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VanillaSoft vs ActiveCampaign: Which is a better fit?

Updated on January 19th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,598 reviews from CRM users.
% Fit
Missing features
Not enough reviews
Feature ratings
Contact Management
4.6
Sales Pipeline Management
4.4
Lead Management
4.6
Reminders
NA
Customizable Fields
NA
% Fit
Not enough reviews
Feature ratings
Contact Management
4.5
Sales Pipeline Management
4.4
Lead Management
4.5
Reminders
--
Customizable Fields
4.4
User satisfaction
4.7
User reviews155
Ease of use
4.7
Functionality
4.5
Value for money
4.6
Customer support
4.6
4.6
User reviews2,494
Ease of use
4.2
Functionality
4.5
Value for money
4.4
Customer support
4.4
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Inside and remote sales teams. Organizations with SDRs and BDRs or organizations that generate leads. Fundraising organizations with engagement centers and DXOs.

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-911293f1-0807-43f2-a999-08d9593657f5
Nichol S
Business Developement
5.0

Nichol S.: Hi, my name's Nichol, and I'm an appointment setter and I give VanillaSoft five-star review because it is the easiest CRM I've ever used. For more reviews like this, please click below. The business problems that I've been able to solve using VanillaSoft is it's just so easy to use. It's easy to upload our leads so we can effectively market the appointments and schedule them for our salespeople. It's very easy to use. You can correct the title or the person's name. You can change the address, email address. You can email the prospects. You could schedule the appointments within the CRM. It's very, very easy to use. I love it. The only problem that I ever had with VanillaSoft is when we linked it with a cellphone and I couldn't get the cellphone to stop dialing.

How Capterra sources reviews
View all video reviews
Michael P
Owner
3.0

Mike: My name is Mike. I'm a small business owner. I'm giving ActiveCampaign a three out of five stars today. Before using ActiveCampaign, I had been doing things pretty manually in terms of sending out email blasts and sort of just general marketing stuff. I had tried a couple of different other companies as well actually after using ActiveCampaign. I tried a couple different ones. I used another one called GetResponse. While I liked using ActiveCampaign better than GetResponse, I did run into some issues trying to incorporate ActiveCampaign into our workflow, but I was able to do the basic job of email marketing and trying to keep track of a flow in terms of emailing prospective clients as well as current clients. Originally, I chose ActiveCampaign because it came recommended from a few different people and for good reason. The program can do a whole lot of different things. It certainly works well if you're looking for a really in-depth platform that you can create content to blast out to your contacts and prospective clients. For me, it was a little bit too in depth almost where it was more than what we needed, so I ended up not using it in the long run. But definitely that was kind of the main reason that I started using it and unfortunately just never really got the hang of it. So I wouldn't say that ActiveCampaign is the easiest program to get started with, to be honest. It does require some back knowledge. I'm not a marketing expert. My partner who is more adept with it also had just some issues sort of getting the whole thing going. It's pretty easy to get a basic template going and to get a funnel going and all that stuff. It is fairly simple, but we did run into some issues and unfortunately the help in terms of the customer service wasn't the best, so we never were really fully able to right the ship. So after using it for almost a year plus, we worked out of using ActiveCampaign. So unfortunately, I wouldn't say the easiest program to get going. If you're an expert, I'm sure that it's a lot easier, but I guess I wouldn't say for beginner users, not the easiest. So if you're thinking about using ActiveCampaign, I would definitely just recommend doing some research on the platform itself just to sort of get acquainted with it and to understand all the in-depth features that it can do, which are definitely plentiful. If you're an expert or advanced user in email marketing and content creation, email templates, you're probably going to have a pretty good time with it. The funnel system is very in depth and very good. If you're a beginner or just sort of looking to get started, I would probably shy away from using something like this unfortunately. It is worth your time to check out. It's definitely a good platform overall. It didn't work for me personally, but that doesn't mean that it won't work for others. So yeah, I mean, if you're watching this, you're probably doing a good amount of due diligence. It's worth spending a little bit of time checking it out. It may fit like a glove for certain businesses and certain types of marketing techniques, but for me, it didn't end up working out unfortunately.

How Capterra sources reviews
View all video reviews
User interface
27609 video thumbnail}
1 Video
79367 video thumbnail}
1 Video
27609
5 screenshots
79367
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Alerts/Notifications
388
Important

VanillaSoft

14/37
  • Alerts/Notifications
  • API
  • Customer Journey Mapping
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Data Security
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Templates
  • Forecasting
  • Lead Generation
  • Lead Scoring
  • Marketing Automation
  • Mobile Access
  • Multi-Channel Communication
  • Quotes/Estimates
  • Reminders
  • Sales Reports
  • Segmentation
  • Task Management
  • Third-Party Integrations
  • Activity Dashboard
  • Calendar Management
  • Campaign Management
  • Contact Management
  • Email Marketing
  • Interaction Tracking
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Referral Tracking
  • Reporting/Analytics
  • Sales Pipeline Management
  • Territory Management
  • Workflow Management
See All features
Hide CRM Software Features -

ActiveCampaign

Top Features
35/37
Show CRM Software Features +
VanillaSoft
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
ActiveCampaign
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
VanillaSoft
  • By VanillaSoft
  • Located in United States
  • Founded in 2003
ActiveCampaign
  • By ActiveCampaign
  • Located in United States
  • Founded in 2003
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