# Compare SmartSurvey vs AskNicely 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare SmartSurvey and AskNicely based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/57112-141434/SmartSurvey-vs-AskNicely-for-NPS

---

# SmartSurvey vs AskNicely Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SmartSurveyAskNicely2/4 selected

[SmartSurvey](https://www.capterra.com/p/57112/SmartSurvey/)[4.6 (114)](https://www.capterra.com/p/57112/SmartSurvey/reviews/)

[AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)[4.6 (100)](https://www.capterra.com/p/141434/AskNicely-for-NPS/reviews/)

[## SmartSurvey](https://www.capterra.com/p/57112/SmartSurvey/)[4.6 (114)](https://www.capterra.com/p/57112/SmartSurvey/reviews/)

Starting Price

£45.00/month

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.7

Customer Service

4.7

Reviews Sentiment

Based on [114 reviews](#user-reviews)

Positive

108

Neutral

5

Negative

1

[## AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)[4.6 (100)](https://www.capterra.com/p/141434/AskNicely-for-NPS/reviews/)

Starting Price

$399.00/month

Value-for-Money

4.3

Functionality

4.1

Ease of Use

4.5

Customer Service

4.7

Reviews Sentiment

DR

AA

Based on [100 reviews](#user-reviews)

Positive

92

Neutral

8

Negative

0

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

Highest Rated

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User rating

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of reviewers  
rated it above 4 stars

* * *

### Zoho Survey

4.6 (450)

* * *

Starting Price

$35.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

### SurveySparrow

4.4 (121)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

90%

of reviewers  
rated it above 4 stars

* * *

### SurveyLegend

4.6 (963)

* * *

Starting Price

$19.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

## Summary

* * *

Key features rated by users

Features selected based on 8,721 reviews from survey software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Multiple Question Types

NA

Customizable Questions

4.9

Survey Builder

4.8

Data Security

NA

Anonymous Feedback

NA

\--%Fit

Missing features

Not enough reviews

Feature ratings

Multiple Question Types

NA

Customizable Questions

NA

Survey Builder

\--

Data Security

NA

Anonymous Feedback

\--

User satisfaction

User satisfaction

4.6

User reviews[114](https://www.capterra.com/p/57112/SmartSurvey/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.6

Customer support

4.7

User satisfaction

4.6

User reviews[100](https://www.capterra.com/p/141434/AskNicely-for-NPS/reviews/)

Ease of use

4.5

Functionality

4.1

Value for money

4.3

Customer support

4.7

Price starts from

Price starts from

£45Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$399Per Month

-   Free version
-   Free trial

Best for

Best for

Academics, Consultants, Businesses, Multi-nationals, Government, Public Sector, Not for Profit

Best for

AskNicely is for marketing, operations and customer experience leaders who want to increase repeat purchase rates and referrals.

## User reviews

Pros & cons

TH

Trevor H.

Product Trainer

> "I find Smart Survey easy to create and modify surveys and create reports and I like that language translation tool."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___6821808)

PB

Paul B.

Business Analyst

> "The design screen does not fully represent the eventual look and feel of the survey which causes the need for frequent..."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___6537059)

PB

Paul B.

Business Analyst

> "Intuitive functions and flexible features that allow really complicated questions to be broken down into sections which..."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___6537059)

LR

Lorne R.

Graduate Student

> "Some of the output of tables and charts could use a bit more work as the resolution and sizing is sometimes spotty."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___2092762)

NN

Nick N.

Owner

> "I like that it’s flexible for any kind of survey needs and the language translation helps include more people."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___6865402)

AB

Annabel B.

Consultant

> "The new pricing structure is a little more confusing and my costs went up upon migration from the legacy account."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___2399802)

MJ

Meda J.

Team support administrator

> "I liked SmartSurvey's user-friendly interface, extensive customization options, and detailed analytics."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___6343803)

AB

Abhijeet B.

Sales & Marketing Intern

> "I didn't like that I was not able to make necessary changes to the questions."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___2119702)

DP

David P.

Webmaster

> "My support ticket was resolved very quickly, particularly important to me at the moment as I want to make the most of my..."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___6512607)

BV

Bev V.

School Secretary

> "Think it is expensive for a small primary school to use once or twice a year."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___2148739)

VR

Verified Reviewer

Technology Consultant

> "SmartSurvey is a very good application to rollout surveys, automate the forms, data collection and market research."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___4769728)

DM

Danny M.

Category manager

> "Chart function is limited"

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___2254776)

SK

Sharon K.

Employee Engagement Consultant

> "its flexibility and professional, great for all types of services and research purposes"

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___6552380)

JG

Jessica G.

Student

> "Little bit expensive without the student discount."

[See full review](https://www.capterra.com/p/57112/SmartSurvey/#Capterra___2413044)

[View Reviews](https://www.capterra.com/p/57112/SmartSurvey/reviews/)

Not enough reviews

## User interface

[SmartSurvey](https://www.capterra.com/p/57112/SmartSurvey/)

4.65 (114)

[AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)

4.60 (100)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

SmartSurvey

Top features

37/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/57112/SmartSurvey/#features)

AskNicely

27/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/141434/AskNicely-for-NPS/#features)

### Recognition

No recognitions have been awarded to SmartSurvey

No recognitions have been awarded to AskNicely

### Deployment & support

SmartSurvey

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

AskNicely

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

SmartSurvey

-   By SmartSurvey
-   Located in United Kingdom
-   Founded in 2010

AskNicely

-   By AskNicely
-   Located in United States
-   Founded in 2014

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