# Constant Contact vs EmailOctopus: Features and Cost Comparison 2026 | Capterra > Constant Contact vs EmailOctopus: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus --- # Constant Contact vs EmailOctopus Features and Cost Comparison Last updated April 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: EmailOctopusConstant Contact2/4 selected [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) [## Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) [## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting Price $12.00/month Starting Price $12.00/month Value-for-Money 4.1 Functionality 4.2 Ease of Use 4.3 Customer Service 4.2 Starting Price $9.00/month Starting Price $9.00/month Value-for-Money 4.8 Functionality 4.5 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [2,922 reviews](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Positive 2,523 Neutral 315 Negative 84 Positive 2,523 Neutral 315 Negative 84 Reviews Sentiment Based on [655 reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Positive 638 Neutral 12 Negative 5 Positive 638 Neutral 12 Negative 5 Best for (according to reviews) - **Business size**: Small businesses account for 77% of reviews (2,223), showing widespread use among this segment. - **Industry**: Non-profit management, marketing & advertising, and health & wellness together represent 25% of reviews, indicating diverse industry adoption. - **Use cases**: Email management (20%), email tracking (20%), and surveys (15%) are the main applications, highlighting a focus on communication and feedback. Best for (according to reviews) - **Business size**: Small businesses account for 593 reviews, representing 96% of feedback, indicating strong adoption among this segment. - **Industry**: Writing and editing, marketing and advertising, and publishing together make up 21% of reviews, reflecting moderate usage across these creative and promotional sectors. - **Use cases**: Email marketing leads with 84% of reviews, followed by campaign management (27%) and all-in-one marketing platform (11%), showing a focus on outreach and campaign execution. ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict Constant Contact Reviewers find Constant Contact best for users seeking a comprehensive email marketing platform with a wide range of templates, automation tools, and detailed analytics. They value its integrations with platforms like WordPress, DonorPerfect, Microsoft Outlook, and Canva, which they say enhance campaign management and visual design. Users mention that its organized contact and list management features, along with reliable mobile optimization, support targeted and professional campaigns, though some note the higher cost and occasional technical limitations. EmailOctopus EmailOctopus users consider it ideal for those prioritizing affordability and simplicity, especially small businesses and beginners. They highlight its intuitive campaign creation, straightforward contact and list management, and responsive mobile designs. Reviewers appreciate the free plan, cost-effective paid options, and integration with Amazon SES, noting that while it may lack some advanced features and reporting depth, it delivers essential email marketing functions without unnecessary complexity. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When looking at email marketing tools like Constant Contact and EmailOctopus, price is just one factor to consider. Understanding their features and differences can help determine which one best suits your needs, maximizing efficiency while avoiding unnecessary costs. Here's how they compare in key areas that matter most. \[[1](#source-item-1)\] Key features rated by users Features selected based on 62,113 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Constant Contact 83%Fit Feature ratings Email Campaign Management 4.6 Contact Management 4.4 List Management 4.5 Mobile Optimization 4.5 EmailOctopus 84%Fit High performer Feature ratings Email Campaign Management 4.8 Contact Management 4.6 List Management 4.7 Mobile Optimization 4.6 Email Campaign Management 4.6 (617) 4.8 (327) Reviewers find that Constant Contact's email campaign management is straightforward and user-friendly. They appreciate the drag-and-drop editor and various templates, which they say simplify the creation of visually appealing emails. They also value the ability to automate sends, segment audiences, and track campaign performance. However, some users mention encountering technical issues and limitations with A/B testing. EmailOctopus users also value its user-friendly interface and intuitive tools for creating and managing campaigns. They highlight the ease of scheduling, segmentation, and tracking, though some note that the feature set could benefit from enhancements. Overall, users value Constant Contact for its comprehensive tools and templates, while they appreciate EmailOctopus for its simplicity and practicality. Contact Management 4.4 (379) 4.6 (133) Constant Contact users appreciate the efficient organization and segmentation capabilities, which they say improve engagement rates and campaign success. They find importing, exporting, and updating contact lists straightforward, though some mention difficulties with mass unsubscribing. EmailOctopus users find the contact management feature basic but effective. They appreciate the easy CSV uploads and tagging for segmentation. They value the range of integrations available, though some find it less robust compared to competitors. In general, users find Constant Contact's contact management comprehensive and user-friendly, while they value EmailOctopus for its simplicity and ease of use. List Management 4.5 (220) 4.7 (292) Users of Constant Contact appreciate its organized and user-friendly list management, which they say allows for easy segmentation and customization of contact lists. They find it helpful for targeting specific audiences and maintaining organized email campaigns. EmailOctopus users also value the list management feature, highlighting its ease of use and the ability to segment and tag contacts. However, some users mention the lack of a global delete function and the need for more advanced features. Overall, users find Constant Contact's list management comprehensive and efficient, while they appreciate EmailOctopus for its simplicity and straightforward functionality. Mobile Optimization 4.5 (362) 4.6 (201) Constant Contact users find mobile optimization crucial, noting that emails render well on various devices, which they say ensures a seamless experience for recipients. They appreciate the preview feature but mention that customization options for mobile views could be improved. EmailOctopus users also emphasize the importance of mobile optimization, with many noting that emails look good on mobile devices. They value the mobile preview feature but wish for more flexibility in editing mobile views separately. In summary, users find that both platforms offer effective mobile optimization, with Constant Contact providing reliable rendering and EmailOctopus offering responsive designs. ## Pricing comparison ### Starting prices Constant Contact $12.00 Usage Based (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/31898/Constant-Contact/pricing/) EmailOctopus $9.00 Per Feature (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/147415/EmailOctopus/pricing/) ### Value-for-money analysis 4.1 (2922) 4.8 (655) An exploration of what reviewers say about both Constant Contact's and EmailOctopus's value for money finds that Constant Contact reviewers see it as a comprehensive email marketing solution with a variety of tools and integrations, while EmailOctopus reviewers comment on its affordability and simplicity, particularly for small businesses and beginners. Reviewers find that Constant Contact offers a range of functionalities, including automation tools, detailed analytics, and customizable templates, which they say justify its cost. They appreciate its integration with other platforms and the ability to manage multiple aspects of marketing from one place. However, some users note that the pricing can be high, especially for small businesses or those with large contact lists, and mention that there is no free plan available. When it comes to EmailOctopus, reviewers highlight its cost-effectiveness and straightforward pricing model. They appreciate the free plan for smaller lists and the affordability of paid plans, which they say provide essential features without unnecessary complexity. Users also value its high deliverability rates and integration with Amazon SES to keep costs low. However, some reviewers mention that it lacks advanced features found in more expensive tools and note occasional limitations in reporting and analytics. ## Integrations Popular Integrations Compare available integrations between Constant Contact and EmailOctopus. ### Shopify Constant Contact EmailOctopus ### Zapier Constant Contact EmailOctopus ### Poptin Constant Contact EmailOctopus ### Make Constant Contact EmailOctopus ### WordPress Constant Contact EmailOctopus ### Salesforce Sales Cloud Constant Contact EmailOctopus ### Eventbrite Constant Contact EmailOctopus ### Digioh Constant Contact EmailOctopus Total Integrations 171 WordPress Reviewers mention that integrating Constant Contact with WordPress allows seamless email list building from website sign-ups, which they say helps manage contacts and engage clients effectively. DonorPerfect Users report that integrating Constant Contact with DonorPerfect automates list management and record syncing, which they say enhances donor communication and engagement tracking. Microsoft Outlook Users state that integrating Constant Contact with Microsoft Outlook facilitates easy contact list uploads and campaign scheduling, which they note helps streamline email marketing efforts. Canva Reviewers say that integrating Constant Contact with Canva simplifies importing graphics for email campaigns, which they indicate saves time and enhances the visual appeal of marketing materials. Constant Contact Integrations (171) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [1CRM](https://www.capterra.com/p/131566/1CRM/) - [Accumulus](https://www.capterra.com/p/111624/Accumulus/) - [Act!](https://www.capterra.com/p/175860/Act/) - [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/) - [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) - [Agendize](https://www.capterra.com/p/111989/Agendize/) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [AllClients](https://www.capterra.com/p/125248/AllClients/) - [AnyMeeting](https://www.capterra.com/p/118310/AnyMeeting/) - [Basecamp](https://www.capterra.com/p/56808/Basecamp/) - [Bedrock Data](https://www.capterra.com/p/156578/BedrockData/) - [Big Cartel](https://www.capterra.com/p/230161/Big-Cartel/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [BigContacts](https://www.capterra.com/p/102669/BigContacts/) - [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) - 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[Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Total Integrations 37 Mailchimp Reviewers report that they switch from Mailchimp to EmailOctopus for its affordability and ease of use, noting that the transition is seamless and EmailOctopus offers necessary features without high costs. EmailOctopus Integrations (37) - [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) - [Carrd](https://www.capterra.com/p/210119/Carrd/) - [Devart ODBC Drivers](https://www.capterra.com/p/197283/Devart-ODBC-Drivers/) - [Digioh](https://www.capterra.com/p/156792/Digioh/) - [Dorik](https://www.capterra.com/p/227906/Dorik/) - [Elementor](https://www.capterra.com/p/169468/Elementor/) - [Emailable](https://www.capterra.com/p/176754/Emailable/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [GrowSurf](https://www.capterra.com/p/189583/GrowSurf/) - [Lnk.Bio](https://www.capterra.com/p/211802/Lnk-Bio/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [MailOptin](https://www.capterra.com/p/172731/MailOptin/) - [Make](https://www.capterra.com/p/154278/Integromat/) - [NiftyImages](https://www.capterra.com/p/146842/NiftyImages/) - [Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/) - [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) - [Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/) - [Payhip](https://www.capterra.com/p/251233/Payhip/) - [Pipedream](https://www.capterra.com/p/242217/Pipedream/) - [Pixifi](https://www.capterra.com/p/128862/Pixifi/) - [Poptin](https://www.capterra.com/p/165478/Poptin/) - [Popupsmart](https://www.capterra.com/p/199070/Popupsmart/) - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - [SendPulse](https://www.capterra.com/p/146369/SendPulse/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Ticket Tailor](https://www.capterra.com/p/112510/Ticket-Tailor/) - [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [Woorise](https://www.capterra.com/p/161265/Woorise/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [YesInsights](https://www.capterra.com/p/153495/YesInsights/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Constant Contact vs EmailOctopus? ### Overall rating 4.3 (2922) 4.8 (655) ### User interface Constant Contact EmailOctopus ### Customer service and support Constant Contact Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat EmailOctopus Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Constant Contact vs EmailOctopus Both Constant Contact and EmailOctopus have been reviewed by verified reviewers on Capterra. See what real users say about their experiences with Constant Contact and EmailOctopus to help you pick the tool that best fits your needs. \[[2](#source-item-2)\] Pros Constant Contact DM Doug M Director of Audio Visual and ITReligious Institutions, 2 - 10 employeesUsed the software for: More than 2 years. “What I like most is that I can quickly create and manage recurring communications. Since I send emails weekly, being able to duplicate or reuse campaigns saves a lot of time and keeps the process simple.“ April 26, 2026 DM Doug M Director of Audio Visual and ITReligious Institutions, 2 - 10 employeesUsed the software for: More than 2 years. “One area I would like to see improved is the flexibility of the design templates. While the existing templates are useful, more customization options and a broader variety of layouts would make it easier to create emails that feel more unique and tailored to different groups or purposes.“ April 26, 2026 EmailOctopus AJ Amit J ExecutiveMachinery, 2 - 10 employeesUsed the software for: 1-2 years. “It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary complexity.“ December 14, 2025 JG Jessica G RealtorReal Estate, Self-employedUsed the software for: 1-2 years. “It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the job done efficiently and fits my needs well.“ April 16, 2026 Cons Constant Contact Edmund S Board AdvisorNon-Profit Organization Management, 2 - 10 employeesUsed the software for: 1-2 years. “With many of these platforms, there are a lot of templates you can use. But at times, this huge library can be a bit overwhelming for new users; too many choices.“ February 21, 2026 HR Haley R Member EngagementEducation Management, 11 - 50 employeesUsed the software for: 6-12 months. “Sometimes we have troubles with bounce lists and updating clean user lists, but that's not necessarily the product's fault.“ March 19, 2026 EmailOctopus PC Prithvi Singh C DirectorComputer Software, 2 - 10 employeesUsed the software for: I used a free trial. “There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to follow a strict pattern set by the software.“ July 17, 2025 Jd Juan d CMOMarketing and Advertising, 11 - 50 employeesUsed the software for: I used a free trial. “For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational interference.“ February 10, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Constant Contact and EmailOctopus? Talk to a Capterra advisor for free and get results within 15 minutes. 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