--- title: "Salesforce Sales Cloud vs ActiveCampaign: Features and Cost Comparison 2026 | Capterra" description: "Salesforce Sales Cloud vs ActiveCampaign: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision." source_url: "https://www.capterra.com/compare/61368-79367/Salesforce-vs-ActiveCampaign" page_type: "comparison" language: "en" --- # Salesforce Sales Cloud vs ActiveCampaign Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Salesforce Sales CloudActiveCampaign2/4 selected [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18810)](https://www.capterra.com/p/61368/Salesforce/reviews/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.4 (18810)](https://www.capterra.com/p/61368/Salesforce/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $25.00/month Starting Price $25.00/month Value-for-Money 4 Functionality 4.4 Ease of Use 4 Customer Service 4.1 Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [18,810 reviews](https://www.capterra.com/p/61368/Salesforce/reviews/) Positive 16,846 Neutral 1,489 Negative 475 Positive 16,846 Neutral 1,489 Negative 475 Reviews Sentiment Based on [2,569 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Positive 2,389 Neutral 118 Negative 62 Positive 2,389 Neutral 118 Negative 62 Best for (according to reviews) - **Business size**: Small businesses account for 44% of reviews (8,268), showing widespread use among this segment, followed by enterprise and midsize businesses. - **Industry**: Computer software, IT services, and marketing/ad agencies together represent 28% of reviews, indicating notable adoption in tech-driven sectors. - **Use cases**: CRM (49%), sales tracking (30%), and account management (22%) are the main uses, supporting customer relationships and sales operations. Best for (according to reviews) - **Business size**: Small businesses account for 2312 reviews, representing 91% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and e-learning together make up 36% of reviews, showing notable use across these sectors. - **Use cases**: CRM, campaign management, and lead generation collectively represent 75% of reviews, highlighting focus on customer engagement and marketing automation. ## Reviewer verdict Salesforce Sales Cloud Salesforce Sales Cloud users find it best for managing complex sales processes, appreciating its comprehensive contact and lead management, customizable sales pipeline, and strong integration with tools like Gmail and Mailchimp. Reviewers highlight its detailed analytics, high customization, and suitability for larger businesses needing advanced sales forecasting and customer relationship management, though they note the higher cost and learning curve. ActiveCampaign ActiveCampaign users consider it ideal for businesses focused on marketing automation and personalized customer engagement, citing its effective segmentation, tagging, and automation workflows. Reviewers value its affordability for smaller teams, integrations with platforms like Zapier, WordPress, ClickFunnels, Calendly, and WooCommerce, and its campaign management tools, while mentioning that automation setup can be complex and costs may rise with larger contact lists. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When comparing Salesforce Sales Cloud and ActiveCampaign in the crm space, it's important to look beyond price and assess the specific features each one offers. This ensures that the choice you make aligns with your needs and prevents unnecessary costs. Here's a look at some key factors to consider and how these options compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 22,592 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Salesforce Sales Cloud 90%Fit Feature ratings Contact Database 4.6 Contact Management 4.5 Lead Management 4.4 Sales Pipeline Management 4.5 ActiveCampaign 83%Fit Feature ratings Contact Database 4.4 Contact Management 4.5 Lead Management 4.5 Sales Pipeline Management 4.4 Contact Database 4.6 (592) 4.4 (364) Salesforce Sales Cloud users appreciate the centralized and comprehensive contact database, which they say allows them to store, manage, and access detailed customer information efficiently. They value its advanced search and filtering options, customization capabilities, and integration with various tools. However, some users mention challenges with duplicate management. ActiveCampaign users find the contact database useful for segmenting audiences and personalizing communication. They appreciate its ease of use, tagging system, and automation features, though some find the automation workflows complex. Overall, users value Salesforce Sales Cloud for its detailed and customizable contact database, while they appreciate ActiveCampaign for its segmentation and automation capabilities. Contact Management 4.5 (1872) 4.5 (793) Salesforce Sales Cloud reviewers highlight its robust contact management features, including tracking interactions, managing relationships, and integrating with email and social media. They appreciate the intuitive interface and real-time data access, though some mention issues with duplicate contacts. ActiveCampaign users value the ability to manage contacts from a single dashboard, segment lists, and customize fields. They find the tagging system easy to use but note that managing fields and categorizing contacts can be challenging. In summary, users find Salesforce Sales Cloud's contact management comprehensive and intuitive, while they appreciate ActiveCampaign's segmentation and customization options. Lead Management 4.4 (1808) 4.5 (522) Salesforce Sales Cloud users praise its lead management for capturing, nurturing, and converting leads efficiently. They value the integration with other tools, automation of lead qualification, and the ability to track interactions. Some users mention issues with duplicate leads. ActiveCampaign users appreciate the automation of lead management tasks and the ability to track and nurture leads. They find the system organized but note that customization of customer life cycle stages needs improvement. Overall, users find Salesforce Sales Cloud effective for comprehensive lead management, while they value ActiveCampaign for its automation and organization. Sales Pipeline Management 4.5 (1247) 4.4 (251) Salesforce Sales Cloud users find its sales pipeline management crucial for visualizing, tracking, and optimizing the sales process. They appreciate the clear overview, forecasting accuracy, and customization options, though some find the native functionality basic. ActiveCampaign users value the drag-and-drop interface for moving leads through stages and the ability to automate the sales process. They find it user-friendly and helpful for team collaboration, though some mention it can be clunky. In general, users appreciate Salesforce Sales Cloud for its comprehensive pipeline management and forecasting, while they find ActiveCampaign's interface and automation features beneficial. ## Pricing comparison ### Starting prices Salesforce Sales Cloud $25.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/61368/Salesforce/pricing/) ActiveCampaign $15.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) ### Value-for-money analysis 4.0 (18810) 4.3 (2569) A comparison of how reviewers evaluate the value for money provided by both Salesforce Sales Cloud and ActiveCampaign indicates that Salesforce Sales Cloud reviewers find it offers extensive features and flexibility, while ActiveCampaign reviewers appreciate its affordability and comprehensive automation capabilities. Reviewers find Salesforce Sales Cloud to be a powerful CRM solution with extensive features, including automation, reporting, and integration options. They note that while the pricing is on the higher side, the value delivered justifies the investment for larger enterprises. However, some users mention that the cost can be prohibitive for small businesses, and the complexity of the platform may require additional training and customization, adding to the overall expense. When it comes to ActiveCampaign, reviewers highlight its affordability and robust automation features as significant advantages. They appreciate the flexible pricing plans that allow businesses to start small and scale as needed. Users also value the platform's integration capabilities and the good return on investment it provides. However, some reviewers report that the pricing can become expensive as the contact list grows, and they mention occasional issues with customer support and billing practices. ## Integrations Popular Integrations Compare available integrations between Salesforce Sales Cloud and ActiveCampaign. ### Eventbrite Salesforce Sales Cloud ActiveCampaign ### SurveyMonkey Salesforce Sales Cloud ActiveCampaign ### QuickBooks Online Salesforce Sales Cloud ActiveCampaign ### Zapier Salesforce Sales Cloud ActiveCampaign ### HubSpot Marketing Hub Salesforce Sales Cloud ActiveCampaign ### Microsoft Outlook Salesforce Sales Cloud ActiveCampaign ### WordPress Salesforce Sales Cloud ActiveCampaign ### Box Salesforce Sales Cloud ActiveCampaign Total Integrations 36 Gmail Reviewers mention that integrating Gmail with Salesforce Sales Cloud allows for efficient tracking of client communications, which they note saves time and ensures all email interactions are logged automatically. Mailchimp Reviewers report that integrating Mailchimp with Salesforce Sales Cloud facilitates the management of email campaigns, saying that it keeps databases updated and streamlines mass email communications. Salesforce Sales Cloud Integrations (36) - [Birdeye](https://www.capterra.com/p/152997/BirdEye/) - [Box](https://www.capterra.com/p/148766/Box/) - [ClearSlide](https://www.capterra.com/p/136444/ClearSlide/) - [Conga Composer](https://www.capterra.com/p/228164/Conga-Document-Generation/) - [Crowdstack Pro](https://www.capterra.com/p/122696/Hoop-la/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Evernote Teams](https://www.capterra.com/p/154969/Evernote-Business/) - [Expensify](https://www.capterra.com/p/97594/Expensify/) - [Five9](https://www.capterra.com/p/132405/Five9/) - [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Gong](https://www.capterra.com/p/157969/Gong-io/) - [Google Drive](https://www.capterra.com/p/161425/Drive/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) - [Litmos](https://www.capterra.com/p/133660/Litmos-LMS/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Outreach](https://www.capterra.com/p/159318/Outreach/) - [Professional Services Cloud](https://www.capterra.com/p/99830/Professional-Services-Cloud/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) - [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) - [Salesloft](https://www.capterra.com/p/157977/Salesloft/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Tableau](https://www.capterra.com/p/208764/Tableau/) - [Veeva CRM](https://www.capterra.com/p/129924/Veeva-CRM/) - [Webinato](https://www.capterra.com/p/85328/Webinato/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Yesware](https://www.capterra.com/p/136698/Yesware/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Total Integrations 97 Zapier Users mention that Zapier integrates ActiveCampaign with various tools, automating workflows and data transfers, which they say saves time and reduces manual tasks. WordPress Reviewers report that WordPress integration with ActiveCampaign is vital for lead generation, noting that it simplifies embedding forms and automating follow-ups from their websites. ClickFunnels Users state that integrating ClickFunnels with ActiveCampaign is essential for lead generation and email marketing, which they indicate helps in automating follow-up sequences and managing contacts. Calendly Reviewers say that Calendly integration with ActiveCampaign is crucial for scheduling meetings and automating follow-ups, noting that it streamlines the appointment booking process. WooCommerce Users report that WooCommerce integration with ActiveCampaign is important for syncing orders and customer data, which they note helps in automating email campaigns and managing customer interactions. ActiveCampaign Integrations (97) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [ablefy](https://www.capterra.com/p/242103/elopage/) - [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/) - [Adobe Acrobat](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/) - [Adobe Illustrator](https://www.capterra.com/p/227125/Adobe-Illustrator/) - [Adobe Photoshop](https://www.capterra.com/p/229092/Adobe-Photoshop/) - [Agentforce](https://www.capterra.com/p/10028966/Agentforce/) - [Airtable](https://www.capterra.com/p/146652/Airtable/) - [Amazon EC2](https://www.capterra.com/p/219781/EC2/) - [Apollo.io](https://www.capterra.com/p/158696/Apollo/) - [Astra Pro](https://www.capterra.com/p/234330/Astra-Pro/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Book Like A Boss](https://www.capterra.com/p/180111/Book-Like-A-Boss/) - [Booker](https://www.capterra.com/p/90708/Booker/) - [BookingKoala](https://www.capterra.com/p/162331/BookingKoala/) - [Braze](https://www.capterra.com/p/155423/Appboy/) - [Buildium](https://www.capterra.com/p/47428/Buildium-Property-Management-Software/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [Claspo](https://www.capterra.com/p/250967/Claspo/) - [Claude](https://www.capterra.com/p/10011218/Claude/) - [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) - [ClickUp](https://www.capterra.com/p/158833/ClickUp/) - [Cloudbeds](https://www.capterra.com/p/158839/Cloudbeds/) - [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) - [Delphi AI](https://www.capterra.com/p/218667/Delphi-AI/) - [Digistore24](https://www.capterra.com/p/241888/Digistore24/) - [Divi](https://www.capterra.com/p/201958/Divi/) - [Elementor](https://www.capterra.com/p/169468/Elementor/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) - [Fillout](https://www.capterra.com/p/10002520/Fillout/) - [Fireflies](https://www.capterra.com/p/197037/Fireflies/) - [Fiverr](https://www.capterra.com/p/239416/Fiverr/) - [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) - [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) - [Google Workspace](https://www.capterra.com/p/127909/SmartManager-System/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) - [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [JustCall](https://www.capterra.com/p/157853/JustCall/) - [Kajabi](https://www.capterra.com/p/154682/Kajabi/) - [Kit](https://www.capterra.com/p/175000/ConvertKit/) - [Klarna](https://www.capterra.com/p/230509/Klarna/) - [Kommo](https://www.capterra.com/p/120048/Kommo/) - [Landingi](https://www.capterra.com/p/146092/Landingi/) - [Leadpages](https://www.capterra.com/p/203635/Leadpages/) - [LearnDash](https://www.capterra.com/p/130248/LearnDash/) - [LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) - [Looker](https://www.capterra.com/p/169053/Looker/) - [ManyChat](https://www.capterra.com/p/206636/ManyChat/) - [Memberium](https://www.capterra.com/p/10006244/Memberium/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) - [n8n embed](https://www.capterra.com/p/267441/n8n-embed/) - [Notion](https://www.capterra.com/p/186596/Notion/) - [Odoo ERP](https://www.capterra.com/p/10059300/Odoo-ERP/) - [OnceHub](https://www.capterra.com/p/122968/ScheduleOnce/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Plug&Pay](https://www.capterra.com/p/202915/Plug-Pay/) - [Postmark](https://www.capterra.com/p/254711/Postmark/) - [Practice Better](https://www.capterra.com/p/159263/Better/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [RegFox](https://www.capterra.com/p/91029/RegFox/) - [RezMagic](https://www.capterra.com/p/121534/RezMagic/) - [RGE Studio](https://www.capterra.com/p/231760/Beefree/) - [Salesforce Platform](https://www.capterra.com/p/206864/Competitive-Compass/) - [SamCart](https://www.capterra.com/p/204117/SamCart/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) - [Squarespace](https://www.capterra.com/p/143461/Squarespace/) - [Subsplash](https://www.capterra.com/p/177932/Subsplash/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Systeme.io](https://www.capterra.com/p/198994/Systeme/) - [TechnoMile Contracts Suite](https://www.capterra.com/p/241164/Contracts-Suite/) - [Thinkific](https://www.capterra.com/p/132888/Thinkific/) - [ThriveCart](https://www.capterra.com/p/234835/ThriveCart/) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [VideoAsk](https://www.capterra.com/p/239248/videoask/) - [WebinarJam](https://www.capterra.com/p/165878/Webinar-Jam/) - [WishList Member](https://www.capterra.com/p/102568/WishList-Member/) - [Wix](https://www.capterra.com/p/169007/Wix/) - [Wix Studio](https://www.capterra.com/p/264956/Wix-Enterprise/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [WordPress.org](https://www.capterra.com/p/10059095/WordPress-org/) - [WPForms](https://www.capterra.com/p/234945/WPForms/) - [Zanda](https://www.capterra.com/p/180530/Power-Diary/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk AI](https://www.capterra.com/p/10015368/Zendesk-AI/) - [ZeroBounce](https://www.capterra.com/p/169340/ZeroBounce/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Salesforce Sales Cloud vs ActiveCampaign? ### Overall rating 4.4 (18810) 4.6 (2569) ### User interface Salesforce Sales Cloud ActiveCampaign ### Customer service and support Salesforce Sales Cloud Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ActiveCampaign Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Salesforce Sales Cloud vs ActiveCampaign Salesforce Sales Cloud and ActiveCampaign are two software tools that have been evaluated and reviewed on Capterra by verified reviewers. Read genuine feedback from users to see how Salesforce Sales Cloud compares to ActiveCampaign and decide which one is the best fit for your needs. Users appreciate Salesforce Sales Cloud for its robust sales management tools, noting its comprehensive suite for managing sales processes, lead management, and sales forecasting. They also value its high level of customization, which allows businesses to tailor the platform to their specific needs. Additionally, reviewers highlight its strong customer service features, which help manage customer relationships and provide insightful analytics. At the same time, ActiveCampaign users praise its automation capabilities, indicating that it significantly enhances customer engagement and task efficiency. They also commend its campaign management tools for precise audience targeting and its effective email automation features. As for the cons, Salesforce Sales Cloud users find its pricing to be high, especially for small businesses, and mention a steep learning curve. They also note challenges with reporting functionalities. Meanwhile, ActiveCampaign users also cite pricing as a concern, mentioning frequent price increases. They find its email management less reliable and note that the platform has a steep learning curve for beginners. \[[2](#source-item-2)\] Pros Salesforce Sales Cloud ka khyan a Senior Business Development RepresentativeComputer Software, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “You can customise workflows, reporting, and dashboards to fit almost any sales process, and it integrates well with other tools. Once it’s set up properly, it becomes a very powerful system for managing pipelines, tracking activity, and giving leadership clear visibility over the sales process.“ March 15, 2026 RAUL M Software supportTelecommunications, 51 - 200 employeesUsed the software for: More than 2 years. “Salesforce Sales Cloud is a premier solution for any organization looking to scale, offering a User Interface that is both sleek and highly functional once tailored to your specific needs.“ April 30, 2026 ActiveCampaign MS Mark S Sales DirectorMachinery, 11 - 50 employeesUsed the software for: More than 2 years. “The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them.“ July 13, 2026 MD Mamute Nicholas D Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years. “Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel.“ July 6, 2026 Cons Salesforce Sales Cloud JF Jennsy Suyapa F Customer ServiceWriting and Editing, 51 - 200 employeesUsed the software for: 6-12 months. “There is no duplicate message if the information is entered twice so can easily confuse during a call or resolving a ticket where you only have minutes to solve a client issue, we had moments when the system was down during peak season and that was very frustrating .“ October 27, 2025 RS Ricky S VP World Class Maintenance Maintenance and ReliabilityFacilities Services, 2 - 10 employeesUsed the software for: More than 2 years. “Users require thorough training, and the requirement to complete numerous data fields can feel cumbersome to sales teams accustomed to field operations.“ July 21, 2026 ActiveCampaign EP Eric P ERP SupervisorLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season.“ June 20, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Salesforce Sales Cloud and ActiveCampaign? Talk to a Capterra advisor for free and get results within 15 minutes. 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