# Compare XM for Strategy & Research vs Jotform 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare XM for Strategy & Research and Jotform based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/72396-158456/Strategy-and-Research-vs-JotForm-4-0

---

# XM for Strategy & Research vs Jotform Features and Cost Comparison

Last updated May 12th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

XM for Strategy & ResearchJotform2/4 selected

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.7 (2,885)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

[## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [425 reviews](#user-reviews)

Positive

415

Neutral

10

Negative

0

[## Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.7 (2,885)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.5

Functionality

4.6

Ease of Use

4.7

Customer Service

4.5

Reviews Sentiment

Based on [2,885 reviews](#user-reviews)

Positive

2,763

Neutral

81

Negative

41

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 9,079 reviews from survey software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Multiple Question Types

NA

Customizable Questions

4.9

Survey Builder

4.7

Anonymous Feedback

NA

Data Security

NA

84%Fit

High performer

Feature ratings

Multiple Question Types

4.8

Customizable Questions

4.8

Survey Builder

4.7

Anonymous Feedback

4.8

Data Security

4.6

User satisfaction

User satisfaction

4.7

User reviews[425](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Ease of use

4.4

Functionality

4.6

Value for money

4.4

Customer support

4.6

User satisfaction

4.7

User reviews[2,885](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.5

Customer support

4.5

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$39Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

Best for

Whether you run a business, nonprofit, or work in education or healthcare, Jotform makes it easy to collect and manage information. Receive payments, registrations, appointments, uploads, and more.

## User reviews

Pros & cons

Ginger S.

Graduate Student Academic Advisor

> "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection,..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884)

CC

Connor C.

Data Analyst

> "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699)

JW

Jamie W.

Onboarding Manager

> "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey takers..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director of Market Research

> "The biggest pain point is that you cannot tag your panelists to different topics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

KS

Kayla S.

Campaign Manager

> "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

VR

Verified Reviewer

Director

> "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Business Intelligence Analyst

> "I like the depth of customization in Survey and Research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764)

VR

Verified Reviewer

Director of Market Research

> "You can only overwrite existing information."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

JW

Jamie W.

Onboarding Manager

> "I love Strategy & Research, it makes survey creation and data collecting very easy."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director of Survey Research

> "Terrible customer support - I cannot stress this enough"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446)

KS

Kayla S.

Campaign Manager

> "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

Renee L.

HR Coordinator

> "The only negative I can really say is the cost for XM."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773)

AW

Ashley W.

Principal

> "It was not terribly friendly to do, but the collaboration component made feedback simpler."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

KF

Kat F.

Admin

> "I find this software to be highly unintuitive"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949)

SH

Shir H.

Social Media Manager

> "Qualtrics XM provides us with excellent services."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628)

BM

Brigitte M.

Clinical Trainee

> "It is not intuitive, and there is no easy way to make mass changes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

AW

Ashley W.

Principal

> "Qualities was an adequate tool for research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

BM

Brigitte M.

Clinical Trainee

> "I do not like the survey creation format of this product."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

KB

Kyle B.

Technical Support Analyst

> "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to helping..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809)

SO

Susana O.

Project Manager

> "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693)

KS

Kayla S.

Campaign Manager

> "Qualtrics made it easy for me to gather information on students I advised."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

VR

Verified Reviewer

Head of Consumer Insights

> "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

Michael M.

Data Engineer

> "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

CW

Caroline W.

Assistant Professor

> "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414)

KS

Kayla S.

Campaign Manager

> "The trigger email is my favorite thing qualtrics has so follow up can be automated!"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

GP

Graham P.

IT/Business Analyst

> "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

VR

Verified Reviewer

Director

> "Overall it was great and value for money for all R&D activities"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Head of Consumer Insights

> "I am not a big fan of Qualtrics' reporting and data visualization features."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

AA

Amr A.

Senior Lecturer in Marketing

> "It's user friendly and very easy to set up surveys"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210)

Christian A.

Operations Manager

> "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642)

VR

Verified Reviewer

Head of Consumer Insights

> "I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

James K.

Research Manager

> "We discontinued its use because we were unable to customize it for our mobile devices."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

VR

Verified Reviewer

Graduate Assistant

> "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282)

James K.

Research Manager

> "I realized the web version of the software also uses cookies, which can make life difficult sometimes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

GP

Graham P.

IT/Business Analyst

> "What I like most about Qualtrics is the ability to quickly and easily build a survey. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

Ryan E.

Assistant Professor of Instruction

> "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374)

VR

Verified Reviewer

Digital Marketing Manager

> "You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472)

LL

Lauren L.

Digital Marketing Specialist

> "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194)

DA

Dawood A.

Quality Assurance Quality Control

> "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as we..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199)

WL

Wc L.

Manager, Market Research

> "Skips and survey flow not very intuitive for novice users."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014)

Daniel C.

Product Manager

> "One of the best survey tools available, the level of customizations in qualtrics is unbeatable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786)

LaToya B.

Associate Director of Recreation Programs

> "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266)

Michael M.

Data Engineer

> "This allows us to derive valuable insights from our surveys and maximize their potential."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

SV

Sotheary V.

Digital Marketing Coordinator

> "It's not very user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

SV

Sotheary V.

Digital Marketing Coordinator

> "I like that it is convenient and there is a free feature that allows me to do quick surveys."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

James K.

Research Manager

> "It is not very helpful when it comes to rural or offline data collection."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

TK

Tania K.

Master Tutor

> "Really liked using this software as it made collecting students information and feedback so much easier and reliable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658)

VR

Verified Reviewer

Manager II, Growth Marketing

> "consumer insight aggregation can be messy across multiple data formats and make it hard to consolidate"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2304180)

KC

Kelli C.

Associate Professor

> "Surveys can be set up quickly and measures can be shared in the library; data is easy to export"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522)

EA

Ellie A.

Research Scholar

> "Also, sometimes the piped text features as well as adding contacts can be overly complicated."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409)

EK

Elizabeth K.

Professor

> "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels" native..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294)

VR

Verified Reviewer

Research Assistant

> "It is just not fast and user-friendly for simple surveying."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715)

RJ

Ruchi J.

Client Success Manager

> "Great tool for survey programming and market research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477)

AM

Andrea M.

Student

> "They also do not offer student discounts, which a lot of other survey software does."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

Michael M.

Data Engineer

> "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

MV

Megan V.

teacher

> "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to customer..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910)

NR

Neeti R.

Analyst 2

> "Data collection get easier with the help of Qualtrics and Client user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161)

Rachel W.

Product Manager

> "It's pricey."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298)

VR

Verified Reviewer

Programmer

> "The survey flow is very flexible to use and the branching logics ease the work."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169)

AM

Andrea M.

Student

> "It is extremely expensive and a lot of universities will not provide subscriptions to everyone."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

RF

Ricardo F.

Strategic Account Manager

> "Nice tool for digital marketing and analytics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742)

CS

Cam S.

Student

> "Some functions are very complicated to use."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539)

[View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

JM

Jamilla M.

Photographer

> "The drag and drop builder, wide range of templates, and features like payment integration and e signatures make it a powerful tool."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122379)

Evita G.

Database Manager

> "You have to double click into the form and if you are copying and pasting from a long paragraph you can take sections at a time and if dont copy the entire section..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6876593)

BL

Ben L.

Director

> "It connects easily with tools like Google Sheets, CRMs, and payment processors, which makes it useful for automating tasks and keeping data organized."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7136088)

PG

Patricia G.

Customer Service Lead

> "Those higher submission rates are high to the small business and the offline option is not very reliable with some complex widgets or slow connections."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7112584)

ML

Mikayla L.

Board Member

> "We were struggling with outdated mail-in membership applications until we found this platform, which was the only truly free program that could handle every complex..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7119925)

VR

Verified Reviewer

Office Manager

> "I find the design customization options somewhat limited. While some of the presets are appealing, they don't always integrate seamlessly with the forms."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7126543)

VR

Verified Reviewer

CoFounder

> "It works well for businesses, organizations, and individuals who need a reliable way to collect information online. While pricing and some advanced setup options can..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7118218)

SR

Sandra R.

Founder

> "It limits organizations and creates a bottleneck in team flow, as only one person has the ability to edit and revise forms, unless you use a work around."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7006670)

NJ

Nicola J.

Coach

> "I can customise my forms, make apps for my employees and improve their workflow and access to documents they need day to day."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7114490)

JM

Joe M.

Owner

> "At first, the form builder terrified me as a non-technical person - but using the tutorials / training videos and FAQ I figured out not only how to build forms but how..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6816390)

PG

Patricia G.

Customer Service Lead

> "This is a tool that I utilise in order to operate our online feedback forms and check-in surveys which have greatly decreased manual data input in our front desk team."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7112584)

TP

Tarrin P.

President

> "One of the things I’ve found challenging with Jotform is how payment submissions occasionally behave when a transaction doesn’t clearly complete for the user."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131707)

VP

Valentin P.

Administration Manager

> "It allowed us to digitise over 60+ processes, including quality control, site inspections, procurement tracking, and internal workflows."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7123595)

RR

Reema R.

Regional Vp

> "Not able to integrate with gohighlevel, expensive monthly fee and inaccessible for small operators like me to pay annual "

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7107039)

BL

Ben L.

Director

> "It’s a reliable, user-friendly platform that makes it easy to create and deploy forms quickly, whether for simple data collection or more complex workflows with..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7136088)

SB

Scarlett B.

Paralegal

> "Seems not to have the ability to read all the information inside a form and will leave blanks highlighted when that information is omitted."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7050867)

VR

Verified Reviewer

Training and Development Manager

> "Jotform is very good for creating forms to collect donations for a cause, subscriptions, invoices or just general collection of data."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7069956)

BL

Ben L.

Director

> "There can also be occasional performance hiccups—larger forms or ones with many integrations may load slower or feel a bit laggy during editing."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7136088)

CW

Candance W.

Secretary

> "With a wide variety of templates and customization options, users can quickly build forms tailored to their needs."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131042)

KS

Kieran S.

none

> "I think the only negative I've found is that people aren't as familiar with the product. If I send out a form, I don't think people find it as natural to use as google..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122367)

CW

Candance W.

Secretary

> "Overall, Jotform provides a dependable and flexible solution for individuals and businesses looking to simplify form creation and improve their data management..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131042)

PP

Phineas P.

Program Assistant

> "The submission limits and form limits are a little tricky, but the pricing is too high on the paid versions for our purposes."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7078786)

ML

Mikayla L.

Board Member

> "We were also able to use our own logo and custom colors to ensure everything looks modern and matches our website perfectly."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7119925)

TW

Tabatha W.

Supervising Nurse

> "Also, occasional lag in the form builder and limited customization in certain areas can be a bit frustrating."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7123860)

FJ

Francesca J.

Manager

> "Creating and customizing forms is straightforward, and managing responses is easy and organized. While some advanced features take a little time to figure out, the..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7113328)

SH

Shantoria H.

Owner

> "Some of the advanced features can be a little confusing at first, and pricing can get a bit high if you need more submissions or storage."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122356)

Alisha W.

Chapter President

> "I appreciate the wide variety of templates and widgets available, which allows me to customize forms for different purposes—from simple surveys to complex registration..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6873847)

VR

Verified Reviewer

CoFounder

> "In some cases, managing notifications, integrations, or conditional logic can feel a bit overwhelming for new users."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7118218)

PS

Pereira S.

Informatics Engineer

> "By centralizing our form creation and data collection in one secure and user-friendly platform, we have eliminated countless hours of manual data entry and follow ups."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6864708)

RA

Regina A.

Adult Literacy Coordinator

> "I'm still learning to export information from the Excel spreadsheets. Although it is intuitive, it is a little cumbersome for a user that does not access the program..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122615)

PS

Pereira S.

Informatics Engineer

> "I also love it's wide range of pre built templates and powerful customization options, which help us create forms that perfectly fit our unique project requirements."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6864708)

AJ

Andrew J.

Analyst

> "While powerful, Jotform can feel cluttered at times—there are a lot of menus and settings, which can be confusing for new users."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7050912)

CM

Colleen M.

Owner and Designer

> "The ability to create custom forms for our clients to complete and submit back to you, great way to assess issues and successes with our business."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6824247)

JR

Jill R.

Independent Contractor Travel Advisor

> "If you’re using the free version, the biggest downside is how quickly you can run into the limits—especially the monthly submissions."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7134315)

EM

Enathi M.

Admin Assistant

> "It can manage your your documents effectively and professionally, it's value for money is amazing and can support their customers with Data collection, mobile support..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7016063)

AD

Adarsh D.

CEO

> "Pricing can feel a bit high for advanced features, and some customization options are limited unless you upgrade."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7136370)

Evita G.

Database Manager

> "Jotform connects with integrations with other platforms like, Google Sheets, PayPal, Slack and Zoom. Since the company that I'm working for is a nonprofit, we truly..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6876593)

TP

Tarrin P.

President

> "It adds extra reconciliation work and can create awkward follow‑ups with customers as well."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131707)

FJ

Francesca J.

Manager

> "The drag-and-drop builder makes it simple to add fields, adjust layouts, and set up forms quickly without needing technical skills."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7113328)

LC

Lance C.

Solution Architecht

> "Not designed for complicated questions or long answers, tricky to customize for unique polling methods."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7138792)

KB

KARI B.

MARKTING and ECOMMERCE MANAGER

> "The platform is incredibly intuitive, I was able to create my first form within minutes, and the customization options allow me to tailor each form to suit my brand..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7016000)

AB

Andy B.

Marketing Consultant

> "It can be hard to optimize large or complex forms that are embedded on a website."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7099341)

MM

Muhammad M.

Trainer

> "I can easily create a form or poll quickly and share it with my audience, and I get a nicely formatted report"

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7144654)

MS

Mathew S.

Director of Sales and Marketing

> "You start using it comfortably, and then suddenly you hit a limit on submissions or features, which can be a bit frustrating."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7134797)

DR

DENNIS R.

Owner

> "Compared to other form builders, you get a lot of advanced features—like integrations, conditional logic, and payment processing—without feeling nickel-and-dimed."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7130942)

GO

Goretty O.

Cho

> "Some advanced features are also locked behind paid plans, which may not be affordable for small community-based projects"

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7107066)

예찬 권.

Teacher of Information Science

> "Jotform allows even free users to create excellent and stable surveys. And it provides incredible scalability and options, more than anywhere else."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7016466)

AN

Amir N.

Controller

> "Notice some issues with the broken links for the attachments to the request froms from the various users."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7116842)

TP

Tarrin P.

President

> "I especially appreciate that each transaction comes through with the description already allocated, which makes it much easier to categorize revenue and keep records..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131707)

ML

Mikayla L.

Board Member

> "Our account is a nonprofit account, and I couldn't change it, so I wasn't able to integrate payment in the form."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7119925)

SC

Sekou C.

Computer Scientiste

> "It has enabled us to efficiently collect data and create more customised forms and surveys."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7049833)

BV

Barbara V.

Owner

> "The customer support response was slow when an order form did not show up in my inbox."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122670)

AS

Adewale S.

HIO

> "Overall, Jot form has been very intuitive as jt helps myself and the team to catch-up with new ideas and innovate constructively based our clients data and feedback..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7094630)

VR

Verified Reviewer

Residence Director

> "The pdf editor/email editor is a little cumbersome and not as refined as their form editor."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7106166)

AP

Alissa P.

OWNER

> "The ability to add images, videos, and different field types makes forms more professional and detailed."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7141524)

CW

Caitlin W.

Spray tan artist, owner

> "The initial set-up and customization of my intake form was quite daunting."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7138335)

PS

Philipp S.

Member

> "Also there's lots of integration options like uploading your form output into a Google Sheet, which makes it possible to analyse data much more freely."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7021883)

MC

Mira C.

Coordinator

> "Im not tech savvy so it took a little bit for me to figure out the more advanced and technical aspects of designing and adding filters."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7136185)

GO

Goretty O.

Cho

> "The Google Sheets integration has improved accuracy in reporting and saved time during monthly data compilation."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7107066)

AC

Adriana C.

Analyst

> "Another thing that was difficult is that they only allow you to use 100 elements per form."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#SoftwareAdvice___7083794)

SH

Shantoria H.

Owner

> "I love the customization options, templates, and how quickly I can build forms for my business."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122356)

BG

Brock G.

Digital Marketing Manager

> "Sometimes the upload in Jotform does not translate well into new from ,needs one to do some creative work to readjust titles or sections that didn't copy smoothly to..."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7017018)

VP

Valentin P.

Administration Manager

> "The form builder is intuitive, supports complex logic, and works well across devices, including offline scenarios."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7123595)

NP

Nic P.

Director

> "I can't mention anything I did not like, some of the restriction we have encountered are due to subscription we are on and could be changed if needed."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7083140)

AN

Amir N.

Controller

> "It helped in management of various manual reimbursement forms to electronically maintaining them on the cloud."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7116842)

VR

Verified Reviewer

Owner

> "Sometimes the exporting is clunky and either does not export or the exported document does not match the format of the designed form"

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7017191)

BR

Brian R.

Senior Pastor

> "I use it for app creations, and it's very simple to add elements to the app, and to link the app to external sources, i.e. YouTube and other social links."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7007471)

BB

Bradsen B.

Student

> "Additionally, certain advanced customization options can be a bit confusing at first."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7098935)

PS

Pereira S.

Informatics Engineer

> "It offers a mobile app that makes it effortless for us to manage forms on the go and access data remotely."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6864708)

BB

Bradsen B.

Student

> "One downside is that some features can feel limited unless you upgrade to a paid plan."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7098935)

VP

Valentin P.

Administration Manager

> "The integration with Google Workspace is a major advantage, enabling structured data collection and automation."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7123595)

MS

Max S.

opertation manager

> "Data analysis tools are not as strong as specialized analytics platforms"

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7134301)

IL

Isadora L.

Event Planner

> "It allowed me to create professional and efficient forms for my clients in wedding"

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7073878)

VR

Verified Reviewer

Commercial Advisor

> "Not good for reviewing/editing form responses if serious consideration is required."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7121092)

Kim W.

Executive Director

> "We are able to customize the forms, easily manage the documents and the data collection is seamless."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6876865)

JV

Jodie V.

Assistant

> "Jotform has limited free options but for a one person business it is too expensive to upgrade."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7124490)

CW

Candance W.

Secretary

> "Jotform also offers reliable integrations, allowing seamless data collection and organization."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131042)

JH

Jens H.

Owner and Head Coach

> "Forms sometimes look a bit too colorful or “rounded” in their design."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7144334)

Kim W.

Executive Director

> "We are delighted with the forms, the ease to create new forms, to download the data and to make adjustments to customize."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6876865)

VR

Verified Reviewer

Office Manager

> "The storage limits are also not ideal, even on paid plans."

[See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7126543)

[View Reviews](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

## User interface

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)

4.74 (425)

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

4.67 (2,885)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

XM for Strategy & Research

36/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features)

Jotform

Top features

38/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/158456/JotForm-4-0/#features)

### Recognition

XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports

Jotform is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

XM for Strategy & Research

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Jotform

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

XM for Strategy & Research

-   By Qualtrics
-   Located in United States
-   Founded in 2013

Jotform

-   By Jotform
-   Located in United States
-   Founded in 2006

## Popular Comparisons

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[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,885)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

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Features

4.5

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[View full comparison](https://www.capterra.com/compare/72396-137289/Strategy-and-Research-vs-Typeform)

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,885)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

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Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/72396-132525/Strategy-and-Research-vs-Pollfish)

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,885)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

vs

[Jotform Sign](https://www.capterra.com/p/10014571/Jotform-Sign/)[4.77 (216)](https://www.capterra.com/p/10014571/Jotform-Sign/reviews/)

$39/month

Price

$0

4.6

Features

4.6

4.7

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/158456-10014571/JotForm-4-0-vs-Jotform-Sign)