# Compare Salesforce Sales Cloud vs Salesforce Marketing Cloud Account Engagement 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Salesforce Sales Cloud and Salesforce Marketing Cloud Account Engagement based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/61368-134593/Salesforce-vs-Pardot --- # Salesforce Sales Cloud vs Salesforce Marketing Cloud Account Engagement Features and Cost Comparison Last updated April 7th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Salesforce Sales CloudSalesforce Marketing Cloud Account Engagement2/4 selected [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price $25.00/month Value-for-Money 4 Functionality 4.4 Ease of Use 4 Customer Service 4.1 Reviews Sentiment Based on [18,785 reviews](#user-reviews) Positive 16,822 Neutral 1,488 Negative 475 [## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) Starting Price $1250.00/month Value-for-Money 3.8 Functionality 4 Ease of Use 3.8 Customer Service 3.8 Reviews Sentiment Based on [650 reviews](#user-reviews) Positive 518 Neutral 99 Negative 33 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 5,919 reviews from lead management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 84%Fit High performer Feature ratings CRM 4.6 Contact Management 4.5 Lead Capture 4.4 Prospecting Tools 4.4 Lead Generation 4.1 67%Fit Missing features Not enough reviews Feature ratings CRM 4.7 Contact Management 4.0 Lead Capture NA Prospecting Tools 3.0 Lead Generation 4.3 User satisfaction User satisfaction 4.4 User reviews[18,785](https://www.capterra.com/p/61368/Salesforce/reviews/) Ease of use 4.0 Functionality 4.4 Value for money 4.0 Customer support 4.1 User satisfaction 4.1 User reviews[650](https://www.capterra.com/p/134593/Pardot/reviews/) Ease of use 3.8 Functionality 4.0 Value for money 3.8 Customer support 3.8 Price starts from Price starts from $25Per User, Per Month - Free version - Free trial Price starts from $1250Flat Rate, Per Month - Free version - Free trial Best for Best for Sales teams, sales managers, marketing teams, and partner managers. Best for Organizations that use online marketing for lead generation ## User reviews Pros & cons AW Andrew W. Senior sales Rep > "The best thing about Salesforce Sales Cloud as a salesperson is the ability to neatly and conveniently organize my book of business for success and growth!" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7099330) JSF Jennsy Suyapa F. Customer Service > "There is no duplicate message if the information is entered twice so can easily confuse during a call or resolving a ticket where you only have minutes to solve a client issue, we had..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7034651) KA Khyan A. Senior Business Development Representative > "You can customise workflows, reporting, and dashboards to fit almost any sales process, and it integrates well with other tools. Once it’s set up properly, it becomes a very powerful..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7113059) Nathaniel C. Account Executive > "Admin-level customization often requires technical expertise or certified support, which adds cost and dependency." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7085245) RAUL M. Software support > "Salesforce Sales Cloud is a premier solution for any organization looking to scale, offering a User Interface that is both sleek and highly functional once tailored to your specific..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7142408) ZR Zane R. Office Coordintator > "The user interface for some things such as email templates and forms is not the most friendly and is fairly bare bones" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095153) LJ Lauren J. Contact Tracing Manager > "The communication channels offered a seamless opportunity to collaborate among the large team in Massachusetts, and user interface is critical for ease of use with multiple employees..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7133008) YB YURI B. Accounting Sales > "It was a bit much and then it didn't integrate with our accounting software, so we input stuff multiple times." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7111664) Nathaniel C. Account Executive > "From automating lead workflows to detailed pipeline tracking, it enables full control and visibility over the sales cycle." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7085245) AS Alison S. Executive Sales manager > "Our organization had required data points for us to fill daily, some of which were not as helpful for meaningful sales progress as others." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7006832) Jeff R. Project Manager > "The real-time reporting and analytics provide strong visibility into pipeline performance, allowing for better forecasting and more informed decision-making." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7146563) AR Akshya R. Admin > "Cost is little higher and maybe difficult to purchase new licenses and every add ons are additional cost." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7065081) VR Verified Reviewer Director of Sales and Marketing > "I can't believe the levels of customization, configuration, automation, and now AI. If you set this up right, you can manage your entire business with Salesforce and Salesforce App..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7106050) AP Arpit P. IT Consultant > "Salesforce Sales Cloud requires specific training and onboarding to use the service effectively which leads to the platform’s higher cost compared to other CRMs it is a con for smaller..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6557891) LW Lillian W. Sr Analyst, Commissions > "It provides strong end-to-end visibility into customer information and the entire sales lifecycle, which makes it easy to track activity from initial contact through close." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095058) JL Joshua L. Pharmacist > "It is really hard to log in and takes a long time with the authentication, I understand why but remembering passwords is hard" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7083629) AD Arnold D. Collection lead Iqor > "My overall experience with salesforce cloud at IQor VBC has been largely positive and practical for the kind of work we do . Since we handle bill collection for US and UK business,..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7141179) AD Arnold D. Collection lead Iqor > "The challenges we face is that the system can sometime feels a bit complex, especially for new users." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7141179) Dev M. Salesforce Developer > "My overall experience is amazing working with salesforce sales cloud because of clean and understandable UI is make more comfort for any user to use it and run their business smoothly." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7155849) JP Jonathan P. Digital Content Specialist > "The process of maintenance and administration need a proper resource and for the new users the platform is not so easy." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7163025) ZR Zane R. Office Coordintator > "We have benefited greatly from its vast level of integrations with external programs that allow us to complete all tasks that we want while having it act as a single source of truth" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095153) MR Miguel R. Sr. Technical Support Specialist > "Sometimes it glitches when you detach an article and you have to refresh the entire page and the content of a case comment goes lost if you don't save it first." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6510131) Jane F. Personal Lines Executive > "It helps keep client data organized, improves visibility on opportunities, and makes managing the sales process more efficient and streamlined." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7117209) GT Grace T. Sales Representative > "I do not like large packets of information like Account or opportunities can all be deleted with a signal Delete so easily." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6878381) NN Nicholas N. Quality Assurance Manager > "Its a great tool because you can manage everything about client in one application including linking with 3rd party service providers like couriers" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7142550) Aviral G. Manager > "The intial set up and customisations were very complex abd alsoonfiguring it to match specific business processes can be time-consuming and sometimes requires a steep learning curve." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6424227) JH Jeff H. Account Executive > "Salesforce Cloud is helpful to manage all of our customer records, track deal progress, and manage contracts." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7071081) Vikram P. Software Development Manager > "The primary issue is that it is actually very large and with the numerous buttons." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7147511) KH Kevin H. Senior SDR > "Overall, Salesforce Sales Cloud has been a reliable and robust CRM that has improved visibility into our sales pipeline and helped streamline processes across departments. While it does..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6887034) FM Faizan M. Manager > "Sometimes it gets difficult to access from another country, sometimes we won't receive codes for verification." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6829678) LP Laura P. Online Advisor > "It can be a bit overwhelming at first as it is such a VERY detailed oriented tool, but once you get the understanding of how it works, you just feel like a machine on auto pilot, it..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7139224) JN Jayson N. Lead Associate > "We have an automated process that sometimes fails and gives us inaccurate data. When this happens, we have to spend time troubleshooting to figure out what went wrong." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6419970) CK Christina K. Manager > "I love that I’m able to see all of my upcoming and daily tasks and it will auto set up the next task to go out once I complete a lead reach out." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7151435) HK Hayley K. Trader > "For example, making many upweights/downweights to booked business can be very complicated and these changes are not recorded in a clear manor." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6415719) VR Verified Reviewer Account Executive > "The reporting and dashboard capabilities provide real-time insights that are crucial for our sales team." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095324) DK Daljeet K. Marketing Manager > "One challenge I’ve encountered is the steep learning curve. While Salesforce is highly capable, it can be overwhelming for new users, and the onboarding process requires a fair amount..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6479357) VR Verified Reviewer Account Executive > "It’s the gold standard for a reason. If you have the budget and the team to manage it, there is no better tool for scaling a global sales organization." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095324) VR Verified Reviewer Account Executive > "We constantly experienced glitches and lag times in terms of loading." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6877783) VR Verified Reviewer CRM Analyst > "I have very clear pipeline Thanks to Salesforce Sales Cloud, wich also make it easy for me to keep track of every lead, activity, and deal stage." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7047475) Paul F. Content writer > "It can be difficult to manage the settings and accessing the email templates for someone who doesn't have admin permissions" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6471797) LW Lillian W. Sr Analyst, Commissions > "I also value its ability to integrate with other applications and systems, enabling more streamlined workflows across tools." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095058) RC Russell C. Systems Administrator > "The price is a bit high, integration can be rocky at times, and there were some items of customization that we could not alter." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6425158) MB Mark B. VP of Sales and Estimating > "It makes it easier to track leads, manage opportunities, and create more reliable revenue forecasts." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7084847) HA Hemant A. Data Entry > "One more thing is that implementation process can take weeks or even months so this can be a challenge for businesses looking for a quick setup." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6413755) EG Eric G. Sales > "Powerful, real-time reporting and dashboard tools allow for actionable sales insights and performance monitoring." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6841697) MM Matheus M. Video Investment > "Additionally, some features can feel a bit pricey, and certain advanced functions require additional add-ons, which can increase costs." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6573675) Susana F. Client Relationship Manager > "Powerful but demanding. When implemented correctly, it becomes a strategic asset that drives accountability, transparency, and scalable sales performance." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7102980) AW Alvonda W. Account Manager > "Sometimes when I emails bounce, I get an error and it's difficult to work around this using Sales Engagement if this error occurs." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6590322) JL Joshua L. Pharmacist > "It is the best way of tracking who has how many vaccinations and sending receipts" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7083629) AW Alicia W. Revenue Enablement Manager > "Our specific Salesforce instance has a TON of outdated information within it, and if I wasn't comfortable with the platform, I could get very confused." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6418946) Jane F. Personal Lines Executive > "It makes tracking leads, managing relationships, and staying on top of opportunities much easier and more efficient." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7117209) BG Brandon G. CEO > "Things I didn’t like about Salesforce Sales Cloud is the fact that it’s very complex when you’re first using the product and it’s features, especially navigating throughout." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6712398) Oliver K. Business Administrator > "Saleforce's approach has allowed me to optimize processes to close deals faster and build closer relationships with clients." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7022353) CL Concepcion L. Case Manager > "Sometimes the search results can be so large that nothing populates and after waiting for a bit do you get notified to try again." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6778325) April V. Loan Processor > "It’s highly customizable and can handle complex processes, which makes it valuable for growing businesses." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7070635) TW Tabatha W. Nurse Supervisor > "The biggest downside was the learning curve and complexity." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7146697) VR Verified Reviewer Graphic Designer > "Offers excellent CRM tools that help graphic designers keep track of client interactions and project history, streamlining communication for design projects." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6575670) KT Katie T. Development and Marketing Assistant > "We had trouble getting Salesforce to “talk” to some of our other software such as Mail Chimp for our email campaigns." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6777334) XL Xiang L. Director > "Its extensive CRM functionality and high productivity allow us to centralize clients' information integrated with other tools to get a completed analytics and real-time view." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6448751) VR Verified Reviewer Communications Intern > "The process for updating distribution lists is quite tedious and can easily be messed up and need to be reevaluated." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6455209) WB Will B. Student Recruitment Coordinator > "Sales force is incredibly useful as a CRM and managing a range of sales, leads and customer workflows." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7070372) JP Justin P. Sales support > "Simple things like reading an email takes multiple extra steps, the email is printed as all one text in a tiny window on the side, (no seperation of separate responses) double clicking ..." [See full review](https://www.capterra.com/p/61368/Salesforce/#SoftwareAdvice___5001402) JK James K. Brand Ambassador > "Its uses very advanced AI features to categorize and segment leads allowing us to only focus on the best leads. With its customers communication features, we have been able to maintain..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6808319) VR Verified Reviewer Senior Product Manager > "The overall look and feel is very dated, processing of data is often slow, it's hard to keep the system up to date, and the overall experience is just not enjoyable to use." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6646248) GD Gino D. Sales Coordinator > "Salesforce Sales Cloud stands out some things that make it great, gives a clear view of sales stages, deals, and revenue forecasts and it automates repetitive tasks, provides predictive..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6677997) HW Henrik W. Sales Manager > "Salesforce Sales Cloud solves my problems related to scattered data, inefficient sales processes, limited visibility into performance, lack of collaboration, and inadequate customer..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___4884245) TW Toshia W. Beauty blog > "It also plays well with other tools, so you can integrate it with your email or marketing platforms, which saves a ton of time. Plus, the reporting tools give you valuable insights, so..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6515956) VR Verified Reviewer Account Executive > "Data integrity was compromised due to slow updates." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6877783) UK Uttara K. Senior Manager > "Its intuitive interface and powerful features streamlined lead management, automated tasks, and provided valuable insights. Despite a learning curve, its customization and analytics..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6422483) ML Martin L. Sales Director > "Not a lot, it is quite comprehensive and therefore a bit more expensive than other less comprehensive CRMs" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7050959) Pablo Tadeo H. CEO > "Salesforce Sales Cloud offers a highly customizable platform with a wide range of integrations that allow our team to streamline workflows efficiently." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6451439) Bill L. Vice President of Sales and Operations > "It also takes a bit to get use to...although i wouldnt say this is 100%con but ppl tend to give up mid point when things are not easy" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7056677) Bill L. Vice President of Sales and Operations > "It centralizes customer data, giving our team a complete view of accounts and interactions for better relationship management." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7056677) GD Gino D. Sales Coordinator > "New users often struggle with the sheer number of features, menus, and customization options" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6677997) DJT Daniel J. T. Building inspector > "The platform offers a wide array of tools, including lead management, sales forecasting, and reporting, which help streamline sales processes." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6595797) TP Tanya P. Account Executive > "I did not like that I could not change the pertinent information myself, the administrator of the team could only do that, and it sometime delayed my work process." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6528043) VR Verified Reviewer customer support > "Salesforce Sales Cloud stands out for its robust CRM capabilities, advanced automation, powerful analytics, seamless integration, and user-friendly mobile access." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6353079) Samantha N. Wholesale Sales Manager > "I also was hard pressed to find help as a lowly employee when things went wrong." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7079491) DC Danillo C. Manager > "Salesforce is an excellent CRM solution for businesses needing powerful customer relationship tools, rich data analytics, and seamless integration with third-party applications. While..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6559221) VR Verified Reviewer Inside Product Specialist > "Salesforce Sales Cloud can be costly, complex to set up, and has a steep learning curve for new users." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6408452) [View Reviews](https://www.capterra.com/p/61368/Salesforce/reviews/) SM Simon M. CRM Specialist > "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7039601) VR Verified Reviewer Software Engineer > "It's not intuitive enough to compete with office 365 or Google platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6660894) SF Sarah F. Marketing Technologist > "Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153) VR Verified Reviewer Marketing Automation Specialist > "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6223247) SF Sarah F. Marketing Technologist > "It works fairly seamlessly with Salesforce and the initial integration is not too complex." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153) Ipek Nil B. Sales Marketing Specialist > "I do not like the complexit of the interface which leads to different unintended sections." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6290328) VR Verified Reviewer Marketing Operations Manager > "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6007074) WT Weronika T. Manager > "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) KR Kristina R. Marketing Cloud Administrator > "I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) VR Verified Reviewer Director, Growth & Revenue Operations > "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) KR Kristina R. Marketing Cloud Administrator > "It helps us to track data, and have a overview of KPIs." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) VR Verified Reviewer Director of Demand Gen > "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4185840) Pratik H. Assoicate Project Coordinator > "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4439095) Aadeeb S. Brand Manager > "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) WT Weronika T. Manager > "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) SA Saul A. Innovation Manager > "Integration with systems and importing data bases is basically impossible, even with IT support." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) WT Weronika T. Manager > "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) Jessica F. Merchant Experience Intern > "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3450001) WT Weronika T. Manager > "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) VR Verified Reviewer Director, Growth & Revenue Operations > "We didn't like not being able to relate marketing email activity to einstein activity sync." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) MC Marco C. IT Expert > "Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6249385) AG Ariane G. Marketing and Project Manager > "Also, @ mentions do not show up on Facebook as they should, only simple @text without the link." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3607505) MT Marek T. CEO > "The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4808104) VR Verified Reviewer Social Media Marketing Specialist > "Also, the platform can be costly, especially for startups or smaller companies with limited budgets." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) Aadeeb S. Brand Manager > "Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. " [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) VR Verified Reviewer Social Media Marketing Specialist > "It could take some time and effort to learn how to use the platform because it is a large and complicated platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) CS Chiara S. Reviewer > "Very intuitive pages, I used it to do gas contracts on the phone" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) AV Alex V. Demand generation manager > "The graphic design of the platform looks a little bit old but nothing too bad." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3797389) SO Samantha O. Admin Manager > "Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6139352) LL Lucie L. Content manager > "It’s not really easy to use for beginners" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6234448) AP Andreas P. Marketing Director > "Robust, customizable system with many features" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6201428) Aadeeb S. Brand Manager > "Pardot pricing is a major limitation of the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) VD Vatsal D. App developer > "Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) CR Chevy R. Solution Architect > "The tool does so much that it be a little bit too complicated at time." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049) CS Chiara S. Reviewer > "It suggested me what to write and I could be successful with the client contract." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) SG Sue G. admin > "It was difficult to figure out how to use the mass email generator initially." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3720023) LH Liam H. Marketing Manager > "It is an essential tool that, although costly, is necessary to grow and scale." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6022666) VR Verified Reviewer Demand Generation Marketing Manager > "There is no way to create a custom report, making it very difficult for our team to track ROI." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) Aadeeb S. Brand Manager > "The lead nurturing campaigns are helping us to drive engagement with our current & potential customers." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) Erik V. Sr. Manager, Strategic Development > "I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) Muhammad Daud S. IT Manager > "Its algorithms are unique in capturing leads and working strategically with different businesses." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) Sukesha W. BDM > "It is not easy to customise reports on the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) NH Nirob H. Lead Generator Specialist > "In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4650121) SA Saul A. Innovation Manager > "Salesforce Sales is part of the struggle." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) VR Verified Reviewer Marketing Manager > "It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) VR Verified Reviewer Growth Marketing > "It's definitely behind in terms of feature set." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3764305) VR Verified Reviewer Associate Manager > "User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4696110) AA Ahsan A. Marketing executive > "Reporting is not the best" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) AA Ahsan A. Marketing executive > "The support is simply great - They open the tickets on the same day and try to solve your issues within the same day" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) Jaimie B. Senior Manager, Digital > "The form + landing page management is confusing and time consuming." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794) VB Vivien B. Associate > "VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6333456) TD Tanuj D. Software Engineer > "The setup was a little confusing as first even when I have worked as a developer for Salesforce applications." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) Erik V. Sr. Manager, Strategic Development > "Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) Muhammad Daud S. IT Manager > "Pardot is quite expensive and really advance to manage." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) Erik V. Sr. Manager, Strategic Development > "I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) MM Marco M. Growth Hacker > "Inability to do almost anything without support from a developer or without extensive HTML knowledge, unless you want your forms /..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2226698) VD Vatsal D. App developer > "It helps you segment and target your audience effectively." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) Jaimie B. Senior Manager, Digital > "The learning curve can be tough if you're not a power user, it's not drag and drop or user friendly at all." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794) JH John H. Lead Analytics Engineer > "Undoubtedly the main thing attracting us to Pardot is its integration with Salesforce." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3596677) Sukesha W. BDM > "That is one feature that i dislike." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) Muhammad Daud S. IT Manager > "Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) BM Brittany M. Email Marketing Manager > "There are plenty of niche things that can not be easily customized, like email layout, without creating and uploading an entire new..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2780439) SN Shankar N. Manager > "Easy setup to create new fields and data management module." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4731688) OT Olivier T. Principal > "It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2480354) VR Verified Reviewer CEO > "It’s a good product, very mature and integrated to the Salesforce ecosystem." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4270873) TT Tiju T. Director Marketing Ops > "Lead routing is not available." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3182270) TD Tanuj D. Software Engineer > "There are many event based triggers which one can utilize which could ensure better response times and lead conversion." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) VR Verified Reviewer Instructor > "Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3029067) CE Chelsea E. Head of Marketing > "Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3831605) VR Verified Reviewer VP Demand Generation > "The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2409230) RJ Rebecca J. Sr Manager > "Pardot, because it's part of Salesforce, has all the capabilities you need!" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4237503) VR Verified Reviewer Demand Generation Marketing Manager > "The reporting feature in Pardot is subpar." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) AE Alexandra E. Client loyalty rep > "A great tool for email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3750790) VR Verified Reviewer Senior Project Manager > "This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2420048) Jhara M. Marketing Director > "As a Salesforce product, it's really easy to integrate with the CRM." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3569328) Wanda M. Account Executive > "There was a lot of inaccurate information, especially with lead management, as well as integration and email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2687859) KP Karan P. Associate > "Robust B2B marketing platform; offers deep integrations with our website & CRM" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067) HC Henrique C. Senior Account Manager > "It can be a bit confusing at first because it requires a lot of clicking to get to a place or to create lists." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2214610) VR Verified Reviewer Marketing Manager > "Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) KK Kelly K. Visual Designer > "Pardot is kind of pricey as well." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3232372) [View Reviews](https://www.capterra.com/p/134593/Pardot/reviews/) ## User interface 4.40 (18,785) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) 4.14 (650) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Salesforce Sales Cloud Top features 35/39 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - CRM - Customizable Fields - Document Storage - Drag & Drop - Email Marketing - Email Tracking - For Sales Teams/Organizations - Generative AI - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Nurturing - Lead Qualification - Lead Segmentation - Monitoring - Opportunity Management - Pipeline Management - Prospecting Tools - Real-Time Data - Reminders - Reporting/Analytics - Sales Forecasting - Sales Reports - Sales Trend Analysis - Social Media Integration - Source Tracking - Task Management - Template Management - Third-Party Integrations - Web Forms - Workflow Management [See all features](https://www.capterra.com/p/61368/Salesforce/#features) Salesforce Marketing Cloud Account Engagement 29/39 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - CRM - Customizable Fields - Document Storage - Drag & Drop - Email Marketing - Email Tracking - For Sales Teams/Organizations - Generative AI - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Nurturing - Lead Qualification - Lead Segmentation - Monitoring - Opportunity Management - Pipeline Management - Prospecting Tools - Real-Time Data - Reminders - Reporting/Analytics - Sales Forecasting - Sales Reports - Sales Trend Analysis - Social Media Integration - Source Tracking - Task Management - Template Management - Third-Party Integrations - Web Forms - Workflow Management [See all features](https://www.capterra.com/p/134593/Pardot/#features) ### Recognition Salesforce Sales Cloud is recognized as a top-rated tool in 3 Capterra Shortlist reports Salesforce Marketing Cloud Account Engagement is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Salesforce Sales Cloud Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Salesforce Marketing Cloud Account Engagement Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Salesforce Sales Cloud - By Salesforce - Located in United States - Founded in 2003 Salesforce Marketing Cloud Account Engagement - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $25/month Price $20/month 4.4 Features 4.4 4.0 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/61368-152373/Salesforce-vs-HubSpot-CRM) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $1250/month Price $20/month 4.0 Features 4.4 3.8 Ease of Use 4.4 [View full 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