Benchmark Email vs Mailchimp: Which is a better fit?

Noel W.: Hi, I'm Noel. I'm a solopreneur and I give Benchmark Email a five star rating. For more information, click below. So before Benchmark Email, I was using Mail Chimp. And as my business grew and I needed to send out more automations and more specific emails, I found that I had a really difficult time navigating through MailChimp. So I was looking for an alternative that would be easy to use and suit my needs as I'm the only person in my company. So I chose Benchmark for a few reasons. One, it was extremely affordable. Two, the onboarding process was fantastic. I got one on one attention with someone to help me set up Benchmark and use Benchmark. And three, it was easy to use on my own. I was able to create things that I was not able to do with MailChimp. And if I ran into any problems, the customer support was fantastic. It was super easy to get started with. I was assigned a customer support person right off the bat. So we conversed via some emails, and then we had a live Zoom call and she showed me the ropes and I dived into it. So if you are a solopreneur or a small business and you are looking for an email marketing platform that is super easy to use, I really recommend Benchmark.

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.