# Compare XM for Strategy & Research vs Pollfish 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare XM for Strategy & Research and Pollfish based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/72396-132525/Strategy-and-Research-vs-Pollfish

---

# XM for Strategy & Research vs Pollfish Features and Cost Comparison

Last updated March 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

XM for Strategy & ResearchPollfish2/4 selected

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

[Pollfish](https://www.capterra.com/p/132525/Pollfish/)[4.5 (208)](https://www.capterra.com/p/132525/Pollfish/reviews/)

[## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [425 reviews](#user-reviews)

Positive

415

Neutral

10

Negative

0

[## Pollfish](https://www.capterra.com/p/132525/Pollfish/)[4.5 (208)](https://www.capterra.com/p/132525/Pollfish/reviews/)

Starting Price

$95.00one time

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [208 reviews](#user-reviews)

Positive

187

Neutral

17

Negative

4

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 9,038 reviews from survey software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Multiple Question Types

NA

Customizable Questions

4.9

Survey Builder

4.7

Anonymous Feedback

NA

Data Security

NA

\--%Fit

Missing features

Feature ratings

Multiple Question Types

NA

Customizable Questions

4.6

Survey Builder

4.6

Anonymous Feedback

NA

Data Security

NA

User satisfaction

User satisfaction

4.7

User reviews[425](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Ease of use

4.4

Functionality

4.6

Value for money

4.4

Customer support

4.6

User satisfaction

4.5

User reviews[208](https://www.capterra.com/p/132525/Pollfish/reviews/)

Ease of use

4.6

Functionality

4.4

Value for money

4.3

Customer support

4.5

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$95Usage Based, One Time

-   Free version
-   Free trial

Best for

Best for

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

Best for

Pollfish works with brands and their partner agencies cross all categories.

## User reviews

Pros & cons

Ginger S.

Graduate Student Academic Advisor

> "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection,..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884)

CC

Connor C.

Data Analyst

> "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699)

JW

Jamie W.

Onboarding Manager

> "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey takers..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director of Market Research

> "The biggest pain point is that you cannot tag your panelists to different topics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

KS

Kayla S.

Campaign Manager

> "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

VR

Verified Reviewer

Director

> "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Business Intelligence Analyst

> "I like the depth of customization in Survey and Research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764)

VR

Verified Reviewer

Director of Market Research

> "You can only overwrite existing information."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

JW

Jamie W.

Onboarding Manager

> "I love Strategy & Research, it makes survey creation and data collecting very easy."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director of Survey Research

> "Terrible customer support - I cannot stress this enough"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446)

KS

Kayla S.

Campaign Manager

> "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

Renee L.

HR Coordinator

> "The only negative I can really say is the cost for XM."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773)

AW

Ashley W.

Principal

> "It was not terribly friendly to do, but the collaboration component made feedback simpler."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

KF

Kat F.

Admin

> "I find this software to be highly unintuitive"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949)

SH

Shir H.

Social Media Manager

> "Qualtrics XM provides us with excellent services."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628)

BM

Brigitte M.

Clinical Trainee

> "It is not intuitive, and there is no easy way to make mass changes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

AW

Ashley W.

Principal

> "Qualities was an adequate tool for research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

BM

Brigitte M.

Clinical Trainee

> "I do not like the survey creation format of this product."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

KB

Kyle B.

Technical Support Analyst

> "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to helping..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809)

SO

Susana O.

Project Manager

> "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693)

KS

Kayla S.

Campaign Manager

> "Qualtrics made it easy for me to gather information on students I advised."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

VR

Verified Reviewer

Head of Consumer Insights

> "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

Michael M.

Data Engineer

> "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

CW

Caroline W.

Assistant Professor

> "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414)

KS

Kayla S.

Campaign Manager

> "The trigger email is my favorite thing qualtrics has so follow up can be automated!"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

GP

Graham P.

IT/Business Analyst

> "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

VR

Verified Reviewer

Director

> "Overall it was great and value for money for all R&D activities"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Head of Consumer Insights

> "I am not a big fan of Qualtrics' reporting and data visualization features."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

AA

Amr A.

Senior Lecturer in Marketing

> "It's user friendly and very easy to set up surveys"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210)

Christian A.

Operations Manager

> "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642)

VR

Verified Reviewer

Head of Consumer Insights

> "I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

James K.

Research Manager

> "We discontinued its use because we were unable to customize it for our mobile devices."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

VR

Verified Reviewer

Graduate Assistant

> "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282)

James K.

Research Manager

> "I realized the web version of the software also uses cookies, which can make life difficult sometimes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

GP

Graham P.

IT/Business Analyst

> "What I like most about Qualtrics is the ability to quickly and easily build a survey. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

Ryan E.

Assistant Professor of Instruction

> "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374)

VR

Verified Reviewer

Digital Marketing Manager

> "You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472)

LL

Lauren L.

Digital Marketing Specialist

> "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194)

DA

Dawood A.

Quality Assurance Quality Control

> "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as we..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199)

WL

Wc L.

Manager, Market Research

> "Skips and survey flow not very intuitive for novice users."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014)

Daniel C.

Product Manager

> "One of the best survey tools available, the level of customizations in qualtrics is unbeatable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786)

LaToya B.

Associate Director of Recreation Programs

> "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266)

Michael M.

Data Engineer

> "This allows us to derive valuable insights from our surveys and maximize their potential."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

SV

Sotheary V.

Digital Marketing Coordinator

> "It's not very user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

SV

Sotheary V.

Digital Marketing Coordinator

> "I like that it is convenient and there is a free feature that allows me to do quick surveys."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

James K.

Research Manager

> "It is not very helpful when it comes to rural or offline data collection."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

TK

Tania K.

Master Tutor

> "Really liked using this software as it made collecting students information and feedback so much easier and reliable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658)

VR

Verified Reviewer

Manager II, Growth Marketing

> "consumer insight aggregation can be messy across multiple data formats and make it hard to consolidate"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2304180)

KC

Kelli C.

Associate Professor

> "Surveys can be set up quickly and measures can be shared in the library; data is easy to export"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522)

EA

Ellie A.

Research Scholar

> "Also, sometimes the piped text features as well as adding contacts can be overly complicated."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409)

EK

Elizabeth K.

Professor

> "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels" native..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294)

VR

Verified Reviewer

Research Assistant

> "It is just not fast and user-friendly for simple surveying."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715)

RJ

Ruchi J.

Client Success Manager

> "Great tool for survey programming and market research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477)

AM

Andrea M.

Student

> "They also do not offer student discounts, which a lot of other survey software does."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

Michael M.

Data Engineer

> "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

MV

Megan V.

teacher

> "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to customer..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910)

NR

Neeti R.

Analyst 2

> "Data collection get easier with the help of Qualtrics and Client user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161)

Rachel W.

Product Manager

> "It's pricey."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298)

VR

Verified Reviewer

Programmer

> "The survey flow is very flexible to use and the branching logics ease the work."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169)

AM

Andrea M.

Student

> "It is extremely expensive and a lot of universities will not provide subscriptions to everyone."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

RF

Ricardo F.

Strategic Account Manager

> "Nice tool for digital marketing and analytics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742)

CS

Cam S.

Student

> "Some functions are very complicated to use."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539)

[View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

FM

Farhan M.

Computer System Technology

> "It help us provides a strong platform for conducting surveys with access to a wide range of respondents..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6339800)

MA

Melissa A.

Administrator

> "The questions seem created for a particular demographic which doesn't allow anyone to keep using."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6029224)

JB

Janelle B.

Customer Relations Manager

> "The drag and drop builder is great itself, but the template library also has anything we every need, so..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6099811)

CP

Chandrakeerthan P.

student

> "The application is limited to web version and in android version it is unresponsive sometimes."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4564619)

PG

Prashanth G.

Product Manager

> "With Pollfish, I can collate the data & check for the areas of improvements on the platform."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___5059812)

Bandaru S.

Student

> "Some of the surveys are not accepted due to fault statements"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4548518)

PG

Prashanth G.

Product Manager

> "It's customisable templates make the job easy by launching the survey in a quick time.3."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___5059812)

KW

Kaycee W.

Sign maker

> "The surveys not loading or not working and disconnecting"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4171409)

JB

Janelle B.

Customer Relations Manager

> "We're very happy with Pollfish for our customer polls."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6099811)

EP

Erika P.

Digital Strategist

> "Logic gets messy if you want to make edits after you add it, and sometimes the open ended responses seem..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3360884)

PG

Prashanth G.

Product Manager

> "The interface is really simple & highly intuitive for the first time users.2."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___5059812)

AG

Arie G.

Founder

> "I tried out a B2B study, and found that the survey responses do not appear valid for true small business..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3365981)

Bri S.

Owner

> "I like that their surveys are interesting, and sometimes quite hilarious."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6156104)

MW

Mike W.

Research Director

> "Also reliance on Google Translate for moderators leads to frustrations sometimes when trying to get a..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3252350)

CH

Chandra H.

UX Designer

> "By using a variety of survey type questions on various social media platforms and with email, we have..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3370355)

BB

Brandon B.

Consultant

> "I don't like how you have to stop a survey in order to engage the quality filter."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3369836)

DC

Don C.

President

> "Easy to build questionnaire targeting your audience fast and inexpensively with live feedback in minutes..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4678311)

SE

Samir E.

VP Business

> "some difficulties inserting media, redo actions is not easy, sometimes have to start from scratch."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3377886)

AC

Asaf C.

Researcher

> "The website allowed me to survey only 100 people, for an okay price."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4682637)

TW

Teeira W.

Na

> "I don’t like that sometimes it disqualifies you when you spent so much time answering quedtions"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3363909)

MS

Mohammad S.

Student Grader

> "I used this software a lot when taking surveys and it greatly helped me earn lots of money!"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4442357)

SI

Sergey I.

CTO

> "Pollfish sales lures you with bloated eCPM numbers which has nothing to do with real revenue / 1000..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2732172)

DW

Dustin W.

Partner Delivery Manager

> "I love the ability to quickly gather information from my team."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4615551)

DP

Dimitris P.

Business Development Director

> "Reports for market research could not be customized"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3356017)

MA

Melissa A.

Administrator

> "Interesting, easy to use and very efffective"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6029224)

LB

Lisa B.

Senior Moderator

> "As well, it can be very difficult to recruit nuanced populations."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3387963)

JB

Janelle B.

Customer Relations Manager

> "Pollfish is probably the single easiest software I've ever used."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6099811)

ED

Eray D.

Company Co-Founder

> "It is not easy to use the app."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4146011)

AG

Ashley G.

Small business owner

> "Pollfish jas made it so easy to create a survey and get results quickly and smoothly."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4298910)

VR

Verified Reviewer

Warehouse Manager

> "customer service take little a while to justify the real time issues."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3373232)

CL

Carmen L.

Researcher

> "I appreciated the cues to tell me whether I would need a larger sample size, and the instant price..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3243993)

TM

Tiffany M.

Freelancer

> "sometimes it will kick out users, surveys fill quickly"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3472355)

HO

Hannington O.

IT Support Engineer

> "I like the way you can customize your survey questions and design the templates to suit your needs"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3357546)

MC

Marcus C.

DNR

> "I feel like there is not features that are missing think most of them or covered in the software"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3360970)

ED

Eray D.

Company Co-Founder

> "Its functionality is superb and the variety of surveys is amazing"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4146011)

CH

Chandra H.

UX Designer

> "I felt overwhelmed but the number of features with a lack of proper education on how to use them."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3370355)

SW

Samantha W.

Project Manager/Technical Writer

> "I love that you can easily design surveys and make them short but comprehensive to encourage users to..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3377117)

NA

Nidhal A.

Researcher

> "Some features cant be used without premium account"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3363089)

AS

Akash S.

Senior Engineer Quality Control

> "It has easy to use interface and can be used worldwide with full customization and includes data..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3378653)

PS

Priyankar S.

Physical Design Engineer

> "Not sure if this was the specific advisor or the fact the process is broken, but that part was a little..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3389580)

LD

Leona D.

Student

> "It is also very aesthetically appealing to make and complete surveys on."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4000968)

LB

Lisa B.

Senior Moderator

> "The nuance of reporting is highly limited."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3387963)

TA

Tom A.

UX Researcher

> "Overall, Pollfish is helping us get important market insight and allows us to get customer insight on..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3378257)

YB

Yulia B.

Sr Manager

> "This is not software problem but I think many people- respondents- do not take taking survey seriously."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3357210)

CP

Chandrakeerthan P.

student

> "Pollfish has a good beginner friendly user interface."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4564619)

KB

Kyle B.

Owner

> "Vague source of survey takers made us a bit uneasy."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3369062)

Bandaru S.

Student

> "Pollfish is a best platform for surveys it is easy to use."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4548518)

YV

Yas V.

Consultant

> "Response panels were too expensive."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3366055)

Deana C.

Freelance Writer

> "I like pollfish because the software is useful for doing surveys, answering questions, and doing other..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3369407)

FA

Faizan A.

Student

> "Sometimes surveys could become expensive"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3380663)

JJ

Janko J.

CEO

> "I liked the simplicity of Poolfish, it helped me a lot gather insights that I needed to conduct my..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3376677)

CL

Carmen L.

Researcher

> "Since this was so fast, I wasn't sure about the quality of the data."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3243993)

LS

Lauren S.

PR Supervisor

> "The software is intuitive and very customizable. If something won't work, the reps make sure they can..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3362533)

SI

Sergey I.

CTO

> "Survey completion times are misleading too. If the survey says it takes 15min to complete, be ready to..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2732172)

ClcM

Claudine lizz capawa M.

freelancer

> "I like the presentations of videos and sounds for the products and services to be surveyed."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3383705)

Misty B.

Bartender

> "The least I like about this software is that the pay for some of surveys is really ridiculous..Need to..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2589401)

VR

Verified Reviewer

Survey Taker

> "The questions are simple and they have the qualification questions set up nicely, better than most..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2932865)

VR

Verified Reviewer

Administrative Assistant

> "Some gif not liked animation may be better"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3376838)

VR

Verified Reviewer

School Counselor

> "Pollfish provides simple, easy to read results"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4147557)

ML

Martin L.

Marketing Manager N-Am

> "It's a chore to analyse them now."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3242772)

MK

Melody K.

Director of Research

> "Good for supplementing sample sizes for hard-to-find groups of people."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3350360)

Stella I.

Manager

> "The price level is not for the light hearted."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3368070)

KS

Kimberly S.

Driver

> "It helps me target my audience with my products on a higher level"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3365507)

SG

Sylvia G.

Marketing Specialist

> "I'm not bought into the results of the survey."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3244071)

NG

Neleh G.

Homemaker

> "I love how easy the surveys are that Pollfish has."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4444553)

VR

Verified Reviewer

RA

> "After observing this embarrassingly low level of responses as they were coming in, I immediately asked..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2352554)

Kristen M.

Vice President

> "This product is very easy to use especially when you're trying to get opinions about your products or..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3364578)

SH

Sohaib H.

Senior sales executive

> "Time consuming"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3370007)

KM

Kristina M.

Digital Marketing & Startup Consultant

> "The targeting parameters are quite robust and are often the same as or better than competitors."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3367899)

VR

Verified Reviewer

Founder

> "Some very minor issues in extracting reports."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2639624)

Andrea G.

CMO & Co-founder

> "I'm able to collect a lot of responses in a short period of time at an honest price."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3354340)

AZ

Alex Z.

Director

> "It gets very expensive when you add a few criteria."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2660440)

TW

Teeira W.

Na

> "I love it allows you to do surveys for money"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3363909)

VC

Vivian C.

Senior Marketing Manager

> "I think it logs out too quickly."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2661376)

[View Reviews](https://www.capterra.com/p/132525/Pollfish/reviews/)

## User interface

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)

4.74 (425)

[Pollfish](https://www.capterra.com/p/132525/Pollfish/)

4.48 (208)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

XM for Strategy & Research

Top features

36/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features)

Pollfish

27/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/132525/Pollfish/#features)

### Recognition

XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports

Pollfish is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

XM for Strategy & Research

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Pollfish

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

XM for Strategy & Research

-   By Qualtrics
-   Located in United States
-   Founded in 2013

Pollfish

-   By Pollfish
-   Located in United States
-   Founded in 2013

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