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Constant Contact vs Brilliant: Which is a better fit?

Updated on January 26th, 2025
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Summary
Key features rated by users
Features selected based on 4,601 reviews from Marketing Automation users.
% Fit
High performer
Feature ratings
Email Marketing
4.5
Marketing Automation
4.1
API
4.5
Lead Capture
4.3
CRM
4.3
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
5.0
Marketing Automation
5.0
API
--
Lead Capture
NA
CRM
--
User satisfaction
4.3
User reviews2,858
Ease of use
4.3
Functionality
4.2
Value for money
4.1
Customer support
4.2
4.8
User reviews22
Ease of use
4.9
Functionality
4.7
Value for money
4.6
Customer support
4.9
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Constant Contact's expanded online marketing platform is designed to help small business owners, side-hustlers, nonprofits and individuals do more and grow more than ever before.

We support Marketing, Sales, Business Development, Brand, and People Experience teams to create impactful gifts that build loyalty, enhance conversion and retention, and make people happy.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-6e97d66e-2bd9-4829-df41-08dc32701445
Stephen B
CEO
4.0

Stephen: Hi, my name is Stephen. I'm the CEO of Kayak Capital, and I give Constant Contact, a four out of five rating. Before using Constant Contact, I considered MailChimp as an alternative. The reason I chose Constant Contact, it's more widely recognized as a professional service, and it also integrated with my CRM more easily. Integration with Constant Contact was relatively easy. They worked directly with my CRM to integrate it and to upload my contacts into Constant Contact. My recommendation would be to work with Constant Contact to customize your output, to take off the constant contact name off the bottom, that's doable if you pay an additional fee.

How Capterra sources reviews
View all video reviews
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User interface
31898 video thumbnail}
1 Video
No videos provided by vendor
31898
5 screenshots
No screenshots provided by vendor
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Constant Contact

Top Features
38/42
  • Lead Generation
  • Multi-Channel Communication
  • Search Marketing
  • SMS Marketing
  • A/B Testing
  • Activity Dashboard
  • API
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • CRM
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real-Time Data
  • ROI Tracking
  • Sales Analytics
  • Segmentation
  • Social Marketing
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Visitor Tracking
  • Workflow Management
See All features
Hide Marketing Automation Software Features -

Brilliant

15/42
Show Marketing Automation Software Features +

Constant Contact

--

Brilliant

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Constant Contact
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Brilliant
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Constant Contact
  • By Constant Contact
  • Located in United States
  • Founded in 1998
Brilliant
  • By Brilliant Gifts
  • Located in United States
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