# Compare Benchmark Email vs Salesforce Marketing Cloud 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Salesforce Marketing Cloud and Benchmark Email based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/71152-248536/Benchmark-Email-vs-Salesforce-Marketing-Cloud --- # Salesforce Marketing Cloud vs Benchmark Email Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Salesforce Marketing CloudBenchmark Email2/4 selected [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)[4.3 (196)](https://www.capterra.com/p/71152/Benchmark-Email/reviews/) [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price $25.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [530 reviews](#user-reviews) Positive 442 Neutral 65 Negative 23 [## Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)[4.3 (196)](https://www.capterra.com/p/71152/Benchmark-Email/reviews/) Starting Price $19.00/month Value-for-Money 4.2 Functionality 4.1 Ease of Use 4.4 Customer Service 4.3 Reviews Sentiment Based on [196 reviews](#user-reviews) Positive 170 Neutral 16 Negative 10 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,491 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 59%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.4 Campaign Scheduling 3.9 Newsletter Management NA Email Tracking \-- Customizable Branding 3.8 62%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking \-- Customizable Branding 4.0 User satisfaction User satisfaction 4.2 User reviews[530](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 User satisfaction 4.3 User reviews[196](https://www.capterra.com/p/71152/Benchmark-Email/reviews/) Ease of use 4.4 Functionality 4.1 Value for money 4.2 Customer support 4.3 Price starts from Price starts from $25Per User, Per Month - Free version - Free trial Price starts from $19Other, Per Month - Free version - Free trial Best for Best for Designed for small and midsize businesses in various industries. Best for Benchmark Email serves busy marketers at growing businesses (11–500 employees) who need a simple, fast, and effective email tool to send campaigns and grow sales without the clutter. ## User reviews Pros & cons VR Verified Reviewer Sales > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) VR Verified Reviewer Sales > "The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response times..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) Taylor O. Digital Marketing Manager > "Its send speed is unmatched, even on multi-step automations across different channels." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) CK Christina K. Manager > "Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it hard to..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7157065) JS John S. Manager > "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) AD Amanda D. VP - Marketing > "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) Taylor O. Digital Marketing Manager > "Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) JC Jeffrey C. Enrollment Systems Administrator > "The Marketing Cloud user interface seems disjointed." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7136105) Taylor O. Digital Marketing Manager > "Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) IS Ilayda S. Marketing Director > "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413) MK Matt K. Direct Marketing Lead > "It was clunky like 2003 have just called and ask to return it back." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987) Kenidra S. Sales Representative > "What I like most about Salesforce is how the customer's information populates." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244) VR Verified Reviewer Marketing Manager > "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) Rachid K. Sales Executive > "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) Jana F. Senior Director Of Marketing > "It is always frustrating how long it takes for an email activity to load in Journey Builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) EC Ellese C. Sales Consultant > "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006) MR Maggie R. Content Manager > "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927) JS John S. Manager > "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) VR Verified Reviewer Marketing Manager > "The speed for SFMC can sometimes be questionable." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) SS Sarah S. Assistant Head of Company > "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176) GL Gitte L. Business Owner > "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) SS Samantha S. Program Manager > "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) RB Rilwan B. Product Designer > "The only con will be the pricing as it is a bit on the hefty side." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928) Jennifer W. Human Resources Generalist > "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968) Ipek Nil B. Sales Marketing Specialits > "This tool unfortunately comes with a huge cost, not only to buy but also to maintain." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653) AD Amanda D. VP - Marketing > "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) Richard G. Communication and Media Analyst > "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) MLV Maria Lourdes V. Lead Associate > "provides different reports in an instant which help analyze team perfomance" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481) NE Noel E. Computer Specialist > "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) KJ Kurt J. LNAM-LTC > "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473589) HQ Hernesto Q. Mfr systems admin > "The pricing is a bit costly compared to other companies." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6013200) RF Rebecca F. Customer support > "I like how you can see the date & time as well as how often someone opens an email." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073) VR Verified Reviewer CEO > "This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3988386) SB Sunil B. Connect Partner > "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895) KC Kyle C. Manager, Application Support > "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. " [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280) Rachid K. Sales Executive > "The system provide many ways to grow the business you have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) NE Noel E. Computer Specialist > "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Jana F. Senior Director Of Marketing > "It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) ML Makayla L. Sales Manger > "Some of the key words that are used don't always bring up the right information you're looking for at that exact moment." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4133304) VR Verified Reviewer Marketing Manager > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) VP Vishal P. inside sales evangelist > "sometimes for new user it is difficult to manage and it takes time to apply the filters" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) Jana F. Senior Director Of Marketing > "In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) AFT Ali Furkan T. Junior Software Developer > "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) SS Samantha S. Program Manager > "The cost can be high for small businesses but so far we have made it work" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) VR Verified Reviewer CTO > "the solution is quite expensive, the reporting is a bit limited" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606) MB Mark B. Founder and CEO > "Great storage of data." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6467879) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) MS Madhusudan S. Software Engineer > "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) Mory M. Business Analyst > "Sometimes difficult to use on the browser of some of my phones" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644) NE Noel E. Computer Specialist > "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) CM Cat M. VP of Operations > "Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the functionality..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2965622) Richard G. Communication and Media Analyst > "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) VR Verified Reviewer Marketing Director > "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) VR Verified Reviewer CEO > "It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3831046) NE Noel E. Computer Specialist > "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) NE Noel E. Computer Specialist > "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Melina S. Sales Executive > "Although it is more expensive, onboarding the entire team is a significant cost for us." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355) FZ Fakhar Z. HlR Assistant > "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template set then it..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271) VR Verified Reviewer Marketing Director > "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) Ashfaque S. digital marketer > "Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their marketing..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4619233) QW Quinn W. Sales and Marketing Specialist > "Although the platform is quite expensive, I do not believe my company is adequately compensated for it." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4713739) VP Vishal P. inside sales evangelist > "Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) SrP Sérgio P. partner > "Not that easy to implement, to many customizations required." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4210336) AFT Ali Furkan T. Junior Software Developer > "The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) Kelly W. Account Executive > "It does a lot of things so if it is not customized properly you likely will struggle with processes and workflows." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2977818) TO Tareq O. Sales Engineer > "The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4751705) DS David S. Sr Manager Marketing > "It is somewhat challenging to get onboarded to employees." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3750312) SL Stephanie L. Web Manager > "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658) AG Ahmed G. Freelancer > "Sometimes it is slow to use" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3792550) Margareth L. Capital Market Specialist > "What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4478263) Slavi S. CRM Campaign Executive > "Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3175568) RS Renly S. Director Marketing > "It is affordable and makes email automation, campaign tracking and reporting easy" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6160511) Naomi B. Owner > "Huge strike against them and their brand if it is a company on a new and strict budget!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2952553) EJ Elli J. Customer Marketing Manager > "We use the Marketing cloud every day for our email marketing efforts." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6320004) VR Verified Reviewer Data Scientist > "This tool is expensive, so anything extra comes at a huge cost if funding is reduced." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2984090) Jacob P. CRM Director > "If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4872614) Sullivan B. Marketing Specialist > "Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and integrations." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2887015) GL Gitte L. Business Owner > "Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path based on..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) FT Farhan T. IT Business System Analyst > "Salesforce customer support also is not ideal" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208) [View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) MS Martina S. VP > "The interface is clear, and the workflow makes sense, which helps if you’re managing multiple sends or lists." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___7134319) MS Martina S. VP > "It also feels slightly early to fully assess performance and deliverability over time, so there’s still a bit of uncertainty..." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___7134319) LW Lee W. Manager > "What I really liked after I made the switch was the template library, is has many nice templates and the most important part,..." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___6378833) CH Cheryl H. Prayer Ministry Coordinator > "I don't feel comfortable asking for help, or taking one of your workshops because I'm on the free plan. But I would like to..." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___6887553) MS Martina S. VP > "It’s a good option if you want something reliable and straightforward for day-to-day email campaigns." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___7134319) EB Eduardo B. CEO > "It does not offer a trial with enough amount of e-mails included...it offers a very limited features for it and people needs to..." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___3810975) AP Aleksandra P. Marketing Specialist > "It helps create, send, and track emails for campaigns (opens and clicks included!)" [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___6719861) AN Alberto N. Sales Support > "Text formatting glitches occur, and the requirement to create segments for targeted emails is inconvenient." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___4819665) DM Debbie M. Owner > "Great, Benchmark makes it easy for me to keep in touch and educate my clients monthly. " [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___6882524) AN Alberto N. Sales Support > "Unfortunately, my website's lack of integration with Benchmark is an additional challenge." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___4819665) CH Cheryl H. Prayer Ministry Coordinator > "Mostly this is true, it still happens from time to time but is always easily cleared up. And it's free! Plus I love that..." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___6887553) VR Verified Reviewer Chief Executive Officer > "Just annoying to have emails go to spam." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___3843908) DM Debbie M. Owner > "I like Benchmark because of the low learning curve. " [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___6882524) VR Verified Reviewer Team Leader > "it is hard to adjust scheduled emails considering all available settings (especially time zones)" [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___3358380) AP Aleksandra P. Marketing Specialist > "It provides clear insights and detailed analytics." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___6719861) VR Verified Reviewer Chief Executive Officer > "I even "warmed up" my email, but I still had problems." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___3843908) LW Lee W. Manager > "It is easy to use and create powerful email campaigns." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___6378833) CV Craig V. Operations Manager > "We rarely dealt with the same rep, which was time consuming as we had to explain our situation on multiple occasions." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___3208427) AB Andrei B. Branch Manager > "The builder is optimized very good for mobile device as almost all users use the phone the most." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#Capterra___6289080) NW Noel W. Owner/Yoga Instructor > "I don't like that I have to create a segment to email a few people in my list." [See full review](https://www.capterra.com/p/71152/Benchmark-Email/#SoftwareAdvice___3377413) [View Reviews](https://www.capterra.com/p/71152/Benchmark-Email/reviews/) ## User interface 4.20 (530) [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/) 4.32 (196) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Salesforce Marketing Cloud Top features 38/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features) Benchmark Email 27/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/71152/Benchmark-Email/#features) ### Recognition Salesforce Marketing Cloud is recognized as a top-rated tool in 3 Capterra Shortlist reports Benchmark Email Best Value Email MarketingSoftware (2024)  ### Deployment & support Salesforce Marketing Cloud Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Benchmark Email Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Salesforce Marketing Cloud - By Salesforce - Located in United States - Founded in 2003 Benchmark Email - By Polaris Software - Located in United States - Founded in ## Popular Comparisons [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $25/month Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-248536/brevo-vs-Salesforce-Marketing-Cloud) [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)[4.32 (196)](https://www.capterra.com/p/71152/Benchmark-Email/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) $19/month Price $0 4.1 Features 4.7 4.4 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/71152-202338/Benchmark-Email-vs-Gmail) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $25/month Price $13/month 4.3 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-248536/MailChimp-vs-Salesforce-Marketing-Cloud) [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)[4.32 (196)](https://www.capterra.com/p/71152/Benchmark-Email/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $19/month Price $13/month 4.1 Features 4.4 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/71152-110228/Benchmark-Email-vs-MailChimp) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $25/month Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-248536/ActiveCampaign-vs-Salesforce-Marketing-Cloud) [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)[4.32 (196)](https://www.capterra.com/p/71152/Benchmark-Email/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $19/month Price $12/month 4.1 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/71152-136603/Benchmark-Email-vs-MailerLite) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $25/month Price $12/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-248536/MailerLite-vs-Salesforce-Marketing-Cloud) [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)[4.32 (196)](https://www.capterra.com/p/71152/Benchmark-Email/reviews/) vs [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/) $19/month Price $33/month 4.1 Features 4.4 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/71152-175000/Benchmark-Email-vs-ConvertKit) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $25/month Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-248536/Constant-Contact-vs-Salesforce-Marketing-Cloud) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $25/month Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-248536/EmailOctopus-vs-Salesforce-Marketing-Cloud) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) $25/month Price $17/month 4.3 Features 4.7 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/198994-248536/Systeme-vs-Salesforce-Marketing-Cloud) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $25/month Price $15/month 4.3 Features 4.4 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-248536/HubSpot-Marketing-vs-Salesforce-Marketing-Cloud)