

BS

Bikrant S.

Senior Associate

> "Sometimes it's very slow to respond. When searching a particular filter, the page gets stuck and takes a lot of time to load. If too many windows are open, the main page starts..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6584144)

VS

Vijayendran S.

Head in charge Indian Admissions

> "The platform has greatly improved the efficiency of our admissions process and has provided us with the tools needed to better manage and analyze our data. Despite the initial..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6405990)

TV

Thejaswini V.

Document Verification

> "One downside I found with MERITTO was the initial complexity in setting up advanced features and workflows, which required a learning curve for full utilization."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6352276)

SB

Sakshi B.

Sales Executive

> "This is my first time using Merritto from the past 7-8 months and it has helped me a lot like how to organise my work, how to increase my efficiency, how to keep a track on..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6367934)

MA

Md A.

HRBP

> "Since it is a cloud-based platform, any connectivity issues can affect access, which might be problematic in areas with unstable internet"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6636042)

MA

Md A.

HRBP

> "The platform covers the entire student lifecycle, from lead generation to final admission, which many institutions find convenient for managing everything in one place."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6636042)

NK

Niraj K.

Educational Consultant

> "The initial setup and customization can be somewhat complex and time-consuming, which might require significant effort and learning for new users."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6357972)

PS

Pragya S.

Deputy officee

> "From lead capture to admissions management to CRM integration, Meritto offers a robust platform that addresses the diverse needs of colleges, universities, and other..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6317474)

SMS

Shaik Muhammad S.

Engagement Manager

> "Same type of templates we cannot use for Raw DBs, Leads and Enrolled Students."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6585791)

VG

Varalakshmi G.

Document verification

> "Pros: I particularly liked Meritto's seamless automation of admissions processes, intuitive interface for data management, and robust analytics that enhance decision-making and..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6346522)

RG

Rahul G.

Director

> "Your compoany charged us the full amount once charged didnt bother to support us for installation as well as inspite of several reminders didnt refunded our amount."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6340706)

TV

Thejaswini V.

Document Verification

> "One of the standout features of MERITO is its intuitive interface that simplifies task management and promotes seamless collaboration among team members."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6352276)

NK

Niraj K.

Educational Consultant

> "Integration with other software systems occasionally faces challenges, leading to potential data synchronization issues."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6357972)

BK

Babloo K.

Educational Consultant

> "Meritto's digital form management capabilities have eliminated the need for physical paperwork, significantly reducing the time and effort required to complete various..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6347860)

WM

Waseem M.

Managing Director

> "Additionally, integrating it with external platforms like once trying to integrate the API with Pur website was a bit challenging."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6587636)

GG

Ganesh G.

Asst.Director - Admissions and PR

> "I really loved the Comprehensive CRM, its Automation, Customizable Workflows, the much needed analytics and Insights, well built Integration Capabilities & User-Friendly..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6592245)

AP

Anuja P.

Admission Counsellor

> "No as such things to mentioned but sometimes all fields are not available in student profile and needs to work on programme list as per institutions"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6349115)

DK

Dipti K.

ivr support

> "It enhances efficiency, provides valuable insights, and improves the applicant experience, making it a cost-effective and scalable solution for educational institutions."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6644554)

JR

Joy R.

Counsellor

> "In ad it allways lagd like when 2 tabs are opened in chrome call accept button is gone"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6254071)

VR

Verified Reviewer

Process associate

> "Meritto facilitates communication between admissions staff and applicants through features such as automated email notifications and online portals."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6640623)

SB

Sakshi B.

Sales Executive

> "What sometimes I don't like is it lags a lot some times and the app crashed few times which creates problem."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6367934)

SA

Sparsh A.

Admission Consultant

> "Meritto improves the applicant experience by offering a user-friendly interface, clear instructions, and convenient access to application status updates and communications."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6343625)

VKG

Vishal Kumar G.

Manager

> "Institutions operating in areas with inconsistent internet connectivity may face challenges due to the platform's reliance on being online."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6590973)

NK

Neha K.

Marketing Manager

> "The \*follow-up function\* stands out as a key feature, allowing users to monitor their progress over time, stay on track, and ensure goals are being met."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6593862)

DP

Daman P.

Education Counsellor

> "Meritto's extensive customization can be overwhelming, and occasional integration issues arise."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6348347)

AK

Arun K.

Senior officer at LPU

> "According to me meritto has succeeded in covering all the different tasks on one platform like leads generation, admission conversion and performance analysis of a person"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6573538)

AS

Anjali S.

Admission Counsellor

> "don't have many filters, like we can't filter leads by campaign names. "

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6340703)

KT

Kaushambhi T.

Client Servicing Executive

> "Overall, Meritto (formerly NoPaperForms) provides a solid platform for managing and streamlining admissions and recruitment processes, especially in the education sector."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6580759)

JM

Jahnavi M.

Admission counsellor

> "Not getting verified leads yet, but not receiving notification for every new lead added"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6529785)

Amit K.

Marketing Manager

> "It is useful and effient platform to manage leads and admissiona with user friendly interface."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___7080877)

AP

Advitha P.

Councillong

> "Cannot delate invalid leads and axassble inly through official email if"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6324981)

PV

Pavan V.

Marketing Associate

> "This ensures that users can quickly navigate the platform without extensive training, making it accessible for teams of all sizes and technical expertise."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6592364)

RC

Rubina C.

Head of Admin

> "Some features may not fully align with specific needs despite customization."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6574019)

WM

Waseem M.

Managing Director

> "Its simple interface comparing to other CRMs like lead square allow our counselors to easily integrate it to our day to day work-flow."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6587636)

VK

Vandana K.

student engagement

> "overall is calling and dialing is good, recording is available that also good but the notes and remarks part is not good"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6580150)

SS

Shailesh S.

Manager Sales

> "We can easily track the productivity, track the leads with their lead score, also previous lead stage and first lead stage feature is damn good."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6326645)

DMRSSR

Dr M R S Suryanarayana R.

Director Admissions

> "its mixed experience i can say that dissatisfaction more than the satisfaction ( mean to say that unable to use 100 % features of meritto- its just because not aware and not..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6592201)

SS

Satyendra S.

Head of department

> "Overall meritto provides comprehensive solution for the colleges to be able to attract maximum clients and convert them through Meritto customer life cycle."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6578773)

RA

Ritu A.

Marketing Executive

> "It sometimes create hassle when data is not shown properly."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6587158)

AM

Asha M.

Admin officer

> "I am Using meritto from last 12 months in my workplace, it is easy to use software with top of the line workflow management tool, also scheduling task in meritto is quite easy..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6308952)

VR

Verified Reviewer

Process associate

> "Some users find Meritto to be expensive, especially for smaller institutions or those with limited budgets."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6640623)

JA

Jobair A.

Marketing Manager

> "most advanced SaaS-based Enrolment Automation Platform, serving top academic institutions.t makes the enrollment process easy and efficient."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6366828)

HG

Hardik G.

Director Admissions

> "The cost of integration for each product is very high and varies from customer to customer"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6357576)

JS

Jyoti S.

Education Councellor

> "The wide range of field types and customization options allow us to capture all the information we require."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6330619)

PS

Pahulpreet S.

Career Counseling

> "The reminder feature and the on call add lead display feature doesn't work properly, also since last month I'm unable to make a call through CRM"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6018551)

LS

Laxmi S.

IST

> "Onboarding and User Interface,,The platform is designed with a user-friendly interface, making it simple for both managers and learners to navigate."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6588160)

PS

Param S.

Marketing

> "Customer focus is lacking, product lacks basic features and no thought has been put behind making this."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6289709)

UD

Uday D.

Senior Academic Counsellor

> "it's convenient for the user there are many features like customizable filters in Meritto which help me a lot during my work //integration"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6572786)

SS

Satyendra S.

Head of department

> "Customer Service and Support is too slow to timely resolve the issues"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6578773)

BG

BINDHU G.

Business Development Executive

> "Leads nurturing & engaging is very simple meritto apps gives over all information about a particular lead & it helps to user to deal smoothly with a lead"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6317348)

UT

UZMA T.

Edtech

> "A lot of inconsistency in calls over the resent months"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6290324)

NK

Neha K.

Marketing Manager

> "The platform’s \*paperless\* approach and strong \*data security\* make it both environmentally friendly and secure, which is a big plus in today's digital world."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6593862)

PP

Pranav P.

ASSISTANT PROFESSOR

> "LEAD IS NOT PROPERLY ORGANIZED, Relevant lead was not available"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6316154)

SK

Sharvan K.

MARKETING

> "The platform is highly efficient and streamlines the entire enrollment process, saving time and effort for academic institutions."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6370491)

WC

Warren C.

DIRECTOR

> "Lacks some features for Study Abroad agents"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6580147)

TB

TARUN B.

Lead generation, Management and Admissions

> "Its good to use Meritto as it has simplified the big database management and for team leaders/ Managers to find real time responses."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6290054)

YM

Y M.

BDE

> "Invalid leads cant be deleted"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6325029)

KT

Kaushambhi T.

Client Servicing Executive

> "This makes it a comprehensive tool that reduces the manual work typically involved in admissions, saving time and improving efficiency."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6580759)

Swapnil S.

Mental health associate

> "While handling the long call, half of the details are filled. but, while on the call NPF logs out automatically, making it difficult to find the lead and update the information."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___4926410)

TS

Tejaswini S.

Manager

> "It has made complex processes simpler and more transparent, though a few tweaks in usability and cost accessibility could make it even better."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6597633)

RS

Ramesh S.

Sen. Associate

> "Its Meritto speed I am concerned about sometimes it's goes as slow as possible"

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6321829)

PK

Pawan K.

Senior Executive - Digital Business

> "Overall UI is very user friendly with seamless navigation through the portal along with easy to use filters and the reporting and analytics features provide clear insights and..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6577480)

AG

Aditi G.

Subject Matter Expert

> "Some users might perceive NPF Meritto as deficient in key features or tools necessary to meet their operational requirements, potentially limiting its utility in their..."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6170084)

VS

Vijayendran S.

Head in charge Indian Admissions

> "The comprehensive features and benefits far outweigh the initial hurdles, making it a valuable investment for any institution looking to streamline their admissions management."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6405990)

AK

Avinash K.

Business Head

> "The license cost and setup cost was very high compared to other similar products."

[See full review](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#Capterra___6338795)

[View Reviews](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/reviews/)

DB

Diana B.

Founder

> "ZoomInfo is often considered the best prospecting tool if your team can afford it."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___6645977)

DB

Diana B.

Founder

> "In my tests, their emails come back as only 85% deliverable on average - and I would say 25% of the 85% are catch-alls."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___6645977)

NJ

Nacky J.

Senior Data Analyst

> "Data count of accounts and contacts are mostly within my satisfactory outcome."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___4642773)

KC

Kevin C.

Account Manager

> "It can also feel a bit overwhelming at first, making it harder for new users to get up to speed quickly."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___6304653)

Reunaldo P.

Senior Data Analyst

> "I appreciated how simple ZoomInfo OperationsOS was to use and navigate as well as how quickly it could provide me with the..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___4634828)

CE

Charles E.

Business Operations Manager

> "Unable to create accounts and then associate them to campaigns within the same upload, similar to the functionality available for..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2299123)

CE

Charles E.

Business Operations Manager

> "We use it to improve data Quality, mass list uploads, nightly automated cleanses, and record deduplication."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2299123)

IE

Istvan E.

Revenue Ops

> "Please let me edit the time zone of the scheduling interface, none of our departments are located in the EDT timezone but the UI..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308633)

VR

Verified Reviewer

Director, Revenue Operations

> "Allows you to easily manage CRM data in bulk; improving overall hygiene, preventing duplicate records, and saving time from manual..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2298719)

IE

Istvan E.

Revenue Ops

> "The current import feature makes too many calls to the API so we cannot use it and have to pay for a very expensive alternative tool."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308633)

AB

Alex B.

Senior Salesforce Administrator

> "Ringlead packages together a lot of features that can be purchased individually as separate products from other vendors. If you're..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308913)

AS

Andrew S.

Marketing Automation Platform Manager

> "It requires some backend updates to all contacts in marketing automation and is not as automated and is not easy as advertised."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2338901)

CE

Charles E.

Business Operations Manager

> "Lead to account matching and conversion is a particularly helpful project to reduce duplicate accounts sales reps may create when..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2299123)

VR

Verified Reviewer

Sales Operations Specialist

> "Unfortunately a lot of the data we were able to bringing from Everstring is duplicative of what we already had in our SFDC instance."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2434361)

LA

LUKE A.

CDR

> "Allowing you to select multiple contacts to get information on, then directly import in Salesforce is a great feature and much prefer..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2235801)

OT

Olivier T.

Marketing Analytics

> "You don't know the sort of details you will get until you connect it and start running task (for enrichment specifically), you may..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308601)

PT

Paul T.

Sales

> "Capture is an essential tool that conveniently brings automation in qualifying the missing details for leads with minimal data..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2246318)

NM

Nicol M.

Email Marketing Manager

> "It is not a viable solution for preventing/deleting duplicates in Marketo."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2298726)

JT

Jackie T.

Global Sales & Operations Mgr

> "We onboarded RingLead as a tool to help with the business cards that we got from conferences, but now it is a huge part of our Lead..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308670)

IE

Istvan E.

Revenue Ops

> "Failures to handle records could be displayed more prominently after a job runs and also why they failed."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308633)

JT

Jackie T.

Global Sales & Operations Mgr

> "It makes me really confident in using Ringlead as a tool since we can easily trouble shoot and have a ton of visibility into the data..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308670)

BT

Bill T.

Inside Sales Rep

> "The condensed screen (although you can alter it) isn't the most streamlined user friendly tool out there. "

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2245539)

JD

Jessica D.

Manager

> "this program is easy to use, it is straightforward and very helpful."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___3711604)

KP

Kathy P.

Principle Data Analyst, Data Governance

> "The interface is less then intuitive, and I find that I spend more time clicking around looking for what I want than I would like to"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2309109)

BT

Bill T.

Inside Sales Rep

> "Also- your able to store 1000 contacts at any given time, this is nice simply to fall back on/ remind you of older contacts (when..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2245539)

GE

Gabrielle E.

SDR

> "Sometimes the data is incorrect and there have been a few occasions that the emails have been incorrect as well."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226703)

GE

Gabrielle E.

SDR

> "Being able to quickly capture leads on LinkedIn and export them to SalesForce is a huge bonus and makes my job more effecient."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226703)

ZS

Zachary S.

BDR

> "Clunky UI makes it cumbersome at times to navigate"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226941)

RW

Robert W.

Digital Marketing Manager

> "RingLead helped us remove duplicates and clean up our database for better marketing and sales alignment. "

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226641)

VR

Verified Reviewer

BDR

> "Emails are often incorrect and mobile numbers arent always reliable."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2223064)

JT

Jackie T.

Global Sales & Operations Mgr

> "One thing in particular, for the webform submissions, it is awesome to see what errors come up and all the detail that is provided."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308670)

KP

Kathy P.

Principle Data Analyst, Data Governance

> "Our marketing team initially brought Ringlead in house, but were having some problems understanding and using the tool. "

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2309109)

AO

Angela O.

Business Development

> "The most important element when choosing Capture was the integration functionality with SF and LinkedIn Sales Navigator."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2217494)

MV

Marcelo V.

Inside Sales Representative

> "I had several problems with importing leads from a particular website which is this one \[SENSITIVE CONTENT HIDDEN\]"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2245612)

AS

ANDREW S.

SDR

> "Being able to get some numbers that i was unable to find before, and personal emails helped generate more prospecting efforts"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226736)

RV

Roberto V.

SDR

> "The name fields are not adapted to French and Spanish markets."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2235917)

SP

Scott P.

Head of CRM

> "One of the first recommendations I make when working on a new Salesforce org is implementing a solution for data hygiene."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2315818)

AS

Andrew S.

Marketing Automation Platform Manager

> "We came with a very specific business case and were assured and essentially sold on a false premise."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2338901)

NM

Nicol M.

Email Marketing Manager

> "RingLead does a decent job at restricting/preventing duplicates from being created in Salesforce."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2298726)

EG

ELLEN G.

Senior Sales Dev

> "Just an inefficient product that requires too many steps to get the job done."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226846)

PE

Paul E.

Sales Operations

> "You can also work on both Sandbox and Production effortlessly and refresh the connection immediately."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308620)

MF

Morgan F.

Marketing Operations Specialist

> "It took a while for me to learn the in's and out's of the product."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308613)

SP

Scott P.

Head of CRM

> "Their pricing is inline with what they offer and their tool is customizable enough to fit most use cases."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2315818)

SH

Steve H.

AE

> "Call functionality is not what we see as valuable"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2250509)

KM

Kirstin M.

Senior Sales Director, North America Mid-Enterprise

> "Capture helps me to get leads uploaded into Salesforce in a very effortless manner."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2245556)

AS

Andrew S.

Marketing Automation Platform Manager

> "We didn't end up using it because at that point it wasn't adding any value."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2338901)

MV

Marcelo V.

Inside Sales Representative

> "Capture 3.0 helps me to achieve easily my weekly outsource lead target."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2245612)

LR

Lindsay R.

Account Executive

> "Cost - I have 0 insight into how much we pay b/c"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226928)

NT

Nick T.

Senior Data Engineer

> "It is helping us to not only remove duplicates but also to maintain good data hygiene."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2298704)

JM

James M.

Salesforce Administrator

> "The deduplication is the part that's difficult to master."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2310182)

KP

Kathy P.

Principle Data Analyst, Data Governance

> "I spent quite a bit of time with the team figuring out what we need and creating templates so that it will be easier for the users. "

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2309109)

DS

Derek S.

Sales

> "From time to time the cell phones will be wrong but oh well."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226593)

[View Reviews](https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews/)

## User interface

[Meritto](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/)

4.59 (616)

[ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)

4.26 (105)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Meritto

Top features

37/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   CRM
-   Customizable Fields
-   Document Storage
-   Drag & Drop
-   Email Marketing
-   Email Tracking
-   For Sales Teams/Organizations
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Nurturing
-   Lead Qualification
-   Lead Segmentation
-   Monitoring
-   Opportunity Management
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Data
-   Reminders
-   Reporting/Analytics
-   Sales Forecasting
-   Sales Reports
-   Sales Trend Analysis
-   Social Media Integration
-   Source Tracking
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Web Forms
-   Workflow Management

[See all features](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/#features)

ZoomInfo Operations

23/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   CRM
-   Customizable Fields
-   Document Storage
-   Drag & Drop
-   Email Marketing
-   Email Tracking
-   For Sales Teams/Organizations
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Nurturing
-   Lead Qualification
-   Lead Segmentation
-   Monitoring
-   Opportunity Management
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Data
-   Reminders
-   Reporting/Analytics
-   Sales Forecasting
-   Sales Reports
-   Sales Trend Analysis
-   Social Media Integration
-   Source Tracking
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Web Forms
-   Workflow Management

[See all features](https://www.capterra.com/p/253448/ZoomInfo-Operations/#features)

### Recognition

No recognitions have been awarded to Meritto

No recognitions have been awarded to ZoomInfo Operations

### Deployment & support

Meritto

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

ZoomInfo Operations

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Meritto

-   By Meritto
-   Located in India
-   Founded in

ZoomInfo Operations

-   By ZoomInfo
-   Located in United States
-   Founded in 2000

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