# Compare Salesforce Sales Cloud vs Apptivo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Apptivo and Salesforce Sales Cloud based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/61368-228915/Salesforce-vs-Apptivo

---

# Apptivo vs Salesforce Sales Cloud Features and Cost Comparison

Last updated April 7th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ApptivoSalesforce Sales Cloud2/4 selected

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

[## Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.7

Functionality

4.3

Ease of Use

4.2

Customer Service

4.7

Reviews Sentiment

Based on [708 reviews](#user-reviews)

Positive

643

Neutral

51

Negative

14

[## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting Price

$25.00/month

Value-for-Money

4

Functionality

4.4

Ease of Use

4

Customer Service

4.1

Reviews Sentiment

Based on [18,781 reviews](#user-reviews)

Positive

16,818

Neutral

1,488

Negative

475

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## Summary

* * *

Key features rated by users

Features selected based on 17,515 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Not enough reviews

Feature ratings

Data Security

\--

Contact Management

4.6

Lead Management

4.6

Sales Pipeline Management

4.5

Activity Dashboard

3.3

88%Fit

High performer

Feature ratings

Data Security

4.5

Contact Management

4.5

Lead Management

4.4

Sales Pipeline Management

4.5

Activity Dashboard

4.5

User satisfaction

User satisfaction

4.4

User reviews[708](https://www.capterra.com/p/228915/Apptivo/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.7

Customer support

4.7

User satisfaction

4.4

User reviews[18,781](https://www.capterra.com/p/61368/Salesforce/reviews/)

Ease of use

4.0

Functionality

4.4

Value for money

4.0

Customer support

4.1

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$25Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for businesses of all sizes from independent consultants to billion-dollar enterprises. Apptivo offers business different apps that are highly configurable for most types of companies.

Best for

Sales teams, sales managers, marketing teams, and partner managers.

## User reviews

Pros & cons

Linda S.

Owner

> "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

HO

Herman O.

Business Analyst

> "The receiving email functionality is not great and we will continue using Outlook."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5030807)

TLC

Theresa L C.

Executive Director

> "Customer Service is great. If you have an IT department that can do your troubleshooting you will find a willing and..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4949005)

SKV

Sumit Kumar V.

Tech Lead

> "Little bit costly and performance is average."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5022187)

MZ

Maira Z.

Director of Sales

> "We required significant system customizations and most were successfully implemented. While we have trouble resolving..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

VR

Verified Reviewer

sole trader

> "Having paid for a years sub, I tried using Apptivo and just couldn't get on with it. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

Linda S.

Owner

> "It's like a seamless extension of my experience at Google, making my CRM journey that much smoother."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

VR

Verified Reviewer

sole trader

> "I am self employed and was going through a lot of personal strain and worry at the time. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

SK

Sal K.

CEO

> "This program with all its functionalities helps to manage my company."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4950429)

SW

Scott W.

Principal

> "The android app is not ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

SS

Sagnik S.

ceo

> "very easy to used"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6385593)

MM

Michael M.

CTO

> "System updates on the hosted version are not communicated so we don't know when updates happen."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3826321)

TM

Tracie M.

Certified Wedding Planner

> "We have been searching for a software to take over bridal lead follow-up and my assistant found this and although it has..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3676993)

ML

Michele L.

Project Manager

> "The inability to report on fields that live in different apps."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4646815)

AM

Anda M.

marketing manager

> "marketing tools, customer help the way the people helped me"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4885592)

KE

Kristin E.

marketing consultant

> "The \[SENSITIVE CONTENT\] of the rescue is not tech savvy and is constantly on the road picking up feral cats, taking cats..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3329032)

Andrei P.

Data Scientist

> "The great thing about Apptivo is that it can scale and reach other areas/departments as your company growths. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3827293)

VR

Verified Reviewer

sole trader

> "I didn't like it at all and wanted a refund. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

VS

Veronica S.

Consultant

> "The settings interface within each app makes it very easy to learn how to customize basic field, views, and list options..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

AB

Amy B.

Marketing Manager

> "A little clunky at times, desktop app doesn't have full functionality."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4380911)

VS

Veronica S.

Consultant

> "Apptivo allows for a broad range of customization possibilities, making it an excellent out-of-the box option for..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

RI

Robert I.

Energy Reporting Team Lead / Software Support

> "Custom reporting capabilities are limited."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4779434)

DR

Daniel R.

Head of Regional Development

> "It is an easy to use product and has the flexibility to customise"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4898292)

AO

Amanda O.

CEO

> "sometimes it gives some errors and hangs and it is not possible to support it at the time"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4428247)

AT

Alan T.

Director

> "Any CRM has its glitches, The customer service from Apptivo is always a click away, professional courteous and efficient..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3605869)

SG

Suzie G.

Associate

> "I would find it hard to rely on it if it were solely for accounts purposes and not targets."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3619466)

MR

Masud R.

Human Resource Manager

> "It is a great help desk solution and makes customer success easy"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6129273)

VR

Verified Reviewer

sole trader

> "Not pleasant to interact with. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

DB

Dawn B.

Marketing Manager

> "It has moved on from being a simple contact and email marketing system to a business tool that helps our internal..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3237277)

SP

Saijal P.

CEO

> "I was charged and then harassed for more money and when I didn't pay they locked me out of my account."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

MS

Marc S.

Director

> "My configuration support rep ("\[sensitive content hidden\]") has been a tremendous help in custom configuration..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4573743)

VR

Verified Reviewer

sole trader

> "Buying it was a mistake."

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

Linda S.

Owner

> "One of the key selling points is its ease of use."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

Minsu K.

CEO

> "Importing new addresses is difficult."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

MG

Mitch G.

Director

> "Apptivo is a fantastic system which incorporates many areas of our business in to one system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4626592)

JF

Jack F.

President

> "Sometimes support doesn't know how to fix things and they have to get others involved."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448)

MO

Mallard O.

COO

> "Selected this software based on flexibility to use modules and customize to enable the creation of an entire workflow..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

SP

Saijal P.

CEO

> "I've asked repeatedly to be refunded for the several months I couldn't use the program but I've received no response."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

SW

Scott W.

Principal

> "Very customizable."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

MZ

Maira Z.

Director of Sales

> "Outlook integration is less user-friendly / flexible than ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

JN

James N.

Owner

> "The simplicity and robust features let alone value make it impossible to consider switching to another CRM platform."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3764060)

SW

Steve W.

Managing Director

> "Has also been difficult training some of staff on the system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3836563)

DS

Daniel S.

Developer

> "Integration with existing business functions was seamless with the help of customer support."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4787145)

LS

Liam S.

Vehicle adaptation engineer

> "The work orders and how everything is long winded and just backwards."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3704767)

PY

Puja Y.

Sales Coordinator

> "Apptivo makes the tedious task easier, that saves lot of time and paper work."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4611269)

RB

Richard B.

Director

> "Some documentation is out of date, eg."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351492)

AT

Andy T.

Owner. Impact Speaker

> "Improved the professionalism of my email campaigns while saving me time."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

MH

Michele H.

Accountant

> "Customer help kept repeating the same thing which didn't help."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

PT

Paula T.

Director Client Services

> "Really helpful and fast responsive chat and support."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4849554)

Don L.

Chief Revenue Officer

> "The other "top CRM Solutions" have forgotten what salespeople are REALLy looking for in their CRM tool and as a result,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2913691)

AT

Andy T.

Owner. Impact Speaker

> "Video library is impressive for teaching the software."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

FG

Fabricio G.

Delegate Sales Manager

> "Please, any time you finalize a task, log a call, send an email you need to wait several seconds, a lot until the..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2239124)

PT

Paula T.

Director Client Services

> "So glad to have the feature"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4849554)

TP

Tiphanie P.

Marketing Manager

> "For now, I would say the layering is a little strange."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3786889)

ML

Matthew L.

Business Development Manager Fire Training Solutions

> "I can customize any app the way I want to."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4312551)

AJ

Al J.

VP

> "Just a lot to learn in the beginning as with any CRM. While it may be intuitive for some for those who are not CRM..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

Minsu K.

CEO

> "It is useful for keeping connections up to date and relevant."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

BG

Becki G.

Sales assistant

> "Slow to load screens"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3687254)

CF

Clare F.

Director/Consultant

> "Apptivo's team we feel that we now have a simple and detailed way to manage our clients projects and keep up to date with..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3117244)

MH

Michele H.

Accountant

> "Gave up on the connection."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "I also love the sales ledger side, with the email templates for sending out invoices to customers."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

JD

Jason D.

Software Architect

> "Import functionality for Orders is not available yet."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3136585)

AJ

Al J.

VP

> "I like that once you become familiar with the various CRM features it is very customizable to the way you business..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

TM

Ted M.

Owner

> "All the required fields in that app make the functionality not work for my business, so I create invoices on another..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2262359)

AT

Andy T.

Owner. Impact Speaker

> "Questions are quickly answered by 24/7 customer service."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

PL

Paula L.

Owner

> "You can only integrate one mail platform so I cannot pull my mail from my various accounts into the Apptivo Suite. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2857156)

HB

Heath B.

IT Manager

> "Apptivio was already a full-featured product when we identified it as a suitable replacement for our existing CRM system,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2974615)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "Sometimes we have problems with Xero integrations."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

SG

Sai G.

Manager

> "repeating UI patterns is making usability very easy."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3642600)

TP

Tanya P.

IT Director

> "Integration with Calendar has been problematic."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3043561)

LS

Lori S.

Senior Project Manager

> "It is also very flexible so it can suit your business the way you do business"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3750103)

TH

Timothy H.

Member

> "hard to set-up."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3978698)

JS

Jacquleyn S.

Marketing Director

> "SENSITIVE CONTENT\] was wonderful and completed what needed to be done and worked with his programers to resolve it."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3744346)

TM

Ted M.

Owner

> "The import process was time-consuming based on the amount of data I had to bring over and the fact that my old CRM didn't..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2262359)

JF

Jack F.

President

> "I it easy to add contacts and it is easy to track activities."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448)

CR

Chris R.

Director

> "Not a fault of the software, but our biggest challenge is simply unlearning how the old software worked, along with the..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2834661)

MO

Mallard O.

COO

> "It took us 11 months (somewhat due to the constraints with the pandemic and some very busy months) to launch the product,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

CV

Carlos V.

Managing Partner

> "Then the Newsletter app for campaigns also has a lot of problems."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3431246)

ER

Elizabeth R.

President

> "My experience with Apptivo is that it has allowed me and my team to become much more efficient in terms of quoting,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2684769)

CS

Camila S.

Administrative Assistant

> "It is too manual, need more automized features"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3493188)

[View Reviews](https://www.capterra.com/p/228915/Apptivo/reviews/)

AW

Andrew W.

Senior sales Rep

> "The best thing about Salesforce Sales Cloud as a salesperson is the ability to neatly and conveniently organize my book of business for success and growth!"

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7099330)

JSF

Jennsy Suyapa F.

Customer Service

> "There is no duplicate message if the information is entered twice so can easily confuse during a call or resolving a ticket where you only have minutes to solve a client issue,..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7034651)

KA

Khyan A.

Senior Business Development Representative

> "You can customise workflows, reporting, and dashboards to fit almost any sales process, and it integrates well with other tools. Once it’s set up properly, it becomes a very..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7113059)

Nathaniel C.

Account Executive

> "Admin-level customization often requires technical expertise or certified support, which adds cost and dependency."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7085245)

RAUL M.

Software support

> "Salesforce Sales Cloud is a premier solution for any organization looking to scale, offering a User Interface that is both sleek and highly functional once tailored to your..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7142408)

ZR

Zane R.

Office Coordintator

> "The user interface for some things such as email templates and forms is not the most friendly and is fairly bare bones"

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095153)

LJ

Lauren J.

Contact Tracing Manager

> "The communication channels offered a seamless opportunity to collaborate among the large team in Massachusetts, and user interface is critical for ease of use with multiple..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7133008)

YB

YURI B.

Accounting Sales

> "It was a bit much and then it didn't integrate with our accounting software, so we input stuff multiple times."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7111664)

Nathaniel C.

Account Executive

> "From automating lead workflows to detailed pipeline tracking, it enables full control and visibility over the sales cycle."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7085245)

AS

Alison S.

Executive Sales manager

> "Our organization had required data points for us to fill daily, some of which were not as helpful for meaningful sales progress as others."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7006832)

Jeff R.

Project Manager

> "The real-time reporting and analytics provide strong visibility into pipeline performance, allowing for better forecasting and more informed decision-making."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7146563)

AR

Akshya R.

Admin

> "Cost is little higher and maybe difficult to purchase new licenses and every add ons are additional cost."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7065081)

VR

Verified Reviewer

Director of Sales and Marketing

> "I can't believe the levels of customization, configuration, automation, and now AI. If you set this up right, you can manage your entire business with Salesforce and Salesforce..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7106050)

AP

Arpit P.

IT Consultant

> "Salesforce Sales Cloud requires specific training and onboarding to use the service effectively which leads to the platform’s higher cost compared to other CRMs it is a con for..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6557891)

LW

Lillian W.

Sr Analyst, Commissions

> "It provides strong end-to-end visibility into customer information and the entire sales lifecycle, which makes it easy to track activity from initial contact through close."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095058)

JL

Joshua L.

Pharmacist

> "It is really hard to log in and takes a long time with the authentication, I understand why but remembering passwords is hard"

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7083629)

VR

Verified Reviewer

CRM Analyst

> "I have very clear pipeline Thanks to Salesforce Sales Cloud, wich also make it easy for me to keep track of every lead, activity, and deal stage."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7047475)

AD

Arnold D.

Collection lead Iqor

> "The challenges we face is that the system can sometime feels a bit complex, especially for new users."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7141179)

AD

Arnold D.

Collection lead Iqor

> "My overall experience with salesforce cloud at IQor VBC has been largely positive and practical for the kind of work we do . Since we handle bill collection for US and UK..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7141179)

MR

Miguel R.

Sr. Technical Support Specialist

> "Sometimes it glitches when you detach an article and you have to refresh the entire page and the content of a case comment goes lost if you don't save it first."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6510131)

ZR

Zane R.

Office Coordintator

> "We have benefited greatly from its vast level of integrations with external programs that allow us to complete all tasks that we want while having it act as a single source of..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095153)

GT

Grace T.

Sales Representative

> "I do not like large packets of information like Account or opportunities can all be deleted with a signal Delete so easily."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6878381)

Jane F.

Personal Lines Executive

> "It helps keep client data organized, improves visibility on opportunities, and makes managing the sales process more efficient and streamlined."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7117209)

Aviral G.

Manager

> "The intial set up and customisations were very complex abd alsoonfiguring it to match specific business processes can be time-consuming and sometimes requires a steep learning..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6424227)

NN

Nicholas N.

Quality Assurance Manager

> "Its a great tool because you can manage everything about client in one application including linking with 3rd party service providers like couriers"

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7142550)

Vikram P.

Software Development Manager

> "The primary issue is that it is actually very large and with the numerous buttons."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7147511)

JH

Jeff H.

Account Executive

> "Salesforce Cloud is helpful to manage all of our customer records, track deal progress, and manage contracts."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7071081)

ML

Martin L.

Sales Director

> "Not a lot, it is quite comprehensive and therefore a bit more expensive than other less comprehensive CRMs"

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7050959)

Bill L.

Vice President of Sales and Operations

> "It centralizes customer data, giving our team a complete view of accounts and interactions for better relationship management."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7056677)

Bill L.

Vice President of Sales and Operations

> "It also takes a bit to get use to...although i wouldnt say this is 100%con but ppl tend to give up mid point when things are not easy"

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7056677)

KH

Kevin H.

Senior SDR

> "Overall, Salesforce Sales Cloud has been a reliable and robust CRM that has improved visibility into our sales pipeline and helped streamline processes across departments. While..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6887034)

FM

Faizan M.

Manager

> "Sometimes it gets difficult to access from another country, sometimes we won't receive codes for verification."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6829678)

LP

Laura P.

Online Advisor

> "It can be a bit overwhelming at first as it is such a VERY detailed oriented tool, but once you get the understanding of how it works, you just feel like a machine on auto pilot,..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7139224)

JN

Jayson N.

Lead Associate

> "We have an automated process that sometimes fails and gives us inaccurate data. When this happens, we have to spend time troubleshooting to figure out what went wrong."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6419970)

CK

Christina K.

Manager

> "I love that I’m able to see all of my upcoming and daily tasks and it will auto set up the next task to go out once I complete a lead reach out."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7151435)

RW

Robin W.

Executive Marketing Assistant

> "The program may not be ideal single-location practices."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7053211)

VR

Verified Reviewer

Account Executive

> "The reporting and dashboard capabilities provide real-time insights that are crucial for our sales team."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095324)

HK

Hayley K.

Trader

> "For example, making many upweights/downweights to booked business can be very complicated and these changes are not recorded in a clear manor."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6415719)

VR

Verified Reviewer

Account Executive

> "It’s the gold standard for a reason. If you have the budget and the team to manage it, there is no better tool for scaling a global sales organization."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095324)

DK

Daljeet K.

Marketing Manager

> "One challenge I’ve encountered is the steep learning curve. While Salesforce is highly capable, it can be overwhelming for new users, and the onboarding process requires a fair..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6479357)

VR

Verified Reviewer

Customer and Guest Support

> "The interface is intuitive, the information is reliable, and setup is remarkably fast, allowing teams to operate smoothly with minimal learning curve."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7054086)

Bill L.

Vice President of Sales and Operations

> "If i am being honest the cost..it adds up quick and you have to watch extra fees."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7056677)

LS

Ljs S.

Sales Rep

> "It's a comprehensive tool for sales teams that allows them to administer and manage the business."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7053926)

VR

Verified Reviewer

Account Executive

> "We constantly experienced glitches and lag times in terms of loading."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6877783)

LW

Lillian W.

Sr Analyst, Commissions

> "I also value its ability to integrate with other applications and systems, enabling more streamlined workflows across tools."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7095058)

Paul F.

Content writer

> "It can be difficult to manage the settings and accessing the email templates for someone who doesn't have admin permissions"

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6471797)

MB

Mark B.

VP of Sales and Estimating

> "It makes it easier to track leads, manage opportunities, and create more reliable revenue forecasts."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7084847)

RC

Russell C.

Systems Administrator

> "The price is a bit high, integration can be rocky at times, and there were some items of customization that we could not alter."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6425158)

EG

Eric G.

Sales

> "Powerful, real-time reporting and dashboard tools allow for actionable sales insights and performance monitoring."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6841697)

MH

Maxime H.

Account Manager

> "Some bugs with the data and the amount of the opportunities."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6824451)

Susana F.

Client Relationship Manager

> "Powerful but demanding. When implemented correctly, it becomes a strategic asset that drives accountability, transparency, and scalable sales performance."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7102980)

HA

Hemant A.

Data Entry

> "One more thing is that implementation process can take weeks or even months so this can be a challenge for businesses looking for a quick setup."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6413755)

JL

Joshua L.

Pharmacist

> "It is the best way of tracking who has how many vaccinations and sending receipts"

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7083629)

MM

Matheus M.

Video Investment

> "Additionally, some features can feel a bit pricey, and certain advanced functions require additional add-ons, which can increase costs."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6573675)

Jane F.

Personal Lines Executive

> "It makes tracking leads, managing relationships, and staying on top of opportunities much easier and more efficient."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7117209)

AW

Alvonda W.

Account Manager

> "Sometimes when I emails bounce, I get an error and it's difficult to work around this using Sales Engagement if this error occurs."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6590322)

Oliver K.

Business Administrator

> "Saleforce's approach has allowed me to optimize processes to close deals faster and build closer relationships with clients."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7022353)

AW

Alicia W.

Revenue Enablement Manager

> "Our specific Salesforce instance has a TON of outdated information within it, and if I wasn't comfortable with the platform, I could get very confused."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6418946)

April V.

Loan Processor

> "It’s highly customizable and can handle complex processes, which makes it valuable for growing businesses."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7070635)

BG

Brandon G.

CEO

> "Things I didn’t like about Salesforce Sales Cloud is the fact that it’s very complex when you’re first using the product and it’s features, especially navigating throughout."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6712398)

RL

Ramona L.

AE

> "It’s good for tracking opportunities, managing follow-ups, and seeing progress at a glance."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7048885)

CL

Concepcion L.

Case Manager

> "Sometimes the search results can be so large that nothing populates and after waiting for a bit do you get notified to try again."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6778325)

VR

Verified Reviewer

Graphic Designer

> "Offers excellent CRM tools that help graphic designers keep track of client interactions and project history, streamlining communication for design projects."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6575670)

TW

Tabatha W.

Nurse Supervisor

> "The biggest downside was the learning curve and complexity."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7146697)

XL

Xiang L.

Director

> "Its extensive CRM functionality and high productivity allow us to centralize clients' information integrated with other tools to get a completed analytics and real-time view."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6448751)

KT

Katie T.

Development and Marketing Assistant

> "We had trouble getting Salesforce to “talk” to some of our other software such as Mail Chimp for our email campaigns."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6777334)

MG

Meenal G.

consultant

> "cloud's highly configurable platform enable companies to mold the system to fit their unique requirement and expand as their organization expand, guaranteeing, flexibility and..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6323552)

VR

Verified Reviewer

Communications Intern

> "The process for updating distribution lists is quite tedious and can easily be messed up and need to be reevaluated."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6455209)

WB

Will B.

Student Recruitment Coordinator

> "Sales force is incredibly useful as a CRM and managing a range of sales, leads and customer workflows."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___7070372)

JP

Justin P.

Sales support

> "Simple things like reading an email takes multiple extra steps, the email is printed as all one text in a tiny window on the side, (no seperation of separate responses) double..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#SoftwareAdvice___5001402)

JK

James K.

Brand Ambassador

> "Its uses very advanced AI features to categorize and segment leads allowing us to only focus on the best leads. With its customers communication features, we have been able to..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6808319)

VR

Verified Reviewer

Senior Product Manager

> "The overall look and feel is very dated, processing of data is often slow, it's hard to keep the system up to date, and the overall experience is just not enjoyable to use."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6646248)

GD

Gino D.

Sales Coordinator

> "Salesforce Sales Cloud stands out some things that make it great, gives a clear view of sales stages, deals, and revenue forecasts and it automates repetitive tasks, provides..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6677997)

HW

Henrik W.

Sales Manager

> "Salesforce Sales Cloud solves my problems related to scattered data, inefficient sales processes, limited visibility into performance, lack of collaboration, and inadequate..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___4884245)

TW

Toshia W.

Beauty blog

> "It also plays well with other tools, so you can integrate it with your email or marketing platforms, which saves a ton of time. Plus, the reporting tools give you valuable..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6515956)

VR

Verified Reviewer

Account Executive

> "Data integrity was compromised due to slow updates."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6877783)

UK

Uttara K.

Senior Manager

> "Its intuitive interface and powerful features streamlined lead management, automated tasks, and provided valuable insights. Despite a learning curve, its customization and..."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6422483)

GD

Gino D.

Sales Coordinator

> "New users often struggle with the sheer number of features, menus, and customization options"

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6677997)

Pablo Tadeo H.

CEO

> "Salesforce Sales Cloud offers a highly customizable platform with a wide range of integrations that allow our team to streamline workflows efficiently."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6451439)

TP

Tanya P.

Account Executive

> "I did not like that I could not change the pertinent information myself, the administrator of the team could only do that, and it sometime delayed my work process."

[See full review](https://www.capterra.com/p/61368/Salesforce/#Capterra___6528043)

[View Reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)

## User interface

4.43 (708)

4.40 (18,781)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Apptivo

35/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/228915/Apptivo/#features)

Salesforce Sales Cloud

Top features

36/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/61368/Salesforce/#features)

### Recognition

Apptivo is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value CRMSoftware (2022) 

Salesforce Sales Cloud is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Apptivo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Salesforce Sales Cloud

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Apptivo

-   By Apptivo
-   Located in United States
-   Founded in 2018

Salesforce Sales Cloud

-   By Salesforce
-   Located in United States
-   Founded in 2003

## Popular Comparisons

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

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[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

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[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

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[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

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$15/month

Price

$7/year

4.3

Features

4.5

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/204998-228915/Bigin-by-Zoho-CRM-vs-Apptivo)

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$25/month

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[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,820)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$15/month

Price

$50/month

4.3

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157279-228915/Dynamics-365-vs-Apptivo)

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,820)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

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4.4

Features

4.3

4.0

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[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

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4.3

Features

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4.2

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[View full comparison](https://www.capterra.com/compare/210630-228915/Kylas-vs-Apptivo)

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

vs

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[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)[4.47 (822)](https://www.capterra.com/p/152769/eWay-CRM/reviews/)

$15/month

Price

$20/month

4.3

Features

4.3

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152769-228915/eWay-CRM-vs-Apptivo)

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

vs

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

$25/month

Price

$19/month

4.4

Features

4.3

4.0

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/61368-132666/Salesforce-vs-Pipedrive)