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Trail Blazer Campaign Manager vs MailerLite: Which is a better fit?

Updated on January 13th, 2025
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Summary
Key features rated by users
Features selected based on 2,748 reviews from Campaign Management users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Management
NA
Contact Management
4.9
Contact Database
NA
Data Import/Export
4.8
Campaign Analytics
NA
% Fit
Missing features
Feature ratings
Email Management
4.8
Contact Management
4.6
Contact Database
NA
Data Import/Export
4.6
Campaign Analytics
4.6
User satisfaction
4.5
User reviews28
Ease of use
4.1
Functionality
4.2
Value for money
4.7
Customer support
4.8
4.7
User reviews2,128
Ease of use
4.6
Functionality
4.5
Value for money
4.7
Customer support
4.8
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Trail Blazer serves campaigns, PACs and political parties of all sizes, from City Council to U.S. Senate. Both Federal and non-federal races.

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Erin P
Owner
3.0

Erin P.: Hi, my name is Erin. And I have a couple of companies, actually, but they're both small companies. And one is just, I'm a solo entrepreneur in the one, and the other is with a business partner. This is for MailerLite, and I would give it about a 3. I decided to move forward with MailerLite because previously, for another side of my business, we've been using Shopify, and that has a larger price tag to it. So we decided to use MailerLite because we thought that it had a great price. And it was a new business venture and we wanted to kind of try it out. We thought it would be really easy. And that was why we ended up trying MailerLite. We decided on MailerLite because the price, they had a great sale that was going on. They also had a lot of all-inclusive items that some other programs didn't have. So they had the web builder, they had the ability to be handling mailing lists, they had the ability to be doing landing pages. So it seemed like a really good package and a good deal. And for the price, it seemed like a great way to be starting this new venture that we had. In the beginning, it kind of started off to a bit of a rocky start, unfortunately. We had a bit of trouble just even getting some basic questions answered. Until you level up to one of their higher packages, they actually don't offer any kind of real customer service, which we didn't realize in the beginning. And when we hit a couple of roadblocks, we had to go through a really lengthy process to even just try to get some customer service back. So that wasn't a great way to start. So, once we got started up and running, the main focus initially was to actually get a website up. And the website was where we actually were running into all the problems. The other side was for the mailing list, and that actually went really well. So we had no problems creating mailing lists, being able to send everything out, to be sending auto-mailings. That all was great with MailerLite and actually stays. We still use them for that. And I do believe that maybe that they actually started as that was what their company started doing. So I think that the other portion, which is why we also had joined, was because of the website. I think that that maybe was an add-on later, and I don't think that that is their core functionality, and that is where we were having the issues. Unfortunately, on creating the website, it became very glitchy. It was really difficult to actually get in and build things. It wouldn't stay. So that side is something I just, unfortunately, would not recommend. I would steer clear and I would find a different way to go. But the mailing part of it, the actual email functionality, they've been fabulous. So I would recommend it on that side. So, that's it.

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Trail Blazer Campaign Manager

6/50
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Autoresponders
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Channel Management
  • Click Tracking
  • Contact Database
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Web Forms
  • API
  • Campaign Planning
  • Campaign Segmentation
  • Contact Management
  • Data Import/Export
  • Email Marketing
See All features
Hide Campaign Management Software Features -

MailerLite

Top Features
42/50
Show Campaign Management Software Features +

Trail Blazer Campaign Manager

  • Best Value Political Campaign
    Software (2022)
Trail Blazer Campaign Manager
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
MailerLite
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Trail Blazer Campaign Manager
  • By Trail Blazer Campaign Services
  • Located in United States
  • Founded in 2001
MailerLite
  • By MailerLite
  • Located in United States
  • Founded in 2005
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