# Compare Constant Contact vs Google Ads 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Constant Contact and Google Ads based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/31898-213339/Constant-Contact-vs-Google-Ads

---

# Constant Contact vs Google Ads Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Constant ContactGoogle Ads2/4 selected

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

[## Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting Price

$12.00/month

Value-for-Money

4.1

Functionality

4.2

Ease of Use

4.3

Customer Service

4.2

Reviews Sentiment

Based on [2,923 reviews](#user-reviews)

Positive

2,523

Neutral

316

Negative

84

[## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4

Customer Service

3.9

Reviews Sentiment

Based on [1,008 reviews](#user-reviews)

Positive

905

Neutral

59

Negative

44

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 14,208 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

73%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.7

Newsletter Management

\--

Email Tracking

4.8

Customizable Branding

4.1

\--%Fit

Missing features

Feature ratings

Email Campaign Management

NA

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.3

User reviews[2,923](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Ease of use

4.3

Functionality

4.2

Value for money

4.1

Customer support

4.2

User satisfaction

4.4

User reviews[1,008](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Ease of use

4.0

Functionality

4.4

Value for money

4.2

Customer support

3.9

Price starts from

Price starts from

$12Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Constant Contact's expanded online marketing platform is designed to help marketers, franchisors, universities, hospitals, real estate business owners, side-hustlers, nonprofits and individuals.

Best for

Businesses of any size & type who are looking to advertise online.

## User reviews

Pros & cons

VR

Verified Reviewer

Director of Audio Visual and IT

> "What I like most is that I can quickly create and manage recurring communications. Since I send emails weekly, being able to duplicate or reuse campaigns..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7138478)

Edmund S.

Board Advisor

> "With many of these platforms, there are a lot of templates you can use. But at times, this huge library can be a bit overwhelming for new users; too many..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7099770)

VR

Verified Reviewer

Director of Audio Visual and IT

> "One area I would like to see improved is the flexibility of the design templates. While the existing templates are useful, more customization options and a..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7138478)

HR

Haley R.

Member Engagement

> "Sometimes we have troubles with bounce lists and updating clean user lists, but that's not necessarily the product's fault."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7115358)

VR

Verified Reviewer

Admin

> "The platform offers intuitive tools, helpful templates, and reliable delivery, making it simple to stay connected with audiences and track engagement."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7145880)

JB

Jeanette B.

Development Associate

> "Drafting and designing emails can be challenging at times depending on the content you're adding, such as multiple pictures."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7032047)

SH

Samantha H.

Memebership Coordinator

> "I mostly use Constant Contact for very straightforward tasks like uploading contact lists and sending out email campaigns, and for those purposes, it works..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052249)

SM

Sherry M.

Executive Manager

> "The cons of using Constant Contact included difficulty in creating the emails - the system was not easy to work with. "

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7137156)

RS

Renee S.

Office Manager

> "I really like the ability to send mass emails out using Constant Contact. And being able to copy previous campaigns to use as a template."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7096655)

HB

Holly B.

Real estate agent

> "It has an outdated template appearance which is not very customizable."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7118259)

VR

Verified Reviewer

Admin

> "It’s a dependable and accessible solution for email marketing that helps streamline communication and grow audience engagement with minimal effort."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7145880)

VC

Valerie C.

Marketing Manager

> "Emails look very clunky and do not appear as clean or as responsive as they should."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7141181)

TW

Ty W.

Executive Director

> "The platform covers all the basics for email marketing and does them well. If they added the ability to save and reuse content blocks, it would make the..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7012362)

TG

Tiffany G.

CEO, Co-Founder

> "Due to the price and reliability issues, I chose a different software for my marketing and communication."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7049271)

VR

Verified Reviewer

Owner

> "The platform also helps manage customer lists and email segmentation, making email management and data organization straightforward."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7113707)

KF

Krista F.

Fund Development Coordinator

> "Their build feature could use some more options and sometimes the text editing function gets very glitchy."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6843336)

Sarah M.

Owner

> "The add-ons such as video integration allows for accelerated digital campaigns that get results."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052630)

AC

Abbie C.

Managing Director

> "Sometimes there are glitches and the program goes out of use for a short time. "

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052995)

Imanol Alfonso P.

Content Creator

> "The customer support is responsive and helpful, and the reporting features provide valuable insights into campaign performance."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7090178)

VR

Verified Reviewer

Marketing Director

> "Sometimes my content images would not get as big as I would want them because of the constraints on the template size."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6868727)

BB

Bree B.

Ops Coordinator

> "Its drag-and-drop editor allows users to craft professional emails without technical expertise."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7127224)

VR

Verified Reviewer

Founder

> "What I don’t like is that the platform becomes expensive as your contact list grows."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7120756)

TG

Tiffany G.

CEO, Co-Founder

> "I could create a newsletter relatively quickly using my own saved templates or templates made available by Constant Contact."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7049271)

SS

Sonny S.

Admin

> "What I least like about constant contact is it's expensive proving relative to the competition out there"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7112952)

Amber M.

Owner

> "Constant Contact was a great asset for the church marketing platform we needed to send emails and communicate with the staff and congregation."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7117128)

RB

Rue B.

Associate Broker

> "Poor - weakest big company I've dealt with - any company charging you for zero services rendered is weak."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7018960)

VC

Valerie C.

Marketing Manager

> "It was generally fine, but it was not the cleanest system to use. If you're looking for an affordable option, but do not require a lot of branding or..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7141181)

SM

Serene M.

Head of Production and Development

> "Some products such as domain registration and premium plugins are quite pricey on Constant Contact compared to some alternatives."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6478581)

VR

Verified Reviewer

Owner

> "The platform continues to make updates and improvements, which helps keep it relevant for businesses looking to grow their marketing efforts."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7113707)

MD

Melissa D.

Patient Coordinator

> "It was great for beginning email blasts, but compared to competitors now, I feel like it is outdated."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6822434)

SD

Segun D.

Digital Marketing Manager

> "Automation features in Constant Contact saves time and streamline email marketing processes via aspects such as autoresponders."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7004641)

JV

Justine V.

Co-Founder

> "I would often encounter glitches where the page would reload and I would lose my edits."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6570371)

HC

Hilary C.

Owner

> "It’s a solid platform for email marketing, especially for beginners or small businesses looking for an easy way to connect with their audience."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7119026)

Judith S.

Email Marketing Specialist

> "It also lacks some advanced optimization features like dynamic text replacement, advanced targeting options, and opt-in form integration options.- To make..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___5094823)

MB

Maya B.

Social Media Manager

> "Constant Contact supported our marketing plans and organized campaigns at all stages, and the data maintained continuity in evaluating campaigns and taking..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6422941)

AM

Allyson M.

Director of External Relations

> "Also, sometimes the system options do not allow for a preferred format for e-mail campaigns."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6655310)

AT

Amanda T.

Marketing Coordinator

> "For more than a decade, it has provided a dependable solution for all our clinic's email marketing needs, from mass promotions to sharing educational..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6546636)

Ajay Singh R.

Manager inside sales

> "Creating a template is tuff in this app, due to less options available to edit"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6416142)

SC

Susan C.

Program Director

> "Constant Contact covers most of our marketing communication needs with their many tools, ease of developing a campaign or email, and their customer service..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6635432)

MD

Martin D.

Tech

> "Recent improvements data reporting failed to capture Vital Information necessary to evaluate the impact of Outreach"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6773943)

MD

Martin D.

Tech

> "Constant Contact provides a powerful, friendly, well supported email marketing tool that serves well users from small professional practices to large..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6773943)

VR

Verified Reviewer

Director of Marketing and Communications

> "Emails end up in spam sometimes."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6872667)

AT

Amanda T.

Marketing Coordinator

> "We particularly value the ability to segment our mailing list and track email performance, allowing us to tailor promotions and share skincare and..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6546636)

AS

Alisha S.

Ast Project Manager

> "It's integration with wordpress is also really tricky, you cannot edit it to look better"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6803697)

RJ

Rashaad J.

Junior A and R Associate

> "The analytics are also useful for getting a better idea of what works with the audience and adjusting certain content."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7149429)

NC

Nick C.

Clinical Director

> "Constant Contact creates email campaigns that we were unable to create, markets it to populations we didn't know needed specific emails, and collects data..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___4999681)

BR

Bradley R.

IT Director

> "It reduced the time needed to send professional campaigns and improved consistency in customer communication."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7147199)

VR

Verified Reviewer

General Manager of Manugacturing

> "Sometimes the email is spammed or hasn't reached the recipient's default inbox."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6515476)

MB

Maya B.

Social Media Manager

> "Constant Contact creates regularity for email campaigns, as the completed campaign becomes a reference for future campaigns, giving the workflow a unique..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6422941)

SF

Sarah F.

Owner

> "I wanted more templates as i am not very good at sending emails for my boutique."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6572353)

Sarah M.

Owner

> "The data management tools help create actionable lists and campaigns."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7052630)

JB

Julia B.

Director of Communications

> "While it is easy to drag & drop to build campaigns, it doesn't offer as much customization as I would like."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6564900)

NR

Nichole R.

Program manager

> "Constant contact For surveys is a great way to follow up with anyone that’s attended an event. Since you’re able to create an event and people can register..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6503966)

AZ

Adam Z.

Marketing Director

> "Your email will sometimes find its way into the recipients trash or spam folder."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6719909)

VR

Verified Reviewer

Director

> "I like to schedule the emails so they are sent while I'm on vacation (like a Christmas card, for example)."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7058415)

SK

Sam K.

Executive Director

> "It sounded good but the way they bill us it equalled to us losing 2 months of value."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6815381)

RJ

Rashaad J.

Junior A and R Associate

> "The templates available make it easy to create clean-looking emails without needing any special technical skills."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7149429)

MM

Marsha M.

Owner

> "They pictures often get flipped and it very difficult to get them to face the right direction."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6544231)

AS

Andrea S.

Pastor

> "The variety of templates coupled with the opportunity to track who reads, clicks, etc. is invaluable at our knowing who is engaging with our community."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6648418)

SA

Selasi A.

Communications Associate

> "Some of the features are still a little clunky and the wide variety makes for lack of depth within each (e.g. you can schedule a post to social media, but..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___5090365)

DW

Destinee W.

General Manager

> "Like the ability for branding and templates, makes keeping everything cohesive easy."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7119537)

BL

Brie L.

CSC

> "Difficulty in coding into emails and codes not working"

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6586356)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "I appreciate how quickly I can shape campaigns without overthinking design—the templates are clean and easy to tweak."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7068936)

JM

Janet M.

Coordinator for Finance and Operations

> "Customer support is not readily available. When you run into an issue, it can be difficult to resolve it."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6805959)

MBM

Mary Beth M.

Development Director

> "There are so many options to choose from for templates, segments and the integrated applications simplify the process of sending something out."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7028254)

Hedi S.

informatique

> "Also, the initial learning curve can be a bit steep for those unfamiliar with digital marketing tools."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6380615)

RS

Radha S.

Legal Assistant

> "The platform is intuitive and easy to navigate, making it well‑suited for creating and sending email campaigns efficiently."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7127813)

SD

Stephen D.

Business Manager

> "The multichannel campaigns are not as well supported by the knowledge bank as I would like."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6360874)

AJ

Alec J.

Director, Product and Marketing

> "We managed multiple mailing lists of 10's of thousands of subscribers each, and it was a reliable, affordable partner as we grew our business."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6586689)

Hedi S.

informatique

> "One aspect I found a bit less satisfactory is the cost, which can be high for small businesses."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6380615)

VR

Verified Reviewer

Founder

> "Overall, Constant Contact is a reliable platform for us due to the straightforward way to manage email marketing."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7120756)

JK

Jessica K.

Development and Communications Manager

> "There are multiple individuals that are in our contact list that never receive our emails, even if they have saved our email address and whitelisted it."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6097498)

KS

Katie S.

Operations Manager

> "It works well for small businesses or anyone wanting to get professional email campaigns out quickly without a steep learning curve. While the cost can be..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6881798)

Delly S.

Telemarketer

> "limited design and spam testing are making it hard to get creative and yield enough results they only offer options to test subject lines."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6146195)

VR

Verified Reviewer

Director of Audio Visual and IT

> "It is easy to set up email campaigns, make updates, and reuse previous campaigns without having to start from scratch each time."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___7138478)

TA

Taryn A.

Business Operations Supervisor

> "I don't like that they charge you based off of the amount of contacts you have."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6517771)

VR

Verified Reviewer

Development Manager

> "Learning center and webinars and useful and stick to the skills I need, give me opportunity to feel comfortable exploring functionality on my own."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6879901)

DJ

Deidre J.

Sr. Pastor

> "It was too expensive for my limited email list when I was just starting out."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6341645)

AG

Anna G.

Digital Marketing Manager

> "The fonts, colors, and layouts make it easy to keep my branding in every email I send."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6874862)

TR

Tessa R.

Marketing Specialist

> "There isn't a lot of ability to customize emails based on our needs. Though it gets the job done, there are things I wish we were able to adjust that just..."

[See full review](https://www.capterra.com/p/31898/Constant-Contact/#Capterra___6292358)

[View Reviews](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Zach P.

Marketing Coordinator

> "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

Michael Z.

Owner

> "For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

NR

Nuria R.

Community Manager

> "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904)

KN

Kyle N.

Owner

> "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324)

Zach P.

Marketing Coordinator

> "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

AW

Adrian W.

Fleet Operative

> "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

Michael Z.

Owner

> "It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

VR

Verified Reviewer

Marketing Director

> "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

NP

Nolan P.

Account Manager

> "The platform offers robust security features and open subscription billing that helps control the budget."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653)

VR

Verified Reviewer

Marketing Director

> "I dislike how they got a rid of the monthly trending data in the keyword planner."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

Zach P.

Marketing Coordinator

> "For any digital marketer having Google Ads as part of your advertising strategy is a must."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

VR

Verified Reviewer

Marketing Director

> "The YouTube side especially, is annoying since you can't target specific channels anymore."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

VR

Verified Reviewer

Digital operations executive

> "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

VR

Verified Reviewer

Digital operations executive

> "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

Michael Z.

Owner

> "Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

MG

Matyas G.

Head of digital

> "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248)

KC

Kyle C.

CMO

> "They make it easy to analyze and process the data from my ads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

HK

Heather K.

Massage therapist

> "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725)

AT

Alex T.

User Acquisition Analyst

> "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

Allen C.

Broker

> "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. "

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

AM

Advaldo M.

Director

> "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

RJ

Royce J.

Technology and Process Manager

> "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371)

LE

Lucie E.

Customer Service Consultant

> "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839)

VR

Verified Reviewer

Marketing Director

> "Your ads can show up in places you really don't want."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

LW

Lee W.

Manager

> "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172)

CM

Carlos M.

Junior Marketing Officer

> "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

FO

Feraud O.

Owner

> "The best way to get your local business in front our people searching for what they have to offer."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789)

Allen C.

Broker

> "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

CM

Carlos M.

Junior Marketing Officer

> "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

LA

Lee A.

Photographer

> "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084)

KC

Kyle C.

CMO

> "Google Ads is easy to set up and provides great analytics and reporting."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

JK

Jatin K.

Marketing Manager

> "It can become expensive very quickly if not managed properly."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

Atalay C.

Senior Manager, SEM and Paid Social

> "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748)

Allen C.

Broker

> "complete BS and this is a large enough company that My bank would trust a credit from such entity."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

CM

Carlos M.

Junior Marketing Officer

> "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Samuel I.

Founder and CEO

> "Google may not approve Adsense on your web app due to many reasons."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013)

JK

Jatin K.

Marketing Manager

> "It is a very Good experience with the google ads for the lead generation process in It company."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

Allen C.

Broker

> "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

AT

Alex T.

User Acquisition Analyst

> "Google ads is great, and Google ads performance is great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

HH

Haylie H.

Relationship Director

> "It is a lot of data and hard to analyze without proper training."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

AW

Adrian W.

Fleet Operative

> "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

Abdelkarim T.

Solar and renewable energy technician

> "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover,..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663)

RP

Rachel P.

Office Manager

> "The process of setting up an ad can seem overwhelming, but Google Ads walks you through the steps so that you don't miss anything."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676)

GM

George M.

Manager

> "Creating campaigns is not easy on the advanced mode."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352)

LAO

Leslie Anne O.

Sales Account Manager

> "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

MB

Morgan B.

Director of Operations

> "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086)

RP

Rachel P.

Office Manager

> "Google Ads help us reach customers that we wouldn't normally reach on a normal basis."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676)

AM

Advaldo M.

Director

> "For small businesses, it can be a little expensive."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

CM

Carlos M.

Junior Marketing Officer

> "It has played a huge role in pulling traffic to my website and leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Ninos M.

Creative Director

> "Can be costly if not optimized right."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

Miguel G.

Senior Web Designer

> "With Google Ads, we can gain a lot of traffic and customer conversions."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952)

Ninos M.

Creative Director

> "For beginners , it might be overwhelming to start with."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

TM

Thamsanqa M.

CEO

> "Google ads gives users the room to focus on the people who are searching for their businesses offers, this can help in product sales..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578)

LC

Laura C.

Owner

> "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138)

HH

Haylie H.

Relationship Director

> "Having a google ads account is probably the most important thing for you to have to show an online presence."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "For small operations it is not the best option because it needs more work to find the right audience for advertising."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

BAF

Bogdan Alexandu F.

Stock Manager

> "Overwall, Google Ads is the best place to advertise products and get more leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291)

TM

Thamsanqa M.

CEO

> "its mostly does not generate more clicks or does not reach out to more clients then other applications."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

CB

Constanza B.

Owner

> "Google verification process for sole proprietor is excessively cumbersome."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4811144)

BAF

Bogdan Alexandu F.

Stock Manager

> "Getting leads for your products with Google Ads is simple, and the return on investment is high."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291)

ClI

Célia I.

performance marketing specialist

> "The downside of Google Ads is the potential for high costs, especially if not managed carefully."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

VR

Verified Reviewer

Digital operations executive

> "It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

LG

Lloyd G.

Marketing Executive

> "Less options for lower spend customers and harder to run awareness and educational ads"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998)

Arjun S.

Founder

> "It is one of the best way to advertise products and services for yourself or your clients."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194)

ClI

Célia I.

performance marketing specialist

> "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

MK

Mercy K.

Digital Marketing Manager

> "Its the fastest marketing strategy in place and still very affordable."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833002)

VR

Verified Reviewer

Web Developer

> "They change their interface frequently which is confusing for both merchants and marketers."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627)

CK

Carol K.

Web Designer and Content Writer

> "We design websites, create content, and help clients enhance their online presence through marketing campaigns."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5076049)

Mark B.

online marketeer

> "Sometimes slow interface, less insights are given over the years"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769)

DPH

Daniela Petronela H.

Sales Manager

> "When you want to get more sales Google Ads is the best option."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6325608)

EL

Emil L.

Internet marketing/Graphic Designer

> "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition,..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804)

VM

Vincenzo M.

PPC Specialist

> "Recommendations: Help you to improve the optimisation score."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6654391)

LS

Lucas S.

Owner

> "To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4251811)

HK

Hamza K.

Marketing Digital

> "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680)

AM

Angela M.

Owner

> "Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073050)

AR

Adam R.

Digital Manager

> "Easy to start using and it provides a simple option for reaching a large audience with relevant needs."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730)

VC

Victor C.

Internet Consultant

> "Support for small clients is almost non existent."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4988565)

NF

Nicholette F.

Owner

> "It has helped my business move in the right direction by showcasing detailed results of a particular product and whether the market..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6110801)

SS

Sandeep S.

Business Development Associate

> "With fewer alternatives, it's certainly gotten more troublesome for genuine publicizing pros to do successfully."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4849700)

[View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/)

## User interface

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

4.34 (2,923)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

4.44 (1,008)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Constant Contact

Top features

36/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/31898/Constant-Contact/#features)

Google Ads

6/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/213339/Google-Ads/#features)

### Recognition

Constant Contact is recognized as a top-rated tool in 5 Capterra Shortlist reports

No recognitions have been awarded to Google Ads

### Deployment & support

Constant Contact

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Ads

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Constant Contact

-   By Constant Contact
-   Located in United States
-   Founded in 1998

Google Ads

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

vs

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[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

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4.0

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[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

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4.3

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[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

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Contact vendor for pricing

Price

$10/month

4.4

Features

4.5

4.0

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-213339/MailerLite-vs-Google-Ads)

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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4.2

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4.3

Ease of Use

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[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Contact vendor for pricing

Price

$13/month

4.4

Features

4.4

4.0

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-213339/MailChimp-vs-Google-Ads)

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

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[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

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Price

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4.2

Features

4.5

4.3

Ease of Use

4.6

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[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.5

4.0

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-213339/ActiveCampaign-vs-Google-Ads)

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$12/month

Price

$9/month

4.2

Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.4

4.0

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-213339/HubSpot-Marketing-vs-Google-Ads)

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$12/month

Price

$17/month

4.2

Features

4.7

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/31898-198994/Constant-Contact-vs-Systeme)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Contact vendor for pricing

Price

$9/month

4.4

Features

4.5

4.0

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-213339/EmailOctopus-vs-Google-Ads)