# Compare Vanillasoft vs ActiveCampaign 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Vanillasoft and ActiveCampaign based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/27609-79367/VanillaSoft-vs-ActiveCampaign

---

# Vanillasoft vs ActiveCampaign Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

VanillasoftActiveCampaign2/4 selected

[Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)[4.6 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[## Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)[4.6 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

QS

Based on [233 reviews](#user-reviews)

Positive

218

Neutral

9

Negative

6

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

## Not a match? Find software alternatives tailored to your priorities.

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 17,267 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.5

Lead Management

4.4

Sales Pipeline Management

NA

Activity Dashboard

5.0

73%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.5

Lead Management

4.5

Sales Pipeline Management

4.4

Activity Dashboard

4.6

User satisfaction

User satisfaction

4.6

User reviews[233](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

Ease of use

4.6

Functionality

4.4

Value for money

4.5

Customer support

4.5

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Fast-moving revenue teams. Organizations with SDRs and BDRs or organizations that generate leads. Fundraising organizations with engagement centers and DXOs.

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

## User reviews

Pros & cons

QS

Qudsia S.

Assistant Director of Development

> "I particularly appreciate the reporting and analytics features, which allow me to track key metrics like dials per hour,..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

FV

Franchesca V.

Independent Licensed Agent

> "It takes a lot of time training and watching and re-watching videos, and since it was rolled out pretty close to AEP/OE, I..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034286)

MC

Molly C.

Business Development

> "It would be even more effective if there was a CRM built in and a way to upload multiple phone numbers and email addresses..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6838283)

CP

Casey P.

Career Agent

> "The tracking isn't always correct, and the amount of time on the phone calls are never correct."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7027495)

TG

Theresa G.

Assistant Director of Annual Giving

> "The system supports both auto-dialing and manual dialing, allowing for versatility depending on the situation."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7064866)

AM

Ahmed M.

Agent

> "Also, sometimes it’s hard to stop drips or adjust them on the fly, which can lead to extra charges or confusion."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7045503)

QS

Qudsia S.

Assistant Director of Development

> "It has been a dependable tool for managing our call center operations and helping our team stay organized and productive..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

GH

Gabby H.

Captain

> "The phones and they're ability to call and it go through is a mess 9 times out of 10. If you email someone with another..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

QS

Qudsia S.

Assistant Director of Development

> "The scripting tools are also very helpful for training student callers and ensuring consistent messaging across the team."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

SB

Sam B.

Director of Operations

> "data management and access, its almost impossible to pull ANY data outside of a week ago without the dashboard freezing or..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6804870)

TG

Theresa G.

Assistant Director of Annual Giving

> "What stands out most is how streamlined it makes tracking interactions—the process feels seamless and natural for both the..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7064866)

KK

Kristian K.

Sales employee

> "What I least like about vanilla soft is the fact I can’t auto call and I have to click every time."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7061548)

QS

Qudsia S.

Assistant Director of Development

> "As someone who manages a university phonathon, VanillaSoft has been incredibly effective for running a high-volume calling..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7113471)

SS

Stephen S.

Owner

> "VanillaSoft’s automations and call routing boost efficiency, but the clunky email builder hinders email design."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6884143)

AM

Alexis M.

Licensed insurance agent

> "I’ve been able to reach a lot of potential clients, the system is very user friendly and the customer support has been quick,..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7051093)

DV

Dennis V.

Career Agent

> "My least favorite thing about Vanillasoft would be having to wait 15 seconds before going onto the next number, whenever I..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6831051)

AO

Andrew O.

Sales Manager

> "VanillaSoft offers solid value, especially for sales teams that need a structured cadence tool for lead management and..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6879199)

SF

Shauna F.

independent contractor

> "lack of tech support on Sundays (and after hours) - if you get locked out of your account, you just have to wait until they..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6851770)

CC

Caroline C.

Caller

> "What I like most about Vanillasoft is its features. When I am using the interface, I can see and use everything clearly."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7026151)

KK

Karan K.

Health Broker

> "While Vanillasoft has helpful tools, I struggled with slow responsiveness and limited customization in key features"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7013621)

TG

Theresa G.

Assistant Director of Annual Giving

> "Overall, this system significantly enhances my communication efforts, making my interactions efficient and effective."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7064866)

GH

Gabby H.

Captain

> "I should have to copy every email before I send it, in fear that the whole system is going to crash out the second I hit send."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

VC

Valery C.

Digital Philanthropy Caller

> "It was quickly resolved and they were also able to find my account and pin point what needed to be done in a short amount of..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7026210)

CF

Chrissy F.

Fundraising Specialist

> "Sometimes things work as they're supposed to, sometimes the emails fail to send or the phones stop working and then I'm stuck..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7004712)

TJ

Teayaka J.

Agency Owner

> "I love being able to view each lead easily by uploading a CSV and comment on it."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7089783)

SQ

Serena Q.

Health Advisor

> "I dislike that we have to wait 15 seconds before we can disposition a lead and dial a new lead."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6814116)

AD

Anna D.

Head of Annual Giving

> "VanillaSoft allows us to increase the ROI of our campaigns and takes away a lot of manual tasks."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6810518)

SW

Sydney W.

Insurance Agent

> "That Accounting takes their time to get back to you on Payment errors that slow down my business!!!!"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7000543)

KT

Kathia T.

It Tech

> "Once configured, it really boosts productivity and lead conversion rates."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7032190)

GH

Gabby H.

Captain

> "It's very much not a user friendly platform in a lot of ways including the fact that literally everything HAS to be resulted..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

KT

Kathia T.

It Tech

> "The workflow automation saves a lot of time, and the interface is straightforward once you get used to it."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7032190)

AD

Anna D.

Head of Annual Giving

> "As a UK-based institution, it is frustrating that the calling function is set up for North American locations."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6810518)

CF

Chrissy F.

Fundraising Specialist

> "It organizes leads well by different types of groups so similar groups can be grouped together under one filter."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7004712)

AB

Anthony B.

sales agent

> "the color tags are very small and not the whole bar so it's barely noticeable to be effective"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6853925)

AO

Andrew O.

Sales Manager

> "VanillaSoft provides a reliable level of security with role-based permissions and data encryption."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6879199)

MR

Marcus R.

CFO

> "Screens would stop loading, wouldn't load all sections."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034959)

KK

Kristian K.

Sales employee

> "Vanilla soft has been good since I started using it making it easy to see my leads and text me constantly"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7061548)

GB

Gabrielle B.

Advisors

> "Sometimes there are technical issues or delays that keeps me from getting the leads in a timely manner."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7007860)

AM

Ahmed M.

Agent

> "I liked how simple it was to keep track of leads, callbacks, and follow-ups without getting overwhelmed."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7045503)

MR

Marcus R.

CFO

> "It at times hindered our employees."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034959)

PM

Philippe M.

Broker

> "The interface is clean and easy to navigate, and the automation features save a ton of time."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7040466)

RK

Raechel K.

Trainer

> "can't click on all of the corporate contacts from the lead"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6885851)

SB

Sam B.

Director of Operations

> "we use vanilla soft, for now, as a main tool to help our clients and our employees succeed."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6804870)

SH

Sharon H.

Broker

> "Zero customer support is offered."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7082872)

JM

Joey M.

CEO

> "The way it manages our leads and constant follow up is great and callbacks is also very good for managing"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7003938)

SF

Shauna F.

independent contractor

> "CRM - difficult to use - have to jump back and forth to go down the list while making one off calls. "

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6851770)

RL

Richard L.

Licensed Agent

> "Integration of many features and gerneal convenience were very good."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7086106)

KK

Kristian K.

Sales employee

> "Also it is alittle hard to use on my phone"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7061548)

KJ

Kayla J.

Call Center Director

> "Provides many useful features, adaptable to the needs of our call center."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6812015)

DF

Dylan F.

Agent

> "Then I cannot get back on the dialer until the next day"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6832496)

SF

Shaun F.

Executive Account Manager

> "I believe Vanilla Soft’s service is invaluable—truly a game changer for our team!"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7040588)

CB

Chelsey B.

Appointment Setter

> "Some support staff weren't able to help."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6848862)

DF

Dylan F.

Agent

> "I like that it has an internal calendar and that I can keeps notes"

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6832496)

GH

Gabby H.

Captain

> "NOW YOU CAN'T EMAIL EITHER OF THEM without getting Vanilla Soft involved."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6882041)

KH

Kevin H.

Founder

> "The interface and management aspects are great and love the cadences."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7057181)

DF

Dylan F.

Agent

> "Decent and easy to use overall , but the dialer issue is really holding up my job."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6832496)

JD

Jessica D.

Supervisor

> "Overall, I enjoy using VanillaSoft and the setup of the software makes it easy to find mechanisms needed for the project i'm..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6831673)

FV

Franchesca V.

Independent Licensed Agent

> "It is pretty complicated to use. "

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7034286)

Elma T.

Office Manager

> "I also appreciate the availability of both online and phone support—it’s reassuring to know help is accessible when needed."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6874254)

CF

Chrissy F.

Fundraising Specialist

> "There are a lot of features that are very basic."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___7004712)

Elma T.

Office Manager

> "With the right amount of training, guidance, and hands-on practice, I believe navigating the back end will become much easier..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6874254)

CG

Chris G.

Health advisor

> "I have the pictures and i am going to conitnue to make it my personal vendetta to let everyone know how I SPENT 1000S $ ON..."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#SoftwareAdvice___3464887)

Evangeline M.

Business Development Representative

> "Vanillasoft is easy to use, the dialer moves quickly, the calendar is set up well, and inputting data is simple."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___6855706)

BA

Bridget A.

Health Insurance Agent

> "Customer service wasn't the best and when it would glitch I wouldn't be able to find the root cause."

[See full review](https://www.capterra.com/p/27609/VanillaSoft/#Capterra___3834202)

[View Reviews](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

Jaden T.

Writer

> "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JK

Jamie K.

Head of Growth

> "It’s super powerful if used by someone with a few years experience of building out complex email workflows and automations, but it was simply too..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6289067)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

JK

Jamie K.

Head of Growth

> "It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6289067)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

CB

Caspar B.

Digital Marketing Manager

> "Email campaigns and automations work and are sent out in a timely manner."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

LD

Laura D.

Client Success Specialist

> "It also has great reporting and analytic features for email engagement."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6790050)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

BT

Bodamer T.

Foreign Language and Localization Administrator

> "It allows us to come up with personalized campaigns to capture a targeted audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MH

Marit H.

CEO

> "Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6288029)

RA

Rahman A.

Marketing Specialist

> "The open rates shot up, and we actually received more replies than usual from the segmented list."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

Christina S.

Area Director of Sales

> "Powerful marketing analytical tools that gives accurate reports about campaigns performance."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to manage contact lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

BT

Beth T.

CMO

> "I don't have 100% confidence is in the accuracy of the email campaign performance metrics."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6241537)

NE

Noel E.

Computer Tech

> "The software offers a variety of templates and customization options that allow businesses to create email campaigns tailored to the needs and..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4763537)

Carlos P.

Key Account Manager

> "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

## User interface

[Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)

4.59 (233)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Vanillasoft

23/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/27609/VanillaSoft/#features)

ActiveCampaign

Top features

37/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

### Recognition

No recognitions have been awarded to Vanillasoft

No recognitions have been awarded to ActiveCampaign

### Deployment & support

Vanillasoft

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Vanillasoft

-   By VanillaSoft
-   Located in United States
-   Founded in 2003

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

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