# Compare Constant Contact vs Salesforce Marketing Cloud Account Engagement 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Constant Contact and Salesforce Marketing Cloud Account Engagement based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/31898-134593/Constant-Contact-vs-Pardot --- # Constant Contact vs Salesforce Marketing Cloud Account Engagement Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Constant ContactSalesforce Marketing Cloud Account Engagement2/4 selected [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) [## Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $12.00/month Value-for-Money 4.1 Functionality 4.2 Ease of Use 4.3 Customer Service 4.2 Reviews Sentiment Based on [2,922 reviews](#user-reviews) Positive 2,523 Neutral 315 Negative 84 [## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) Starting Price $1250.00/month Value-for-Money 3.8 Functionality 4 Ease of Use 3.8 Customer Service 3.8 Reviews Sentiment Based on [649 reviews](#user-reviews) Positive 517 Neutral 99 Negative 33 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Bitrix24 4.2 (989) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ### Marketo Engage 4.3 (710) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### EmailOctopus 4.8 (655) * * * Starting Price $9.00 Per Feature,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 73%Fit Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.7 Newsletter Management \-- Email Tracking 4.8 Customizable Branding 4.1 \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.5 Campaign Scheduling 3.9 Newsletter Management NA Email Tracking 3.0 Customizable Branding NA User satisfaction User satisfaction 4.3 User reviews[2,922](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Ease of use 4.3 Functionality 4.2 Value for money 4.1 Customer support 4.2 User satisfaction 4.1 User reviews[649](https://www.capterra.com/p/134593/Pardot/reviews/) Ease of use 3.8 Functionality 4.0 Value for money 3.8 Customer support 3.8 Price starts from Price starts from $12Usage Based, Per Month - Free version - Free trial Price starts from $1250Flat Rate, Per Month - Free version - Free trial Best for Best for Constant Contact's expanded online marketing platform is designed to help marketers, franchisors, universities, hospitals, real estate business owners, side-hustlers, nonprofits and individuals. Best for Organizations that use online marketing for lead generation ## User reviews Pros & cons VR Verified Reviewer Director of Audio Visual and IT > "What I like most is that I can quickly create and manage recurring communications. Since I send emails weekly, being able to duplicate or reuse campaigns..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7138478) Edmund S. Board Advisor > "With many of these platforms, there are a lot of templates you can use. But at times, this huge library can be a bit overwhelming for new users; too many..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7099770) VR Verified Reviewer Director of Audio Visual and IT > "One area I would like to see improved is the flexibility of the design templates. While the existing templates are useful, more customization options and a..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7138478) HR Haley R. Member Engagement > "Sometimes we have troubles with bounce lists and updating clean user lists, but that's not necessarily the product's fault." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7115358) SH Samantha H. Memebership Coordinator > "I mostly use Constant Contact for very straightforward tasks like uploading contact lists and sending out email campaigns, and for those purposes, it works..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052249) JB Jeanette B. Development Associate > "Drafting and designing emails can be challenging at times depending on the content you're adding, such as multiple pictures." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7032047) RS Renee S. Office Manager > "I really like the ability to send mass emails out using Constant Contact. And being able to copy previous campaigns to use as a template." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7096655) SM Sherry M. Executive Manager > "The cons of using Constant Contact included difficulty in creating the emails - the system was not easy to work with. " [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7137156) TW Ty W. Executive Director > "The platform covers all the basics for email marketing and does them well. If they added the ability to save and reuse content blocks, it would make the..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7012362) HB Holly B. Real estate agent > "It has an outdated template appearance which is not very customizable." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7118259) VR Verified Reviewer Owner > "The platform also helps manage customer lists and email segmentation, making email management and data organization straightforward." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7113707) VC Valerie C. Marketing Manager > "Emails look very clunky and do not appear as clean or as responsive as they should." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7141181) Sarah M. Owner > "The add-ons such as video integration allows for accelerated digital campaigns that get results." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052630) TG Tiffany G. CEO, Co-Founder > "Due to the price and reliability issues, I chose a different software for my marketing and communication." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7049271) Imanol Alfonso P. Content Creator > "The customer support is responsive and helpful, and the reporting features provide valuable insights into campaign performance." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7090178) KF Krista F. Fund Development Coordinator > "Their build feature could use some more options and sometimes the text editing function gets very glitchy." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6843336) BB Bree B. Ops Coordinator > "Its drag-and-drop editor allows users to craft professional emails without technical expertise." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7127224) AC Abbie C. Managing Director > "Sometimes there are glitches and the program goes out of use for a short time. " [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052995) TG Tiffany G. CEO, Co-Founder > "I could create a newsletter relatively quickly using my own saved templates or templates made available by Constant Contact." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7049271) VR Verified Reviewer Marketing Director > "Sometimes my content images would not get as big as I would want them because of the constraints on the template size." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6868727) Amber M. Owner > "Constant Contact was a great asset for the church marketing platform we needed to send emails and communicate with the staff and congregation." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7117128) VR Verified Reviewer Founder > "What I don’t like is that the platform becomes expensive as your contact list grows." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7120756) VC Valerie C. Marketing Manager > "It was generally fine, but it was not the cleanest system to use. If you're looking for an affordable option, but do not require a lot of branding or..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7141181) SS Sonny S. Admin > "What I least like about constant contact is it's expensive proving relative to the competition out there" [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7112952) VR Verified Reviewer Owner > "The platform continues to make updates and improvements, which helps keep it relevant for businesses looking to grow their marketing efforts." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7113707) RB Rue B. Associate Broker > "Poor - weakest big company I've dealt with - any company charging you for zero services rendered is weak." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7018960) SD Segun D. Digital Marketing Manager > "Automation features in Constant Contact saves time and streamline email marketing processes via aspects such as autoresponders." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7004641) SM Serene M. Head of Production and Development > "Some products such as domain registration and premium plugins are quite pricey on Constant Contact compared to some alternatives." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6478581) HC Hilary C. Owner > "It’s a solid platform for email marketing, especially for beginners or small businesses looking for an easy way to connect with their audience." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7119026) MD Melissa D. Patient Coordinator > "It was great for beginning email blasts, but compared to competitors now, I feel like it is outdated." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6822434) MB Maya B. Social Media Manager > "Constant Contact supported our marketing plans and organized campaigns at all stages, and the data maintained continuity in evaluating campaigns and taking..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6422941) JV Justine V. Co-Founder > "I would often encounter glitches where the page would reload and I would lose my edits." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6570371) AT Amanda T. Marketing Coordinator > "For more than a decade, it has provided a dependable solution for all our clinic's email marketing needs, from mass promotions to sharing educational..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6546636) Judith S. Email Marketing Specialist > "It also lacks some advanced optimization features like dynamic text replacement, advanced targeting options, and opt-in form integration options.- To make..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___5094823) SC Susan C. Program Director > "Constant Contact covers most of our marketing communication needs with their many tools, ease of developing a campaign or email, and their customer service..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6635432) AM Allyson M. Director of External Relations > "Also, sometimes the system options do not allow for a preferred format for e-mail campaigns." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6655310) MD Martin D. Tech > "Constant Contact provides a powerful, friendly, well supported email marketing tool that serves well users from small professional practices to large..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6773943) Ajay Singh R. Manager inside sales > "Creating a template is tuff in this app, due to less options available to edit" [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6416142) AT Amanda T. Marketing Coordinator > "We particularly value the ability to segment our mailing list and track email performance, allowing us to tailor promotions and share skincare and..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6546636) MD Martin D. Tech > "Recent improvements data reporting failed to capture Vital Information necessary to evaluate the impact of Outreach" [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6773943) MB Maya B. Social Media Manager > "Constant Contact creates regularity for email campaigns, as the completed campaign becomes a reference for future campaigns, giving the workflow a unique..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6422941) VR Verified Reviewer Director of Marketing and Communications > "Emails end up in spam sometimes." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6872667) Sarah M. Owner > "The data management tools help create actionable lists and campaigns." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052630) AS Alisha S. Ast Project Manager > "It's integration with wordpress is also really tricky, you cannot edit it to look better" [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6803697) NR Nichole R. Program manager > "Constant contact For surveys is a great way to follow up with anyone that’s attended an event. Since you’re able to create an event and people can register..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6503966) NC Nick C. Clinical Director > "Constant Contact creates email campaigns that we were unable to create, markets it to populations we didn't know needed specific emails, and collects data..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___4999681) VR Verified Reviewer Director > "I like to schedule the emails so they are sent while I'm on vacation (like a Christmas card, for example)." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7058415) VR Verified Reviewer General Manager of Manugacturing > "Sometimes the email is spammed or hasn't reached the recipient's default inbox." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6515476) AS Andrea S. Pastor > "The variety of templates coupled with the opportunity to track who reads, clicks, etc. is invaluable at our knowing who is engaging with our community." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6648418) SF Sarah F. Owner > "I wanted more templates as i am not very good at sending emails for my boutique." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6572353) DW Destinee W. General Manager > "Like the ability for branding and templates, makes keeping everything cohesive easy." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7119537) JB Julia B. Director of Communications > "While it is easy to drag & drop to build campaigns, it doesn't offer as much customization as I would like." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6564900) RL Ruth L. Digital Marketing and Growth Strategist > "I appreciate how quickly I can shape campaigns without overthinking design—the templates are clean and easy to tweak." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7068936) AZ Adam Z. Marketing Director > "Your email will sometimes find its way into the recipients trash or spam folder." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6719909) MBM Mary Beth M. Development Director > "There are so many options to choose from for templates, segments and the integrated applications simplify the process of sending something out." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7028254) SK Sam K. Executive Director > "It sounded good but the way they bill us it equalled to us losing 2 months of value." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6815381) RS Radha S. Legal Assistant > "The platform is intuitive and easy to navigate, making it well‑suited for creating and sending email campaigns efficiently." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7127813) MM Marsha M. Owner > "They pictures often get flipped and it very difficult to get them to face the right direction." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6544231) AJ Alec J. Director, Product and Marketing > "We managed multiple mailing lists of 10's of thousands of subscribers each, and it was a reliable, affordable partner as we grew our business." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6586689) SA Selasi A. Communications Associate > "Some of the features are still a little clunky and the wide variety makes for lack of depth within each (e.g. you can schedule a post to social media, but..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___5090365) VR Verified Reviewer Founder > "Overall, Constant Contact is a reliable platform for us due to the straightforward way to manage email marketing." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7120756) BL Brie L. CSC > "Difficulty in coding into emails and codes not working" [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6586356) KS Katie S. Operations Manager > "It works well for small businesses or anyone wanting to get professional email campaigns out quickly without a steep learning curve. While the cost can be..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6881798) JM Janet M. Coordinator for Finance and Operations > "Customer support is not readily available. When you run into an issue, it can be difficult to resolve it." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6805959) VR Verified Reviewer Director of Audio Visual and IT > "It is easy to set up email campaigns, make updates, and reuse previous campaigns without having to start from scratch each time." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7138478) Hedi S. informatique > "Also, the initial learning curve can be a bit steep for those unfamiliar with digital marketing tools." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6380615) VR Verified Reviewer Development Manager > "Learning center and webinars and useful and stick to the skills I need, give me opportunity to feel comfortable exploring functionality on my own." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6879901) Kelly A. Marketing Associate > "We're still finding some design limitations when attempting to create more visually distinctive email campaigns particularly with the Canva integration..." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___4802656) AG Anna G. Digital Marketing Manager > "The fonts, colors, and layouts make it easy to keep my branding in every email I send." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6874862) SD Stephen D. Business Manager > "The multichannel campaigns are not as well supported by the knowledge bank as I would like." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6360874) VR Verified Reviewer Marketing and Communications Specialist > "The interface is so much more approachable than other applications and developing email campaigns are so easy and quick." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7064782) Hedi S. informatique > "One aspect I found a bit less satisfactory is the cost, which can be high for small businesses." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6380615) EW Elizabeth W. Finance team > "Connection to our database, clear and easy to analyse stats including individual engagement and very easy to create and design email campaigns." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6879145) JK Jessica K. Development and Communications Manager > "There are multiple individuals that are in our contact list that never receive our emails, even if they have saved our email address and whitelisted it." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6097498) Jacob S. Program Manager > "Solid platform with plenty of features for those working within a smaller budget and not needing full customization" [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6864538) Delly S. Telemarketer > "limited design and spam testing are making it hard to get creative and yield enough results they only offer options to test subject lines." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6146195) AS Aaron S. Graphic Designer > "The email editor is straightforward and the templates make it easy to design clean campaigns." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7111571) TA Taryn A. Business Operations Supervisor > "I don't like that they charge you based off of the amount of contacts you have." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6517771) SK Sam K. Executive Director > "The control over content design has been good for our small organization as the staff were able to learn the basics very quickly." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6815381) DJ Deidre J. Sr. Pastor > "It was too expensive for my limited email list when I was just starting out." [See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6341645) [View Reviews](https://www.capterra.com/p/31898/Constant-Contact/reviews/) SM Simon M. CRM Specialist > "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7039601) WT Weronika T. Manager > "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) VR Verified Reviewer Marketing Operations Manager > "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6007074) VR Verified Reviewer Software Engineer > "It's not intuitive enough to compete with office 365 or Google platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6660894) WT Weronika T. Manager > "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) VR Verified Reviewer Marketing Automation Specialist > "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6223247) WT Weronika T. Manager > "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) SA Saul A. Innovation Manager > "Integration with systems and importing data bases is basically impossible, even with IT support." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) WT Weronika T. Manager > "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) Ipek Nil B. Sales Marketing Specialist > "I do not like the complexit of the interface which leads to different unintended sections." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6290328) MT Marek T. CEO > "The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4808104) VR Verified Reviewer Director, Growth & Revenue Operations > "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) KR Kristina R. Marketing Cloud Administrator > "I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) VR Verified Reviewer Director of Demand Gen > "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4185840) KR Kristina R. Marketing Cloud Administrator > "It helps us to track data, and have a overview of KPIs." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) Aadeeb S. Brand Manager > "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) Pratik H. Assoicate Project Coordinator > "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4439095) SA Saul A. Innovation Manager > "Salesforce Sales is part of the struggle." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) MC Marco C. IT Expert > "Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6249385) Jessica F. Merchant Experience Intern > "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3450001) Aadeeb S. Brand Manager > "Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. " [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) VR Verified Reviewer Director, Growth & Revenue Operations > "We didn't like not being able to relate marketing email activity to einstein activity sync." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) CS Chiara S. Reviewer > "Very intuitive pages, I used it to do gas contracts on the phone" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) AG Ariane G. Marketing and Project Manager > "Also, @ mentions do not show up on Facebook as they should, only simple @text without the link." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3607505) VB Vivien B. Associate > "VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6333456) VR Verified Reviewer Social Media Marketing Specialist > "Also, the platform can be costly, especially for startups or smaller companies with limited budgets." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) SO Samantha O. Admin Manager > "Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6139352) VR Verified Reviewer Social Media Marketing Specialist > "It could take some time and effort to learn how to use the platform because it is a large and complicated platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) AP Andreas P. Marketing Director > "Robust, customizable system with many features" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6201428) AV Alex V. Demand generation manager > "The graphic design of the platform looks a little bit old but nothing too bad." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3797389) VD Vatsal D. App developer > "Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) LL Lucie L. Content manager > "It’s not really easy to use for beginners" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6234448) CS Chiara S. Reviewer > "It suggested me what to write and I could be successful with the client contract." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) Aadeeb S. Brand Manager > "Pardot pricing is a major limitation of the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) LH Liam H. Marketing Manager > "It is an essential tool that, although costly, is necessary to grow and scale." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6022666) CR Chevy R. Solution Architect > "The tool does so much that it be a little bit too complicated at time." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049) Aadeeb S. Brand Manager > "The lead nurturing campaigns are helping us to drive engagement with our current & potential customers." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) SG Sue G. admin > "It was difficult to figure out how to use the mass email generator initially." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3720023) Muhammad Daud S. IT Manager > "Its algorithms are unique in capturing leads and working strategically with different businesses." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) VR Verified Reviewer Demand Generation Marketing Manager > "There is no way to create a custom report, making it very difficult for our team to track ROI." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) NH Nirob H. Lead Generator Specialist > "In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4650121) Erik V. Sr. Manager, Strategic Development > "I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) KP Karan P. Associate > "Robust B2B marketing platform; offers deep integrations with our website & CRM" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067) Sukesha W. BDM > "It is not easy to customise reports on the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) VR Verified Reviewer Marketing Manager > "It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) VR Verified Reviewer Growth Marketing > "It's definitely behind in terms of feature set." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3764305) VR Verified Reviewer Campaign Specialist > "Lead scoring is another powerful and helpful feature for huge sales insights." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3565328) NW NATASHA W. Marketing > "I don't like that it doesn't allow conditional automation on forms." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2874087) VR Verified Reviewer Associate Manager > "User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4696110) AA Ahsan A. Marketing executive > "Reporting is not the best" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) AA Ahsan A. Marketing executive > "The support is simply great - They open the tickets on the same day and try to solve your issues within the same day" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) VR Verified Reviewer Salesforce Admin > "Overall the easy of implementation and access are nice but Pardot did not work for us because we were just too big and had too many..." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___2860535) KP Karan P. Associate > "Easy to implement to capture customer data through emails, campaigns, forms, etc." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067) Jaimie B. Senior Manager, Digital > "The form + landing page management is confusing and time consuming." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794) Erik V. Sr. Manager, Strategic Development > "Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) TD Tanuj D. Software Engineer > "The setup was a little confusing as first even when I have worked as a developer for Salesforce applications." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) Erik V. Sr. Manager, Strategic Development > "I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) Muhammad Daud S. IT Manager > "Pardot is quite expensive and really advance to manage." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) VD Vatsal D. App developer > "It helps you segment and target your audience effectively." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) MM Marco M. Growth Hacker > "Inability to do almost anything without support from a developer or without extensive HTML knowledge, unless you want your forms /..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2226698) JH John H. Lead Analytics Engineer > "Undoubtedly the main thing attracting us to Pardot is its integration with Salesforce." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3596677) Jaimie B. Senior Manager, Digital > "The learning curve can be tough if you're not a power user, it's not drag and drop or user friendly at all." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794) Muhammad Daud S. IT Manager > "Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) Sukesha W. BDM > "That is one feature that i dislike." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) SN Shankar N. Manager > "Easy setup to create new fields and data management module." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4731688) BM Brittany M. Email Marketing Manager > "There are plenty of niche things that can not be easily customized, like email layout, without creating and uploading an entire new..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2780439) VR Verified Reviewer CEO > "It’s a good product, very mature and integrated to the Salesforce ecosystem." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4270873) OT Olivier T. Principal > "It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2480354) TD Tanuj D. Software Engineer > "There are many event based triggers which one can utilize which could ensure better response times and lead conversion." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) TT Tiju T. Director Marketing Ops > "Lead routing is not available." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3182270) CE Chelsea E. Head of Marketing > "Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3831605) VR Verified Reviewer Instructor > "Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3029067) RJ Rebecca J. Sr Manager > "Pardot, because it's part of Salesforce, has all the capabilities you need!" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4237503) VR Verified Reviewer VP Demand Generation > "The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2409230) AE Alexandra E. Client loyalty rep > "A great tool for email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3750790) VR Verified Reviewer Demand Generation Marketing Manager > "The reporting feature in Pardot is subpar." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) Jhara M. Marketing Director > "As a Salesforce product, it's really easy to integrate with the CRM." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3569328) VR Verified Reviewer Senior Project Manager > "This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2420048) VR Verified Reviewer Marketing Manager > "Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) Wanda M. Account Executive > "There was a lot of inaccurate information, especially with lead management, as well as integration and email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2687859) [View Reviews](https://www.capterra.com/p/134593/Pardot/reviews/) ## User interface [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) 4.34 (2,922) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) 4.14 (649) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Constant Contact Top features 36/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/31898/Constant-Contact/#features) Salesforce Marketing Cloud Account Engagement 31/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/134593/Pardot/#features) ### Recognition Constant Contact is recognized as a top-rated tool in 5 Capterra Shortlist reports Salesforce Marketing Cloud Account Engagement is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Constant Contact Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Salesforce Marketing Cloud Account Engagement Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Constant Contact - By Constant Contact - Located in United States - Founded in 1998 Salesforce Marketing Cloud Account Engagement - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $12/month Price $9/month 4.2 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/31898-132996/Constant-Contact-vs-brevo) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $1250/month Price $9/month 4.0 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-134593/brevo-vs-Pardot) [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $12/month Price $13/month 4.2 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) $1250/month Price $0 4.0 Features 4.7 3.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/134593-202338/Pardot-vs-Gmail) [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $12/month Price $15/month 4.2 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $1250/month Price $13/month 4.0 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-134593/MailChimp-vs-Pardot) [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $12/month Price $10/month 4.2 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $1250/month Price $15/month 4.0 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-134593/ActiveCampaign-vs-Pardot) [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $12/month Price $9/month 4.2 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $1250/month Price $10/month 4.0 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/134593-136603/Pardot-vs-MailerLite) [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $12/month Price $17/month 4.2 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/31898-198994/Constant-Contact-vs-Systeme) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $1250/month Price $15/month 4.0 Features 4.4 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/134593-171840/Pardot-vs-HubSpot-Marketing)