# Compare XM for Strategy & Research vs Typeform 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Typeform and XM for Strategy & Research based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/72396-137289/Strategy-and-Research-vs-Typeform --- # Typeform vs XM for Strategy & Research Features and Cost Comparison Last updated April 29th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: TypeformXM for Strategy & Research2/4 selected [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.7 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) [## Typeform](https://www.capterra.com/p/137289/Typeform/)[4.7 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting Price $39.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.6 Customer Service 4.4 Reviews Sentiment Based on [964 reviews](#user-reviews) Positive 929 Neutral 26 Negative 9 [## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.4 Customer Service 4.6 Reviews Sentiment Based on [425 reviews](#user-reviews) Positive 415 Neutral 10 Negative 0 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 9,079 reviews from survey software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 64%Fit Missing features Feature ratings Multiple Question Types 4.7 Customizable Questions 4.8 Survey Builder 4.7 Anonymous Feedback NA Data Security NA \--%Fit Missing features Feature ratings Multiple Question Types NA Customizable Questions 4.9 Survey Builder 4.7 Anonymous Feedback NA Data Security NA User satisfaction User satisfaction 4.7 User reviews[964](https://www.capterra.com/p/137289/Typeform/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.2 Customer support 4.4 User satisfaction 4.7 User reviews[425](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Ease of use 4.4 Functionality 4.6 Value for money 4.4 Customer support 4.6 Price starts from Price starts from $39Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Typeform is used by marketers, product teams, HR professionals, customer success managers, educators, researchers, small and large sized companies. Best for Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth. ## User reviews Pros & cons Tracie B. Executive Director > "Type form is a decent platform for creating surveys and polls for audience members but requires a paid plan for use of the actual useful..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7108383) ST Shivam T. Assistant manager > "its high cost and potential for usage-based fees, the limitations in advanced customization and complex form workflow management, the lack..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7019186) KS Kara S. Director of operations > "Helps me with research and making surveys through quizzes and questionnaire all i do is , just describe the form i need and AI builds it..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6771291) Tracie B. Executive Director > "I Disliked that you are limited in responses, forms, and personalization of forms if you do not have a paid plan." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7108383) AB Anastasia B. Head of Operations > "It's also helpful for analysing survey results, providing both an overview of the results and a table with all the answers, which can..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6397875) PD Patricia D. manager > "In particular, the inability to place two questions on the same screen makes some flows feel less streamlined than they could be." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7135096) DS Debora S. Consultant immobilizer > "The amazing part with using this is its interface and attractive templates we are able to make good survey according to our requirement..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6784447) PD Patricia D. manager > "That said, there are some limitations in terms of customization and layout that can be frustrating when you want more flexibility." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7135096) TS Thurginth S. Clinic Manager > "The interface is clean, user-friendly, and makes it easy to create professional-looking forms quickly without needing any technical skills." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7136287) Tracie B. Executive Director > "Type form management of forms is not mobile friendly." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7108383) AB Anastasia B. Head of Operations > "This allows you to create surveys within a few minutes, using a variety of question types that can be easily customised." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6397875) GN Gabriela N. Digital Project Manager > "I think something similar happen with the absence of bulk editing options for text or global settings for slides that can make repetitive..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6592578) PD Patricia D. manager > "The interface feels clean, modern, and very well thought out, which makes the forms much more engaging than traditional ones." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7135096) Babatunde O. SEO Marketer > "For the plan that meets my capacity, i had to pay 46euro per month which is quite a lot of investment for a startup, so in general it is..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6790070) JG Julio G. Medical Esthetician > "Its design is smooth, conversationalism allows you to insert images and videos into your surveys / quizzes making it engaging." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6582360) LH Lucas H. UI UX Designer > "But the tier pricing pinches when hits spike and export paths feel slow if you're mining chunky stats" [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6801574) TW TIFFANY W. Director of Operations > "Typeform is perfect if you want stylish, interactive forms that improve engagement. But if you’re on a budget or need more control over..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6757817) LB Lindsay B. Social Media Manager > "The only con for Typeform I would say is the pricing." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7097932) ST Shayne T. Co owner > "The templates are easy to customize, and responses come in neatly, making the whole process quick and simple." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7120687) MS Marie S. founder > "Not much easy ways to analyse the results." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7135829) LB Lindsay B. Social Media Manager > "I really love how Typorms’forms look clean and professionall, personnlized without typing any script code." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7097932) GT Gligor T. Senior IT Engineer > "The biggest frustration is that there are minimal mail-in-email choices." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6856470) MB Madeleine B. User Experience Designer > "I particularly like its templates for quick form creation and logic connection features which are lacking in most form builders" [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6764056) DB Damon B. Founder > "The interface can be pretty confusing and the platform integration can break without warning." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6812051) EG Elaine G. Customer Success and Operations Manager > "It's very easy to use, friendly to new users, and it's AI feature is a big help in creating questionnaires we need." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7135938) TB Tom B. Head of Digital > "It is relatively inflexible in what you are able to do with it vs competitors, and it is quite significantly more expensive too" [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6651215) JK Jake K. Sales Representative > "The interface is clean, so it’s easy to make beautiful interactive forms and customize as much as you like." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7010708) VR Verified Reviewer Marketing Director > "I wouldn't commit to paying for this long-term when there's many other tools in your tech stack that you need to account for." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6596010) Nicole G. Senior Insurance Agent > "I really like using Typeform for personal and professional surveys." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7111441) TW TIFFANY W. Director of Operations > "The free plan is very limited, and paid plans can get expensive." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6757817) AA Abby A. Online Fitness Coach > "For my appointments, I chose Typeform because it allows me collecting my trainees heads-up and its use is super easy for me." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6797076) J.R. A. CEO > "It is costly." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7135244) KC Krystal C. Health administrative > "Data collection is good with keeping my data safe." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7133546) AP Aakash P. Accessibility Consultant > "Even the basic plan is a little bit expensive especially for what it offers" [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6457646) EA Elgiz A. Software Engineer > "It also has a great UX and customizable enough to make it look native." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7058800) JA Jaya A. Blogger > "The survey building software can be a little tricky to learn, and the customizable branding options are not as flexible as they could be." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6027443) SP Sarah P. Lead Design Researcher > "This real-time insight fosters early discussions and alignment on key findings while the data collection process is ongoing." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6548869) RD RACHEL D. OWNER > "The only difficult part that had me reaching out to support was how to set up email notifications for each form submitted." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6195352) MK Megan K. Senior Marketing Manager > "I’ve used Typeform for many years now in B2B and B2C marketing to create dynamic and visually appealing surveys, I much prefer it to..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6739843) SS Sophie S. Operations Manager > "It can get quite expensive, especially if you are using it fairly infrequently." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6533406) DS Deloris S. Student > "I like that Typeform allows me to enter my information quickly and send it to whomever in seconds." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6378637) JS Juliette S. Curator > "What I disliked is adding a link as the final page to send the customer to as it is not entirely intuitive to find - but nothing too bad." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___5044897) EA Elgiz A. Software Engineer > "It was very easy to setup an early lead gen with Typeform for my project." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7058800) JMA Jean-Michel A. Projects Manager > "The tool can be expensive if not used regularly: At least once or twice a month. Or connected to an automation of a quality survey, for..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6277471) Samuel A. Digital marketing manager > "Typeform makes it smooth to build forms in my website, I will recommend for web developers and technical users" [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6645466) CR Carolyn R. Graphic Designer > "Despite it's ease of use, as a paid user, I felt Typeform was almost too simple in its offers and functions (especially what things you can..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4875907) EG Elaine G. Customer Success and Operations Manager > "What I like about Typeform is it's user interface." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7135938) DG Destiny G. CEO/ Lead Designer > "On the other side it does not offer such robust features as some other platforms, so depending on your needs that could be a drawback." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4870960) LH Lucien H. VP of Product > "Typeform provides us enough power to design well optimised, highly intelligent forms to power our business across the board from UX..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6304601) Joël T. Senior Web Developer > "It lacks advanced survey-building options which in my opinion, Survey Sparrow has covered." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4915469) Pedro A. Marketing & Growth Ops > "Personalization is key: Being able to use custom fields and questions to map them directly into our CRM- Ideal for big and complex surveys..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___5084232) MI Michelle I. CEO > "Makes for adding logos or background graphics a bit tedious." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___5074761) AFS Ahmad Farhad S. Vice President > "Typeform is a great tool for our business, we collect data, build questionnaires, build surveys, and receive feedback which helps our..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6056465) JS Jake S. Founder/Software Developer > "This makes it look less native if you embed it into your application or website." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___5026350) Betsy C. Spanisg techer > "I send surveys to my clients and I'm happy with typeform because it provides me with different designs, different types of questions and it..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___5068670) PP Paul P. Analyst > "For more complex automations of instructions my employees use as they work on customer support issues, it can be a bit hard to reconfigure..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4478960) JG Julio G. Medical Esthetician > "The analytics dashboard gives good statistical insights into responses and completion rates." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6582360) Serap Y. Senior Business Analyst > "Typeform's survey security measures are inadequate in the current era of high bot activity on the internet, and this has affected the..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4718298) EC Evelyn C. Pharmacy Benefits Manager > "What I like the most about type form is that it is easy to use and select options that are customized to employee engagement at my company." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6345449) RW Ryan W. Full Stack Developer > "I don't particularly like Typeform's pricing as it seems pretty expensive compared to the extra features I get." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6075347) JA Jaya A. Blogger > "The software allows you to easily customize survey field settings, as well as set up manual-entry boxes easily." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6027443) BS Benjamin S. Growth & BD > "Typeform's pricing can feel a bit steep for small businesses." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4858404) SC Stuart C. Factory manager > "This platform creates professional forms that look good but can take a while to set up and get the hang of" [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6485466) Maria C. Marketing and support manager > "Also, it is not possible to configure multilingual forms." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6159903) Tony F. Director of Coaching > "Always works, looks great and provide the functionality we need for multiple surveys" [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6874096) PA Pinar A. Talent Relations Specialist > "There's a lot of data to sift through, and it can be hard to know what to look for." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4875628) Ahmed A. head of department > "With enterprise-grade security and seamless integration with over 120 tools, Typeform simplifies the process without requiring coding or..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4849620) April M. People & Culture > "You have to spend an hour or more to set up a survey form. Because it has too many options, your time is now spent deciding on which..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___3971700) LH Lucas H. UI UX Designer > "Auto‑save keeps flow breezy, tweak labels mid‑session, no wipe worry" [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6801574) AS Aimee S. Director > "Then one day without any advance notice I lost access to 10+ forms - specifically I lost access to the forms that had the most data..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___3856572) MK Madhura K. Strategist > "Typeform is one the most friendly, high-design experience platforms to build a variety of forms." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6453672) RD RACHEL D. OWNER > "I migrated from Jotfform and could not recommend Typeform more." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6195352) GN Gabriela N. Digital Project Manager > "My overall experience with Typeform has been positive, especially due to its intuitive design, ease of use and ability to create visually..." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6592578) PA Pinar A. Talent Relations Specialist > "The templates can be a bit overwhelming." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4875628) AR Azizur R. Network Operator > "The built-in templates can be utilized to jump right into creating and customizing forms thanks to the drag-and-drop interface." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4843520) VM Valerio M. CEO > "Can get quite expensive when you start sending out a lot of surveys to a lot of respondents, so need to track usage quite carefully" [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4738346) JT Joe T. Head of Marketing > "Packed with features, and great value for money." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___7119444) Laly Noya R. CEO > "I don’t have any thing to report least about using Typeform." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6022005) LM Lorelei M. Founder and User > "The platform is incredibly user-friendly, making it easy to create interactive forms that look great and function smoothly." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___6440498) VR Verified Reviewer VP of Sales and Marketing > "Random disruptions of data delivery and ceased sync with document integrations was difficult to remediate." [See full review](https://www.capterra.com/p/137289/Typeform/#Capterra___4562919) [View Reviews](https://www.capterra.com/p/137289/Typeform/reviews/) Ginger S. Graduate Student Academic Advisor > "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection,..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884) CC Connor C. Data Analyst > "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699) JW Jamie W. Onboarding Manager > "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey takers..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804) VR Verified Reviewer Director of Market Research > "The biggest pain point is that you cannot tag your panelists to different topics." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277) KS Kayla S. Campaign Manager > "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) VR Verified Reviewer Director > "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214) VR Verified Reviewer Business Intelligence Analyst > "I like the depth of customization in Survey and Research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764) VR Verified Reviewer Director of Market Research > "You can only overwrite existing information." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277) JW Jamie W. Onboarding Manager > "I love Strategy & Research, it makes survey creation and data collecting very easy." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804) VR Verified Reviewer Director of Survey Research > "Terrible customer support - I cannot stress this enough" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446) KS Kayla S. Campaign Manager > "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) Renee L. HR Coordinator > "The only negative I can really say is the cost for XM." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773) AW Ashley W. Principal > "It was not terribly friendly to do, but the collaboration component made feedback simpler." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880) KF Kat F. Admin > "I find this software to be highly unintuitive" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949) SH Shir H. Social Media Manager > "Qualtrics XM provides us with excellent services." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628) BM Brigitte M. Clinical Trainee > "It is not intuitive, and there is no easy way to make mass changes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) AW Ashley W. Principal > "Qualities was an adequate tool for research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880) BM Brigitte M. Clinical Trainee > "I do not like the survey creation format of this product." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) KB Kyle B. Technical Support Analyst > "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to helping..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809) SO Susana O. Project Manager > "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693) KS Kayla S. Campaign Manager > "Qualtrics made it easy for me to gather information on students I advised." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) VR Verified Reviewer Head of Consumer Insights > "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) Michael M. Data Engineer > "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) CW Caroline W. Assistant Professor > "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414) KS Kayla S. Campaign Manager > "The trigger email is my favorite thing qualtrics has so follow up can be automated!" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) GP Graham P. IT/Business Analyst > "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939) VR Verified Reviewer Director > "Overall it was great and value for money for all R&D activities" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214) VR Verified Reviewer Head of Consumer Insights > "I am not a big fan of Qualtrics' reporting and data visualization features." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) AA Amr A. Senior Lecturer in Marketing > "It's user friendly and very easy to set up surveys" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210) Christian A. Operations Manager > "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642) VR Verified Reviewer Head of Consumer Insights > "I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) James K. Research Manager > "We discontinued its use because we were unable to customize it for our mobile devices." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) VR Verified Reviewer Graduate Assistant > "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282) James K. Research Manager > "I realized the web version of the software also uses cookies, which can make life difficult sometimes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) GP Graham P. IT/Business Analyst > "What I like most about Qualtrics is the ability to quickly and easily build a survey. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939) Ryan E. Assistant Professor of Instruction > "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374) VR Verified Reviewer Digital Marketing Manager > "You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472) LL Lauren L. Digital Marketing Specialist > "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194) DA Dawood A. Quality Assurance Quality Control > "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as we..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199) WL Wc L. Manager, Market Research > "Skips and survey flow not very intuitive for novice users." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014) Daniel C. Product Manager > "One of the best survey tools available, the level of customizations in qualtrics is unbeatable." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786) LaToya B. Associate Director of Recreation Programs > "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266) Michael M. Data Engineer > "This allows us to derive valuable insights from our surveys and maximize their potential." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) SV Sotheary V. Digital Marketing Coordinator > "It's not very user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) SV Sotheary V. Digital Marketing Coordinator > "I like that it is convenient and there is a free feature that allows me to do quick surveys." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) James K. Research Manager > "It is not very helpful when it comes to rural or offline data collection." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) TK Tania K. Master Tutor > "Really liked using this software as it made collecting students information and feedback so much easier and reliable." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658) VR Verified Reviewer Manager II, Growth Marketing > "consumer insight aggregation can be messy across multiple data formats and make it hard to consolidate" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2304180) KC Kelli C. Associate Professor > "Surveys can be set up quickly and measures can be shared in the library; data is easy to export" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522) EA Ellie A. Research Scholar > "Also, sometimes the piped text features as well as adding contacts can be overly complicated." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409) EK Elizabeth K. Professor > "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels" native..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294) VR Verified Reviewer Research Assistant > "It is just not fast and user-friendly for simple surveying." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715) RJ Ruchi J. Client Success Manager > "Great tool for survey programming and market research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477) AM Andrea M. Student > "They also do not offer student discounts, which a lot of other survey software does." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467) Michael M. Data Engineer > "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) MV Megan V. teacher > "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to customer..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910) NR Neeti R. Analyst 2 > "Data collection get easier with the help of Qualtrics and Client user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161) Rachel W. Product Manager > "It's pricey." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298) VR Verified Reviewer Programmer > "The survey flow is very flexible to use and the branching logics ease the work." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169) AM Andrea M. Student > "It is extremely expensive and a lot of universities will not provide subscriptions to everyone." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467) RF Ricardo F. Strategic Account Manager > "Nice tool for digital marketing and analytics." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742) CS Cam S. Student > "Some functions are very complicated to use." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539) [View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) ## User interface 4.66 (964) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) 4.74 (425) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Typeform 30/45 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - Anonymous Feedback - API - Customer Segmentation - Customizable Branding - Customizable Questions - Customizable Templates - Data Analysis Tools - Data Cleansing - Data Import/Export - Data Security - Drag & Drop - Dynamic Content - Email Marketing - Email Reminders - Feedback Management - Gamification - Generative AI - Mobile Survey - Multi-Channel Distribution - Multi-Language - Multiple Question Types - NPS Survey Structure - Offline Response Collection - Pulse Surveys - Question Branching - Question Library - Question Piping - Randomization - Real-Time Data - Reporting/Analytics - Response Quotas - Response Validation - Sentiment Analysis - Site Intercept Survey - Skip Logic - Support Audio/Images/Video - Survey Builder - Template Management - Third-Party Integrations - URL Customization - Visual Analytics [See all features](https://www.capterra.com/p/137289/Typeform/#features) XM for Strategy & Research Top features 36/45 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - Anonymous Feedback - API - Customer Segmentation - Customizable Branding - Customizable Questions - Customizable Templates - Data Analysis Tools - Data Cleansing - Data Import/Export - Data Security - Drag & Drop - Dynamic Content - Email Marketing - Email Reminders - Feedback Management - Gamification - Generative AI - Mobile Survey - Multi-Channel Distribution - Multi-Language - Multiple Question Types - NPS Survey Structure - Offline Response Collection - Pulse Surveys - Question Branching - Question Library - Question Piping - Randomization - Real-Time Data - Reporting/Analytics - Response Quotas - Response Validation - Sentiment Analysis - Site Intercept Survey - Skip Logic - Support Audio/Images/Video - Survey Builder - Template Management - Third-Party Integrations - URL Customization - Visual Analytics [See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features) ### Recognition Typeform is recognized as a top-rated tool in 3 Capterra Shortlist reports XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Typeform Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos XM for Strategy & Research Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Typeform - By Typeform - Located in Spain - Founded in 2012 XM for Strategy & Research - By Qualtrics - Located in United States - Founded in 2013 ## Popular Comparisons [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) vs [Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,432)](https://www.capterra.com/p/176571/Google-Forms/reviews/) $39/month Price $0 4.5 Features 4.4 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/137289-176571/Typeform-vs-Google-Forms) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Contact vendor for pricing Price $30/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-253516/Strategy-and-Research-vs-SurveyMonkey) [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) vs [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) $39/month Price $30/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/137289-253516/Typeform-vs-SurveyMonkey) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,885)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.6 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/72396-158456/Strategy-and-Research-vs-JotForm-4-0) [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) vs [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,885)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) $39/month Price $39/month 4.5 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/137289-158456/Typeform-vs-JotForm-4-0) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.75 (529)](https://www.capterra.com/p/135455/QuestionPro/reviews/) Contact vendor for pricing Price $83/month 4.6 Features 4.7 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-135455/Strategy-and-Research-vs-QuestionPro) [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) vs [SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/)[4.60 (964)](https://www.capterra.com/p/156752/SurveyLegend/reviews/) $39/month Price $19/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/137289-156752/Typeform-vs-SurveyLegend) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.6 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-150695/Strategy-and-Research-vs-Lucky-Orange) [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) vs [Connecteam](https://www.capterra.com/p/153140/Connecteam/)[4.64 (5,203)](https://www.capterra.com/p/153140/Connecteam/reviews/) $39/month Price $29/month 4.5 Features 4.5 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/137289-153140/Typeform-vs-Connecteam) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/)[4.60 (964)](https://www.capterra.com/p/156752/SurveyLegend/reviews/) Contact vendor for pricing Price $19/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-156752/Strategy-and-Research-vs-SurveyLegend) [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) vs [SmartSurvey](https://www.capterra.com/p/57112/SmartSurvey/)[4.65 (114)](https://www.capterra.com/p/57112/SmartSurvey/reviews/) $39/month Price £0 4.5 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/57112-137289/SmartSurvey-vs-Typeform) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Pollfish](https://www.capterra.com/p/132525/Pollfish/)[4.48 (208)](https://www.capterra.com/p/132525/Pollfish/reviews/) Contact vendor for pricing Price $95one time 4.6 Features 4.4 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-132525/Strategy-and-Research-vs-Pollfish)