--- title: "Compare XM for Strategy & Research vs QuestionPro 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare XM for Strategy & Research and QuestionPro based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/72396-135455/Strategy-and-Research-vs-QuestionPro" page_type: "comparison" language: "en" --- # XM for Strategy & Research vs QuestionPro Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: XM for Strategy & ResearchQuestionPro2/4 selected [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.8 (542)](https://www.capterra.com/p/135455/QuestionPro/reviews/) [## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.4 Customer Service 4.6 Reviews Sentiment Based on [427 reviews](#user-reviews) Positive 417 Neutral 10 Negative 0 [## QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.8 (542)](https://www.capterra.com/p/135455/QuestionPro/reviews/) Starting Price $83.00/month Value-for-Money 4.8 Functionality 4.7 Ease of Use 4.6 Customer Service 4.7 Reviews Sentiment Based on [542 reviews](#user-reviews) Positive 528 Neutral 6 Negative 8 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Connecteam 4.6 (5,315) * * * Starting Price $29.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * ### Zoho Survey 4.6 (455) * * * Starting Price $35.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * ### Lucky Orange 4.7 (267) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### SurveyMonkey 4.6 (10,512) * * * Starting Price $30.00 Per User,Per Month Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 4,931 reviews from survey software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Multiple Question Types NA Customizable Questions 4.8 Data Security NA Anonymous Feedback NA Real-Time Data 4.0 84%Fit Not enough reviews Feature ratings Multiple Question Types 4.8 Customizable Questions 4.8 Data Security 4.6 Anonymous Feedback 5.0 Real-Time Data 5.0 User satisfaction User satisfaction 4.7 User reviews[427](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Ease of use 4.4 Functionality 4.6 Value for money 4.4 Customer support 4.6 User satisfaction 4.8 User reviews[542](https://www.capterra.com/p/135455/QuestionPro/reviews/) Ease of use 4.6 Functionality 4.7 Value for money 4.8 Customer support 4.7 Price starts from Price starts from \-- - Free version - Free trial Price starts from $83Per User, Per Month - Free version - Free trial Best for Best for Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth. Best for It is designed for academic institutions, small and medium sized businesses, individual researchers, market researchers, customer experience managers, human resources professionals, and more. ## User reviews Pros & cons Melissa R. Administrator > "A very powerful and secure platform for data collection, though the high cost and complex interface mean it requires dedicated..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7202878) CC Connor C. Data Analyst > "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699) Ginger S. Graduate Student Academic Advisor > "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884) VR Verified Reviewer Director of Market Research > "The biggest pain point is that you cannot tag your panelists to different topics." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277) Melissa R. Administrator > "Enterprise-grade security: Provides robust user access controls and reliable data encryption." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7202878) VR Verified Reviewer Director of Market Research > "You can only overwrite existing information." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277) JW Jamie W. Onboarding Manager > "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804) VR Verified Reviewer Director > "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214) AW Ashley W. Principal > "It was not terribly friendly to do, but the collaboration component made feedback simpler." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880) VR Verified Reviewer Director of Survey Research > "Terrible customer support - I cannot stress this enough" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446) SH Shir H. Social Media Manager > "Qualtrics XM provides us with excellent services." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628) Renee L. HR Coordinator > "The only negative I can really say is the cost for XM." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773) KS Kayla S. Campaign Manager > "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) KF Kat F. Admin > "I find this software to be highly unintuitive" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949) AW Ashley W. Principal > "Qualities was an adequate tool for research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880) BM Brigitte M. Clinical Trainee > "It is not intuitive, and there is no easy way to make mass changes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) KB Kyle B. Technical Support Analyst > "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809) BM Brigitte M. Clinical Trainee > "I do not like the survey creation format of this product." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) Michael M. Data Engineer > "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) SO Susana O. Project Manager > "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693) VR Verified Reviewer Business Intelligence Analyst > "I like the depth of customization in Survey and Research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764) Christian A. Operations Manager > "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642) JW Jamie W. Onboarding Manager > "I love Strategy & Research, it makes survey creation and data collecting very easy." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804) VR Verified Reviewer Head of Consumer Insights > "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) AA Amr A. Senior Lecturer in Marketing > "It's user friendly and very easy to set up surveys" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210) CW Caroline W. Assistant Professor > "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library,..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414) KS Kayla S. Campaign Manager > "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) Ryan E. Assistant Professor of Instruction > "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374) VR Verified Reviewer Digital Marketing Manager > "You can use this method for a variety of research projects since it makes it possible for any organization to gather and..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472) LL Lauren L. Digital Marketing Specialist > "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194) DA Dawood A. Quality Assurance Quality Control > "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199) GP Graham P. IT/Business Analyst > "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939) Daniel C. Product Manager > "One of the best survey tools available, the level of customizations in qualtrics is unbeatable." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786) WL Wc L. Manager, Market Research > "Skips and survey flow not very intuitive for novice users." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014) Michael M. Data Engineer > "This allows us to derive valuable insights from our surveys and maximize their potential." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) VR Verified Reviewer Head of Consumer Insights > "I am not a big fan of Qualtrics' reporting and data visualization features." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) SV Sotheary V. Digital Marketing Coordinator > "I like that it is convenient and there is a free feature that allows me to do quick surveys." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) SV Sotheary V. Digital Marketing Coordinator > "It's not very user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) TK Tania K. Master Tutor > "Really liked using this software as it made collecting students information and feedback so much easier and reliable." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658) EA Ellie A. Research Scholar > "Also, sometimes the piped text features as well as adding contacts can be overly complicated." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409) KC Kelli C. Associate Professor > "Surveys can be set up quickly and measures can be shared in the library; data is easy to export" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522) James K. Research Manager > "We discontinued its use because we were unable to customize it for our mobile devices." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) EK Elizabeth K. Professor > "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels"..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294) James K. Research Manager > "I realized the web version of the software also uses cookies, which can make life difficult sometimes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) KS Kayla S. Campaign Manager > "Qualtrics made it easy for me to gather information on students I advised." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) AM Andrea M. Student > "They also do not offer student discounts, which a lot of other survey software does." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467) RJ Ruchi J. Client Success Manager > "Great tool for survey programming and market research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477) MV Megan V. teacher > "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910) KS Kayla S. Campaign Manager > "The trigger email is my favorite thing qualtrics has so follow up can be automated!" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) LaToya B. Associate Director of Recreation Programs > "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266) Michael M. Data Engineer > "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) James K. Research Manager > "It is not very helpful when it comes to rural or offline data collection." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) NR Neeti R. Analyst 2 > "Data collection get easier with the help of Qualtrics and Client user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161) AM Andrea M. Student > "It is extremely expensive and a lot of universities will not provide subscriptions to everyone." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467) VR Verified Reviewer Director > "Overall it was great and value for money for all R&D activities" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214) VR Verified Reviewer Research Assistant > "It is just not fast and user-friendly for simple surveying." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715) VR Verified Reviewer Programmer > "The survey flow is very flexible to use and the branching logics ease the work." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169) CS Cam S. Student > "Some functions are very complicated to use." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539) RF Ricardo F. Strategic Account Manager > "Nice tool for digital marketing and analytics." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742) Rachel W. Product Manager > "It's pricey." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298) VR Verified Reviewer Programmer > "The knowledge base is the most helpful part so that nobody gets stuck." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169) KF Kat F. Admin > "I find this software to be highly unintuitive" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949) SC Sriram C. Associate Professor > "The Qualitrics app is easy to use for building surveys, collecting data, and interpreting results using automatically..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3393890) BM Brigitte M. Clinical Trainee > "It is not intuitive, and there is no easy way to make mass changes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) ES Eshwar S. UX Researcher > "UI is really nice to use and offers tools for analysis too." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4439062) SV Sotheary V. Digital Marketing Coordinator > "It's not very user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) VR Verified Reviewer Head of Consumer Insights > "I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) CS Cam S. Student > "Some functions are very complicated to use." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539) VR Verified Reviewer Graduate Assistant > "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282) VR Verified Reviewer Director of Survey Research > "Terrible customer support - I cannot stress this enough" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446) [View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) AP Andreas P. Senior Researcher > "We especially appreciate the advanced survey logic, filtering options and the flexibility in designing complex questionnaires for..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7150204) LT Lourdes T. Parent Educator > "Some advanced features can feel overwhelming at first, and certain customization options require a bit of a learning curve." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7201972) MS Meghan S. Executive Director > "Conversely, I know it offers advanced research workflows, mobile friendly, and advanced analytics if that is what I needed. " [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7132947) KM Kristen M. Executive Director > "If I have multiple browsers open (and sometimes even if I don't), I'll get an alert that says I'm using it on multiple devices and it..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6794096) LP Lisa P. Executive Director > "Feedback collected has allowed us to plan programs and processes needed for growth. Although we have needed minimal customer support,..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7128006) Aydan N. Marketing Manager > "Interface can be unintuitive at times, making complex survey creation slower." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7095480) LY LaMar Y. Executive Director > "Real-time dashboards make it simple to monitor completes and drop-offs, and exports (CSV/Excel/API) are clean for analysis." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7015517) ET Ethan T. Communication Specialist > "Navigation can feel a little cluttered compared to lighter survey tools." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7045512) MM Marielle M. Policy and Grants Manager > "We were able to translate into 6 languages and add an audio play option for respondents to hear each question and answer read aloud - a..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6802311) SS Sarah S. Marketing and Communications > "Needing to renew the license every year and losing access to our surveys when it expires is challenging." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6683113) JA Jesper A. CIO,COO > "The initial setup was straightforward, and the platform provides us with the flexibility to design sophisticated surveys that capture the..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7002628) SL Sallie L. Research and Evaluation Manager > "I find the distribution features to be a bit clunky." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7022089) AY Art Y. Executive Director > "QuestionPro is exactly what we need as a small non-profit: access to robust survey design features, including branching, and the..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6575711) Aydan N. Marketing Manager > "Customer support response can sometimes be slow" [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7095480) KS Keven S. President > "The system offers powerful advanced features for our organization and has enabled us to create customized forms to survey our community." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6664280) JH Jolene H. Senior Manager of HR and Operations > "I also find QuestionPro to be less user friendly than SurveyMonkey, but there is functionality that I do not use, and that might be..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6683150) ET Ethan T. Communication Specialist > "The reporting dashboard gives quick, useful insights, and the export options make it simple to move data into other tools." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7045512) Jordyn C. Vice President of Technology > "The surveys look a little older/outdated compared to other survey programs." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7003088) SR Stephanie R. ED > "We have been using QuestionPro for some years and it meets all our program evaluation and research needs as a small nonprofit supporting..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7022846) CS Carly S. Resource Navigator > "I did not know I would not have access if I did not do this review for the non - profit membership." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6682876) NM Natasha M. Outreach Coordinator > "What I like best about QuestionPro is that it offers a strong all-around survey platform." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7164908) BD B D. Executive Director > "The application we put online was difficult for the applicants." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7000149) JM Jared M. Web and Analytics Manager > "The surveys are easy to set up, easy for our patrons to use, and provide valuable insight on our customer satisfaction, preferences, and..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7181167) AM Amanda M. Area Director > "Some of the features such as saving results to PDF don't work fully and I haven't received the support needed to resolve the issue." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6331900) AZ Andrea Z. Chief Admin Officer > "Their customer support is also very active and responds quickly to questions or requests, which makes the experience even better." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7151103) LH Levi H. Data project mamager > "The free version had an unfortunate banner over the edge of the screen that made it difficult to submit some free surveys." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___5078694) Erica S. Executive Director > "I like that I can create different types of questions to capture nuanced feedback from our clients." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7075372) Arissa P. Executive Director > "QuestionPro's customer service is horrible." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7107835) AP Andreas P. Senior Researcher > "The platform is intuitive to use and works well for both smaller studies and larger surveys." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7150204) LS Levent S. Consultant > "I wish I was able to create a simpler menu for my profile, there are too many options." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6234196) MS Meghan S. Executive Director > "The best thing about QP is that it works with small non-profits." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7132947) TH Thomas H. Director of Faith Formation and Evangelization > "It can produce a complex data set and that can be difficult to navigate at first." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6016183) AZ Andrea Z. Chief Admin Officer > "The platform is intuitive, practical, and makes it simple to create, distribute, and manage surveys." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7151103) BD B D. Executive Director > "This kind of requirement felt coerced." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7000149) Jordyn C. Vice President of Technology > "I am able to make a variety of surveys and organize them into different folders, keeping my dashboard organized." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7003088) IR Isabel R. Data Consultant at > "In order to do data analysis, the way that CSV downloads is not ideal (you have to modify the CSV quite a bit in order to integrate it to..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4313040) AS Amanda S. Certified Child Life Specialist > "Our organization loves the ease of use in creating surveys for our membership." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7146473) DR Daniela R. Evaluation Manager > "Our NGO account requires a yearly renewal, this could be a bit cumbersome." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6186045) Anna G. President > "Great tools to create surveys that are complex." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7152649) KR Kathleen R. Executive Director > "The default report dashboard often includes data that isn’t useful or appropriate for our needs, however, we do have the ability to..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3843196) AH Andrew H. Library Director > "The AI tools also make it easy to build out a professional-looking survey." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7148544) KD Kenny D. Research Policy and Advocacy > "This is a very minor gripe but can get annoying when you are under time pressure." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6277916) JC Johanna C. Innovative Solutions Manager > "As a nonprofit, we get to benefit from all of the features of Questionpro, and we use it to have exit-surveys after our workshops." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6665511) BK Brenna K. Board Chair > "There are so many options to choose from, it can be a bit daunting." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6132442) JL Jacy L. Program and Impact manager > "It allows us to upload things with ease and quickly collect data." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7065851) KC Kristina C. Executive Director > "We were researching survey software and every other platform was either way outside of our price range or did not offer the feature we..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4641791) AS Amanda S. Certified Child Life Specialist > "The design options are user friendly and our survey recipients have also reported ease of use." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7146473) AK Anna K. Global Senior Insights Manager > "I compare it with Qualtrics that I was using for 8 years and I can definitely tell it's way below when it comes to reliability, overall..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3146254) JA Jesper A. CIO,COO > "For us, QuestionPro strikes the perfect balance: robust enough for complex, multi-community projects, but accessible enough for everyone..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7002628) VG Victoria G. CEO > "Importing surveys hasn't worked well for us but it could be I have not imported the data correctly." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4635373) AM Aidan M. Executive Director > "It saved us a bunch of time coding and creating charts so we can get our data out in front of more potential partners." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6835647) AM Andrew M. IT Manager > "As with almost any online software, some organizations (especially government agencies) block websites such as QuestionPro. " [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4269855) JR Jennifer R. PRESIDENT and CEO > "Question pro provide many options and features that other survey programs do not." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7014188) CC Casey C. Northeast Regional Coordinator > "sometimes the export function doesn't export correctly" [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4965277) RA Rachel A. Executive Director > "Easy to manage many different surveys, including the ability to copy from a template and use custom pre-crafted responses." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6551184) TO Tasha O. Program Evaluation Specialist > "It's too easy to make question logic mistakes, which affects the questions shown on our surveys." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4513896) Arissa P. Executive Director > "The initial price point is good for nonprofits through techsoup but advanced features are not included." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7107835) TW Troy W. IT Director > "Nothing at all other than having the non-profit account expire and not being notified it needed to be renewed." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4454004) Caitlin E. Senior Director of Education and Outreach > "This helps our bottom line significantly and lets us focus on the services we provide instead of having to pay for an evaluation software." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6867579) BS Bob S. Association Administrator > "Sometimes when I use the visual editor I have issues with it resizing the images to the original size instead of what I set it at in the..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3552149) Anna G. President > "Easy and intuitive way of creating logic/skip patterns etc. " [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7152649) BC Bruce C. Board Member > "Had issues with yahoo rejecting too much email in a short span." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4512813) JS Janim S. Director of Enrollment and Community Engagement > "As a public school surveying over 1,000 constituents, QuestionPro has been effective for our survey needs." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6827528) LB Lora B. Executive Director > "It is easy to overlook customizing a thank you/etc end note, and then the default ones in the system can be not so great (like include..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3469770) KS Kasey S. Executive Director > "I like its ease of use and aesthetics for customer-use when completing surveys." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7139554) VM Vittorio M. Project Coordinator > "One feature that I don't think is available is tracking who completes the survey while still keeping it anonymous." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3340252) JA Jesper A. CIO,COO > "Having complete control over our data sets ensures that we can honor both community trust and research integrity." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7002628) CS Culeen S. Director > "I need to use it a bit more to see if there is something I like least. Although just playing around with a test survey, I did not like..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3307537) LH Lisa H. Chief Strategy Officer > "Overall, QuestionPro is my go to tool for community surveys and needs assessments because it is easy to use, has many formatting options,..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6847980) LE Lori E. Project Director > "We were not alerted before they discontinued their relationship with Techsoup, which meant that we didn't have access to our account in..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3614989) SD Sabina D. Associate > "I also like the survey design features." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7135646) CR Colleen R. Program Director > "Some features take a bit of time to figure out. And changing interfaces have recently made it more difficult to find how to do something..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3529105) TT Tom T. Director > "We have used the insights gained from our survey projects to continuously improve the programs and services we offer to the community." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6673631) VR Verified Reviewer Pastor > "The account needs to be renewed periodically, which can be a bit of a hassle." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3523256) SL Sallie L. Research and Evaluation Manager > "Surveys are easy to build, easy to track, and my colleagues love how they can access real-time results through analytics dashboards." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7022089) IL Ian L. Information officer > "As yet i have not found a way to export or customise the graphical information." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3392233) VC Vicki C. Deputy President > "Friendly helpful staff are available to talk through any issues." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7113254) SR Shine R. Researcher > "As we are on the non-profit license, some features are unavailable or limited" [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3435311) LP Larisse P. Founder > "One of the standout features of QuestionPro is its library of pre-made templates that cover various survey types, accompanied by a..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6196542) KW Kim W. Admin > "For basic survey functionality it can be quite pricey." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3458596) AP Andreas P. Senior Researcher > "The platform is intuitive to use and works well for both smaller studies and larger surveys." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7150204) LT Lourdes T. Parent Educator > "Some advanced features can feel overwhelming at first, and certain customization options require a bit of a learning curve." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7201972) AZ Andrea Z. Chief Admin Officer > "The platform is intuitive, practical, and makes it simple to create, distribute, and manage surveys." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7151103) Aydan N. Marketing Manager > "Interface can be unintuitive at times, making complex survey creation slower." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7095480) Anna G. President > "Easy and intuitive way of creating logic/skip patterns etc. " [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7152649) ET Ethan T. Communication Specialist > "Navigation can feel a little cluttered compared to lighter survey tools." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7045512) LP Larisse P. Founder > "One of the standout features of QuestionPro is its library of pre-made templates that cover various survey types, accompanied by a..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6196542) SL Sallie L. Research and Evaluation Manager > "I find the distribution features to be a bit clunky." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7022089) LY LaMar Y. Executive Director > "Real-time dashboards make it simple to monitor completes and drop-offs, and exports (CSV/Excel/API) are clean for analysis." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7015517) IR Isabel R. Data Consultant at > "In order to do data analysis, the way that CSV downloads is not ideal (you have to modify the CSV quite a bit in order to integrate it to..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4313040) LY LaMar Y. Executive Director > "Support has been responsive to advanced logic and integrations." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7015517) JH Jolene H. Senior Manager of HR and Operations > "I also find QuestionPro to be less user friendly than SurveyMonkey, but there is functionality that I do not use, and that might be..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6683150) IR Isabel R. Data Consultant at > "The is a lot of different question options that are very useful, the question library is very useful to integrate different surveys, love..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4313040) Arissa P. Executive Director > "QuestionPro's customer service is horrible." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7107835) CH Christopher H. Chief Information Officer > "The platform is easy to use and integrates with our website and social media channels" [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6009552) KD Kenny D. Research Policy and Advocacy > "This is a very minor gripe but can get annoying when you are under time pressure." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6277916) Megan S. Executive Director > "It is fairly easy to use, and the platform is more powerful than I initially expected." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7189828) BS Bob S. Association Administrator > "Sometimes when I use the visual editor I have issues with it resizing the images to the original size instead of what I set it at in the..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3552149) Anna G. President > "The software is extremely easy to use." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7152649) CS Culeen S. Director > "I need to use it a bit more to see if there is something I like least. Although just playing around with a test survey, I did not like..." [See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3307537) [View Reviews](https://www.capterra.com/p/135455/QuestionPro/reviews/) ## User interface [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) 4.74 (427) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/) 4.76 (542) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Activity Tracking 120 Important XM for Strategy & Research 31/50 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - Alerts/Notifications - Anonymous Feedback - API - Collaboration Tools - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Questions - Customizable Templates - Data Analysis Tools - Data Cleansing - Data Exporting - Data Import/Export - Data Security - Data Visualization - Decision Making - Drag & Drop - Dynamic Content - Email Management - Email Marketing - Email Reminders - Engagement Tracking - Feedback Management - Gamification - Generative AI - Interactive Content - Mobile Survey - Multi-Channel Distribution - Multi-Language - Multilingual Surveys - Multimedia Support - Multiple Question Types - NPS Survey Structure - Offline Response Collection - Online Polling - Phone Polling - Presentation Tools - Proactive Assistance - Pulse Surveys - Q&A Management - Question Branching - Question Library - Question Piping - Randomization - Real-Time Data [See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features) QuestionPro Top features 34/50 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - Alerts/Notifications - Anonymous Feedback - API - Collaboration Tools - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Questions - Customizable Templates - Data Analysis Tools - Data Cleansing - Data Exporting - Data Import/Export - Data Security - Data Visualization - Decision Making - Drag & Drop - Dynamic Content - Email Management - Email Marketing - Email Reminders - Engagement Tracking - Feedback Management - Gamification - Generative AI - Interactive Content - Mobile Survey - Multi-Channel Distribution - Multi-Language - Multilingual Surveys - Multimedia Support - Multiple Question Types - NPS Survey Structure - Offline Response Collection - Online Polling - Phone Polling - Presentation Tools - Proactive Assistance - Pulse Surveys - Q&A Management - Question Branching - Question Library - Question Piping - Randomization - Real-Time Data [See all features](https://www.capterra.com/p/135455/QuestionPro/#features) ### Recognition XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports QuestionPro is recognized as a top-rated tool in 5 Capterra Shortlist reports Best Value Survey Software (2026)  Best Value Survey Software (2025)  Best Value Survey Software (2024)  Best Value Survey Software (2023)  Best Value Survey Software (2022)  ### Deployment & support XM for Strategy & Research Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos QuestionPro Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details XM for Strategy & Research - By Qualtrics - Located in United States - Founded in 2013 QuestionPro - By Question Pro - Located in United States - Founded in 2002 ## Popular Comparisons [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,512)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Contact vendor for pricing Price $30/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-253516/Strategy-and-Research-vs-SurveyMonkey) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.76 (542)](https://www.capterra.com/p/135455/QuestionPro/reviews/) vs [UmfrageOnline](https://www.capterra.com/p/201674/Enquetes-Maken/)[4.63 (1,781)](https://www.capterra.com/p/201674/Enquetes-Maken/reviews/) $83/month Price $35/month 4.7 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/135455-201674/QuestionPro-vs-Enquetes-Maken) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,926)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.6 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/72396-158456/Strategy-and-Research-vs-JotForm-4-0) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.76 (542)](https://www.capterra.com/p/135455/QuestionPro/reviews/) vs [Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,577)](https://www.capterra.com/p/176571/Google-Forms/reviews/) $83/month Price $0 4.7 Features 4.4 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/135455-176571/QuestionPro-vs-Google-Forms) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (979)](https://www.capterra.com/p/137289/Typeform/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-137289/Strategy-and-Research-vs-Typeform) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.76 (542)](https://www.capterra.com/p/135455/QuestionPro/reviews/) vs [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,512)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) $83/month Price $30/month 4.7 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/135455-253516/QuestionPro-vs-SurveyMonkey) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.6 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-150695/Strategy-and-Research-vs-Lucky-Orange) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.76 (542)](https://www.capterra.com/p/135455/QuestionPro/reviews/) vs [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,926)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) $83/month Price $39/month 4.7 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/135455-158456/QuestionPro-vs-JotForm-4-0) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [UserTesting](https://www.capterra.com/p/173755/UserTesting/)[4.48 (132)](https://www.capterra.com/p/173755/UserTesting/reviews/) Contact vendor for pricing Price $250one time 4.6 Features 4.5 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/72396-173755/Strategy-and-Research-vs-UserTesting) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.76 (542)](https://www.capterra.com/p/135455/QuestionPro/reviews/) vs [SurveySparrow](https://www.capterra.com/p/168823/SurveySparrow/)[4.41 (123)](https://www.capterra.com/p/168823/SurveySparrow/reviews/) $83/month Price Contact vendor for pricing 4.7 Features 4.3 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/135455-168823/QuestionPro-vs-SurveySparrow) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.76 (542)](https://www.capterra.com/p/135455/QuestionPro/reviews/) vs [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (979)](https://www.capterra.com/p/137289/Typeform/reviews/) $83/month Price $39/month 4.7 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/135455-137289/QuestionPro-vs-Typeform) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.76 (542)](https://www.capterra.com/p/135455/QuestionPro/reviews/) vs [Alchemer](https://www.capterra.com/p/72549/Alchemer/)[4.51 (393)](https://www.capterra.com/p/72549/Alchemer/reviews/) $83/month Price $55/month 4.7 Features 4.2 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/72549-135455/Alchemer-vs-QuestionPro)