# Compare Frazer vs AutoManager 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Frazer and AutoManager based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/34553-10010509/Frazer-Auto-Dealer-Software-vs-DeskManager --- # Frazer vs AutoManager Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: FrazerAutoManager2/4 selected [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)[4.7 (150)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.9 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) [## Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)[4.7 (150)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.7 Customer Service 4.6 Reviews Sentiment TW CB Based on [150 reviews](#user-reviews) Positive 137 Neutral 5 Negative 8 [## AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.9 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) Starting Price $50.00/month Value-for-Money 4.9 Functionality 4.9 Ease of Use 4.9 Customer Service 4.9 Reviews Sentiment UA MR eT Based on [238 reviews](#user-reviews) Positive 232 Neutral 0 Negative 6 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 71%Fit Missing features Not enough reviews Feature ratings Reporting & Statistics 5.0 For Automotive Dealerships 4.6 Service Department NA Third-Party Integrations 3.5 Inventory Management 4.7 87%Fit High performer Feature ratings Reporting & Statistics 4.9 For Automotive Dealerships 5.0 Service Department 5.0 Third-Party Integrations 5.0 Inventory Management 5.0 User satisfaction User satisfaction 4.7 User reviews[150](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) Ease of use 4.7 Functionality 4.6 Value for money 4.7 Customer support 4.6 User satisfaction 4.9 User reviews[238](https://www.capterra.com/p/10010509/DeskManager/reviews/) Ease of use 4.9 Functionality 4.9 Value for money 4.9 Customer support 4.9 Price starts from Price starts from \-- - Free version - Free trial Price starts from $50Other, Per Month - Free version - Free trial Best for Best for Independent used car dealers who want a high-quality, easy-to-use DMS at an affordable price. Best for AutoManager is the ideal solution for dealers of all sizes. Our products are easy-to-use, feature-loaded, and competitively priced to fit your budget. ## User reviews Pros & cons TW Tyler W. Owner > "This was a fantastic company before the buy out I would love to see the customer service get back to the beginning!" [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___7078438) TW Tyler W. Owner > "On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no..." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___7078438) CB Chip B. Sales Professional > "The nice people who work in the forms department are beyond amazing and quickly get forms added and properly programmed so they..." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___4839318) MB Mohammed B. owner > "costumer services trash you have to wait at least 45 mins to the line to be able to communicate, they would hang up the calls on..." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#SoftwareAdvice___6718221) TS Tony S. Sales and Marketing > "We use Frazer for our DMS and never had any tech support issues." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___6695914) KO Katie O. CSR > "Text message feature is not as advanced as it needs to be." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___7005650) KO Katie O. CSR > "Very secure cloud based software." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___7005650) MB Mohammed B. owner > "i discourage all people to go with them system itself is good but company management is just trash by now all that maters is not..." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#SoftwareAdvice___6718221) CB Chip B. Sales Professional > "Frazer's integration with DealerTrack for RegUSA & ELT are a bit clunky, but the info was there and I didn't have to retype it,..." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___4839318) TS Thor S. Director > "There was not enough integration to handle leads" [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___6595822) FL Forrest L. President > "Very easy to use and quickly prints the forms." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___6342960) SC Steven C. owner > "bad all bad how can you call my customers family members at that and tell them you are refunding them there money and dont send..." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#SoftwareAdvice___3463561) JA Jenny A. Sales and finance > "I loved it any the customer service was awesome. " [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___6419565) SC Steven C. owner > "its not your money to hold you are a processor and nothing more then that you didnt do the deal and you dont have the product we..." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#SoftwareAdvice___3463561) TS Thor S. Director > "Its ease of use and its intuitive process" [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___6595822) JD Jabi D. GM > "I was working from home due to bad snow storm and was having issues from my personal computer at home." [See full review](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#Capterra___2687196) [View Reviews](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) UA Usman A. owner > "Comprehensive Features: Offers a wide range of tools that streamline automotive business operations, saving time and improving..." [See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___6632527) JC Jordan C. Sales Manager > "Deskmanager does not have compatibility with some of the other programs we use so we will have to manually input data multiple times." [See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___6417191) MR Micah R. General Manager > "For me, one of the best attributes of the AutoManager platform is the simplicity it provides in designing your website." [See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___6464252) MI Merlyn I. Office manager > "the least part is when I need an immediate response and have to get a ticket" [See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___6519478) ET Evgueni T. Owner > "desk manager and web manager were successfully setup and I did not have any issue with that whenever i need help i call and I get..." [See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___6825241) MR Marc R. Owner > "Customer service response time is sometimes slow" [See full review](https://www.capterra.com/p/10010509/DeskManager/#Capterra___5004478) [View Reviews](https://www.capterra.com/p/10010509/DeskManager/reviews/) ## User interface [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) 4.65 (150) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/) 4.89 (238) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Accounting 207 Important Accounting Integration 150 Important Activity Dashboard 120 Important Frazer 25/50 - Accounting - Accounting Integration - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Appointment Management - Automated Scheduling - Barcode/Ticket Scanning - Buy Here, Pay Here - Calendar Management - Communication Management - Contact Database - Customer Database - Customer History - Customizable Forms - Customizable Reports - Discount Management - Document Management - Document Storage - Email Management - Financing Management - For Automotive Dealerships - Forms Management - Generative AI - GPS - Inventory Management - Inventory Tracking - Invoice Management - Lead Capture - Lead Management - Lease Tracking - New Car Dealer - Payment Collection - Price/Margin Management - QuickBooks Integration - Quotes/Estimates - Real-Time Analytics - Real-Time Reporting - Real-Time Updates - Reporting/Analytics - Reporting & Statistics - Sales Floor Management - Sales Reports - Service Department - Stock Management - Summary Reports - Third-Party Integrations - Used Car Dealer [See all features](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/#features) AutoManager Top features 36/50 - Accounting - Accounting Integration - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Appointment Management - Automated Scheduling - Barcode/Ticket Scanning - Buy Here, Pay Here - Calendar Management - Communication Management - Contact Database - Customer Database - Customer History - Customizable Forms - Customizable Reports - Discount Management - Document Management - Document Storage - Email Management - Financing Management - For Automotive Dealerships - Forms Management - Generative AI - GPS - Inventory Management - Inventory Tracking - Invoice Management - Lead Capture - Lead Management - Lease Tracking - New Car Dealer - Payment Collection - Price/Margin Management - QuickBooks Integration - Quotes/Estimates - Real-Time Analytics - Real-Time Reporting - Real-Time Updates - Reporting/Analytics - Reporting & Statistics - Sales Floor Management - Sales Reports - Service Department - Stock Management - Summary Reports - Third-Party Integrations - Used Car Dealer [See all features](https://www.capterra.com/p/10010509/DeskManager/#features) ### Recognition No recognitions have been awarded to Frazer AutoManager Best Value Auto DealerSoftware (2026)  Best Value Auto DealerSoftware (2024)  ### Deployment & support Frazer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos AutoManager Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Frazer - By Frazer Computing - Located in United States - Founded in 1985 AutoManager - By AutoManager - Located in United States - Founded in 1987 ## Popular Comparisons [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)[4.65 (150)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) vs [Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)[4.55 (2,363)](https://www.capterra.com/p/178449/CarsForSale/reviews/) Contact vendor for pricing Price $99/month 4.6 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/34553-178449/Frazer-Auto-Dealer-Software-vs-CarsForSale) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.89 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) vs [Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)[4.55 (2,363)](https://www.capterra.com/p/178449/CarsForSale/reviews/) $50/month Price $99/month 4.9 Features 4.5 4.9 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/178449-10010509/CarsForSale-vs-DeskManager) [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)[4.65 (150)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) vs [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/)[4.85 (1,481)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Contact vendor for pricing Price $99/month 4.6 Features 4.8 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/34553-71935/Frazer-Auto-Dealer-Software-vs-DealerCenter) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.89 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) vs [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/)[4.85 (1,481)](https://www.capterra.com/p/71935/DealerCenter/reviews/) $50/month Price $99/month 4.9 Features 4.8 4.9 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/71935-10010509/DealerCenter-vs-DeskManager) [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)[4.65 (150)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) vs [abcoa Deal Pack](https://www.capterra.com/p/96249/abcoa-Deal-Pack/)[4.79 (135)](https://www.capterra.com/p/96249/abcoa-Deal-Pack/reviews/) Contact vendor for pricing Price $99/month 4.6 Features 4.6 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/34553-96249/Frazer-Auto-Dealer-Software-vs-abcoa-Deal-Pack) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.89 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $50/month Price $14/month 4.9 Features 4.3 4.9 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/155928-10010509/Zoho-CRM-vs-DeskManager) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.89 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,822)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $50/month Price $50/month 4.9 Features 4.3 4.9 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/157279-10010509/Dynamics-365-vs-DeskManager) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.89 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) vs [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) $50/month Price $19/month 4.9 Features 4.3 4.9 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/132666-10010509/Pipedrive-vs-DeskManager) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.89 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) vs [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)[4.19 (990)](https://www.capterra.com/p/113540/Bitrix24/reviews/) $50/month Price $69/month 4.9 Features 4.3 4.9 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/113540-10010509/Bitrix24-vs-DeskManager) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.89 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) vs [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) $50/month Price $299/month 4.9 Features 4.1 4.9 Ease of Use 3.6 [View full comparison](https://www.capterra.com/compare/76390-10010509/Infusionsoft-vs-DeskManager) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.89 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) vs [Creatio CRM](https://www.capterra.com/p/130149/bpm-online-CRM/)[4.74 (133)](https://www.capterra.com/p/130149/bpm-online-CRM/reviews/) $50/month Price $40/month 4.9 Features 4.7 4.9 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/130149-10010509/bpm-online-CRM-vs-DeskManager) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.89 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) vs [LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.26 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) $50/month Price Contact vendor for pricing 4.9 Features 4.2 4.9 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/130199-10010509/LeadSquared-vs-DeskManager)