# Compare XM for Strategy & Research vs QuestionPro 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare XM for Strategy & Research and QuestionPro based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/72396-135455/Strategy-and-Research-vs-QuestionPro

---

# XM for Strategy & Research vs QuestionPro Features and Cost Comparison

Last updated March 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

XM for Strategy & ResearchQuestionPro2/4 selected

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

[QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.8 (529)](https://www.capterra.com/p/135455/QuestionPro/reviews/)

[## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [425 reviews](#user-reviews)

Positive

415

Neutral

10

Negative

0

[## QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.8 (529)](https://www.capterra.com/p/135455/QuestionPro/reviews/)

Starting Price

$83.00/month

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.6

Customer Service

4.7

Reviews Sentiment

Based on [529 reviews](#user-reviews)

Positive

515

Neutral

6

Negative

8

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 9,079 reviews from survey software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Multiple Question Types

NA

Customizable Questions

4.9

Survey Builder

4.7

Anonymous Feedback

NA

Data Security

NA

83%Fit

Not enough reviews

Feature ratings

Multiple Question Types

4.8

Customizable Questions

4.8

Survey Builder

4.8

Anonymous Feedback

5.0

Data Security

4.6

User satisfaction

User satisfaction

4.7

User reviews[425](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Ease of use

4.4

Functionality

4.6

Value for money

4.4

Customer support

4.6

User satisfaction

4.8

User reviews[529](https://www.capterra.com/p/135455/QuestionPro/reviews/)

Ease of use

4.6

Functionality

4.7

Value for money

4.8

Customer support

4.7

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$83Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

Best for

It is designed for academic institutions, small and medium sized businesses, individual researchers, market researchers, customer experience managers, human resources professionals, and more.

## User reviews

Pros & cons

Ginger S.

Graduate Student Academic Advisor

> "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection,..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884)

CC

Connor C.

Data Analyst

> "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699)

JW

Jamie W.

Onboarding Manager

> "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey takers..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director of Market Research

> "The biggest pain point is that you cannot tag your panelists to different topics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

KS

Kayla S.

Campaign Manager

> "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

VR

Verified Reviewer

Director

> "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Business Intelligence Analyst

> "I like the depth of customization in Survey and Research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764)

VR

Verified Reviewer

Director of Market Research

> "You can only overwrite existing information."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

JW

Jamie W.

Onboarding Manager

> "I love Strategy & Research, it makes survey creation and data collecting very easy."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director of Survey Research

> "Terrible customer support - I cannot stress this enough"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446)

KS

Kayla S.

Campaign Manager

> "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

Renee L.

HR Coordinator

> "The only negative I can really say is the cost for XM."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773)

AW

Ashley W.

Principal

> "It was not terribly friendly to do, but the collaboration component made feedback simpler."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

KF

Kat F.

Admin

> "I find this software to be highly unintuitive"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949)

SH

Shir H.

Social Media Manager

> "Qualtrics XM provides us with excellent services."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628)

BM

Brigitte M.

Clinical Trainee

> "It is not intuitive, and there is no easy way to make mass changes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

AW

Ashley W.

Principal

> "Qualities was an adequate tool for research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

BM

Brigitte M.

Clinical Trainee

> "I do not like the survey creation format of this product."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

KB

Kyle B.

Technical Support Analyst

> "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to helping..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809)

SO

Susana O.

Project Manager

> "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693)

KS

Kayla S.

Campaign Manager

> "Qualtrics made it easy for me to gather information on students I advised."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

VR

Verified Reviewer

Head of Consumer Insights

> "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

Michael M.

Data Engineer

> "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

CW

Caroline W.

Assistant Professor

> "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414)

KS

Kayla S.

Campaign Manager

> "The trigger email is my favorite thing qualtrics has so follow up can be automated!"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

GP

Graham P.

IT/Business Analyst

> "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

VR

Verified Reviewer

Director

> "Overall it was great and value for money for all R&D activities"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Head of Consumer Insights

> "I am not a big fan of Qualtrics' reporting and data visualization features."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

AA

Amr A.

Senior Lecturer in Marketing

> "It's user friendly and very easy to set up surveys"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210)

Christian A.

Operations Manager

> "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642)

VR

Verified Reviewer

Head of Consumer Insights

> "I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

James K.

Research Manager

> "We discontinued its use because we were unable to customize it for our mobile devices."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

VR

Verified Reviewer

Graduate Assistant

> "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282)

James K.

Research Manager

> "I realized the web version of the software also uses cookies, which can make life difficult sometimes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

GP

Graham P.

IT/Business Analyst

> "What I like most about Qualtrics is the ability to quickly and easily build a survey. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

Ryan E.

Assistant Professor of Instruction

> "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374)

VR

Verified Reviewer

Digital Marketing Manager

> "You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472)

LL

Lauren L.

Digital Marketing Specialist

> "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194)

DA

Dawood A.

Quality Assurance Quality Control

> "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as we..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199)

WL

Wc L.

Manager, Market Research

> "Skips and survey flow not very intuitive for novice users."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014)

Daniel C.

Product Manager

> "One of the best survey tools available, the level of customizations in qualtrics is unbeatable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786)

LaToya B.

Associate Director of Recreation Programs

> "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266)

Michael M.

Data Engineer

> "This allows us to derive valuable insights from our surveys and maximize their potential."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

SV

Sotheary V.

Digital Marketing Coordinator

> "It's not very user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

SV

Sotheary V.

Digital Marketing Coordinator

> "I like that it is convenient and there is a free feature that allows me to do quick surveys."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

James K.

Research Manager

> "It is not very helpful when it comes to rural or offline data collection."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

TK

Tania K.

Master Tutor

> "Really liked using this software as it made collecting students information and feedback so much easier and reliable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658)

VR

Verified Reviewer

Manager II, Growth Marketing

> "consumer insight aggregation can be messy across multiple data formats and make it hard to consolidate"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2304180)

KC

Kelli C.

Associate Professor

> "Surveys can be set up quickly and measures can be shared in the library; data is easy to export"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522)

EA

Ellie A.

Research Scholar

> "Also, sometimes the piped text features as well as adding contacts can be overly complicated."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409)

EK

Elizabeth K.

Professor

> "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels" native..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294)

VR

Verified Reviewer

Research Assistant

> "It is just not fast and user-friendly for simple surveying."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715)

RJ

Ruchi J.

Client Success Manager

> "Great tool for survey programming and market research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477)

AM

Andrea M.

Student

> "They also do not offer student discounts, which a lot of other survey software does."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

Michael M.

Data Engineer

> "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

MV

Megan V.

teacher

> "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to customer..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910)

NR

Neeti R.

Analyst 2

> "Data collection get easier with the help of Qualtrics and Client user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161)

Rachel W.

Product Manager

> "It's pricey."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298)

VR

Verified Reviewer

Programmer

> "The survey flow is very flexible to use and the branching logics ease the work."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169)

AM

Andrea M.

Student

> "It is extremely expensive and a lot of universities will not provide subscriptions to everyone."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

RF

Ricardo F.

Strategic Account Manager

> "Nice tool for digital marketing and analytics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742)

CS

Cam S.

Student

> "Some functions are very complicated to use."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539)

[View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

JA

Jesper A.

CIO,COO

> "The initial setup was straightforward, and the platform provides us with the flexibility to design sophisticated surveys that capture the..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7002628)

Aydan N.

Marketing Manager

> "Interface can be unintuitive at times, making complex survey creation slower."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7095480)

MS

Meghan S.

Executive Director

> "Conversely, I know it offers advanced research workflows, mobile friendly, and advanced analytics if that is what I needed. "

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7132947)

KM

Kristen M.

Executive Director

> "If I have multiple browsers open (and sometimes even if I don't), I'll get an alert that says I'm using it on multiple devices and it won't let..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6794096)

LP

Lisa P.

Executive Director

> "Feedback collected has allowed us to plan programs and processes needed for growth. Although we have needed minimal customer support, each time..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7128006)

Aydan N.

Marketing Manager

> "Customer support response can sometimes be slow"

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7095480)

Erica S.

Executive Director

> "I like that I can create different types of questions to capture nuanced feedback from our clients."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7075372)

AM

Amanda M.

Area Director

> "Some of the features such as saving results to PDF don't work fully and I haven't received the support needed to resolve the issue."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6331900)

LY

LaMar Y.

Executive Director

> "Real-time dashboards make it simple to monitor completes and drop-offs, and exports (CSV/Excel/API) are clean for analysis."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7015517)

ET

Ethan T.

Communication Specialist

> "Navigation can feel a little cluttered compared to lighter survey tools."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7045512)

MM

Marielle M.

Policy and Grants Manager

> "We were able to translate into 6 languages and add an audio play option for respondents to hear each question and answer read aloud - a big..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6802311)

SS

Sarah S.

Marketing and Communications

> "Needing to renew the license every year and losing access to our surveys when it expires is challenging."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6683113)

AY

Art Y.

Executive Director

> "QuestionPro is exactly what we need as a small non-profit: access to robust survey design features, including branching, and the analytics and..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6575711)

JC

Jordyn C.

Vice President of Technology

> "The surveys look a little older/outdated compared to other survey programs."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7003088)

NS

Niyati S.

Operations Manager

> "customized forms allows us to create surveys to our specific need, he analytics feature is particularly impressive, The user-friendly interface..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6440966)

SL

Sallie L.

Research and Evaluation Manager

> "I find the distribution features to be a bit clunky."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7022089)

KS

Keven S.

President

> "The system offers powerful advanced features for our organization and has enabled us to create customized forms to survey our community."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6664280)

BD

B D.

Executive Director

> "The application we put online was difficult for the applicants."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7000149)

JC

Jordyn C.

Vice President of Technology

> "I am able to make a variety of surveys and organize them into different folders, keeping my dashboard organized."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7003088)

JH

Jolene H.

Senior Manager of HR and Operations

> "I also find QuestionPro to be less user friendly than SurveyMonkey, but there is functionality that I do not use, and that might be better."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6683150)

JL

Jacy L.

Program and Impact manager

> "It allows us to upload things with ease and quickly collect data."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7065851)

Arissa P.

Executive Director

> "QuestionPro's customer service is horrible."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7107835)

RC

Ruthie C.

VP of Partnership

> "I particularly like the reporting feature that allows you to filter responses and quickly generate reports in various formats."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6381382)

CS

Carly S.

Resource Navigator

> "I did not know I would not have access if I did not do this review for the non - profit membership."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6682876)

JA

Jesper A.

CIO,COO

> "For us, QuestionPro strikes the perfect balance: robust enough for complex, multi-community projects, but accessible enough for everyone on our..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7002628)

BD

B D.

Executive Director

> "This kind of requirement felt coerced."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7000149)

AM

Aidan M.

Executive Director

> "It saved us a bunch of time coding and creating charts so we can get our data out in front of more potential partners."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6835647)

LH

Levi H.

Data project mamager

> "The free version had an unfortunate banner over the edge of the screen that made it difficult to submit some free surveys."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___5078694)

ET

Ethan T.

Communication Specialist

> "The reporting dashboard gives quick, useful insights, and the export options make it simple to move data into other tools."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7045512)

LS

Levent S.

Consultant

> "I wish I was able to create a simpler menu for my profile, there are too many options."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6234196)

SR

Stephanie R.

ED

> "We have been using QuestionPro for some years and it meets all our program evaluation and research needs as a small nonprofit supporting mental..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7022846)

TH

Thomas H.

Director of Faith Formation and Evangelization

> "It can produce a complex data set and that can be difficult to navigate at first."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6016183)

SG

Shauna G.

Executive Director

> "Our Nonprofit does a few surveys a year for events, etc., and QuestionPro offers a professional affordable option for 501c3s with limited..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6473666)

IR

Isabel R.

Data Consultant at

> "In order to do data analysis, the way that CSV downloads is not ideal (you have to modify the CSV quite a bit in order to integrate it to data..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4313040)

Arissa P.

Executive Director

> "The initial price point is good for nonprofits through techsoup but advanced features are not included."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7107835)

DR

Daniela R.

Evaluation Manager

> "Our NGO account requires a yearly renewal, this could be a bit cumbersome."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6186045)

Caitlin E.

Senior Director of Education and Outreach

> "This helps our bottom line significantly and lets us focus on the services we provide instead of having to pay for an evaluation software."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6867579)

SK

Samer K.

Data Director

> "Also, re-using questions and building a central db of questions is not user friendly."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4806810)

JS

Janim S.

Director of Enrollment and Community Engagement

> "As a public school surveying over 1,000 constituents, QuestionPro has been effective for our survey needs."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6827528)

CC

Casey C.

Northeast Regional Coordinator

> "sometimes the export function doesn't export correctly"

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4965277)

VM

Vitaliy M.

President

> "This tool allows us to have a full range survey program with almost all of the statistical tools we need."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6470792)

KR

Kathleen R.

Executive Director

> "The default report dashboard often includes data that isn’t useful or appropriate for our needs, however, we do have the ability to customize..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3843196)

JA

Jesper A.

CIO,COO

> "Having complete control over our data sets ensures that we can honor both community trust and research integrity."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7002628)

BS

Bob S.

Association Administrator

> "Sometimes when I use the visual editor I have issues with it resizing the images to the original size instead of what I set it at in the html..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3552149)

LH

Lisa H.

Chief Strategy Officer

> "Overall, QuestionPro is my go to tool for community surveys and needs assessments because it is easy to use, has many formatting options, and..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6847980)

SK

Samer K.

Data Director

> "The cons: the nonprofit pricing does not include multiple users."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4806810)

MS

Meghan S.

Executive Director

> "The best thing about QP is that it works with small non-profits."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7132947)

KD

Kenny D.

Research Policy and Advocacy

> "This is a very minor gripe but can get annoying when you are under time pressure."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6277916)

Arissa P.

Executive Director

> "QuestionPro is good for skip logic and building surveys."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7107835)

BK

Brenna K.

Board Chair

> "There are so many options to choose from, it can be a bit daunting."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6132442)

CR

Chris R.

Executive Director

> "We are a small non-profit, and the support of QuestionPro with non-profit programs is extremely valuable."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7100552)

LE

Lori E.

Project Director

> "We were not alerted before they discontinued their relationship with Techsoup, which meant that we didn't have access to our account in the..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3614989)

AA

Alan A.

Marketing Director

> "We (broadwayrose.org) have been using them for a few years now and it has been a reliable service that helps us gather crucial customer..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6859029)

KC

Kristina C.

Executive Director

> "We were researching survey software and every other platform was either way outside of our price range or did not offer the feature we really..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4641791)

AS

Amanda S.

Certified Child Life Specialist

> "Our organization loves the ease of use in creating surveys for our membership."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7146473)

AK

Anna K.

Global Senior Insights Manager

> "I compare it with Qualtrics that I was using for 8 years and I can definitely tell it's way below when it comes to reliability, overall..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3146254)

AH

Andrew H.

Library Director

> "The AI tools also make it easy to build out a professional-looking survey."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7148544)

VG

Victoria G.

CEO

> "Importing surveys hasn't worked well for us but it could be I have not imported the data correctly."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4635373)

JC

Johanna C.

Innovative Solutions Manager

> "As a nonprofit, we get to benefit from all of the features of Questionpro, and we use it to have exit-surveys after our workshops."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6665511)

AM

Andrew M.

IT Manager

> "As with almost any online software, some organizations (especially government agencies) block websites such as QuestionPro. "

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4269855)

Jasmine T.

Program Director

> "This tool has allowed us to have a sophisticated survey program with almost all of the capabilities we need."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6401683)

CR

Colleen R.

Program Director

> "Some features take a bit of time to figure out. And changing interfaces have recently made it more difficult to find how to do something that..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3529105)

LT

Lourdes T.

Parent Educator

> "The availability of templates for creating surveys has also been extremely beneficial."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6832503)

TO

Tasha O.

Program Evaluation Specialist

> "It's too easy to make question logic mistakes, which affects the questions shown on our surveys."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4513896)

SM

Stephanie M.

President and Founder

> "Easy to use, and the templates and sample questions work for nonprofits (unlike some other tools not designed with social sector organizations..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6867481)

TW

Troy W.

IT Director

> "Nothing at all other than having the non-profit account expire and not being notified it needed to be renewed."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4454004)

SP

Sarah P.

Chief Executive Officer

> "This platform is incredibly easy to use, making it a fantastic option for nonprofits of all sizes. Whether you’re just getting started or have..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7007952)

GM

Geoff M.

Digital Marketing Technologist

> "Now I can no longer view, edit or even close the survey without PAYING FOR AN ENTIRE YEAR SUBSCRIPTION because they don't offer a monthly plan...."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#SoftwareAdvice___3009798)

AS

Amanda S.

Certified Child Life Specialist

> "The design options are user friendly and our survey recipients have also reported ease of use."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7146473)

BC

Bruce C.

Board Member

> "Had issues with yahoo rejecting too much email in a short span."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___4512813)

JR

Jennifer R.

PRESIDENT and CEO

> "Question pro provide many options and features that other survey programs do not."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___7014188)

LB

Lora B.

Executive Director

> "It is easy to overlook customizing a thank you/etc end note, and then the default ones in the system can be not so great (like include gendered..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3469770)

AM

Aidan M.

Executive Director

> "The question types are robust and on par with what I would expect from any other survey software."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6835647)

AR

Ashley R.

Director of Events

> "It is not very mobile-friendly at the back-end"

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3575393)

RA

Rachel A.

Executive Director

> "Easy to manage many different surveys, including the ability to copy from a template and use custom pre-crafted responses."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6551184)

VM

Vittorio M.

Project Coordinator

> "One feature that I don't think is available is tracking who completes the survey while still keeping it anonymous."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3340252)

Robert L.

Executive Director

> "I like that you can upload photos/graphics to the answer set to make the survey more appealing."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6376662)

CS

Culeen S.

Director

> "I need to use it a bit more to see if there is something I like least. Although just playing around with a test survey, I did not like how big..."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3307537)

SN

Sylvia N.

Founder

> "The robust functionality of QuestionPro has been incredibly helpful for our efforts as a growing nonprofit."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___6829333)

PB

Paula B.

Communications Director

> "Some of the reporting features were difficult to use."

[See full review](https://www.capterra.com/p/135455/QuestionPro/#Capterra___3579085)

[View Reviews](https://www.capterra.com/p/135455/QuestionPro/reviews/)

## User interface

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)

4.74 (425)

[QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)

4.75 (529)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

XM for Strategy & Research

36/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features)

QuestionPro

Top features

43/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/135455/QuestionPro/#features)

### Recognition

XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports

QuestionPro is recognized as a top-rated tool in 5 Capterra Shortlist reports

Best Value SurveySoftware (2026) 

Best Value SurveySoftware (2025) 

Best Value SurveySoftware (2024) 

Best Value SurveySoftware (2023) 

Best Value SurveySoftware (2022) 

### Deployment & support

XM for Strategy & Research

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

QuestionPro

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

XM for Strategy & Research

-   By Qualtrics
-   Located in United States
-   Founded in 2013

QuestionPro

-   By Question Pro
-   Located in United States
-   Founded in 2002

## Popular Comparisons

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

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