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Quantitative market research professionals, Business consultants, Pricing and product research consultants
Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.
I liked the survey analysis tool best from this software. The process of making the survey was easy and straight forward but the analysis tools are very useful.
Also, once in a while the MaxDiff module occasionally got stuck if I tried to make an edit. The survey keeps reloading and I have to close out the browser and log back in to get it unstuck.
Very practical, easy to use, students that need for example max-diff or conjoint love it, it provides them with a tool that really helps them in their graduation project.
Also the look of the survey is very dull. M not sure if that’s on purpose or not.
Undoubtedly the best tool for conjoint analysis. The available features are comprehensive.
Maxdiff max of 30 options seemed too low. Unless there is a reason 30 is the max it seemed to cap us unnecessarily.
Other pros include features like the maxDiff analyzer which has the Turf Analysis, which everyone seems to love.
So far, I have yet to find any issues with the use of the software that I find problematic.
I really like the purpose of Hotjar. It's a platform that helps a lot with insights and perceptions of the user experience in our websites, and it helps us to improve our design and ux experience.
Hotjar is getting sometimes bad reputation. If you mention you're using it on your terms and conditions, some visitors can be affraid by being spied.
It's also fantastic that we can share these reports with stakeholders outside of the marketing department and the results are crystal clear to non-marketers.
With the bounce rate problem, I have been avoiding features that involves pop-ups. In other hand, the heatmaps and funnels tools continues to be essential to our operation.
I use it on a daily basis. All the different features are great, like the screen recording that visually helps you see what your customers are doing on your website to the website.
However, I can't say what is really negative about it (the biggest problem was finding out that our product is not as affordable as we expected), so I would need to investigate another competing tool.
Love using pools - you will be surprised how good it works if you ask the right question in the right time. Very responsive and professional customer support.
Nothing I can say, maybe one... they are costly when upgrade to the more premium plan.
Alan: My name is Alan. I'm the owner and CEO of my company. I give Hotjar a five. And for more reviews, click below. I found Hotjar through either a business coach, or perhaps a marketing video, where the point was made, that you really need to track your website's behaviors, and your consumer journey from the beginning. And the best way to do that, is to track behaviors. And that's how I found Hotjar. So, once I installed it, I was able to see a lot of the activity that people were taking on my website, and take actionable steps to improve the quality and experience of people going on my website. So, there are two main reasons I chose Hotjar. One was its heat mapping. I was able to see what people were not only looking at, what they clicked on, and how far down the page they scrolled. But more importantly, I was able to look at a recording of their behaviors on my website, see what websites they visited, what they clicked on, where they stopped, what they read, what they skipped past. Gave me a lot of information on specific buyer journeys. And specifically, when I was able to link that into a... If they filled out a form on my website, and I can see when that form came in, I can go right to the video of that user, that led to that form fill, to see what their behavior was like before they filled out that form. So, I can see specifically what pages they looked at, where they stopped, where their interest was. And we can use that data to have more meaningful conversations with the potential. New clients with the lead. It was very easy to get started with Hotjar. They give you a code that you install into your website. So, you just manually do it yourself, if you're familiar, or you give it to your webmaster, and you're up and running. You have your login to get into their dashboard, and you can start recording and viewing everything, once you have it all set up properly. So, it was fairly easy. I'm not a very technical guy, but I had it up and running within an hour. For anyone considering Hotjar, my suggestion and advice is to just do it. They have a low tier offer. I believe. I don't think it costs anything. You can just get right in, start collecting data, take a look, and start making actionable steps to improve your website and your buyer journey. And you've got nothing to lose for that. So, I would do it.
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