# Compare Constant Contact vs Braze 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Constant Contact and Braze based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/31898-155423/Constant-Contact-vs-Appboy

---

# Constant Contact vs Braze Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Constant ContactBraze2/4 selected

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

[## Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting Price

$12.00/month

Value-for-Money

4.1

Functionality

4.2

Ease of Use

4.3

Customer Service

4.2

Reviews Sentiment

Based on [2,922 reviews](#user-reviews)

Positive

2,523

Neutral

315

Negative

84

[## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.5

Customer Service

4.5

Reviews Sentiment

Based on [168 reviews](#user-reviews)

Positive

164

Neutral

3

Negative

1

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

73%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.7

Newsletter Management

\--

Email Tracking

4.8

Customizable Branding

4.1

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

\--

Newsletter Management

NA

Email Tracking

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.3

User reviews[2,922](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Ease of use

4.3

Functionality

4.2

Value for money

4.1

Customer support

4.2

User satisfaction

4.7

User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.4

Customer support

4.5

Price starts from

Price starts from

$12Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Constant Contact's expanded online marketing platform is designed to help marketers, franchisors, universities, hospitals, real estate business owners, side-hustlers, nonprofits and individuals.

Best for

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

## User reviews

Pros & cons

VR

Verified Reviewer

Director of Audio Visual and IT

> "What I like most is that I can quickly create and manage recurring communications. Since I send emails weekly, being able to duplicate or reuse campaigns..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7138478)

Edmund S.

Board Advisor

> "With many of these platforms, there are a lot of templates you can use. But at times, this huge library can be a bit overwhelming for new users; too many..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7099770)

VR

Verified Reviewer

Director of Audio Visual and IT

> "One area I would like to see improved is the flexibility of the design templates. While the existing templates are useful, more customization options and a..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7138478)

HR

Haley R.

Member Engagement

> "Sometimes we have troubles with bounce lists and updating clean user lists, but that's not necessarily the product's fault."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7115358)

SH

Samantha H.

Memebership Coordinator

> "I mostly use Constant Contact for very straightforward tasks like uploading contact lists and sending out email campaigns, and for those purposes, it works..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052249)

JB

Jeanette B.

Development Associate

> "Drafting and designing emails can be challenging at times depending on the content you're adding, such as multiple pictures."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7032047)

RS

Renee S.

Office Manager

> "I really like the ability to send mass emails out using Constant Contact. And being able to copy previous campaigns to use as a template."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7096655)

SM

Sherry M.

Executive Manager

> "The cons of using Constant Contact included difficulty in creating the emails - the system was not easy to work with. "

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7137156)

TW

Ty W.

Executive Director

> "The platform covers all the basics for email marketing and does them well. If they added the ability to save and reuse content blocks, it would make the..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7012362)

HB

Holly B.

Real estate agent

> "It has an outdated template appearance which is not very customizable."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7118259)

VR

Verified Reviewer

Owner

> "The platform also helps manage customer lists and email segmentation, making email management and data organization straightforward."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7113707)

VC

Valerie C.

Marketing Manager

> "Emails look very clunky and do not appear as clean or as responsive as they should."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7141181)

Sarah M.

Owner

> "The add-ons such as video integration allows for accelerated digital campaigns that get results."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052630)

TG

Tiffany G.

CEO, Co-Founder

> "Due to the price and reliability issues, I chose a different software for my marketing and communication."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7049271)

Imanol Alfonso P.

Content Creator

> "The customer support is responsive and helpful, and the reporting features provide valuable insights into campaign performance."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7090178)

KF

Krista F.

Fund Development Coordinator

> "Their build feature could use some more options and sometimes the text editing function gets very glitchy."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6843336)

BB

Bree B.

Ops Coordinator

> "Its drag-and-drop editor allows users to craft professional emails without technical expertise."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7127224)

AC

Abbie C.

Managing Director

> "Sometimes there are glitches and the program goes out of use for a short time. "

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052995)

TG

Tiffany G.

CEO, Co-Founder

> "I could create a newsletter relatively quickly using my own saved templates or templates made available by Constant Contact."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7049271)

VR

Verified Reviewer

Marketing Director

> "Sometimes my content images would not get as big as I would want them because of the constraints on the template size."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6868727)

Amber M.

Owner

> "Constant Contact was a great asset for the church marketing platform we needed to send emails and communicate with the staff and congregation."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7117128)

VR

Verified Reviewer

Founder

> "What I don’t like is that the platform becomes expensive as your contact list grows."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7120756)

VC

Valerie C.

Marketing Manager

> "It was generally fine, but it was not the cleanest system to use. If you're looking for an affordable option, but do not require a lot of branding or..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7141181)

SS

Sonny S.

Admin

> "What I least like about constant contact is it's expensive proving relative to the competition out there"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7112952)

VR

Verified Reviewer

Owner

> "The platform continues to make updates and improvements, which helps keep it relevant for businesses looking to grow their marketing efforts."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7113707)

RB

Rue B.

Associate Broker

> "Poor - weakest big company I've dealt with - any company charging you for zero services rendered is weak."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7018960)

SD

Segun D.

Digital Marketing Manager

> "Automation features in Constant Contact saves time and streamline email marketing processes via aspects such as autoresponders."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7004641)

SM

Serene M.

Head of Production and Development

> "Some products such as domain registration and premium plugins are quite pricey on Constant Contact compared to some alternatives."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6478581)

HC

Hilary C.

Owner

> "It’s a solid platform for email marketing, especially for beginners or small businesses looking for an easy way to connect with their audience."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7119026)

MD

Melissa D.

Patient Coordinator

> "It was great for beginning email blasts, but compared to competitors now, I feel like it is outdated."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6822434)

MB

Maya B.

Social Media Manager

> "Constant Contact supported our marketing plans and organized campaigns at all stages, and the data maintained continuity in evaluating campaigns and taking..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6422941)

JV

Justine V.

Co-Founder

> "I would often encounter glitches where the page would reload and I would lose my edits."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6570371)

AT

Amanda T.

Marketing Coordinator

> "For more than a decade, it has provided a dependable solution for all our clinic's email marketing needs, from mass promotions to sharing educational..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6546636)

Judith S.

Email Marketing Specialist

> "It also lacks some advanced optimization features like dynamic text replacement, advanced targeting options, and opt-in form integration options.- To make..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___5094823)

SC

Susan C.

Program Director

> "Constant Contact covers most of our marketing communication needs with their many tools, ease of developing a campaign or email, and their customer service..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6635432)

AM

Allyson M.

Director of External Relations

> "Also, sometimes the system options do not allow for a preferred format for e-mail campaigns."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6655310)

MD

Martin D.

Tech

> "Constant Contact provides a powerful, friendly, well supported email marketing tool that serves well users from small professional practices to large..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6773943)

Ajay Singh R.

Manager inside sales

> "Creating a template is tuff in this app, due to less options available to edit"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6416142)

AT

Amanda T.

Marketing Coordinator

> "We particularly value the ability to segment our mailing list and track email performance, allowing us to tailor promotions and share skincare and..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6546636)

MD

Martin D.

Tech

> "Recent improvements data reporting failed to capture Vital Information necessary to evaluate the impact of Outreach"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6773943)

MB

Maya B.

Social Media Manager

> "Constant Contact creates regularity for email campaigns, as the completed campaign becomes a reference for future campaigns, giving the workflow a unique..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6422941)

VR

Verified Reviewer

Director of Marketing and Communications

> "Emails end up in spam sometimes."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6872667)

Sarah M.

Owner

> "The data management tools help create actionable lists and campaigns."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052630)

AS

Alisha S.

Ast Project Manager

> "It's integration with wordpress is also really tricky, you cannot edit it to look better"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6803697)

NR

Nichole R.

Program manager

> "Constant contact For surveys is a great way to follow up with anyone that’s attended an event. Since you’re able to create an event and people can register..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6503966)

NC

Nick C.

Clinical Director

> "Constant Contact creates email campaigns that we were unable to create, markets it to populations we didn't know needed specific emails, and collects data..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___4999681)

VR

Verified Reviewer

Director

> "I like to schedule the emails so they are sent while I'm on vacation (like a Christmas card, for example)."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7058415)

VR

Verified Reviewer

General Manager of Manugacturing

> "Sometimes the email is spammed or hasn't reached the recipient's default inbox."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6515476)

AS

Andrea S.

Pastor

> "The variety of templates coupled with the opportunity to track who reads, clicks, etc. is invaluable at our knowing who is engaging with our community."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6648418)

SF

Sarah F.

Owner

> "I wanted more templates as i am not very good at sending emails for my boutique."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6572353)

DW

Destinee W.

General Manager

> "Like the ability for branding and templates, makes keeping everything cohesive easy."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7119537)

JB

Julia B.

Director of Communications

> "While it is easy to drag & drop to build campaigns, it doesn't offer as much customization as I would like."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6564900)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "I appreciate how quickly I can shape campaigns without overthinking design—the templates are clean and easy to tweak."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7068936)

AZ

Adam Z.

Marketing Director

> "Your email will sometimes find its way into the recipients trash or spam folder."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6719909)

MBM

Mary Beth M.

Development Director

> "There are so many options to choose from for templates, segments and the integrated applications simplify the process of sending something out."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7028254)

SK

Sam K.

Executive Director

> "It sounded good but the way they bill us it equalled to us losing 2 months of value."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6815381)

RS

Radha S.

Legal Assistant

> "The platform is intuitive and easy to navigate, making it well‑suited for creating and sending email campaigns efficiently."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7127813)

MM

Marsha M.

Owner

> "They pictures often get flipped and it very difficult to get them to face the right direction."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6544231)

AJ

Alec J.

Director, Product and Marketing

> "We managed multiple mailing lists of 10's of thousands of subscribers each, and it was a reliable, affordable partner as we grew our business."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6586689)

SA

Selasi A.

Communications Associate

> "Some of the features are still a little clunky and the wide variety makes for lack of depth within each (e.g. you can schedule a post to social media, but..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___5090365)

VR

Verified Reviewer

Founder

> "Overall, Constant Contact is a reliable platform for us due to the straightforward way to manage email marketing."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7120756)

BL

Brie L.

CSC

> "Difficulty in coding into emails and codes not working"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6586356)

KS

Katie S.

Operations Manager

> "It works well for small businesses or anyone wanting to get professional email campaigns out quickly without a steep learning curve. While the cost can be..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6881798)

JM

Janet M.

Coordinator for Finance and Operations

> "Customer support is not readily available. When you run into an issue, it can be difficult to resolve it."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6805959)

VR

Verified Reviewer

Director of Audio Visual and IT

> "It is easy to set up email campaigns, make updates, and reuse previous campaigns without having to start from scratch each time."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7138478)

Hedi S.

informatique

> "Also, the initial learning curve can be a bit steep for those unfamiliar with digital marketing tools."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6380615)

VR

Verified Reviewer

Development Manager

> "Learning center and webinars and useful and stick to the skills I need, give me opportunity to feel comfortable exploring functionality on my own."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6879901)

Kelly A.

Marketing Associate

> "We're still finding some design limitations when attempting to create more visually distinctive email campaigns particularly with the Canva integration..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___4802656)

AG

Anna G.

Digital Marketing Manager

> "The fonts, colors, and layouts make it easy to keep my branding in every email I send."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6874862)

SD

Stephen D.

Business Manager

> "The multichannel campaigns are not as well supported by the knowledge bank as I would like."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6360874)

VR

Verified Reviewer

Marketing and Communications Specialist

> "The interface is so much more approachable than other applications and developing email campaigns are so easy and quick."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7064782)

Hedi S.

informatique

> "One aspect I found a bit less satisfactory is the cost, which can be high for small businesses."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6380615)

EW

Elizabeth W.

Finance team

> "Connection to our database, clear and easy to analyse stats including individual engagement and very easy to create and design email campaigns."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6879145)

JK

Jessica K.

Development and Communications Manager

> "There are multiple individuals that are in our contact list that never receive our emails, even if they have saved our email address and whitelisted it."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6097498)

Jacob S.

Program Manager

> "Solid platform with plenty of features for those working within a smaller budget and not needing full customization"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6864538)

Delly S.

Telemarketer

> "limited design and spam testing are making it hard to get creative and yield enough results they only offer options to test subject lines."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6146195)

AS

Aaron S.

Graphic Designer

> "The email editor is straightforward and the templates make it easy to design clean campaigns."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7111571)

TA

Taryn A.

Business Operations Supervisor

> "I don't like that they charge you based off of the amount of contacts you have."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6517771)

SK

Sam K.

Executive Director

> "The control over content design has been good for our small organization as the staff were able to learn the basics very quickly."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6815381)

DJ

Deidre J.

Sr. Pastor

> "It was too expensive for my limited email list when I was just starting out."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6341645)

[View Reviews](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

VR

Verified Reviewer

Marketing Automation Specialist

> "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453)

RM

Raghava M.

Business Analyst

> "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

CN

Courtney N.

Customer Service Representative

> "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

CN

Courtney N.

Customer Service Representative

> "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AB

Alex B.

Digital Marketing Automation Specialist

> "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

AB

Alex B.

Digital Marketing Automation Specialist

> "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save'..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

Noga M.

VP, Marketing

> "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614)

EC

Elizabeth C.

CRM Lead

> "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080)

AB

Alex B.

Digital Marketing Automation Specialist

> "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

CN

Courtney N.

Customer Service Representative

> "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AR

Angela R.

Lifecycle Marketing

> "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

VR

Verified Reviewer

Email Marketing

> "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

MO

Maggie O.

CRM and Email Marketing Specialist

> "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115)

RM

Raghava M.

Business Analyst

> "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

JL

Jon L.

Lifecycle Marketing Manager

> "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656)

AB

Alex B.

Digital Marketing Automation Specialist

> "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

JO

Josh O.

Associate Manager, Lifecycle Marketing

> "One thing that has been challenging with Braze is the reporting structure/feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

SM

Sarah M.

Head of Loyalty and Engagement

> "Some teething issues with drag and drop modules eg."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264)

LS

Lauren S.

Director, Engagement Strategy

> "We were able to set up our platform and Braze to share data easily, allowing for seamless automation."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448)

VR

Verified Reviewer

Email Marketing

> "This can be particularly frustrating when creating multiple marketing campaigns"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

JL

Johnna L.

Marketing Automation Manager

> "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

SE

Sally E.

Director of Marketing

> "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182)

BnB

Belén B.

Sr. CRM Manager

> "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994)

VR

Verified Reviewer

Marketing Manager

> "A bit costly and high certification fees."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

FC

Fabio C.

Software Engineer

> "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778)

AD

Akshada D.

email marketing

> "The Canvas feature is great for planning user journeys, and it works well with other tools."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122)

KO

Kate O.

Writer

> "I found Braze a little difficult to use at first and I didn't totally understand it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290)

MC

Michael C.

Digital Content Manager

> "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204)

MF

Miguel F.

Email Marketing Specialist

> "What I like least about Braze is the lack of an auto-save feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403)

CN

Courtney N.

Customer Service Representative

> "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

VR

Verified Reviewer

CRM Lead

> "Documentation is not enough at times, not up-to-date or hard to navigate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117)

KL

Katelyn L.

CRM Lead

> "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443)

TV

Thomas V.

Product Owner

> "The fact that you have a limited amount of data points is frustrating."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

VK

Vivek K.

SDE

> "The pricing is bit high in the segment and for services its offering."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702)

VR

Verified Reviewer

Sr. Product Delivery

> "I love how much automated functionality and personalization is available through out the different messaging capabilities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272)

KL

Kirra L.

Marketing Director

> "It's also quite costly."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280)

JL

Johnna L.

Marketing Automation Manager

> "Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

AY

Andrii Y.

Email Marketing Specialist

> "I don't like some reporting and allowing creating it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299)

VR

Verified Reviewer

Email Marketing

> "Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

DR

Daniel R.

Email marketeer

> "Some features, like a dedicated preference center lack customizability thus making them useless in its current form."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751)

AH

Arman H.

Senior Marketing Automation Executive

> "I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

TV

Thomas V.

Product Owner

> "The quality of customer support is low."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

AH

Arman H.

Senior Marketing Automation Executive

> "I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

Love L.

Systems Manager

> "An issue we have not had with setting up Custom SAML SSO connections for other apps."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

MA

Marianna A.

Customer Success associate

> "The convenience of finding all customer information in an organized and clear way. "

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674)

Love L.

Systems Manager

> "If you are using Google Workspace the Custom SAML integration is horrible."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

CN

Courtney N.

Customer Service Representative

> "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

Martin M.

Project Manager

> "mistakes can happen."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325)

KT

Kerry T.

CRM Data Director

> "This helps when you have a large organization and local markets who have their own style, look, and feel."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302)

Ben C.

Digital Marketing Manager

> "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

MM

Mary M.

Operations Officer

> "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974)

VR

Verified Reviewer

Senior Growth manager

> "Even after the release, minor bugs popped up that we had to address for extra weeks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165)

DE

Daniel E.

Group Loyalty Manager

> "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496)

Ben C.

Digital Marketing Manager

> "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

[View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/)

## User interface

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

4.34 (2,922)

[Braze](https://www.capterra.com/p/155423/Appboy/)

4.70 (168)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Constant Contact

Top features

36/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/31898/Constant-Contact/#features)

Braze

27/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/155423/Appboy/#features)

### Recognition

Constant Contact is recognized as a top-rated tool in 5 Capterra Shortlist reports

Braze is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Constant Contact

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Braze

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Constant Contact

-   By Constant Contact
-   Located in United States
-   Founded in 1998

Braze

-   By Braze
-   Located in United States
-   Founded in 2011

## Popular Comparisons

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

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4.2

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4.3

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[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

Contact vendor for pricing

Price

$9/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-155423/brevo-vs-Appboy)

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

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$12/month

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$13/month

4.2

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4.4

4.3

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/)

Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/155423-202338/Appboy-vs-Gmail)

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$12/month

Price

$15/month

4.2

Features

4.5

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Contact vendor for pricing

Price

$13/month

4.6

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-155423/MailChimp-vs-Appboy)

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$12/month

Price

$10/month

4.2

Features

4.5

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Contact vendor for pricing

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-155423/ActiveCampaign-vs-Appboy)

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$12/month

Price

$9/month

4.2

Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Contact vendor for pricing

Price

$10/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-155423/MailerLite-vs-Appboy)

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

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[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$12/month

Price

$17/month

4.2

Features

4.7

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/31898-198994/Constant-Contact-vs-Systeme)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

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[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Contact vendor for pricing

Price

$9/month

4.6

Features

4.5

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-155423/EmailOctopus-vs-Appboy)