# Compare XM for Strategy & Research vs Lucky Orange 2026 | Capterra > Unsure of what to choose? Check Capterra to compare XM for Strategy & Research and Lucky Orange based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/72396-150695/Strategy-and-Research-vs-Lucky-Orange --- # XM for Strategy & Research vs Lucky Orange Features and Cost Comparison Last updated March 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: XM for Strategy & ResearchLucky Orange2/4 selected [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) [## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.4 Customer Service 4.6 Reviews Sentiment Based on [425 reviews](#user-reviews) Positive 415 Neutral 10 Negative 0 [## Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $39.00/month Value-for-Money 4.6 Functionality 4.6 Ease of Use 4.6 Customer Service 4.7 Reviews Sentiment Based on [260 reviews](#user-reviews) Positive 247 Neutral 10 Negative 3 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 9,079 reviews from survey software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Multiple Question Types NA Customizable Questions 4.9 Survey Builder 4.7 Anonymous Feedback NA Data Security NA \--%Fit Missing features Not enough reviews Feature ratings Multiple Question Types \-- Customizable Questions 4.0 Survey Builder 4.7 Anonymous Feedback \-- Data Security NA User satisfaction User satisfaction 4.7 User reviews[425](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Ease of use 4.4 Functionality 4.6 Value for money 4.4 Customer support 4.6 User satisfaction 4.7 User reviews[260](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Ease of use 4.6 Functionality 4.6 Value for money 4.6 Customer support 4.7 Price starts from Price starts from \-- - Free version - Free trial Price starts from $39Flat Rate, Per Month - Free version - Free trial Best for Best for Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth. Best for Marketers, UX professionals and business owners at eCommerce and B2B companies and digital agencies rely on Lucky Orange to help find new ways to improve their website conversion rates. ## User reviews Pros & cons Ginger S. Graduate Student Academic Advisor > "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection,..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884) CC Connor C. Data Analyst > "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699) JW Jamie W. Onboarding Manager > "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey takers..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804) VR Verified Reviewer Director of Market Research > "The biggest pain point is that you cannot tag your panelists to different topics." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277) KS Kayla S. Campaign Manager > "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) VR Verified Reviewer Director > "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214) VR Verified Reviewer Business Intelligence Analyst > "I like the depth of customization in Survey and Research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764) VR Verified Reviewer Director of Market Research > "You can only overwrite existing information." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277) JW Jamie W. Onboarding Manager > "I love Strategy & Research, it makes survey creation and data collecting very easy." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804) VR Verified Reviewer Director of Survey Research > "Terrible customer support - I cannot stress this enough" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446) KS Kayla S. Campaign Manager > "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) Renee L. HR Coordinator > "The only negative I can really say is the cost for XM." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773) AW Ashley W. Principal > "It was not terribly friendly to do, but the collaboration component made feedback simpler." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880) KF Kat F. Admin > "I find this software to be highly unintuitive" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949) SH Shir H. Social Media Manager > "Qualtrics XM provides us with excellent services." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628) BM Brigitte M. Clinical Trainee > "It is not intuitive, and there is no easy way to make mass changes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) AW Ashley W. Principal > "Qualities was an adequate tool for research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880) BM Brigitte M. Clinical Trainee > "I do not like the survey creation format of this product." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) KB Kyle B. Technical Support Analyst > "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to helping..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809) SO Susana O. Project Manager > "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693) KS Kayla S. Campaign Manager > "Qualtrics made it easy for me to gather information on students I advised." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) VR Verified Reviewer Head of Consumer Insights > "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) Michael M. Data Engineer > "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) CW Caroline W. Assistant Professor > "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414) KS Kayla S. Campaign Manager > "The trigger email is my favorite thing qualtrics has so follow up can be automated!" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) GP Graham P. IT/Business Analyst > "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939) VR Verified Reviewer Director > "Overall it was great and value for money for all R&D activities" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214) VR Verified Reviewer Head of Consumer Insights > "I am not a big fan of Qualtrics' reporting and data visualization features." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) AA Amr A. Senior Lecturer in Marketing > "It's user friendly and very easy to set up surveys" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210) Christian A. Operations Manager > "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642) VR Verified Reviewer Head of Consumer Insights > "I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) James K. Research Manager > "We discontinued its use because we were unable to customize it for our mobile devices." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) VR Verified Reviewer Graduate Assistant > "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282) James K. Research Manager > "I realized the web version of the software also uses cookies, which can make life difficult sometimes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) GP Graham P. IT/Business Analyst > "What I like most about Qualtrics is the ability to quickly and easily build a survey. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939) Ryan E. Assistant Professor of Instruction > "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374) VR Verified Reviewer Digital Marketing Manager > "You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472) LL Lauren L. Digital Marketing Specialist > "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194) DA Dawood A. Quality Assurance Quality Control > "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as we..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199) WL Wc L. Manager, Market Research > "Skips and survey flow not very intuitive for novice users." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014) Daniel C. Product Manager > "One of the best survey tools available, the level of customizations in qualtrics is unbeatable." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786) LaToya B. Associate Director of Recreation Programs > "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266) Michael M. Data Engineer > "This allows us to derive valuable insights from our surveys and maximize their potential." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) SV Sotheary V. Digital Marketing Coordinator > "It's not very user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) SV Sotheary V. Digital Marketing Coordinator > "I like that it is convenient and there is a free feature that allows me to do quick surveys." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) James K. Research Manager > "It is not very helpful when it comes to rural or offline data collection." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) TK Tania K. Master Tutor > "Really liked using this software as it made collecting students information and feedback so much easier and reliable." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658) VR Verified Reviewer Manager II, Growth Marketing > "consumer insight aggregation can be messy across multiple data formats and make it hard to consolidate" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2304180) KC Kelli C. Associate Professor > "Surveys can be set up quickly and measures can be shared in the library; data is easy to export" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522) EA Ellie A. Research Scholar > "Also, sometimes the piped text features as well as adding contacts can be overly complicated." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409) EK Elizabeth K. Professor > "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels" native..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294) VR Verified Reviewer Research Assistant > "It is just not fast and user-friendly for simple surveying." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715) RJ Ruchi J. Client Success Manager > "Great tool for survey programming and market research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477) AM Andrea M. Student > "They also do not offer student discounts, which a lot of other survey software does." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467) Michael M. Data Engineer > "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) MV Megan V. teacher > "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to customer..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910) NR Neeti R. Analyst 2 > "Data collection get easier with the help of Qualtrics and Client user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161) Rachel W. Product Manager > "It's pricey." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298) VR Verified Reviewer Programmer > "The survey flow is very flexible to use and the branching logics ease the work." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169) AM Andrea M. Student > "It is extremely expensive and a lot of universities will not provide subscriptions to everyone." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467) RF Ricardo F. Strategic Account Manager > "Nice tool for digital marketing and analytics." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742) CS Cam S. Student > "Some functions are very complicated to use." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539) [View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) AW Agnieszka W. President > "I mainly use customers' purchase behavior and heat maps, which allows to improve and make the website more shopper..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6331417) CH Callum H. CEO > "You get a lot of notifications off the bat, I have since turned most of them off but daily reports seems a little..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6795813) OK Onur K. Owner > "The ability to see real-time user behavior has helped me identify pain points and optimize my site for better..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6586732) AL Adriana L. Director of Strategy > "It is very difficult to track navigation bars and dropdown menus accurately." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6322781) PD Patrick D. Marketing > "I like learning the behavior of my audience and using that to inform how we design our website and user experience." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7038995) SK Samuel K. CPO > "The interface can feel a bit overwhelming or confusing at first, especially for new users who are just getting..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6794605) PD Patrick D. Marketing > "I love how lucky orange allows us to track visitor behavior to the website." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7038995) GR Gianni R. IT Manager > "There are minor bugs in the sessions playback." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6542900) RP RON P. Co-Owenr > "Over the years that I have been using Lucky Orange, I have seen an expansion of services provided by them and this..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6702142) TA Tiago A. CEO > "Sometimes is to slow and don’t work well on phone" [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6424014) KO Karen O. Marketing Coordinator > "The heatmaps are awesome because they show exactly where users are most engaged across desktop, tablet and mobile..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6349092) AW Aaron W. CMO > "A notable hiccup is the occasional failure of screen recordings to display, which can interrupt the flow of user..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6142671) BL Brandon L. Sales Manager > "Lucky Orange has enabled us to completely understand how people actually interact with our tools and websites." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6825359) QV Quynh V. Senior Marketing Specialist > "It doesn't accurately track how far people make it through your funnel...and the data retention that Lucky Orange..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6149973) OK Onur K. Owner > "It’s a powerful tool that has provided me with actionable insights to improve my website’s user experience and..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6586732) IH Ian H. Marketeer > "Sometimes it takes a while to load up a session." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6324034) CH Callum H. CEO > "Having enough features to be usable on the free version to give you a good idea on what you may be paying for with..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6795813) IH Ian H. Marketeer > "Can be frustrating when you're checking a few sessions one after the other." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6324034) VR Verified Reviewer Director of Marketing > "Lucky Orange has allowed us to better manage content throughout our website since we know where people click and..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4881085) FS Francois S. Head of Technology > "The ability to track based on IP does not seem to be available anymore?" [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4865687) WJ William J. Founder > "Using it has really helped us understand where our customers come from and how they interact with our site." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6354480) KS Kari S. Digital Marketing Manager > "I've had several instances where something failed and a recording couldn't be captured." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6049565) CH Callum H. CEO > "Very positive, I think there are a lot of valuable features this app offers compared to other view tracking apps and..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6795813) JA Joshua A. Administrator, Web Technology / IT Support > "Sometimes even when I have the city, state, phone number and email address of a customer, I still cannot locate..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4378802) PP Paul P. Founder > "Good for insight into customer behaviour and has helped us a few times when there were issues on our site we were..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6607264) JB Julie B. Owner > "Not all visitor traffic is showing for one of my websites." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6207114) SB Sarah B. Product Manager > "Overall this has been such a great tool to track user frustrations we aren't able to locate in app." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6358729) RC Ripon C. IT Executive > "Lucky Orange is a complex service, so it can be difficult for some users to understand and use." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4804750) RP RON P. Co-Owenr > "Lucky Orange gives me the chance to see live, what people are doing on my website. " [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6702142) LG LeeAnn G. Owner > "I honestly have trouble trying to figure out how to get more info. besides the heat maps." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6178397) LCD Lutins Coquins D. Accountant > "Great app for sellers se can see in real time buyers on shopify" [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6647627) RC Ripon C. IT Executive > "Lucky Orange is a paid service, so it can be expensive for some businesses." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4804750) KH Keri H. CEO > "I like that I can replay customer sessions." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6842881) JA Joshua A. Administrator, Web Technology / IT Support > "This is especially frustrating when I finally find the session and some or all of that information is in the session..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4378802) JR Jesh R. Product Marketing Specialist > "Filters offer visibility into the most important aspects of the visitor experience." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6312867) FL Fran L. CTO > "Not fully compatible with all kind of browsers, for some specific versions the tracking don't work as well as usual." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3589488) JD James D. Owner > "Happy that we can track customer behaviour to better enhance our store." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6543213) JA Joshua A. Administrator, Web Technology / IT Support > "The biggest challenges we have had is that sometimes the session recordings do not exactly match what the customer..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4378802) VR Vicki R. Ecommerce Manager > "The support is good, when it wasn't working properly the team kept working at it until they had it sorted. " [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6850431) LR Luke R. SEO Manager > "The heatmaps can sometimes struggle with certain website pages when taking a screenshot." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4746436) RC Ripon C. IT Executive > "Lucky Orange offers heatmaps, which allow you to quickly and easily view how visitors are interacting with a website." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4804750) MB Matt B. Owner > "It is very difficult to set up funnels that work and you can’t make cross-platform funnels at all." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3676398) NS NAZIA S. Founder and CEO > "Not only that but it’s super informative with the most critical info needed to run my business." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6350479) SO Stephen O. Owner > "The videos sometimes don't load well for me or I have to keep clicking the play button." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4318784) SE Sitav E. Marketing Associate > "Easy to use, easy to understand, unlike Google Analytics which is near impossible to understand, L.O. give me more..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6496633) LR Luke R. SEO Manager > "Additionally, we have had issues with logging int multiple times during the same session." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4746436) Alex D. Co-Owner > "Easy to install and maintain." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7102410) JO Josh O. Creative Director > "Admittedly, I could probably do a better job of learning the ins and outs, but something about the interface makes..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4746837) SK Samuel K. CPO > "It's an excellent tool for anyone who is data-driven but not a full-time analytics professional." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6794605) PL Patrick L. Owner > "It is hard to share the sessions with people outside of the software." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3557350) Alex D. Co-Owner > "Good overall features for the price." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7102410) AT Aleks T. CRO Team Lead > "I am tied to just one question per survey and can't really rely on it." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3720597) WJ William J. Founder > "The UI combined with easy to learn functionality makes Lucky Orange an easy use case for our business." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6354480) SF Sidney F. Ecommerce Operations > "Sometimes Lucky Orange seems to lag and run slow." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4467775) MM Melissa M. Founder and CEO > "My mentor SABIR loves Lucky Orange, so I think it deserves more stars, I just don't know if I am getting the value..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6692900) PB Peter B. Co-Founder > "Their UI was outdated, but now they changed it." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4304992) JR Jesh R. Product Marketing Specialist > "We've been using Lucky Orange for about a year, and it's been incredibly helpful for understanding our website." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6312867) VR Verified Reviewer Growth Marketing Manager > "recording limitations were kind of a bummer" [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3605619) PP Paul P. Founder > "Very useful in providing insights into customer behaviour." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6607264) Aqeel K. Marketing Manager > "They recently launched a new version which I didn't like and I am still using the old one." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3813345) MF Madeline F. Business Development > "Very impressed with the depth of data and analytics offered by LuckyOrange, especially the specific information on..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___5093768) GR Georg R. Owner > "It just adds to all thee monthly costs" [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3645244) AW Agnieszka W. President > "It had me redo and improve the entire website." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6331417) JR Jessica R. CEO > "I wish i could've enjoyed the free trial a little bit more to experience the features before converting to paid..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___2891069) SK Samuel K. CPO > "Lucky Orange provides a tremendous amount of value, especially considering how easy it is to set up without complex..." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6794605) MA Michael A. Web Admin > "I can immediately tell where our customers get stuck on our website." [See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3511230) [View Reviews](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) ## User interface [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) 4.74 (425) 4.70 (260) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important AI Copilot 120 Important XM for Strategy & Research Top features 36/45 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - Anonymous Feedback - API - Customer Segmentation - Customizable Branding - Customizable Questions - Customizable Templates - Data Analysis Tools - Data Cleansing - Data Import/Export - Data Security - Drag & Drop - Dynamic Content - Email Marketing - Email Reminders - Feedback Management - Gamification - Generative AI - Mobile Survey - Multi-Channel Distribution - Multi-Language - Multiple Question Types - NPS Survey Structure - Offline Response Collection - Pulse Surveys - Question Branching - Question Library - Question Piping - Randomization - Real-Time Data - Reporting/Analytics - Response Quotas - Response Validation - Sentiment Analysis - Site Intercept Survey - Skip Logic - Support Audio/Images/Video - Survey Builder - Template Management - Third-Party Integrations - URL Customization - Visual Analytics [See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features) Lucky Orange 22/45 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - Anonymous Feedback - API - Customer Segmentation - Customizable Branding - Customizable Questions - Customizable Templates - Data Analysis Tools - Data Cleansing - Data Import/Export - Data Security - Drag & Drop - Dynamic Content - Email Marketing - Email Reminders - Feedback Management - Gamification - Generative AI - Mobile Survey - Multi-Channel Distribution - Multi-Language - Multiple Question Types - NPS Survey Structure - Offline Response Collection - Pulse Surveys - Question Branching - Question Library - Question Piping - Randomization - Real-Time Data - Reporting/Analytics - Response Quotas - Response Validation - Sentiment Analysis - Site Intercept Survey - Skip Logic - Support Audio/Images/Video - Survey Builder - Template Management - Third-Party Integrations - URL Customization - Visual Analytics [See all features](https://www.capterra.com/p/150695/Lucky-Orange/#features) ### Recognition XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports No recognitions have been awarded to Lucky Orange ### Deployment & support XM for Strategy & Research Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Lucky Orange Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details XM for Strategy & Research - By Qualtrics - Located in United States - Founded in 2013 Lucky Orange - By Lucky Orange - Located in United States - Founded in 2012 ## Popular Comparisons [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Contact vendor for pricing Price $30/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-253516/Strategy-and-Research-vs-SurveyMonkey) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) $39/month Price $39/month 4.6 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-163516/Lucky-Orange-vs-Hotjar) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,885)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.6 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/72396-158456/Strategy-and-Research-vs-JotForm-4-0) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) $39/month Price $0 4.6 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/150695-236349/Lucky-Orange-vs-Microsoft-Clarity) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.75 (529)](https://www.capterra.com/p/135455/QuestionPro/reviews/) Contact vendor for pricing Price $83/month 4.6 Features 4.7 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-135455/Strategy-and-Research-vs-QuestionPro) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $39/month Price $15/month 4.6 Features 4.5 4.6 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/150695-208764/Lucky-Orange-vs-Tableau) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-137289/Strategy-and-Research-vs-Typeform) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[4.67 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/) $39/month Price $31/year 4.6 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-163517/Lucky-Orange-vs-Mouseflow) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/)[4.60 (964)](https://www.capterra.com/p/156752/SurveyLegend/reviews/) Contact vendor for pricing Price $19/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-156752/Strategy-and-Research-vs-SurveyLegend) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Smartlook](https://www.capterra.com/p/164713/Smartlook/)[4.68 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/) $39/month Price $55/month 4.6 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/150695-164713/Lucky-Orange-vs-Smartlook) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Pollfish](https://www.capterra.com/p/132525/Pollfish/)[4.48 (208)](https://www.capterra.com/p/132525/Pollfish/reviews/) Contact vendor for pricing Price $95one time 4.6 Features 4.4 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-132525/Strategy-and-Research-vs-Pollfish) [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) $39/month Price $2000/month 4.6 Features 4.4 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/150695-169053/Lucky-Orange-vs-Looker)