# Compare Salesforce Sales Cloud vs Cognism 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Salesforce Sales Cloud and Cognism based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/61368-169083/Salesforce-vs-Cognism --- # Salesforce Sales Cloud vs Cognism Features and Cost Comparison Last updated April 23rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Salesforce Sales CloudCognism2/4 selected [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price $25.00/month Value-for-Money 4 Functionality 4.4 Ease of Use 4 Customer Service 4.1 Reviews Sentiment Based on [18,781 reviews](#user-reviews) Positive 16,818 Neutral 1,488 Negative 475 [## Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting Price $1000.00/month Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.8 Customer Service 4.6 Reviews Sentiment Based on [256 reviews](#user-reviews) Positive 247 Neutral 7 Negative 2 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,708 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 74%Fit Not enough reviews Feature ratings Lead Capture 4.4 Drip Campaigns \-- Engagement Tracking 4.7 Email Management 4.2 Customizable Branding 4.7 \--%Fit Missing features Feature ratings Lead Capture 4.6 Drip Campaigns NA Engagement Tracking NA Email Management 5.0 Customizable Branding NA User satisfaction User satisfaction 4.4 User reviews[18,781](https://www.capterra.com/p/61368/Salesforce/reviews/) Ease of use 4.0 Functionality 4.4 Value for money 4.0 Customer support 4.1 User satisfaction 4.7 User reviews[256](https://www.capterra.com/p/169083/Cognism/reviews/) Ease of use 4.8 Functionality 4.6 Value for money 4.5 Customer support 4.6 Price starts from Price starts from $25Per User, Per Month - Free version - Free trial Price starts from $1000Per Feature, Per Month - Free version - Free trial Best for Best for Sales teams, sales managers, marketing teams, and partner managers. Best for Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline. ## User reviews Pros & cons AW Andrew W. Senior sales Rep > "The best thing about Salesforce Sales Cloud as a salesperson is the ability to neatly and conveniently organize my book of business for success and growth!" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7099330) JSF Jennsy Suyapa F. Customer Service > "There is no duplicate message if the information is entered twice so can easily confuse during a call or resolving a ticket where you only have minutes to solve a client issue,..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7034651) KA Khyan A. Senior Business Development Representative > "You can customise workflows, reporting, and dashboards to fit almost any sales process, and it integrates well with other tools. Once it’s set up properly, it becomes a very..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7113059) Nathaniel C. Account Executive > "Admin-level customization often requires technical expertise or certified support, which adds cost and dependency." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7085245) RAUL M. Software support > "Salesforce Sales Cloud is a premier solution for any organization looking to scale, offering a User Interface that is both sleek and highly functional once tailored to your..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7142408) ZR Zane R. Office Coordintator > "The user interface for some things such as email templates and forms is not the most friendly and is fairly bare bones" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095153) LJ Lauren J. Contact Tracing Manager > "The communication channels offered a seamless opportunity to collaborate among the large team in Massachusetts, and user interface is critical for ease of use with multiple..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7133008) YB YURI B. Accounting Sales > "It was a bit much and then it didn't integrate with our accounting software, so we input stuff multiple times." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7111664) Nathaniel C. Account Executive > "From automating lead workflows to detailed pipeline tracking, it enables full control and visibility over the sales cycle." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7085245) AS Alison S. Executive Sales manager > "Our organization had required data points for us to fill daily, some of which were not as helpful for meaningful sales progress as others." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7006832) Jeff R. Project Manager > "The real-time reporting and analytics provide strong visibility into pipeline performance, allowing for better forecasting and more informed decision-making." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7146563) AR Akshya R. Admin > "Cost is little higher and maybe difficult to purchase new licenses and every add ons are additional cost." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7065081) VR Verified Reviewer Director of Sales and Marketing > "I can't believe the levels of customization, configuration, automation, and now AI. If you set this up right, you can manage your entire business with Salesforce and Salesforce..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7106050) AP Arpit P. IT Consultant > "Salesforce Sales Cloud requires specific training and onboarding to use the service effectively which leads to the platform’s higher cost compared to other CRMs it is a con for..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6557891) LW Lillian W. Sr Analyst, Commissions > "It provides strong end-to-end visibility into customer information and the entire sales lifecycle, which makes it easy to track activity from initial contact through close." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095058) JL Joshua L. Pharmacist > "It is really hard to log in and takes a long time with the authentication, I understand why but remembering passwords is hard" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7083629) VR Verified Reviewer CRM Analyst > "I have very clear pipeline Thanks to Salesforce Sales Cloud, wich also make it easy for me to keep track of every lead, activity, and deal stage." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7047475) AD Arnold D. Collection lead Iqor > "The challenges we face is that the system can sometime feels a bit complex, especially for new users." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7141179) AD Arnold D. Collection lead Iqor > "My overall experience with salesforce cloud at IQor VBC has been largely positive and practical for the kind of work we do . Since we handle bill collection for US and UK..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7141179) MR Miguel R. Sr. Technical Support Specialist > "Sometimes it glitches when you detach an article and you have to refresh the entire page and the content of a case comment goes lost if you don't save it first." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6510131) ZR Zane R. Office Coordintator > "We have benefited greatly from its vast level of integrations with external programs that allow us to complete all tasks that we want while having it act as a single source of..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095153) GT Grace T. Sales Representative > "I do not like large packets of information like Account or opportunities can all be deleted with a signal Delete so easily." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6878381) Jane F. Personal Lines Executive > "It helps keep client data organized, improves visibility on opportunities, and makes managing the sales process more efficient and streamlined." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7117209) Aviral G. Manager > "The intial set up and customisations were very complex abd alsoonfiguring it to match specific business processes can be time-consuming and sometimes requires a steep learning..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6424227) NN Nicholas N. Quality Assurance Manager > "Its a great tool because you can manage everything about client in one application including linking with 3rd party service providers like couriers" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7142550) Vikram P. Software Development Manager > "The primary issue is that it is actually very large and with the numerous buttons." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7147511) JH Jeff H. Account Executive > "Salesforce Cloud is helpful to manage all of our customer records, track deal progress, and manage contracts." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7071081) ML Martin L. Sales Director > "Not a lot, it is quite comprehensive and therefore a bit more expensive than other less comprehensive CRMs" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7050959) Bill L. Vice President of Sales and Operations > "It centralizes customer data, giving our team a complete view of accounts and interactions for better relationship management." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7056677) Bill L. Vice President of Sales and Operations > "It also takes a bit to get use to...although i wouldnt say this is 100%con but ppl tend to give up mid point when things are not easy" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7056677) KH Kevin H. Senior SDR > "Overall, Salesforce Sales Cloud has been a reliable and robust CRM that has improved visibility into our sales pipeline and helped streamline processes across departments. While..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6887034) FM Faizan M. Manager > "Sometimes it gets difficult to access from another country, sometimes we won't receive codes for verification." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6829678) LP Laura P. Online Advisor > "It can be a bit overwhelming at first as it is such a VERY detailed oriented tool, but once you get the understanding of how it works, you just feel like a machine on auto pilot,..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7139224) JN Jayson N. Lead Associate > "We have an automated process that sometimes fails and gives us inaccurate data. When this happens, we have to spend time troubleshooting to figure out what went wrong." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6419970) CK Christina K. Manager > "I love that I’m able to see all of my upcoming and daily tasks and it will auto set up the next task to go out once I complete a lead reach out." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7151435) RW Robin W. Executive Marketing Assistant > "The program may not be ideal single-location practices." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7053211) VR Verified Reviewer Account Executive > "The reporting and dashboard capabilities provide real-time insights that are crucial for our sales team." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095324) HK Hayley K. Trader > "For example, making many upweights/downweights to booked business can be very complicated and these changes are not recorded in a clear manor." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6415719) VR Verified Reviewer Account Executive > "It’s the gold standard for a reason. If you have the budget and the team to manage it, there is no better tool for scaling a global sales organization." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095324) DK Daljeet K. Marketing Manager > "One challenge I’ve encountered is the steep learning curve. While Salesforce is highly capable, it can be overwhelming for new users, and the onboarding process requires a fair..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6479357) VR Verified Reviewer Customer and Guest Support > "The interface is intuitive, the information is reliable, and setup is remarkably fast, allowing teams to operate smoothly with minimal learning curve." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7054086) Bill L. Vice President of Sales and Operations > "If i am being honest the cost..it adds up quick and you have to watch extra fees." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7056677) LS Ljs S. Sales Rep > "It's a comprehensive tool for sales teams that allows them to administer and manage the business." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7053926) VR Verified Reviewer Account Executive > "We constantly experienced glitches and lag times in terms of loading." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6877783) LW Lillian W. Sr Analyst, Commissions > "I also value its ability to integrate with other applications and systems, enabling more streamlined workflows across tools." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095058) Paul F. Content writer > "It can be difficult to manage the settings and accessing the email templates for someone who doesn't have admin permissions" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6471797) MB Mark B. VP of Sales and Estimating > "It makes it easier to track leads, manage opportunities, and create more reliable revenue forecasts." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7084847) RC Russell C. Systems Administrator > "The price is a bit high, integration can be rocky at times, and there were some items of customization that we could not alter." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6425158) EG Eric G. Sales > "Powerful, real-time reporting and dashboard tools allow for actionable sales insights and performance monitoring." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6841697) MH Maxime H. Account Manager > "Some bugs with the data and the amount of the opportunities." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6824451) Susana F. Client Relationship Manager > "Powerful but demanding. When implemented correctly, it becomes a strategic asset that drives accountability, transparency, and scalable sales performance." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7102980) HA Hemant A. Data Entry > "One more thing is that implementation process can take weeks or even months so this can be a challenge for businesses looking for a quick setup." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6413755) JL Joshua L. Pharmacist > "It is the best way of tracking who has how many vaccinations and sending receipts" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7083629) MM Matheus M. Video Investment > "Additionally, some features can feel a bit pricey, and certain advanced functions require additional add-ons, which can increase costs." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6573675) Jane F. Personal Lines Executive > "It makes tracking leads, managing relationships, and staying on top of opportunities much easier and more efficient." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7117209) AW Alvonda W. Account Manager > "Sometimes when I emails bounce, I get an error and it's difficult to work around this using Sales Engagement if this error occurs." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6590322) Oliver K. Business Administrator > "Saleforce's approach has allowed me to optimize processes to close deals faster and build closer relationships with clients." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7022353) AW Alicia W. Revenue Enablement Manager > "Our specific Salesforce instance has a TON of outdated information within it, and if I wasn't comfortable with the platform, I could get very confused." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6418946) April V. Loan Processor > "It’s highly customizable and can handle complex processes, which makes it valuable for growing businesses." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7070635) BG Brandon G. CEO > "Things I didn’t like about Salesforce Sales Cloud is the fact that it’s very complex when you’re first using the product and it’s features, especially navigating throughout." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6712398) RL Ramona L. AE > "It’s good for tracking opportunities, managing follow-ups, and seeing progress at a glance." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7048885) CL Concepcion L. Case Manager > "Sometimes the search results can be so large that nothing populates and after waiting for a bit do you get notified to try again." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6778325) VR Verified Reviewer Graphic Designer > "Offers excellent CRM tools that help graphic designers keep track of client interactions and project history, streamlining communication for design projects." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6575670) TW Tabatha W. Nurse Supervisor > "The biggest downside was the learning curve and complexity." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7146697) XL Xiang L. Director > "Its extensive CRM functionality and high productivity allow us to centralize clients' information integrated with other tools to get a completed analytics and real-time view." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6448751) KT Katie T. Development and Marketing Assistant > "We had trouble getting Salesforce to “talk” to some of our other software such as Mail Chimp for our email campaigns." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6777334) MG Meenal G. consultant > "cloud's highly configurable platform enable companies to mold the system to fit their unique requirement and expand as their organization expand, guaranteeing, flexibility and..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6323552) VR Verified Reviewer Communications Intern > "The process for updating distribution lists is quite tedious and can easily be messed up and need to be reevaluated." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6455209) WB Will B. Student Recruitment Coordinator > "Sales force is incredibly useful as a CRM and managing a range of sales, leads and customer workflows." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7070372) JP Justin P. Sales support > "Simple things like reading an email takes multiple extra steps, the email is printed as all one text in a tiny window on the side, (no seperation of separate responses) double..." [See full review](https://www.capterra.com/p/61368/Salesforce/#SoftwareAdvice___5001402) JK James K. Brand Ambassador > "Its uses very advanced AI features to categorize and segment leads allowing us to only focus on the best leads. With its customers communication features, we have been able to..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6808319) VR Verified Reviewer Senior Product Manager > "The overall look and feel is very dated, processing of data is often slow, it's hard to keep the system up to date, and the overall experience is just not enjoyable to use." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6646248) GD Gino D. Sales Coordinator > "Salesforce Sales Cloud stands out some things that make it great, gives a clear view of sales stages, deals, and revenue forecasts and it automates repetitive tasks, provides..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6677997) HW Henrik W. Sales Manager > "Salesforce Sales Cloud solves my problems related to scattered data, inefficient sales processes, limited visibility into performance, lack of collaboration, and inadequate..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___4884245) TW Toshia W. Beauty blog > "It also plays well with other tools, so you can integrate it with your email or marketing platforms, which saves a ton of time. Plus, the reporting tools give you valuable..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6515956) VR Verified Reviewer Account Executive > "Data integrity was compromised due to slow updates." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6877783) UK Uttara K. Senior Manager > "Its intuitive interface and powerful features streamlined lead management, automated tasks, and provided valuable insights. Despite a learning curve, its customization and..." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6422483) GD Gino D. Sales Coordinator > "New users often struggle with the sheer number of features, menus, and customization options" [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6677997) Pablo Tadeo H. CEO > "Salesforce Sales Cloud offers a highly customizable platform with a wide range of integrations that allow our team to streamline workflows efficiently." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6451439) TP Tanya P. Account Executive > "I did not like that I could not change the pertinent information myself, the administrator of the team could only do that, and it sometime delayed my work process." [See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6528043) [View Reviews](https://www.capterra.com/p/61368/Salesforce/reviews/) Thomas E. Business Development Lead Manager > "The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118) HS Henri S. SDR > "Sometimes it lacks numbers and emails from HOK people and I think the Email feature could be a little bit better" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7080681) CM Conor M. AE > "Actionable Intent Data: The ability to identify accounts actively researching solutions like ours, or topics relevant to Asana, allows for much..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6819575) JE James E. Business Development Executive > "At times I am unable to find specific contact details, such as emails or phone numbers. Although no one source of sales intelligence can give 100..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) TL Tom L. Marketing Director > "Good quality contact data, excellent UI/search capability to find contacts/companies quickly, support/alignment to data protection regulations,..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6815383) MT Maisie T. Sales Development Representative > "Not all the information cognism has can be pulled through to our CRM, Salesforce, which can be annoying when I have to cross reference details..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583) VR Verified Reviewer BDR > "I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7083956) DS Derek S. CMO > "Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) CP Casper P. Team Lead Business Development > "It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then find..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744) DS Derek S. CMO > "Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) EG Ella G. Project manager > "I've discovered that tracking client leads more effectively significantly enhances my ability to manage my accounts." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7087132) VR Verified Reviewer Business Development Analyst > "However, this is a problem with every data provider, Cognism still has the least amount of rejected emails" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6322343) Thomas E. Business Development Lead Manager > "Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118) VR Verified Reviewer SDR Leader > "Some of the mapping of industries isn't perfect and can require some additional work." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6549349) VR Verified Reviewer Sales development > "Lead generation via cognism is very useful, especially region wise data helping our sales team reach the right person" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7068250) VR Verified Reviewer IT account Director > "data can sometimes be on there which is out of date or incorrect job titles" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6313508) CP Casper P. Team Lead Business Development > "It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744) JW James W. Senior Rev Ops Executive > "Americas contact data quality isn't as good as EMEA" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6752467) TF Thomas F. Account Executive > "My favourite features have to be the Diamond verified numbers which are the most accurate I've found compared to previous outreach tools and the..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6577668) SU Sibel U. Business Development representative > "It has happened a few times that data is inaccurate but this is to be expected and not a major problem." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851) JT Josh T. Sales > "This seamless integration ensures that the entire lead management process is smooth, from prospecting to conversion, making it easier for teams..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756888) LB Louis B. SDR > "Nothing worse than pitching to someone and then find out you're not speaking to your prospect." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6844329) TG Tom G. Business Development > "Cognism is a powerful B2B lead generation and sales intelligence platform that provides accurate contact data and compliance-friendly prospecting..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6684098) JB Jake B. Team Manager > "Sometimes the data isn't accurate - family member rather than person" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6737352) OL Ollie L. Revenue Operations Manager > "It also enables us to ensure data hygiene within the CRM through the "Enhance" feature, allowing us to check if job titles/contact data is..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6793719) SE Shal E. Outbound SDR > "Some leads lack some data." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696691) GS George S. Global Events Executive > "The integration with other tools, like LinkedIn and Salesforce, is smooth and seamless, ensuring that our teams can work more collaboratively and..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6716298) DS Diogo S. Business Development Manager > "The fact that finding distribution is somehow unreliable." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696584) LE Luca E. Business Development > "I also really enjoy the persona function filter where you can get the right contacts at every company immediately and no need to do intense..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7045268) Jack F. Sales Executive > "Occasionally some data is out of date, for example a specific contact may no longer work at the company." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6069053) SL Simon L. Corporate Licensing Consultant > "By providing direct contact information for key decision-makers, it allows me to bypass these roadblocks and connect with the right people..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6572163) Max L. Account Exec > "The emails could be a little funky if they're not green tick verified, but not much you can do about that ." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5089584) MD Martin D. sdr > "CRM integrations work smoothly and help save time in daily workflows." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7079797) AK Akash K. Sales Development Representative > "Some data inaccuracies and industries not being specific enough for certain ICPs" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168608) JE James E. Business Development Executive > "The Google Chrome extension is also a great feature, which allows me to make use of Cognism when outside of the web application." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) DB David B. AE > "Solves a problem for us" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6629081) SU Sibel U. Business Development representative > "What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851) ZH Zak H. Account Executive > "Occassionally I have problems with the filtering options, particulary the job function filter." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___4941600) Connor N. Global Engagement Executive > "Accurate contact data, real-time intent signals, and seamless CRM integration make prospecting and outreach more efficient." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756850) SE Scott E. SDR > "On rare occasions, sometimes contact numbers are not always correct or outdated." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5091262) VR Verified Reviewer BDR > "Easy to use the filters , make a list of contacts - leads have right amount of information thats required." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7105204) Aleksi S. Sales Executive > "Sometimes the phone numbers are wrong here in Finland." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6143337) HJ Harry J. Sales Development Representative > "We've had some great enablement sessions which have allowed us to make best use of the platform. Since we started using Cognism, we’ve been..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6626435) ME Melissa E. Manager > "leads can be out of date so need to be reviewed more often" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5069184) Ashley B. Sales Enablement > "Cognism’s robust data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted campaigns" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6664873) VR Verified Reviewer Sales Executive > "Data in the Finnish market is not the best but in Europe in general it is" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6154446) VK Vanina K. Account Executive > "Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels of..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6610267) CD Charlie D. SDR > "Sometimes leads are outdated." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168703) Faiz A. Account Executive > "I also love the pop-up notifications right inside Sales Navigator, it's incredibly helpful to get quick contact information without leaving the..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7042328) VR Verified Reviewer Head of sales Northern Europe > "passing a list to Salesforce is done via campaigns and not as seamless as with other tools we've used (or via CSV)" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3772187) MT Maisie T. Sales Development Representative > "The quality of the numbers is amazing, most times I call them the correct prospect picks up the phone, email quality is even better." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583) CT Cameron T. Account Manager > "There is lots of bells and whistles i dont feel like i always use" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6267273) FS Felipe S. Enterprise Development Representative > "Overall I'm very satisfied with Cognism as it allows me to get quality information and contacts from my top accounts." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6826562) AM Asif M. Sales and Marketing Director > "Not all the data provided is accurate, it does get some issues with the provided data." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3668031) LC Libby C. BD Operations Manager > "We've had a great experience using Cognism for building prospect lists and gathering detailed information for setting up our leads in Salesforce." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6419961) JP Jacob P. SDR Leader > "Extension sometimes bugs out and needs uninstalling and reinstalling" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3859342) JE James E. Business Development Executive > "Overall my experience has been positive. Once I learned how to best use the solution, I am bale to bulk import lead list and then enrich the data..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) SK Sadie K. Account Development > "I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3263838) ZC Zeeshan C. Senior Business Development Executive > "In my six years of software sales, I’ve worked with numerous data enrichment tools, but few match Cognism’s ease of use, smart workflows,..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624089) AC Aimee C. Commercial Growth Developer > "I often have to change my password, but that may be an operations mistake on my end." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3207979) [View Reviews](https://www.capterra.com/p/169083/Cognism/reviews/) ## User interface 4.40 (18,781) [Cognism](https://www.capterra.com/p/169083/Cognism/) 4.70 (256) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important Salesforce Sales Cloud Top features 39/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/61368/Salesforce/#features) Cognism 24/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/169083/Cognism/#features) ### Recognition Salesforce Sales Cloud is recognized as a top-rated tool in 3 Capterra Shortlist reports No recognitions have been awarded to Cognism ### Deployment & support Salesforce Sales Cloud Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Cognism Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Salesforce Sales Cloud - By Salesforce - Located in United States - Founded in 2003 Cognism - By Cognism - Located in United Kingdom - Founded in 2015 ## Popular Comparisons [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $25/month Price $20/month 4.4 Features 4.4 4.0 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/61368-152373/Salesforce-vs-HubSpot-CRM) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (527)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $1000/month Price Contact vendor for pricing 4.6 Features 4.5 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169083-207295/Cognism-vs-Seamless-AI) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $25/month Price $14/month 4.4 Features 4.3 4.0 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/61368-155928/Salesforce-vs-Zoho-CRM) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $1000/month Price $29/month 4.6 Features 4.6 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/169083-267486/Cognism-vs-useArtemis) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $25/month Price $7/year 4.4 Features 4.5 4.0 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/61368-204998/Salesforce-vs-Bigin-by-Zoho-CRM) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) $1000/month Price $39/month 4.6 Features 4.4 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/169083-215082/Cognism-vs-Dripify) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,821)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $25/month Price $50/month 4.4 Features 4.3 4.0 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/61368-157279/Salesforce-vs-Dynamics-365) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $1000/month Price $15/month 4.6 Features 4.5 4.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-169083/ActiveCampaign-vs-Cognism) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) vs 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full comparison](https://www.capterra.com/compare/61368-132666/Salesforce-vs-Pipedrive) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $1000/month Price $15/month 4.6 Features 4.4 4.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169083-171840/Cognism-vs-HubSpot-Marketing)