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Constant Contact vs iContact: Which is a better fit?

Updated on January 24th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,333 reviews from Email Marketing users.
% Fit
Feature ratings
Email Campaign Management
4.6
Campaign Scheduling
4.7
Activity Dashboard
4.6
Customizable Branding
4.0
Mobile Optimization
4.5
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.9
Activity Dashboard
--
Customizable Branding
4.8
Mobile Optimization
4.8
User satisfaction
4.3
User reviews2,858
Ease of use
4.3
Functionality
4.2
Value for money
4.1
Customer support
4.2
4.5
User reviews605
Ease of use
4.4
Functionality
4.3
Value for money
4.4
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Constant Contact's expanded online marketing platform is designed to help small business owners, side-hustlers, nonprofits and individuals do more and grow more than ever before.

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-6e97d66e-2bd9-4829-df41-08dc32701445
Stephen B
CEO
4.0

Stephen: Hi, my name is Stephen. I'm the CEO of Kayak Capital, and I give Constant Contact, a four out of five rating. Before using Constant Contact, I considered MailChimp as an alternative. The reason I chose Constant Contact, it's more widely recognized as a professional service, and it also integrated with my CRM more easily. Integration with Constant Contact was relatively easy. They worked directly with my CRM to integrate it and to upload my contacts into Constant Contact. My recommendation would be to work with Constant Contact to customize your output, to take off the constant contact name off the bottom, that's doable if you pay an additional fee.

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video-8404347c-f54b-4749-7e88-08d9e6a828c2
Mary G
Director of Education
5.0

Mary G.: Hi, my name's Mary. I'm a Director of Education. I am giving a five star review for iContact and for more details, click below. Our past product was Mailchimp and it just wasn't customizable enough for what we needed. It didn't give us as many options to change the layout, or make columns, or individualize the emails as much as we really wanted for our brand. We chose iContact primarily because of how customizable it is. You have the option to change, not only fonts and colors, but the actual layout of the emails. You can make columns, you can put in blocks and dividers, and it's very customizable to match your brand. The other reason we chose it was we were looking for a platform that would have minimal junk pickup, I guess I would call it. Our members from some of our platforms we have tried in the past, our emails ended up in junk automatically, just because they were coming from that brand and iContact seems to have a better reputation with the junk sorters in emails. iContact was super are easy to get started with. Implementation was a breeze. We didn't even need their customer support to get going, really. It's very user intuitive. Non-designers can make emails look beautiful in iContact and uploading a member list is literally at a of a button. I highly recommend pursuing iContact. I haven't found a single fault with their program. It's user-friendly. It makes beautiful emails and honestly the price point is pretty fair as well.

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User interface
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1 Video
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5 screenshots
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4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Constant Contact

Top Features
36/44
  • AI Content Creation
  • Customer Journey Mapping
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Personalization
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletter Management
  • Preview Functionality
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

iContact

30/44
Show Email Marketing Software Features +
Constant Contact
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
iContact
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Constant Contact
  • By Constant Contact
  • Located in United States
  • Founded in 1998
iContact
  • By iContact
  • Located in United States
  • Founded in 2003
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