# Compare Vanillasoft vs Salesforce Marketing Cloud 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Vanillasoft and Salesforce Marketing Cloud based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/27609-248536/VanillaSoft-vs-Salesforce-Marketing-Cloud

---

# Vanillasoft vs Salesforce Marketing Cloud Features and Cost Comparison

Last updated April 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

VanillasoftSalesforce Marketing Cloud2/4 selected

[Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)[4.6 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

[## Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)[4.6 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

QS

Based on [233 reviews](#user-reviews)

Positive

218

Neutral

9

Negative

6

[## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Starting Price

$25.00/month

Value-for-Money

3.8

Functionality

4.3

Ease of Use

3.8

Customer Service

3.9

Reviews Sentiment

Based on [529 reviews](#user-reviews)

Positive

441

Neutral

65

Negative

23

## Not a match? Find software alternatives tailored to your priorities.

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of reviewers  
rated it above 4 stars

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### Salesforce Sales Cloud

4.4 (18,773)

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Starting Price

$25.00

Per User,Per Month

Free Trial

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User rating

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of reviewers  
rated it above 4 stars

* * *

## Summary

* * *

Key features rated by users

Features selected based on 17,409 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.5

Lead Management

4.4

Sales Pipeline Management

NA

Activity Dashboard

5.0

79%Fit

Not enough reviews

Feature ratings

Data Security

4.0

Contact Management

4.5

Lead Management

4.3

Sales Pipeline Management

4.6

Activity Dashboard

4.3

User satisfaction

User satisfaction

4.6

User reviews[233](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

Ease of use

4.6

Functionality

4.4

Value for money

4.5

Customer support

4.5

User satisfaction

4.2

User reviews[529](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Ease of use

3.8

Functionality

4.3

Value for money

3.8

Customer support

3.9

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$25Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Fast-moving revenue teams. Organizations with SDRs and BDRs or organizations that generate leads. Fundraising organizations with engagement centers and DXOs.

Best for

Designed for small and midsize businesses in various industries.

## User reviews

Pros & cons

QS

Qudsia S.

Assistant Director of Development

> "I particularly appreciate the reporting and analytics features, which allow me to track key metrics like dials per hour,..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

AM

Ahmed M.

Agent

> "Also, sometimes it’s hard to stop drips or adjust them on the fly, which can lead to extra charges or confusion."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7045503)

MC

Molly C.

Business Development

> "It would be even more effective if there was a CRM built in and a way to upload multiple phone numbers and email addresses..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6838283)

GH

Gabby H.

Captain

> "The phones and they're ability to call and it go through is a mess 9 times out of 10. If you email someone with another..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

TG

Theresa G.

Assistant Director of Annual Giving

> "The system supports both auto-dialing and manual dialing, allowing for versatility depending on the situation."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7064866)

SB

Sam B.

Director of Operations

> "data management and access, its almost impossible to pull ANY data outside of a week ago without the dashboard freezing or..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6804870)

QS

Qudsia S.

Assistant Director of Development

> "It has been a dependable tool for managing our call center operations and helping our team stay organized and productive..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

KK

Kristian K.

Sales employee

> "What I least like about vanilla soft is the fact I can’t auto call and I have to click every time."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7061548)

QS

Qudsia S.

Assistant Director of Development

> "The scripting tools are also very helpful for training student callers and ensuring consistent messaging across the team."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

SS

Stephen S.

Owner

> "VanillaSoft’s automations and call routing boost efficiency, but the clunky email builder hinders email design."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6884143)

TG

Theresa G.

Assistant Director of Annual Giving

> "What stands out most is how streamlined it makes tracking interactions—the process feels seamless and natural for both the..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7064866)

DV

Dennis V.

Career Agent

> "My least favorite thing about Vanillasoft would be having to wait 15 seconds before going onto the next number, whenever I..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6831051)

QS

Qudsia S.

Assistant Director of Development

> "As someone who manages a university phonathon, VanillaSoft has been incredibly effective for running a high-volume calling..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

SF

Shauna F.

independent contractor

> "lack of tech support on Sundays (and after hours) - if you get locked out of your account, you just have to wait until they..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6851770)

AM

Alexis M.

Licensed insurance agent

> "I’ve been able to reach a lot of potential clients, the system is very user friendly and the customer support has been quick,..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7051093)

KK

Karan K.

Health Broker

> "While Vanillasoft has helpful tools, I struggled with slow responsiveness and limited customization in key features"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7013621)

AO

Andrew O.

Sales Manager

> "VanillaSoft offers solid value, especially for sales teams that need a structured cadence tool for lead management and..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6879199)

FV

Franchesca V.

Independent Licensed Agent

> "It takes a lot of time training and watching and re-watching videos, and since it was rolled out pretty close to AEP/OE, I..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034286)

TG

Theresa G.

Assistant Director of Annual Giving

> "Overall, this system significantly enhances my communication efforts, making my interactions efficient and effective."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7064866)

CP

Casey P.

Career Agent

> "The tracking isn't always correct, and the amount of time on the phone calls are never correct."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7027495)

TJ

Teayaka J.

Agency Owner

> "I love being able to view each lead easily by uploading a CSV and comment on it."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7089783)

GH

Gabby H.

Captain

> "I should have to copy every email before I send it, in fear that the whole system is going to crash out the second I hit send."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

AD

Anna D.

Head of Annual Giving

> "VanillaSoft allows us to increase the ROI of our campaigns and takes away a lot of manual tasks."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6810518)

CF

Chrissy F.

Fundraising Specialist

> "Sometimes things work as they're supposed to, sometimes the emails fail to send or the phones stop working and then I'm stuck..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7004712)

CF

Chrissy F.

Fundraising Specialist

> "It organizes leads well by different types of groups so similar groups can be grouped together under one filter."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7004712)

SQ

Serena Q.

Health Advisor

> "I dislike that we have to wait 15 seconds before we can disposition a lead and dial a new lead."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6814116)

AO

Andrew O.

Sales Manager

> "VanillaSoft provides a reliable level of security with role-based permissions and data encryption."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6879199)

SW

Sydney W.

Insurance Agent

> "That Accounting takes their time to get back to you on Payment errors that slow down my business!!!!"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7000543)

KK

Kristian K.

Sales employee

> "Vanilla soft has been good since I started using it making it easy to see my leads and text me constantly"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7061548)

GH

Gabby H.

Captain

> "It's very much not a user friendly platform in a lot of ways including the fact that literally everything HAS to be resulted..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

AM

Ahmed M.

Agent

> "I liked how simple it was to keep track of leads, callbacks, and follow-ups without getting overwhelmed."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7045503)

AD

Anna D.

Head of Annual Giving

> "As a UK-based institution, it is frustrating that the calling function is set up for North American locations."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6810518)

CC

Caroline C.

Caller

> "What I like most about Vanillasoft is its features. When I am using the interface, I can see and use everything clearly."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7026151)

AB

Anthony B.

sales agent

> "the color tags are very small and not the whole bar so it's barely noticeable to be effective"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6853925)

VC

Valery C.

Digital Philanthropy Caller

> "It was quickly resolved and they were also able to find my account and pin point what needed to be done in a short amount of..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7026210)

MR

Marcus R.

CFO

> "Screens would stop loading, wouldn't load all sections."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034959)

PM

Philippe M.

Broker

> "The interface is clean and easy to navigate, and the automation features save a ton of time."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7040466)

GB

Gabrielle B.

Advisors

> "Sometimes there are technical issues or delays that keeps me from getting the leads in a timely manner."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7007860)

SB

Sam B.

Director of Operations

> "we use vanilla soft, for now, as a main tool to help our clients and our employees succeed."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6804870)

MR

Marcus R.

CFO

> "It at times hindered our employees."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034959)

JM

Joey M.

CEO

> "The way it manages our leads and constant follow up is great and callbacks is also very good for managing"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7003938)

RK

Raechel K.

Trainer

> "can't click on all of the corporate contacts from the lead"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6885851)

RL

Richard L.

Licensed Agent

> "Integration of many features and gerneal convenience were very good."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7086106)

SH

Sharon H.

Broker

> "Zero customer support is offered."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7082872)

KJ

Kayla J.

Call Center Director

> "Provides many useful features, adaptable to the needs of our call center."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6812015)

SF

Shauna F.

independent contractor

> "CRM - difficult to use - have to jump back and forth to go down the list while making one off calls. "

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6851770)

KT

Kathia T.

It Tech

> "Once configured, it really boosts productivity and lead conversion rates."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7032190)

KK

Kristian K.

Sales employee

> "Also it is alittle hard to use on my phone"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7061548)

KT

Kathia T.

It Tech

> "The workflow automation saves a lot of time, and the interface is straightforward once you get used to it."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7032190)

DF

Dylan F.

Agent

> "Then I cannot get back on the dialer until the next day"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6832496)

SF

Shaun F.

Executive Account Manager

> "I believe Vanilla Soft’s service is invaluable—truly a game changer for our team!"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7040588)

CB

Chelsey B.

Appointment Setter

> "Some support staff weren't able to help."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6848862)

DF

Dylan F.

Agent

> "I like that it has an internal calendar and that I can keeps notes"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6832496)

GH

Gabby H.

Captain

> "NOW YOU CAN'T EMAIL EITHER OF THEM without getting Vanilla Soft involved."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

KH

Kevin H.

Founder

> "The interface and management aspects are great and love the cadences."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7057181)

DF

Dylan F.

Agent

> "Decent and easy to use overall , but the dialer issue is really holding up my job."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6832496)

JD

Jessica D.

Supervisor

> "Overall, I enjoy using VanillaSoft and the setup of the software makes it easy to find mechanisms needed for the project i'm..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6831673)

CF

Chrissy F.

Fundraising Specialist

> "There are a lot of features that are very basic."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7004712)

Elma T.

Office Manager

> "I also appreciate the availability of both online and phone support—it’s reassuring to know help is accessible when needed."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6874254)

FV

Franchesca V.

Independent Licensed Agent

> "It is pretty complicated to use. "

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034286)

Elma T.

Office Manager

> "With the right amount of training, guidance, and hands-on practice, I believe navigating the back end will become much easier..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6874254)

BA

Bridget A.

Health Insurance Agent

> "Customer service wasn't the best and when it would glitch I wouldn't be able to find the root cause."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___3834202)

Evangeline M.

Business Development Representative

> "Vanillasoft is easy to use, the dialer moves quickly, the calendar is set up well, and inputting data is simple."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6855706)

CG

Chris G.

Health advisor

> "I have the pictures and i am going to conitnue to make it my personal vendetta to let everyone know how I SPENT 1000S $ ON..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#SoftwareAdvice___3464887)

[View Reviews](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

VR

Verified Reviewer

Sales

> "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401)

VR

Verified Reviewer

Sales

> "The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401)

IS

Ilayda S.

Marketing Director

> "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413)

AD

Amanda D.

VP - Marketing

> "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467)

Taylor O.

Digital Marketing Manager

> "Its send speed is unmatched, even on multi-step automations across different channels."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

JC

Jeffrey C.

Enrollment Systems Administrator

> "The Marketing Cloud user interface seems disjointed."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7136105)

JS

John S.

Manager

> "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589)

SK

Sarah K.

Content Marketing Manager

> "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423)

Taylor O.

Digital Marketing Manager

> "Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

Ipek Nil B.

Sales Marketing Specialits

> "This tool unfortunately comes with a huge cost, not only to buy but also to maintain."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653)

Taylor O.

Digital Marketing Manager

> "Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546)

MK

Matt K.

Direct Marketing Lead

> "It was clunky like 2003 have just called and ask to return it back."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987)

Kenidra S.

Sales Representative

> "What I like most about Salesforce is how the customer's information populates."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244)

NE

Noel E.

Computer Specialist

> "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

Rachid K.

Sales Executive

> "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406)

VR

Verified Reviewer

Marketing Manager

> "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

EC

Ellese C.

Sales Consultant

> "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006)

NE

Noel E.

Computer Specialist

> "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

JS

John S.

Manager

> "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589)

Jana F.

Senior Director Of Marketing

> "It is always frustrating how long it takes for an email activity to load in Journey Builder."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

SS

Sarah S.

Assistant Head of Company

> "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176)

NE

Noel E.

Computer Specialist

> "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

SB

Sunil B.

Connect Partner

> "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895)

MR

Maggie R.

Content Manager

> "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927)

SS

Samantha S.

Program Manager

> "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286)

VR

Verified Reviewer

Marketing Manager

> "The speed for SFMC can sometimes be questionable."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

NE

Noel E.

Computer Specialist

> "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

GL

Gitte L.

Business Owner

> "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885)

NE

Noel E.

Computer Specialist

> "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

RB

Rilwan B.

Product Designer

> "The only con will be the pricing as it is a bit on the hefty side."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928)

Jennifer W.

Human Resources Generalist

> "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email,..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968)

NE

Noel E.

Computer Specialist

> "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

AD

Amanda D.

VP - Marketing

> "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467)

Richard G.

Communication and Media Analyst

> "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748)

MLV

Maria Lourdes V.

Lead Associate

> "provides different reports in an instant which help analyze team perfomance"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481)

HQ

Hernesto Q.

Mfr systems admin

> "The pricing is a bit costly compared to other companies."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6013200)

SL

Stephanie L.

Web Manager

> "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658)

VR

Verified Reviewer

CEO

> "This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3988386)

KJ

Kurt J.

LNAM-LTC

> "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473589)

KC

Kyle C.

Manager, Application Support

> "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. "

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280)

RF

Rebecca F.

Customer support

> "I like how you can see the date & time as well as how often someone opens an email."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073)

ML

Makayla L.

Sales Manger

> "Some of the key words that are used don't always bring up the right information you're looking for at that exact moment."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4133304)

EJ

Elli J.

Customer Marketing Manager

> "We use the Marketing cloud every day for our email marketing efforts."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6320004)

VP

Vishal P.

inside sales evangelist

> "sometimes for new user it is difficult to manage and it takes time to apply the filters"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409)

Jacob P.

CRM Director

> "If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4872614)

AFT

Ali Furkan T.

Junior Software Developer

> "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005)

NE

Noel E.

Computer Specialist

> "Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

VR

Verified Reviewer

CTO

> "the solution is quite expensive, the reporting is a bit limited"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606)

Rachid K.

Sales Executive

> "The system provide many ways to grow the business you have."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406)

Sullivan B.

Marketing Specialist

> "Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2887015)

NE

Noel E.

Computer Specialist

> "Mobile Marketing: enables businesses to create and send SMS and push notifications to customers."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884)

Mory M.

Business Analyst

> "Sometimes difficult to use on the browser of some of my phones"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644)

Angela V.

Owner

> "With salesforce I’m able to understand my customers unique needs."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6288075)

CM

Cat M.

VP of Operations

> "Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2965622)

JM

Jayson M.

Founder

> "I love how many options it provides and how I can use Trailhead to learn. "

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6336190)

VR

Verified Reviewer

Marketing Director

> "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920)

Jana F.

Senior Director Of Marketing

> "It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

Melina S.

Sales Executive

> "Although it is more expensive, onboarding the entire team is a significant cost for us."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355)

VR

Verified Reviewer

Marketing Manager

> "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217)

VR

Verified Reviewer

Marketing Director

> "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920)

Jana F.

Senior Director Of Marketing

> "In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795)

QW

Quinn W.

Sales and Marketing Specialist

> "Although the platform is quite expensive, I do not believe my company is adequately compensated for it."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4713739)

SS

Samantha S.

Program Manager

> "The cost can be high for small businesses but so far we have made it work"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286)

SrP

Sérgio P.

partner

> "Not that easy to implement, to many customizations required."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4210336)

Gamze T.

Data Scientist

> "Overall, one of the greatest tools to manage our leads."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6315608)

Kelly W.

Account Executive

> "It does a lot of things so if it is not customized properly you likely will struggle with processes and workflows."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2977818)

MB

Mark B.

Founder and CEO

> "Great storage of data."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6467879)

DS

David S.

Sr Manager Marketing

> "It is somewhat challenging to get onboarded to employees."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3750312)

JM

Jayson M.

Founder

> "I love most of the elements of this product but it can definitely stump me sometimes. "

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6336190)

AG

Ahmed G.

Freelancer

> "Sometimes it is slow to use"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3792550)

Niel Winston T.

Scale Annotators

> "Discount i like the discount that given to the costumer i really do like this site"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6329519)

Slavi S.

CRM Campaign Executive

> "Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3175568)

MS

Madhusudan S.

Software Engineer

> "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726)

Naomi B.

Owner

> "Huge strike against them and their brand if it is a company on a new and strict budget!"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2952553)

Richard G.

Communication and Media Analyst

> "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748)

VR

Verified Reviewer

Data Scientist

> "This tool is expensive, so anything extra comes at a huge cost if funding is reduced."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2984090)

VR

Verified Reviewer

CEO

> "It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3831046)

FT

Farhan T.

IT Business System Analyst

> "Salesforce customer support also is not ideal"

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208)

FZ

Fakhar Z.

HlR Assistant

> "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template..."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271)

VR

Verified Reviewer

Product Management Director

> "It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price."

[See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2304967)

[View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

## User interface

[Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)

4.59 (233)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

4.20 (529)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Vanillasoft

23/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/27609/VanillaSoft/#features)

Salesforce Marketing Cloud

Top features

33/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features)

### Recognition

No recognitions have been awarded to Vanillasoft

No recognitions have been awarded to Salesforce Marketing Cloud

### Deployment & support

Vanillasoft

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Salesforce Marketing Cloud

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Vanillasoft

-   By VanillaSoft
-   Located in United States
-   Founded in 2003

Salesforce Marketing Cloud

-   By Salesforce
-   Located in United States
-   Founded in 2003

## Popular Comparisons

[Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)[4.59 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

vs

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[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

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[Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)[4.59 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

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Contact vendor for pricing

Price

$14/month

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4.2

[View full comparison](https://www.capterra.com/compare/27609-155928/VanillaSoft-vs-Zoho-CRM)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

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Contact vendor for pricing

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$7/year

4.4

Features

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4.6

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4.7

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Contact vendor for pricing

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