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Constant Contact vs B12: Which is a better fit?

Updated on January 19th, 2025
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Summary
Key features rated by users
Features selected based on 1,863 reviews from Landing Page users.
% Fit
Missing features
Feature ratings
Responsive Web Design
NA
Lead Capture
4.3
Website Management
NA
Design Management
4.6
Email Marketing
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
Responsive Web Design
--
Lead Capture
NA
Website Management
4.6
Design Management
5.0
Email Marketing
--
User satisfaction
4.3
User reviews2,855
Ease of use
4.3
Functionality
4.2
Value for money
4.1
Customer support
4.2
4.1
User reviews113
Ease of use
4.0
Functionality
4.0
Value for money
3.9
Customer support
4.0
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Constant Contact's expanded online marketing platform is designed to help small business owners, side-hustlers, nonprofits and individuals do more and grow more than ever before.

Small- to medium-sized professional services businesses

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-6e97d66e-2bd9-4829-df41-08dc32701445
Stephen B
CEO
4.0

Stephen: Hi, my name is Stephen. I'm the CEO of Kayak Capital, and I give Constant Contact, a four out of five rating. Before using Constant Contact, I considered MailChimp as an alternative. The reason I chose Constant Contact, it's more widely recognized as a professional service, and it also integrated with my CRM more easily. Integration with Constant Contact was relatively easy. They worked directly with my CRM to integrate it and to upload my contacts into Constant Contact. My recommendation would be to work with Constant Contact to customize your output, to take off the constant contact name off the bottom, that's doable if you pay an additional fee.

How Capterra sources reviews
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video-36ed20c9-5671-4017-e9d6-08d8f4a12194
Lucas M
Owner
3.0

Lucas M.: Hi, my name is Lucas. I'm an E-Commerce owner, and I give B12 three out of five. For more ratings, click below. I tried Shopify for a while, and it had its ups and downs. I tried AliDropship. AliDropship also had a lot of errors and a lot of things I didn't understand. I'm not really too familiar with WordPress. Then I decided to use B12. I chose B12 because it seemed a lot simpler, quicker, as far as page optimization, and that's one of my main reasons for choosing it is just the simplification of it. Everything just seemed like it was there, right in front of you. You didn't have to go to too many places. Onboarding was pretty simple. You speak to someone and they pretty much guide you as to what's going on step-by-step. Integrating wasn't as easy, because there are different systems, so I had to do the integration from a whole different perspective. Me, personally, I don't really recommend transitioning to B12. It's good as a beginner software, if you haven't tried anything else. But if you're coming from somewhere else, I would suggest just stay where you're at and get more familiar with what you've got. B12 is a good option for beginners.

How Capterra sources reviews
View all video reviews
User interface
31898 video thumbnail}
1 Video
172544 video thumbnail}
1 Video
31898
5 screenshots
172544
4 screenshots

Constant Contact

Top Features
41/48
  • Conversion Rate Optimization
  • Lead Generation
  • Real Time Editing
  • Responsive Web Design
  • Web Forms
  • Website Management
  • Widgets
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Contact Management
  • Content Management
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Lead Capture
  • Lead Management
  • Media Library
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Reporting/Analytics
  • Reporting & Statistics
  • SEO Management
  • Social Media Integration
  • Template Management
  • Third-Party Integrations
  • Website Publishing Options
  • WYSIWYG Editor
See All features
Hide Landing Page Software Features -

B12

24/48
Show Landing Page Software Features +

Constant Contact

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B12

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Constant Contact
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
B12
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Constant Contact
  • By Constant Contact
  • Located in United States
  • Founded in 1998
B12
  • By B12
  • Located in United States
  • Founded in 2015
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