# Compare XM for Strategy & Research vs SurveyLegend 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare SurveyLegend and XM for Strategy & Research based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/72396-156752/Strategy-and-Research-vs-SurveyLegend

---

# SurveyLegend vs XM for Strategy & Research Features and Cost Comparison

Last updated April 27th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SurveyLegendXM for Strategy & Research2/4 selected

[SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/)[4.6 (964)](https://www.capterra.com/p/156752/SurveyLegend/reviews/)

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

[## SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/)[4.6 (964)](https://www.capterra.com/p/156752/SurveyLegend/reviews/)

Starting Price

$19.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.6

Customer Service

4.4

Reviews Sentiment

Based on [964 reviews](#user-reviews)

Positive

921

Neutral

36

Negative

7

[## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [425 reviews](#user-reviews)

Positive

415

Neutral

10

Negative

0

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## Summary

* * *

Key features rated by users

Features selected based on 9,079 reviews from survey software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

Not enough reviews

Feature ratings

Multiple Question Types

4.2

Customizable Questions

4.6

Survey Builder

4.6

Anonymous Feedback

4.6

Data Security

5.0

\--%Fit

Missing features

Feature ratings

Multiple Question Types

NA

Customizable Questions

4.9

Survey Builder

4.7

Anonymous Feedback

NA

Data Security

NA

User satisfaction

User satisfaction

4.6

User reviews[964](https://www.capterra.com/p/156752/SurveyLegend/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.7

User reviews[425](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Ease of use

4.4

Functionality

4.6

Value for money

4.4

Customer support

4.6

Price starts from

Price starts from

$19Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

SurveyLegend is used by HR professionals, educators, healthcare providers, market researchers, event planners, nonprofit organizations, and academic researchers.

Best for

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

## User reviews

Pros & cons

DS

Doris S.

Customer Happyness Manager

> "It also solved the age-old problem of “Where do I even start?”—the templates and guidance made setup fast, smooth, and..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6855490)

CS

Catherine S.

Data Coordinator

> "Their graphics for surveys were not helpful and it actually ended up creating more work on my part."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___7118147)

LU

Liz U.

teacher

> "I hope they make the free version a complete experience with collecting and seeing the data presented through the..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___7141486)

Laura L.

founder

> "perhaps it’s not the prettiest but I may not have been able to make the most of its editing features"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___7100842)

IS

Ilaria S.

student

> "The drag-and-drop interface was very easy to use, and having the option to include large and full-quality images for..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___7065699)

SS

Shirley S.

CEO, Co-founder

> "That I couldn't put 1 question per page, and they were all on 1 page."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6851449)

DS

Doris S.

Customer Happyness Manager

> "We needed a tool that made surveys feel less like a chore and more like a conversation, especially in an..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6855490)

Cindy B.

Director

> "Could not see free text responses to questions in love analytics"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6483009)

DS

Doris S.

Customer Happyness Manager

> "The visual layout, user-friendly flow, and customizable design made it easy for us to build something that felt..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6855490)

RM

Ramona M.

Summerworkleader

> "The only problem with the free version is that some of the answers are cut short and you cannot see the full answer on..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4969601)

DS

Doris S.

Customer Happyness Manager

> "SurveyLegend helped us create a survey that didn’t just collect data—it engaged people."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6855490)

LW

Lauren W.

Biocompatibility Specialist

> "I don't like that you cannot see individual responses on the 3 free surveys that you get to with the free account."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4931188)

SM

Sonja M.

Marketing Manager

> "I tried the free version and was impressed how easy it is to set up, the range of beautiful templates, lots of survey..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6393175)

AV

Ananja V.

Bride

> "On the free version I was unable to edit design as I wanted or see individual responses."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4821173)

LU

Liz U.

teacher

> "I like the ease of building a survey with fun ways to answer surveys."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___7141486)

BK

Boris K.

Co-founder

> "While SurveyLegend offers a generally pleasant survey-taking expereience, the collaborative functions fell short of..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6024612)

VR

Verified Reviewer

CEO

> "Above all, it has amazing free features and themes that I didn't find in any other survey platforms."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6868506)

DO

Deidra O.

Campus Community Recruiter

> "This is not a good experience that you can't even provide basic features to allow us to complete our survey."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4823496)

IB

Ian B.

Marketing

> "SurveyLegend provides robust real-time analytics and reporting tools."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6342861)

LM

Lise M.

Fundraiser

> "I don't mind answering these questions but I got to the end with one method but wasn't able to download a screen shot."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6116332)

IS

Ilaria S.

student

> "What I liked most was the design-focused interface."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___7065699)

CK

Claire K.

Applications Trainer

> "My only disappointment with SurveyLegend is that the benefits I was attracted to such as more than one skip logic..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4799203)

TS

Tony S.

Engineer

> "SurveyLegend has exceeded my expectations in every way possible. Whether you're a business professional, educator, or..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___5010321)

MB

Mehrdad B.

Founder

> "For the exported file demonstration, this file only is possible as raw data, and thus, you would lose all demo, you..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4704548)

RS

Raj S.

President

> "Very easy to use interface and dropdown menu making survey design a breeze. "

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6818853)

HC

Hannah C.

Dietitian

> "Wanting to export data but I cannot without upgrading which I was not aware of"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___5067571)

VR

Verified Reviewer

CEO

> "I'm now looking forward to receiving my responses from individuals filling the survey."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6868506)

LT

Lynn T.

Business Analyst

> "I wanted to print my survey as it will be completed by people who hate technology"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4948465)

NR

Naseem R.

Mental Health Support Worker

> "It is also useful for not only market/organisational survey but also academic research"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6451076)

Andreea C.

Owner

> "That I can't export data even in the trial mode"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6059975)

Liam K.

Digital Marketing Lead

> "Great pool tool to get data and interactions."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6318691)

ECC

Eva Christine C.

Student Researcher

> "The 1000 answers is a little low for the free plan."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4830990)

Jesper Egon J.

Chairman

> "The drag'n'drop functionality of the survey is really smooth, and the results of the survey can be display in multiple..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4963226)

Mayerly G.

bachelor

> "Sometimes I felt a little limited in what I could do with the look of the survey"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4844503)

VR

Verified Reviewer

Student

> "I was able to make a custom survey that fit my needs and aided me to get to the audience I needed."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4984801)

KW

Katelyn W.

President

> "The cost is a little much for a membership for my group."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4815606)

VR

Verified Reviewer

Engineering

> "It was great to be able to customise my own questions"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6346864)

CE

Claudiani E.

Marketing

> "Too many options sometimes is makes it hard to make a choice"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4843300)

SM

Sonja M.

Marketing Manager

> "I would highly recommend SurveyLegend - it's super easy to use, loads of templates to choose from even in the free..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6393175)

SH

Stephany H.

Coordinator with Elementary PTO

> "The survey results aren't free."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___5019840)

NR

Naseem R.

Mental Health Support Worker

> "My first time of knowing SurveyLegend and using it was when I was working in a microfinance bank, it was easy to use."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6451076)

VR

Verified Reviewer

Carers in Mind Service Coordinator

> "Users were not able to select '0' as their answer as this was seen as not providing an answer (this would have been..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3611003)

ECC

Eva Christine C.

Student Researcher

> "Finally, the data analysis and different graph depictions perfect for the research as essential to display information..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4830990)

MUM

Morale Ugan M.

Student mentor

> "You will struggle to get surveys, they always say survey was not a match and you'll keep opening the app hoping to..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4169837)

GL

Gabriela L.

Student

> "This has helped me in projects of great maginitude and makes life easier and costumer or the surveyed people enjoy..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6120542)

FT

Fung T.

AE

> "Unable to edit mobile version of the survey (the existing mobile version looks a little gaudy)"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3559513)

YC

Yin C.

Graduate research assistant

> "Survey Legend is the best way to request, collect, and analyze survey data. "

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___5015359)

ZR

Zari R.

teacher

> "The subscription fee is a bit expensive."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6254789)

VR

Verified Reviewer

Carers in Mind Service Coordinator

> "The colour scheme, the user interface, the ability to capture qualitative data at no cost and the lack of restriction..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3611003)

KW

Katelyn W.

President

> "I do not need to make surveys often."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4815606)

Fernanda C.

Manager

> "SurveyLegend stands as a robust tool for gathering valuable feedback, making it a go-to choice for many."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4991418)

TK

Talia K.

Marketing

> "I can't read long answers as I can't scroll right and you have to pay to be able to download the results"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4610514)

VR

Verified Reviewer

manager assistant

> "I liked the many options for different types of questions, the many options for getting fast results, the accuracy of..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3764265)

MUM

Morale Ugan M.

Student mentor

> "I don't like the app because they always tell me I don't have matching survey and they send a lot of marketing emails."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4169837)

DO

Deidra O.

Campus Community Recruiter

> "I like that I can take the link and embed it into my social medias making it easy to market the software."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4823496)

VR

Verified Reviewer

Head of design Ops

> "Some UI issues - i.e. matrices with a swipe approach are not intuitive to many"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3605188)

RS

Raj S.

President

> "Very easy to deploy and productive from the minute installed."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6818853)

VR

Verified Reviewer

Property Supervisor

> "NOt that much option on exporting report and not getting an overall statistics for survey result."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3604761)

Mayerly G.

bachelor

> "I was able to add my own logo, change the font and colors, and much more."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4844503)

CM

Cindy M.

Student

> "Makes you pay to export replies and I'm still waiting on customer service to reply to my help request"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4706000)

KW

Katelyn W.

President

> "I liked how I could pick a theme, background and use all of the types of surveys."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4815606)

RK

Ruth K.

analyst

> "The formatting of the design function its too complicating"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4757514)

VR

Verified Reviewer

Executive

> "It has a variety of format for me to do survey, and it makes rating easy."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4851342)

VR

Verified Reviewer

digital marketer

> "There was nothing we didn't like about this software. But I faced a bit of difficulty understanding at first, in..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4303017)

GL

Gabriela L.

Student

> "I like the colourfullness, simplicity, and the use of many options to ask a question."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6120542)

CT

Courtney T.

HR Assistant

> "Because there are so many different customizable features, it is not extremely user friendly when first starting out."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3568205)

Cindy B.

Director

> "Ease of use and ability to customize."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6483009)

DW

Dave W.

Leisure and Lettings Manager

> "Inability to export data without paying a pro subscription"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4659475)

Alessandro G.

Sport science

> "What I like the most is the possibility of exporting easily the files in xlsx and the effortless way to create a survey"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4288082)

LM

Lise M.

Fundraiser

> "I hope I am not asked for the same at the end of this survey!"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6116332)

VR

Verified Reviewer

Account Manager

> "Super easy, very customable and great to design just the way i need it"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6320838)

JV

Jan V.

Productmanager

> "It was not allowed to type in your email adress."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3562303)

KH

Kiran H.

Customer service

> "Working from home its user friendly."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6499219)

RH

Rubel H.

frontend developer

> "have no manually submit button option, have no form submit event control, have no enough function, very slow loading..."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3298593)

SM

Sonja M.

Marketing Manager

> "Overall a pain free experience."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6393175)

JMQ

Jose Mateo Q.

Engineering in food production

> "The cost of pricing plans for sophisticated features can be high."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4766356)

Jesper Egon J.

Chairman

> "We gathered the information we needed and even got a higher level of response than expected."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___4963226)

SP

Simone P.

Student

> "The price, there are other options that are free or cheap but they are not as great as software."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3827390)

SB

Samuel B.

Finance Director

> "Forms automation feature works seamlessly"

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___6007081)

MC

Miranda C.

Supervisor of Admin Services

> "The only thing that was a bit tricky is there isnt a "next" button."

[See full review](https://www.capterra.com/p/156752/SurveyLegend/#Capterra___3915497)

[View Reviews](https://www.capterra.com/p/156752/SurveyLegend/reviews/)

Ginger S.

Graduate Student Academic Advisor

> "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection,..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884)

CC

Connor C.

Data Analyst

> "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699)

JW

Jamie W.

Onboarding Manager

> "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey takers..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director of Market Research

> "The biggest pain point is that you cannot tag your panelists to different topics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

KS

Kayla S.

Campaign Manager

> "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

VR

Verified Reviewer

Director

> "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Business Intelligence Analyst

> "I like the depth of customization in Survey and Research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764)

VR

Verified Reviewer

Director of Market Research

> "You can only overwrite existing information."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

JW

Jamie W.

Onboarding Manager

> "I love Strategy & Research, it makes survey creation and data collecting very easy."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director of Survey Research

> "Terrible customer support - I cannot stress this enough"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446)

KS

Kayla S.

Campaign Manager

> "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

Renee L.

HR Coordinator

> "The only negative I can really say is the cost for XM."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773)

AW

Ashley W.

Principal

> "It was not terribly friendly to do, but the collaboration component made feedback simpler."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

KF

Kat F.

Admin

> "I find this software to be highly unintuitive"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949)

SH

Shir H.

Social Media Manager

> "Qualtrics XM provides us with excellent services."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628)

BM

Brigitte M.

Clinical Trainee

> "It is not intuitive, and there is no easy way to make mass changes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

AW

Ashley W.

Principal

> "Qualities was an adequate tool for research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

BM

Brigitte M.

Clinical Trainee

> "I do not like the survey creation format of this product."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

KB

Kyle B.

Technical Support Analyst

> "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to helping..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809)

SO

Susana O.

Project Manager

> "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693)

KS

Kayla S.

Campaign Manager

> "Qualtrics made it easy for me to gather information on students I advised."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

VR

Verified Reviewer

Head of Consumer Insights

> "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

Michael M.

Data Engineer

> "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

CW

Caroline W.

Assistant Professor

> "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414)

KS

Kayla S.

Campaign Manager

> "The trigger email is my favorite thing qualtrics has so follow up can be automated!"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

GP

Graham P.

IT/Business Analyst

> "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

VR

Verified Reviewer

Director

> "Overall it was great and value for money for all R&D activities"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Head of Consumer Insights

> "I am not a big fan of Qualtrics' reporting and data visualization features."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

AA

Amr A.

Senior Lecturer in Marketing

> "It's user friendly and very easy to set up surveys"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210)

Christian A.

Operations Manager

> "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642)

VR

Verified Reviewer

Head of Consumer Insights

> "I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

James K.

Research Manager

> "We discontinued its use because we were unable to customize it for our mobile devices."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

VR

Verified Reviewer

Graduate Assistant

> "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282)

James K.

Research Manager

> "I realized the web version of the software also uses cookies, which can make life difficult sometimes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

GP

Graham P.

IT/Business Analyst

> "What I like most about Qualtrics is the ability to quickly and easily build a survey. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

Ryan E.

Assistant Professor of Instruction

> "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374)

VR

Verified Reviewer

Digital Marketing Manager

> "You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472)

LL

Lauren L.

Digital Marketing Specialist

> "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194)

DA

Dawood A.

Quality Assurance Quality Control

> "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as we..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199)

WL

Wc L.

Manager, Market Research

> "Skips and survey flow not very intuitive for novice users."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014)

Daniel C.

Product Manager

> "One of the best survey tools available, the level of customizations in qualtrics is unbeatable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786)

LaToya B.

Associate Director of Recreation Programs

> "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266)

Michael M.

Data Engineer

> "This allows us to derive valuable insights from our surveys and maximize their potential."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

SV

Sotheary V.

Digital Marketing Coordinator

> "It's not very user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

SV

Sotheary V.

Digital Marketing Coordinator

> "I like that it is convenient and there is a free feature that allows me to do quick surveys."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

James K.

Research Manager

> "It is not very helpful when it comes to rural or offline data collection."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

TK

Tania K.

Master Tutor

> "Really liked using this software as it made collecting students information and feedback so much easier and reliable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658)

VR

Verified Reviewer

Manager II, Growth Marketing

> "consumer insight aggregation can be messy across multiple data formats and make it hard to consolidate"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2304180)

KC

Kelli C.

Associate Professor

> "Surveys can be set up quickly and measures can be shared in the library; data is easy to export"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522)

EA

Ellie A.

Research Scholar

> "Also, sometimes the piped text features as well as adding contacts can be overly complicated."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409)

EK

Elizabeth K.

Professor

> "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels" native..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294)

VR

Verified Reviewer

Research Assistant

> "It is just not fast and user-friendly for simple surveying."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715)

RJ

Ruchi J.

Client Success Manager

> "Great tool for survey programming and market research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477)

AM

Andrea M.

Student

> "They also do not offer student discounts, which a lot of other survey software does."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

Michael M.

Data Engineer

> "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

MV

Megan V.

teacher

> "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to customer..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910)

NR

Neeti R.

Analyst 2

> "Data collection get easier with the help of Qualtrics and Client user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161)

Rachel W.

Product Manager

> "It's pricey."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298)

VR

Verified Reviewer

Programmer

> "The survey flow is very flexible to use and the branching logics ease the work."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169)

AM

Andrea M.

Student

> "It is extremely expensive and a lot of universities will not provide subscriptions to everyone."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

RF

Ricardo F.

Strategic Account Manager

> "Nice tool for digital marketing and analytics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742)

CS

Cam S.

Student

> "Some functions are very complicated to use."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539)

[View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

## User interface

4.60 (964)

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)

4.74 (425)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

SurveyLegend

Top features

40/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/156752/SurveyLegend/#features)

XM for Strategy & Research

36/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features)

### Recognition

SurveyLegend is recognized as a top-rated tool in 2 Capterra Shortlist reports

XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

SurveyLegend

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

XM for Strategy & Research

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

SurveyLegend

-   By SurveyLegend
-   Located in Sweden
-   Founded in 2010

XM for Strategy & Research

-   By Qualtrics
-   Located in United States
-   Founded in 2013

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[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

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