# Constant Contact vs. Klaviyo: Detailed Features and Cost Comparison 2025 | Capterra > Constant Contact vs. Klaviyo: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to decide. Source: https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo --- # Constant Contact vs. Klaviyo: Features and Cost Comparison Last updated on July 10, 2025 Written by [Barkha Bali](https://www.capterra.com/resources/author/bbali/) Writer Edited by [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/) Editor Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) and [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) are two highly rated [email marketing software](https://www.capterra.com/email-marketing-software/) solutions that help users create, automate, and track email marketing campaigns for audience engagement and business growth. While both tools include core email marketing features—such as email campaign management, list management, and template management—they differ in their target audience, depth of eCommerce integration, automation capabilities, and overall complexity. Constant Contact helps businesses of all sizes, including small businesses and non-profits, build customer relationships through user-friendly email marketing tools, event management features, and basic automation. Klaviyo, on the other hand, offers a suite of B2C CRM and email and SMS marketing tools for eCommerce businesses, providing advanced segmentation, highly personalized automation based on customer behavior, and integrations.  In this comparison, we’ll explore the **differences in their features**, **user interfaces**, **and** **pricing options** to help you identify the best fit for your marketing goals. Before diving deeper, here’s a quick overview of the key distinctions between Constant Contact and Klaviyo: [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) VS [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) $12.00 Usage Based, per month Starting price $20.00 Usage Based, per month 171 integrations Integrations 66 integrations Integrations in basic plans Free plan N/a Free plan storage N/a Android, IOS Mobile apps Yes (30 days) Free trial No [4.3 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Overall rating [4.6 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Features comparison Let’s explore the key features of email marketing software that have been highlighted by our reviewers and see how Constant Contact and Klaviyo stack up in these critical areas.[\[1\]](#footnotes) Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Constant Contact 73%Fit Feature ratings Email Campaign Management 4.6 Mobile Optimization 4.5 List Management 4.5 Campaign Scheduling 4.7 Klaviyo 72%Fit High performer Feature ratings Email Campaign Management 4.7 Mobile Optimization 4.5 List Management 4.4 Campaign Scheduling 4.8 Email Campaign Management 4.6 (617) 4.7 (162) **Both Constant Contact and Klaviyo offer email campaign management features.** **Constant Contact** has an AI-powered multi-channel campaign builder and content generator that uses your brand assets and past content to suggest and create email campaigns, social media posts, and landing pages. With the drag-and-drop email editor, you can use pre-installed templates to create and edit email campaigns. Its AI BrandKit feature lets you input your website URL and get templates with your brand colors, logos, and images. Constant Contact also provides an engagement heat map to visualize which parts of your emails are getting the most clicks, helping you optimize your design and content placement. Their subject line A/B testing feature allows you to test different subject lines to improve open rates. While drill-down reporting offers detailed insights into campaign performance, the marketing campaign calendar provides a visual overview of your scheduled and past campaigns across different channels. **Klaviyo** offers multi-channel segmentation, allowing you to target specific customer groups based on their purchase history, website activity, and email engagement. The predictive analytics feature provides insights into customer churn risk, purchase probability, and expected next order date, enabling highly targeted and timely campaigns. Klaviyo supports multi-channel A/B testing across email and SMS to optimize messaging and timing for different segments. They also provide an email deliverability score to help you monitor and improve the health of your email program. You can leverage Gen AI to create compelling email and SMS content. Klaviyo's drag-and-drop automation builder allows you to create customer journeys based on triggers and conditions. Furthermore, they offer experiment and testing tools (AI-powered) to help you identify the most effective campaign strategies. Mobile Optimization 4.5 (362) 4.5 (112) **Both Constant Contact and Klaviyo prioritize functionalities and offer best practices to ensure an effective experience for mobile users interacting with email campaigns and sign-up forms.** **Constant Contact** provides mobile-responsive templates that automatically adapt their layout and content to fit various screen sizes. Their mobile application enables you to create, edit, send emails, manage contacts, and track performance directly from your mobile devices. Furthermore, Constant Contact offers guidelines for crafting mobile-friendly emails, emphasizing concise content, single-column layouts, clear calls-to-action, and avoiding small fonts and excessive images. You can also preview emails in a mobile view within the editor and send test emails to your devices to verify rendering and usability. **Klaviyo** allows you to create sign-up forms optimized for mobile devices, including options to display forms only on mobile, adjust font sizes and images for better mobile viewing, and ensure forms are easy to close to prevent user frustration. For email design, Klaviyo provides granular control over the mobile display of content blocks, enabling adjustments to margins, text and heading sizes, spacing, and block padding. A key feature is the ability to hide or show specific content blocks based on whether the email is viewed on a mobile or desktop device, facilitating tailored experiences. By default, Klaviyo stacks email columns on mobile devices for optimal readability, though this can be disabled. Additionally, Klaviyo allows images to span the width of mobile screens and offers a "Mobile Overlay" option for forms to enhance visibility. The platform also supports A/B testing and optimization of sign-up forms, including timing, and its reporting includes a breakdown of emails opened by client type, offering valuable insights for mobile-centric design strategies. List Management 4.5 (220) 4.4 (49) **Both Constant Contact and Klaviyo provide list management features** for organizing, segmenting, and engaging with your contacts. **Constant Contact** lets you add and manage contacts in your account through various methods. You can manually add individual contacts, import lists from external files, or create automated processes for contact addition. Every email sent through Constant Contact includes a mandatory SafeUnsubscribe link, assuring customers of a legitimate, permission-based email provider. To enhance engagement, you can create customized segments based on contact details, tags, and profiling information, enabling personalized content delivery to those who have interacted with previous emails. The platform also helps you identify subscribers likely to engage with your future campaigns. Furthermore, you can turn website visitors into leads using customizable sign-up forms and offering incentives for subscribing. **Klaviyo**, on the other hand, offers hyper-precise segmentation powered by artificial intelligence. You can leverage Klaviyo AI to build segments using predictive analytics such as churn risk, customer lifetime value (CLV), and likelihood of following orders. With machine learning, you can utilize RFM (Recency, Frequency, Monetary value) groupings within segments, simplifying the implementation of advanced marketing strategies. Klaviyo's Segments AI allows you to describe the customer segments you want to target, and it will automatically generate those segments for you. The platform lets you preview segment sizes as you build them and clone audiences and their conditions, even across multiple accounts. You can segment based on various data points, including demographic information, browsing behavior, purchase history, channel preferences, metadata, and custom properties. Campaign Scheduling 4.7 (213) 4.8 (71) **Both Constant Contact and Klaviyo offer campaign scheduling features** to plan and automate the delivery of your marketing communications at optimal times. **Constant Contact** allows you to schedule email sends in advance, giving you the flexibility to prepare your campaigns and have them delivered at specific dates and times without manual intervention. This approach ensures your messages reach your audience when they most likely engage. Beyond basic email scheduling, Constant Contact also provides a marketing calendar view, offering a visual overview of your planned campaigns across different channels, aiding the organization and preventing overlaps. This calendar helps you manage your overall marketing efforts and ensure a consistent flow of communication. **Klaviyo** also provides campaign scheduling capabilities, allowing you to schedule email and SMS campaigns for specific dates and times. This capability ensures timely delivery based on your marketing strategy and audience behavior. The platform offers more advanced scheduling options, such as smart send time optimization. This feature analyzes historical engagement data to predict the best time to send emails to individual recipients, maximizing open and click-through rates. Furthermore, Klaviyo allows recurring campaign scheduling, which is ideal for automated series or regular announcements. The platform provides an interface for managing scheduled campaigns, offering visibility and control over your upcoming communications. ## Integrations comparison Popular Integrations Compare available integrations between Constant Contact and Klaviyo. ### Stripe Constant Contact Klaviyo ### Meta for Business Constant Contact Klaviyo ### Recurly Constant Contact Klaviyo ### Shopify Constant Contact Klaviyo ### Typeform Constant Contact Klaviyo ### Chargebee Constant Contact Klaviyo ### DonorPerfect Constant Contact Klaviyo ### Zendesk Suite Constant Contact Klaviyo **Both Constant Contact and Klaviyo offer various integrations to enhance functionality and streamline marketing workflows by connecting with other essential business tools.** **Constant Contact** provides over 300 integrations, enabling you to connect your email marketing efforts with various platforms across various categories, such as e-commerce, collaboration, customer relationship management (CRM), social media, and customer support. Key integrations for Constant Contact include popular eCommerce platforms, such as Stripe, Shopify, and Etsy; CRM systems, such as Salesforce; website platforms, including WordPress and GoDaddy; and essential Google services–Google Analytics and Google Sheets. These integrations allow data synchronization, automated workflows, and a holistic view of customer interactions. For instance, integrating with eCommerce platforms allows automatically importing customer purchase data to personalize email campaigns, while CRM integrations ensure consistent contact information across systems**.** **Klaviyo,** on the other hand, extends its capabilities with more than 350 integrations, focusing on eCommerce and direct-to-consumer (DTC) brands, including enterprise-level applications across industry verticals. Its integration ecosystem includes eCommerce platforms, such as Shopify, WooCommerce, Square, and Magento Commerce, and CRM solutions, such as Salesforce Sales Cloud. Additionally, Klaviyo integrates with specialized platforms, such as Mindbody, for wellness businesses. Klaviyo's focus on eCommerce integrations enables advanced segmentation based on purchase behavior, automated abandoned cart flows, and personalized product recommendations. These integrations allow targeted and behavior-driven marketing automation, leveraging real-time data to enhance customer engagement and drive sales. ## Pricing comparison ### Starting prices Constant Contact $12.00 Usage Based, Per Month (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/31898/Constant-Contact/pricing/) Klaviyo $20.00 Usage Based, Per Month (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/156699/Klaviyo/pricing/) Both Constant Contact and Klaviyo offer ways for prospective users to experience their platforms before committing to a paid subscription. Constant Contact provides a standard 30-day free trial, allowing evaluation of its features, integration capabilities, usability, and overall value. In contrast, Klaviyo offers a free tier, which includes email support for the initial 60 days and allows users to send up to 500 emails to a maximum of 250 active profiles (individuals you can email and engage with). Regarding paid plans, **Constant Contact's basic (Lite) plan starts at $12 per month**. On the other hand, **Klaviyo’s entry-level Email plan begins at $20 per month**, enabling the sending of up to 5,000 emails to between 251 and 500 active profiles. It's important to note that Klaviyo’s pricing scales upwards based on the number of active subscribers and any SMS/MMS credits utilized. In terms of cost-effectiveness, Constant Contact generally offers a more competitive advantage than Klaviyo due to its lower starting price point for its Lite plan. Nonetheless, Klaviyo stands out by offering a forever-free plan for individual contributors or small teams. This key feature, the free plan option, is absent in Constant Contact. Here’s a detailed comparison between the pricing plans of the two solutions. ### Constant Contact pricing Constant Contact offers a tiered pricing structure with three plans—Lite, Standard, and Premium—and a 30-day free trial to allow users to explore the platform's features before committing to a paid subscription. The **Lite plan**, priced at $12 per month for up to 500 contacts, is a good starting point for beginners seeking basic email and social media marketing capabilities. The **Standard plan**, at $35 per month for the same contact tier, suits growing businesses that require automated marketing tools to scale their efforts. For larger enterprises with extensive marketing needs, the **Premium plan** starts at $80 per month for 500 contacts, offering industry-leading advanced automation and segmentation features. Depending on the chosen email plan, Constant Contact provides a monthly email send allowance, calculated as a multiple of the highest number of contacts within your pricing tier. Specifically, Lite plan subscribers can send up to 10 times their contact limit, Standard plan users up to 12 times, and Premium plan subscribers up to 24 times. For instance, if your plan covers 0-500 contacts, your email send allowance on the Lite plan would be 10 x 500 = 5,000 emails. Accounts exceeding their maximum email send allowance within a billing cycle incur overage fees. These fees are charged at $0.002 per email sent beyond the limit. To illustrate, sending an additional 1,000 emails beyond your monthly allowance would result in a $2 overage charge. ### Klaviyo pricing Klaviyo offers a tiered pricing structure with three plans: Free, Email, and Email + SMS, catering to different needs and scales. The **Free plan** is a good entry point, allowing you to manage up to 250 active profiles and send up to 500 emails per month. This plan is ideal for individuals or small teams exploring the Klaviyo platform and its basic functionalities. Starting at $20 per month for 251-500 active profiles, the **Email plan** includes a monthly email allowance of 5,000. For businesses looking to incorporate SMS marketing, the **Email + SMS plan** also begins at $20 per month for the same number of active profiles and includes 5,000 emails plus 150 SMS/MMS credits per month. Klaviyo operates on a usage-based pricing model, meaning that the cost scales with the number of active profiles in your account. This pricing ensures you only pay for the contacts you actively engage with. ### Value-for-money analysis 4.1 (2,922) 4.3 (527) As of Apr. 10, 2025, an analysis of over **3,356 verified software reviews** on Capterra for Constant Contact and Klaviyo reveals a similar user sentiment regarding value for money. **While Constant Contact received a 4.1 out of 5 rating, Klaviyo scored 4.3 out of 5.**  This slight difference suggests that while users generally find both platforms to offer good value, Klaviyo is perceived marginally more favorably regarding its features and benefits relative to cost, potentially due to its free plan and advanced segmentation/automation, especially for eCommerce. However, the close ratings indicate Constant Contact also delivers satisfactory value, particularly for simpler email marketing needs or those prioritizing ease of use and potentially lower entry-level costs. Despite Klaviyo's higher starting price for its basic paid plan ($20 per month for 251-500 active profiles vs. Constant Contact's $12 for 500 contacts), user reviews indicate that both platforms are seen as providing substantial value for their respective costs. This suggests that the features and functionality offered by each justify their pricing in the eyes of their users. A key differentiator in the value proposition is Klaviyo's forever-free plan, offering a low-risk entry point for small businesses or those with limited budgets. Constant Contact, in contrast, only provides a limited free trial, requiring a paid commitment afterward. This makes Klaviyo potentially more appealing for budget-conscious users seeking a long-term, albeit limited, free option. ## How does the user experience compare on Constant Contact vs. Klaviyo?  ### Overall rating 4.3 (2,922) 4.6 (527) We looked at the overall ratings of Constant Contact and Klaviyo, and, as of the time of analysis. **While Constant Contact scored 4.3 out of 5, Klaviyo received a 4.6 out of 5 overall rating.** This rating highlights their effectiveness as email marketing solutions and suggests that users are satisfied with both platforms’ capabilities and performance. However, to get the whole picture, let’s look at how users rate other aspects of the user experience for each of the tools: ### User interface Constant Contact Klaviyo Our data indicates that 72% of 337 Constant Contact reviews mentioning the user interface are positive. On the other hand, 87% of 66 Klaviyo reviews are positive. **Constant Contact has received more positive feedback for its user interface than Klaviyo.** Verified **Constant Contact** reviewers on Capterra praise its intuitive design, highlighting its accessibility for users with limited technical expertise in creating professional-looking emails and managing campaigns. The drag-and-drop functionality is a significant positive, simplifying email design and making it pleasant. Users also appreciate the extensive selection of customizable templates, which facilitate the creation of visually appealing emails without requiring advanced design skills. Furthermore, the platform's integration with other software and CRM systems is valued for streamlining marketing workflows. In contrast, while many **Klaviyo** users find its interface valuable for email marketing, some note a steeper learning curve for beginners and those less technically inclined. They mention that navigating advanced features and automation flow filters can be challenging, and the drag-and-drop UI can become less fluid when designing more intricate emails and landing pages. Additionally, some have reported finding solutions through support documents without direct assistance as difficult. ### Learning curve for new users **Analysis of our user reviews reveals a slightly easier learning curve for Constant Contact compared to Klaviyo.** Constant Contact has received 78% positive feedback (out of 213 reviews), while Klaviyo has received a 94% positive rating from 53 reviewers. This suggests that users generally find Constant Contact more intuitive and easier to adopt, potentially translating to increased user adoption rates and reduced training time. **Constant Contact** is described by users as intuitive and easy to learn, even for those with no prior experience. Reviewers appreciate that the platform requires no programming knowledge and boasts a user-friendly interface. The availability of learning resources, including tutorials, classes, and even in-person training sessions, is highly valued for accelerating user proficiency. Additionally, users commend the helpfulness of customer service and tech support in addressing questions and simplifying the initial learning process. While some acknowledge a learning curve, they generally find it manageable and progressively easier with practice. **Klaviyo** users generally consider its learning curve manageable, although it's often perceived as steeper initially, particularly for those new to similar software. Users highly value the extensive learning resources provided, such as detailed training videos, academy content, and dedicated support from account managers, which aid in the learning process and professional development. However, some reviewers, particularly beginners, find Klaviyo challenging due to its perceived complexity and limitations in customization flexibility. A few users express frustration with the platform's depth, making it difficult to leverage its capabilities without significant learning investment fully. ### Customer service and support Our analysis of user reviews reveals a generally positive sentiment towards the customer support offered by both Constant Contact and Klaviyo. **Constant Contact has received more positive mentions for its customer support (71% of 277 reviews) than Klaviyo (83% of 77 reviews).** This suggests that while more Constant Contact users have reported positive support experiences, Klaviyo's support is rated more favorably by a larger proportion of its users. **Constant Contact** provides a multi-faceted approach to customer support, offering assistance through various channels, including phone, a knowledge base, an informative blog, a podcast featuring industry insights, and customer success stories showcasing how businesses leverage their platform. This wide range of resources caters to different user preferences and learning styles, ensuring that help is accessible in various formats. **Klaviyo** also offers a range of support resources, primarily through its phone and email, and a detailed help center, which provides articles and guides to address common issues and questions. Klaviyo offers case studies illustrating successful customer implementations, a blog sharing marketing best practices, and a community forum where users can interact, share knowledge, and seek assistance from peers and Klaviyo experts. While Klaviyo's support channels differ from Constant Contact's, they focus on providing in-depth resources and fostering a community-driven support environment. Constant Contact Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Klaviyo Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ### Security and reliability Based on the available review data, Constant Contact has received more positive feedback regarding its security and reliability than Klaviyo. **While Constant Contact received positive feedback from 67% of 34 reviews, Klaviyo only received positive feedback from 20% of a smaller sample of six reviews.** This contrast suggests that users are substantially more satisfied with Constant Contact's security and reliability than with Klaviyo. Reviewers highlight that **Constant Contact** ensures compliance with CAN-SPAM regulations and other legal requirements, which helps prevent blacklisting and maintains a good sender reputation. Users value the opt-out feature and the ability to manage email lists effectively, which keeps their campaigns compliant and efficient. The platform's anti-spam protections are noted for increasing the likelihood that emails reach recipients' inboxes rather than being marked as spam. Users also feel confident that their contacts and data are secure, with no risk of leaking information or viruses. Reviewers express mixed opinions on **Klaviyo's** security and reliability. On the positive side, users appreciate the ability to create effective marketing flows, such as thank you emails, abandoned cart emails, and customer recovery emails. These features help businesses maintain customer engagement and potentially recover lost sales. However, some users report that follow-ups, re-engagement campaigns, and customer win-backs lack the necessary rules to target the right audience effectively, leading to automated but ineffective campaigns. Additionally, there are instances where accounts get disabled due to random compliance checks, causing disruptions in important email campaigns. ## What users say about the pros and cons of Constant Contact vs. Klaviyo We analyzed verified user reviews for Constant Contact and Klaviyo to identify pros and cons related to core email marketing features such as campaign automation and list management. Constant Contact is appreciated for its customizable email management, email templates, marketing tools, and contact management and segmentation. However, many users highlight limitations in pricing for small businesses, image handling and formatting, and email deliverability issues. Klaviyo users like its customer marketing for engagement, email marketing for eCommerce, email templates, and marketing automation. However, they find Klaviyo’s pricing structure complex and email marketing expensive. Let’s take a closer look at what the users of each software like and what they think can be improved.[\[2\]](#footnotes) Email management Constant Contact - **Pros:** Users appreciate Constant Contact's email management capabilities, which enable the creation, customization, and scheduling of high-volume outbound marketing emails. The platform's automation features help users design unique emails, set up follow-ups, and create elaborate workflows based on contact behavior. Additionally, the ability to attach documents, create surveys, and track email performance through detailed analytics is highly valued. - **Cons:** Constant Contact users face challenges with email deliverability, as emails often end up in recipients' spam or junk folders. The platform's strict spam policies and account suspension for high spam reports can be problematic. Users also report difficulties managing bounced and suspended emails, leading to frustration. The lack of advanced spam testing and the tendency for emails to be flagged as spam by recipients' servers further complicate the email handling process. Here are some user review excerpts about Constant Contact's email management feature: SS Samantha S Director of OperationsFinancial Services, 2 - 10 employeesUsed the software for: More than 2 years. “I liked the simplicity of using Constant Contact. Making the content of each outgoing email is very simple. Adding and subtracting email addresses and connections is very easy to do.“ MA Meredith A Senior Digital Marketing StrategistMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “The new domain authentication protocol is a bit tedious, but nothing a web team can't handle. “ Klaviyo - **Pros:** Klaviyo's Email Marketing features are valued by users for integrating with major platforms, including Shopify and WordPress, making it easy to manage and personalize email campaigns. The platform's automation and customer database management help businesses retain and engage customers effectively. Users find it intuitive and user-friendly, making it suitable for beginners and experienced marketers looking to drive revenue through email marketing. - **Cons:** Users express concerns about Klaviyo's email marketing pricing as their mailing lists grow. The cost per email user can become prohibitive, especially for businesses with large email bases. Some users find the pricing model based on the number of emails sent annoying and not cost-effective. This can be a drawback for businesses looking to scale their email marketing efforts without incurring high costs. Here are some user review excerpts about Klaviyo's email management feature: CL CHRISTOPHER L OperationsPublishing, 2 - 10 employeesUsed the software for: Less than 6 months. “Sharp and crisp product images that look great delivered via email.“ RR Ricardo R MarketingConsumer Goods, 2 - 10 employeesUsed the software for: More than 2 years. “Can get expensive, especially if using old email lists. “ Email templates Constant Contact - **Pros:** Users like Constant Contact’s customizable email templates, which save time and effort and allow them to create professional-looking emails. The platform's extensive library of pre-designed templates caters to various needs, and the ability to modify and personalize these templates ensures consistency with branding. Users also appreciate the option to create custom templates from scratch, providing complete control over email design and content. - **Cons:** Users find Constant Contact's text formatting options inconsistent and limited, leading to frustration when creating and editing email content. Issues such as unexpected font changes, alignment problems, and difficulty maintaining consistent formatting across different devices and browsers are common. The lack of advanced customization options and the need to switch between WYSIWYG and HTML editors to achieve desired results add to the complexity of email formatting text. Here are some user review excerpts about Constant Contact's email templates feature: SD Stephen D Business ManagerBuilding Materials, 2 - 10 employeesUsed the software for: Less than 6 months. “The great deal of information available helps me to invest myself in my business. The customer service team is outstanding. No problem is too insignificant for the best efforts from the reps at Constant Contact. The templates are really inspiring and fully adaptable for my needs and the AI suggestions are really useful. This has really been the answer to my customer relations.“ JH Jennifer H Executive DirectorNon-Profit Organization Management, 11 - 50 employeesUsed the software for: More than 2 years. “Sometimes the design elements don't work the way I want them to. Also, I think there are many corporate domains that don't accept mass emails from sites like Constant Contact or MailChimp, so critical emails may not be getting through to recipients.“ Klaviyo - **Pros:** Users like Klaviyo offer a library of ready-made and customizable email templates that cater to various needs. They appreciate the modern user interface and the ability to design and save personalized templates. The platform's template builder is easy to use, allowing businesses to create professional-looking emails quickly. - **Cons:** Some Klaviyo users report occasional discrepancies in font rendering within email previews, which lead to uncertainty about the final appearance. A significant frustration was experiencing slowdowns within the platform, occasionally resulting in the loss of unsaved work and the need to restart the email creation process, particularly for complex emails. Here are some user review excerpts about Klaviyo's email templates feature: Samuel A Digital marketing managerLogistics and Supply Chain, 2 - 10 employeesUsed the software for: 1-2 years. “Easy automation with website and storefront and their incredible email templates“ MW Madeleine W Web DesignerMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Sometimes the fonts didn't always show in the email preview correctly.“ Contact management and segmentation Constant Contact - **Pros:** Users value Constant Contact's contact management features, which allow organization, segmentation, and targeting of email lists. The ability to upload contacts from various sources, such as Excel and CRM software, streamlines the process. The platform's tools for managing contact lists, including lead capture forms and segmentation based on demographics, help users send targeted messages to specific groups. - **Cons:** Users report issues with Constant Contact's contact management, citing difficulties importing contacts that required external assistance, an unsophisticated contact list with clunky formatting, and limitations in the platform's event features. A major drawback highlighted was the cumbersome process of adding contacts imported via CSV files to automated workflows, necessitating manual steps that negated the intended efficiency of automation. Here are some user review excerpts about Constant Contact's contact management and segmentation feature: TG Teresa G Youth Drawing DirectorArts and Crafts, Self-employedUsed the software for: More than 2 years. “I have been using CtCt for over 15 years. LOVE how easy it is to organize your contacts and create eye-catching campaigns that GET OPENED!“ YS Yolanda S Managed Care CoordinatorHospital & Health Care, 501 - 1,000 employeesUsed the software for: Less than 6 months. “The loading of your contacts were a bit of a hassle.“ Klaviyo - **Pros:** Users find Klaviyo's flow creation intuitive, and the platform offers user profiles, especially when integrated with eCommerce platforms, providing detailed information on individual contacts. Importing and managing lists and contacts is reported to be seamless, and users are generally satisfied with Klaviyo's design capabilities, deliverability, and analytics features. - **Cons:** A reported issue involves overwritten contacts when multiple sign-ups or subscriptions originate from the same form, potentially leading to data inaccuracies or loss. Here are some user review excerpts about Klaviyo's contact management and segmentation feature: JM Javier M Project ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “The interface is one of the cleanest we've worked with, and it actually works! (Which is something unfortunately didnt happen with some other alternatives) Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)“ JF Jonah F Manager of Product Development and Business OperationsE-Learning, 2 - 10 employeesUsed the software for: 6-12 months. “We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form. We also noticed that due to how long our flows were, the flow editor became extremely slow.“ ## Conclusion: Which tool is right for you? Both Constant Contact and Klaviyo offer several features to help businesses of all sizes streamline their marketing processes. However, the right tool for you depends on your needs, budget, and team size. While Constant Contact offers a 30-day free trial, Klaviyo has a forever-free plan including 251-500 active profiles and 500 emails per month. For 500 contacts, Constant Contact’s Lite plan costs $12 per month, the Standard plan costs $35 per month, and the Premium plan costs $80 per month. On the other hand, for 251 to 500 active profiles, the Email and Email + SMS plan costs $20 per month. ### Who is Constant Contact best for? Constant Contact is a viable option for small to midsize businesses looking to manage multiple accounts, maintain consistent branding, and take advantage of a free 30-day trial. It’s well-suited for businesses that prioritize ease of use and want to run targeted email campaigns, manage social media, and centralize communications across different client or brand accounts. The platform’s intuitive drag-and-drop editor, brand management tools, and user-friendly automation features make it ideal for marketing teams or agencies juggling several brands while ensuring uniformity in design and messaging. The free 30-day trial allows users to explore its full capabilities before committing financially, a plus for budget-conscious businesses evaluating their options. ### Who is Klaviyo best for? Klaviyo is a good option for small businesses that want to scale and larger companies needing enterprise-level marketing features. It offers a generous free plan for businesses with up to 250 contacts, and 500 monthly email sends, making it accessible to new or growing brands. At the same time, Klaviyo’s advanced segmentation, personalized automation workflows, predictive analytics, and deep integrations with e-commerce platforms like Shopify and Magento make it powerful enough for large-scale operations. Its usage-based pricing model allows businesses to pay in line with their growth, making it a flexible choice for companies that need high-level functionality without jumping into enterprise pricing tiers too soon. ## FAQs Is Klaviyo better than Constant Contact? Per verified reviews on Capterra, Constant Contact has received an average rating of 4.3 out of 5. Klaviyo, on the other hand, received a 4.6 rating. Klaviyo is generally better for eCommerce businesses and data-driven marketers who need advanced automation, detailed segmentation, and deep integrations with platforms like Shopify. Constant Contact, on the other hand, is better for small to midsize businesses looking for a user-friendly solution with solid email and social media marketing tools. Constant Contact may be better if you’re focused on ease of use and managing multiple brand accounts. Is Klaviyo the best email marketing platform? Klaviyo is considered one of the best email marketing platforms for eCommerce brands due to predictive analytics, personalized automation, and advanced audience segmentation. However, “best” is subjective—it excels in data-driven marketing but may be overkill for smaller businesses or those without complex automation needs. Other platforms, such as Mailchimp or ActiveCampaign, might be better for general-purpose marketing. Who is better than Constant Contact? According to Capterra, the top five alternatives to Constant Contact are Mailchimp, ActiveCampaign, Brevo, Omnisend, and MailerLite. Mailchimp offers more generous free plans and better analytics, while MailerLite is great for budget-conscious users who still want robust features. ActiveCampaign stands out for its powerful automation and CRM capabilities, making it ideal for users who need more sophisticated workflows. How much does Constant Contact cost per month? Constant Contact’s pricing starts at around $12 per month for the Lite plan, which includes basic email marketing tools. The Standard plan starts at $35 per month and adds automation and A/B testing, while the Premium plan starts at $80 per month, offering advanced segmentation, dynamic content, and unlimited users. Pricing increases based on the size of your contact list. **Sources** 1. Our research team identified features from vendor websites (as of Apr. 10, 2024) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * [Barkha Bali](https://www.capterra.com/resources/author/bbali/) Barkha Bali is a writer at Capterra, providing expert insights to help small businesses identify the right software for their needs by analyzing user reviews data for the highest rated products in relevant software categories. She has worked in finance, lifestyle, education, and medical. With expertise in marketing and content strategy, Barkha’s work has been featured in Medium and educational websites. When not working, she can be found re-watching “The Office” or “Brooklyn Nine-Nine.” [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/) Lindsay Page is an editor at Capterra. She specializes in editing data-driven research and tech trends reports for small to midsize businesses. She has more than a decade of experience writing and editing for a variety of industries, with particular expertise in cybersecurity, corporate and securities regulation, and finance. When not editing, Lindsay can be found reading a mystery novel, spending time with her family, and playing competitive tennis. Lots and lots of tennis. * * * Related reading Table of Contents - [Features comparison](#features-comparison) - [Integrations comparison](#integrations-comparison) - [Pricing comparison](#pricing-comparison) - [How does the user experience compare on Constant Contact vs. Klaviyo?](#how-does-the-user-experience-compare-on-constant-contact-vs-klaviyo)  - [What users say about the pros and cons of Constant Contact vs. Klaviyo](#what-users-say-about-the-pros-and-cons-of-constant-contact-vs-klaviyo) - [Conclusion: Which tool is right for you?](#conclusion-which-tool-is-right-for-you) - [FAQs](#faqs) Talk to a Capterra advisor for free and get results within 15 minutes. 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