# Compare Vanillasoft vs Mailchimp 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Vanillasoft and Mailchimp based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/27609-110228/VanillaSoft-vs-MailChimp

---

# Vanillasoft vs Mailchimp Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

VanillasoftMailchimp2/4 selected

[Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)[4.6 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[## Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)[4.6 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

QS

Based on [233 reviews](#user-reviews)

Positive

218

Neutral

9

Negative

6

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,603 reviews](#user-reviews)

Positive

16,112

Neutral

1,214

Negative

277

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 17,542 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.5

Lead Management

4.4

Sales Pipeline Management

NA

Activity Dashboard

5.0

72%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.4

Lead Management

4.1

Sales Pipeline Management

4.1

Activity Dashboard

4.4

User satisfaction

User satisfaction

4.6

User reviews[233](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

Ease of use

4.6

Functionality

4.4

Value for money

4.5

Customer support

4.5

User satisfaction

4.5

User reviews[17,603](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Fast-moving revenue teams. Organizations with SDRs and BDRs or organizations that generate leads. Fundraising organizations with engagement centers and DXOs.

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## User reviews

Pros & cons

QS

Qudsia S.

Assistant Director of Development

> "I particularly appreciate the reporting and analytics features, which allow me to track key metrics like dials per hour,..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

GH

Gabby H.

Captain

> "The phones and they're ability to call and it go through is a mess 9 times out of 10. If you email someone with another..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

MC

Molly C.

Business Development

> "It would be even more effective if there was a CRM built in and a way to upload multiple phone numbers and email addresses..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6838283)

KK

Kristian K.

Sales employee

> "What I least like about vanilla soft is the fact I can’t auto call and I have to click every time."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7061548)

TG

Theresa G.

Assistant Director of Annual Giving

> "The system supports both auto-dialing and manual dialing, allowing for versatility depending on the situation."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7064866)

SS

Stephen S.

Owner

> "VanillaSoft’s automations and call routing boost efficiency, but the clunky email builder hinders email design."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6884143)

QS

Qudsia S.

Assistant Director of Development

> "It has been a dependable tool for managing our call center operations and helping our team stay organized and productive..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

DV

Dennis V.

Career Agent

> "My least favorite thing about Vanillasoft would be having to wait 15 seconds before going onto the next number, whenever I..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6831051)

QS

Qudsia S.

Assistant Director of Development

> "The scripting tools are also very helpful for training student callers and ensuring consistent messaging across the team."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

SF

Shauna F.

independent contractor

> "lack of tech support on Sundays (and after hours) - if you get locked out of your account, you just have to wait until they..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6851770)

TG

Theresa G.

Assistant Director of Annual Giving

> "What stands out most is how streamlined it makes tracking interactions—the process feels seamless and natural for both the..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7064866)

KK

Karan K.

Health Broker

> "While Vanillasoft has helpful tools, I struggled with slow responsiveness and limited customization in key features"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7013621)

QS

Qudsia S.

Assistant Director of Development

> "As someone who manages a university phonathon, VanillaSoft has been incredibly effective for running a high-volume calling..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

FV

Franchesca V.

Independent Licensed Agent

> "It takes a lot of time training and watching and re-watching videos, and since it was rolled out pretty close to AEP/OE, I..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034286)

AM

Alexis M.

Licensed insurance agent

> "I’ve been able to reach a lot of potential clients, the system is very user friendly and the customer support has been quick,..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7051093)

CP

Casey P.

Career Agent

> "The tracking isn't always correct, and the amount of time on the phone calls are never correct."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7027495)

AO

Andrew O.

Sales Manager

> "VanillaSoft offers solid value, especially for sales teams that need a structured cadence tool for lead management and..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6879199)

GH

Gabby H.

Captain

> "I should have to copy every email before I send it, in fear that the whole system is going to crash out the second I hit send."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

TG

Theresa G.

Assistant Director of Annual Giving

> "Overall, this system significantly enhances my communication efforts, making my interactions efficient and effective."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7064866)

AM

Ahmed M.

Agent

> "Also, sometimes it’s hard to stop drips or adjust them on the fly, which can lead to extra charges or confusion."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7045503)

TJ

Teayaka J.

Agency Owner

> "I love being able to view each lead easily by uploading a CSV and comment on it."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7089783)

CF

Chrissy F.

Fundraising Specialist

> "Sometimes things work as they're supposed to, sometimes the emails fail to send or the phones stop working and then I'm stuck..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7004712)

CF

Chrissy F.

Fundraising Specialist

> "It organizes leads well by different types of groups so similar groups can be grouped together under one filter."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7004712)

SQ

Serena Q.

Health Advisor

> "I dislike that we have to wait 15 seconds before we can disposition a lead and dial a new lead."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6814116)

AO

Andrew O.

Sales Manager

> "VanillaSoft provides a reliable level of security with role-based permissions and data encryption."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6879199)

SW

Sydney W.

Insurance Agent

> "That Accounting takes their time to get back to you on Payment errors that slow down my business!!!!"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7000543)

KK

Kristian K.

Sales employee

> "Vanilla soft has been good since I started using it making it easy to see my leads and text me constantly"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7061548)

GH

Gabby H.

Captain

> "It's very much not a user friendly platform in a lot of ways including the fact that literally everything HAS to be resulted..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

CC

Caroline C.

Caller

> "What I like most about Vanillasoft is its features. When I am using the interface, I can see and use everything clearly."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7026151)

AB

Anthony B.

sales agent

> "the color tags are very small and not the whole bar so it's barely noticeable to be effective"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6853925)

VC

Valery C.

Digital Philanthropy Caller

> "It was quickly resolved and they were also able to find my account and pin point what needed to be done in a short amount of..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7026210)

SB

Sam B.

Director of Operations

> "data management and access, its almost impossible to pull ANY data outside of a week ago without the dashboard freezing or..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6804870)

AD

Anna D.

Head of Annual Giving

> "VanillaSoft allows us to increase the ROI of our campaigns and takes away a lot of manual tasks."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6810518)

GB

Gabrielle B.

Advisors

> "Sometimes there are technical issues or delays that keeps me from getting the leads in a timely manner."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7007860)

JM

Joey M.

CEO

> "The way it manages our leads and constant follow up is great and callbacks is also very good for managing"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7003938)

RK

Raechel K.

Trainer

> "can't click on all of the corporate contacts from the lead"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6885851)

RL

Richard L.

Licensed Agent

> "Integration of many features and gerneal convenience were very good."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7086106)

SH

Sharon H.

Broker

> "Zero customer support is offered."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7082872)

KT

Kathia T.

It Tech

> "Once configured, it really boosts productivity and lead conversion rates."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7032190)

SF

Shauna F.

independent contractor

> "CRM - difficult to use - have to jump back and forth to go down the list while making one off calls. "

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6851770)

KT

Kathia T.

It Tech

> "The workflow automation saves a lot of time, and the interface is straightforward once you get used to it."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7032190)

KK

Kristian K.

Sales employee

> "Also it is alittle hard to use on my phone"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7061548)

DF

Dylan F.

Agent

> "I like that it has an internal calendar and that I can keeps notes"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6832496)

AD

Anna D.

Head of Annual Giving

> "As a UK-based institution, it is frustrating that the calling function is set up for North American locations."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6810518)

KH

Kevin H.

Founder

> "The interface and management aspects are great and love the cadences."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7057181)

MR

Marcus R.

CFO

> "Screens would stop loading, wouldn't load all sections."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034959)

JD

Jessica D.

Supervisor

> "Overall, I enjoy using VanillaSoft and the setup of the software makes it easy to find mechanisms needed for the project i'm..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6831673)

MR

Marcus R.

CFO

> "It at times hindered our employees."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034959)

Elma T.

Office Manager

> "I also appreciate the availability of both online and phone support—it’s reassuring to know help is accessible when needed."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6874254)

DF

Dylan F.

Agent

> "Then I cannot get back on the dialer until the next day"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6832496)

Elma T.

Office Manager

> "With the right amount of training, guidance, and hands-on practice, I believe navigating the back end will become much easier..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6874254)

CB

Chelsey B.

Appointment Setter

> "Some support staff weren't able to help."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6848862)

Evangeline M.

Business Development Representative

> "Vanillasoft is easy to use, the dialer moves quickly, the calendar is set up well, and inputting data is simple."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6855706)

GH

Gabby H.

Captain

> "NOW YOU CAN'T EMAIL EITHER OF THEM without getting Vanilla Soft involved."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

KH

Kevin H.

Founder

> "Easy to set-up and get going, but lots of depth to smooth the lead management process."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7057181)

DF

Dylan F.

Agent

> "Decent and easy to use overall , but the dialer issue is really holding up my job."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6832496)

TG

Theresa G.

Assistant Director of Annual Giving

> "I highly recommend it to others seeking to enhance their communication and data management processes."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7064866)

CF

Chrissy F.

Fundraising Specialist

> "There are a lot of features that are very basic."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7004712)

KH

Kevin H.

Founder

> "Reporting is excellent and much better than any other system I've used."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7057181)

FV

Franchesca V.

Independent Licensed Agent

> "It is pretty complicated to use. "

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034286)

AM

Ahmed M.

Agent

> "I liked how simple it was to keep track of leads, callbacks, and follow-ups without getting overwhelmed."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7045503)

BA

Bridget A.

Health Insurance Agent

> "Customer service wasn't the best and when it would glitch I wouldn't be able to find the root cause."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___3834202)

ES

Elliot S.

Owner

> "Both platforms are reliable, easy to use, and essential to our daily operations."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7050283)

CG

Chris G.

Health advisor

> "I have the pictures and i am going to conitnue to make it my personal vendetta to let everyone know how I SPENT 1000S $ ON..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#SoftwareAdvice___3464887)

[View Reviews](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

VR

Verified Reviewer

Operator

> "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

VR

Verified Reviewer

Marketing Manager

> "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

KF

Krista F.

Operations Manager

> "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253)

Elton Takudzwa N.

Website Owner

> "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

PG

Paula G.

Director

> "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

BR

Bradley R.

IT Director

> "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

CB

Christine B.

Marketing Manager

> "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

VR

Verified Reviewer

Compliance Manager

> "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

VR

Verified Reviewer

Compliance Manager

> "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

NN

Nicholas N.

Quality Assurance Manager

> "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

CB

Christine B.

Marketing Manager

> "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

MD

Melissa D.

Patient Coordinator

> "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446)

Artur C.

CEO

> "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

VB

Violet B.

Artist Representative

> "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

PK

Piyawat K.

Marketing Manager

> "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

VR

Verified Reviewer

Operator

> "I also found that navigating some settings and audience management features was not always as intuitive as expected"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

VC

Valerie C.

Marketing Manager

> "You also have the ability to customize templates, which can help with branding even more."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

Elton Takudzwa N.

Website Owner

> "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

Krista G.

VP

> "We had trouble with our emails going to our customer's spam folders."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286)

Jennifer H.

Accounts Receivable

> "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588)

Kelly M.

Social Media Manager and Podcaster

> "There's limited customer support. If you want to move to a new plan the price increases dramatically."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

AF

Adam F.

Lead Consultant

> "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842)

SE

Sawyer E.

Recruiter

> "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023)

VR

Verified Reviewer

Customer Service Manager

> "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

KK

Kevin K.

Marketing Manager

> "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Mandie K.

Marketing Director

> "The price has gone up over the years, making it a little less affordable for small businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751)

BR

Bradley R.

IT Director

> "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

VR

Verified Reviewer

Owner

> "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

TO

Taylor O.

Digital Marketing Manager

> "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753)

ClJ

Céline J.

Social Media Manager

> "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485)

JC

Jeff C.

Marketing Director

> "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

RS

Robert S.

Full Stack Developer

> "Using a third party like Zapier makes for one more point of failure."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201)

RS

Radha S.

Legal Assistant

> "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Vincenzo Bernardino R.

Freelance

> "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457)

Amber M.

Owner

> "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946)

VR

Verified Reviewer

IT Director

> "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037)

Gwen S.

Founder- CEO

> "I like that you can do so much customization of your emails and messages, and the interface is very nice as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7108365)

MG

Matt G.

Account Executive

> "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037)

GC

George C.

Owner

> "I'm a small business owner with specific customers nationwide and it allows me to create professional emails to stay in touch."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6841622)

AP

Ansuya P.

Director

> "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227)

EJ

Emily J.

Client Services Manager

> "The interface is extremely user-friendly and I can create beautiful newsletters to our guests without any technical design knowledge."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7087486)

ST

Susan T.

President and Trainer

> "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736)

VR

Verified Reviewer

Sales Enablement

> "Very clean interface and very customizable in features and effective in terms of email marketing and contact management."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088529)

Anske D.

CEO

> "Advanced segmentation isn’t as sharp as more specialized tools"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

## User interface

[Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)

4.59 (233)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,603)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Vanillasoft

23/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/27609/VanillaSoft/#features)

Mailchimp

Top features

29/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

### Recognition

Vanillasoft is recognized as a top-rated tool in 1 Capterra Shortlist reports

Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Vanillasoft

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Vanillasoft

-   By VanillaSoft
-   Located in United States
-   Founded in 2003

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

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