# Compare XM for Strategy & Research vs Jotform 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Jotform and XM for Strategy & Research based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/72396-158456/Strategy-and-Research-vs-JotForm-4-0 --- # Jotform vs XM for Strategy & Research Features and Cost Comparison Last updated June 30th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: JotformXM for Strategy & Research2/4 selected [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.7 (2,904)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) [## Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.7 (2,904)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting Price $39.00/month Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.7 Customer Service 4.5 Reviews Sentiment Based on [2,904 reviews](#user-reviews) Positive 2,780 Neutral 83 Negative 41 [## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.4 Customer Service 4.6 Reviews Sentiment Based on [426 reviews](#user-reviews) Positive 416 Neutral 10 Negative 0 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 9,368 reviews from survey software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 84%Fit High performer Feature ratings Multiple Question Types 4.8 Customizable Questions 4.8 Survey Builder 4.7 Anonymous Feedback 4.8 Data Security 4.6 \--%Fit Missing features Feature ratings Multiple Question Types NA Customizable Questions 4.9 Survey Builder 4.7 Anonymous Feedback NA Data Security NA User satisfaction User satisfaction 4.7 User reviews[2,904](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Ease of use 4.7 Functionality 4.6 Value for money 4.5 Customer support 4.5 User satisfaction 4.7 User reviews[426](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Ease of use 4.4 Functionality 4.6 Value for money 4.4 Customer support 4.6 Price starts from Price starts from $39Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Whether you run a business, nonprofit, or work in education or healthcare, Jotform makes it easy to collect and manage information. Receive payments, registrations, appointments, uploads, and more. Best for Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth. ## User reviews Pros & cons BS BETSY S. Vice President of Operations > "By providing a description of the form or project, the AI can generate a form that is very close to what is needed, significantly reducing time spent creating the forms." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7160585) Evita G. Database Manager > "You have to double click into the form and if you are copying and pasting from a long paragraph you can take sections at a time and if dont copy the entire section some of..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6876593) JM Jamilla M. Photographer > "The drag and drop builder, wide range of templates, and features like payment integration and e signatures make it a powerful tool." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122379) AP Amanda P. HR Director > "One of the main drawbacks I found with Jotform was that some of the more advanced features and customisation options can feel limited unless you move onto higher priced..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7154578) BL Ben L. Director > "It connects easily with tools like Google Sheets, CRMs, and payment processors, which makes it useful for automating tasks and keeping data organized." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7136088) PG Patricia G. Customer Service Lead > "Those higher submission rates are high to the small business and the offline option is not very reliable with some complex widgets or slow connections." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7112584) ML Mikayla L. Board Member > "We were struggling with outdated mail-in membership applications until we found this platform, which was the only truly free program that could handle every complex..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7119925) VR Verified Reviewer Office Manager > "I find the design customization options somewhat limited. While some of the presets are appealing, they don't always integrate seamlessly with the forms." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7126543) VR Verified Reviewer CoFounder > "It works well for businesses, organizations, and individuals who need a reliable way to collect information online. While pricing and some advanced setup options can be a..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7118218) SR Sandra R. Founder > "It limits organizations and creates a bottleneck in team flow, as only one person has the ability to edit and revise forms, unless you use a work around." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7006670) NJ Nicola J. Coach > "I can customise my forms, make apps for my employees and improve their workflow and access to documents they need day to day." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7114490) TP Tarrin P. President > "One of the things I’ve found challenging with Jotform is how payment submissions occasionally behave when a transaction doesn’t clearly complete for the user." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131707) PG Patricia G. Customer Service Lead > "This is a tool that I utilise in order to operate our online feedback forms and check-in surveys which have greatly decreased manual data input in our front desk team." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7112584) RR Reema R. Regional Vp > "Not able to integrate with gohighlevel, expensive monthly fee and inaccessible for small operators like me to pay annual " [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7107039) VP Valentin P. Administration Manager > "It allowed us to digitise over 60+ processes, including quality control, site inspections, procurement tracking, and internal workflows." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7123595) BL Ben L. Director > "There can also be occasional performance hiccups—larger forms or ones with many integrations may load slower or feel a bit laggy during editing." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7136088) BL Ben L. Director > "It’s a reliable, user-friendly platform that makes it easy to create and deploy forms quickly, whether for simple data collection or more complex workflows with..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7136088) KS Kieran S. none > "I think the only negative I've found is that people aren't as familiar with the product. If I send out a form, I don't think people find it as natural to use as google..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122367) BS BETSY S. Vice President of Operations > "It also immensely reduced our reliance on paper forms by allowing us to move applications, onboarding documents, and other workflows online." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7160585) PP Phineas P. Program Assistant > "The submission limits and form limits are a little tricky, but the pricing is too high on the paid versions for our purposes." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7078786) CW Candance W. Secretary > "With a wide variety of templates and customization options, users can quickly build forms tailored to their needs." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131042) TW Tabatha W. Supervising Nurse > "Also, occasional lag in the form builder and limited customization in certain areas can be a bit frustrating." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7123860) VR Verified Reviewer Sales Specialist > "Jotform is a user-friendly platform that makes it easy to quickly build forms for both internal business processes and customer-facing workflows." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7155997) SH Shantoria H. Owner > "Some of the advanced features can be a little confusing at first, and pricing can get a bit high if you need more submissions or storage." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122356) CW Candance W. Secretary > "Overall, Jotform provides a dependable and flexible solution for individuals and businesses looking to simplify form creation and improve their data management processes." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131042) VR Verified Reviewer CoFounder > "In some cases, managing notifications, integrations, or conditional logic can feel a bit overwhelming for new users." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7118218) ML Mikayla L. Board Member > "We were also able to use our own logo and custom colors to ensure everything looks modern and matches our website perfectly." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7119925) RA Regina A. Adult Literacy Coordinator > "I'm still learning to export information from the Excel spreadsheets. Although it is intuitive, it is a little cumbersome for a user that does not access the program..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122615) FJ Francesca J. Manager > "Creating and customizing forms is straightforward, and managing responses is easy and organized. While some advanced features take a little time to figure out, the platform..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7113328) JR Jill R. Independent Contractor Travel Advisor > "If you’re using the free version, the biggest downside is how quickly you can run into the limits—especially the monthly submissions." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7134315) Alisha W. Chapter President > "I appreciate the wide variety of templates and widgets available, which allows me to customize forms for different purposes—from simple surveys to complex registration and..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6873847) AD Adarsh D. CEO > "Pricing can feel a bit high for advanced features, and some customization options are limited unless you upgrade." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7136370) PS Pereira S. Informatics Engineer > "By centralizing our form creation and data collection in one secure and user-friendly platform, we have eliminated countless hours of manual data entry and follow ups." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6864708) TP Tarrin P. President > "It adds extra reconciliation work and can create awkward follow‑ups with customers as well." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131707) PS Pereira S. Informatics Engineer > "I also love it's wide range of pre built templates and powerful customization options, which help us create forms that perfectly fit our unique project requirements." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6864708) LC Lance C. Solution Architecht > "Not designed for complicated questions or long answers, tricky to customize for unique polling methods." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7138792) EM Enathi M. Admin Assistant > "It can manage your your documents effectively and professionally, it's value for money is amazing and can support their customers with Data collection, mobile support and..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7016063) AB Andy B. Marketing Consultant > "It can be hard to optimize large or complex forms that are embedded on a website." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7099341) Evita G. Database Manager > "Jotform connects with integrations with other platforms like, Google Sheets, PayPal, Slack and Zoom. Since the company that I'm working for is a nonprofit, we truly..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6876593) MS Mathew S. Director of Sales and Marketing > "You start using it comfortably, and then suddenly you hit a limit on submissions or features, which can be a bit frustrating." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7134797) FJ Francesca J. Manager > "The drag-and-drop builder makes it simple to add fields, adjust layouts, and set up forms quickly without needing technical skills." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7113328) GO Goretty O. Cho > "Some advanced features are also locked behind paid plans, which may not be affordable for small community-based projects" [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7107066) KB KARI B. MARKTING and ECOMMERCE MANAGER > "The platform is incredibly intuitive, I was able to create my first form within minutes, and the customization options allow me to tailor each form to suit my brand and..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7016000) AN Amir N. Controller > "Notice some issues with the broken links for the attachments to the request froms from the various users." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7116842) MM Muhammad M. Trainer > "I can easily create a form or poll quickly and share it with my audience, and I get a nicely formatted report" [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7144654) ML Mikayla L. Board Member > "Our account is a nonprofit account, and I couldn't change it, so I wasn't able to integrate payment in the form." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7119925) DR DENNIS R. Owner > "Compared to other form builders, you get a lot of advanced features—like integrations, conditional logic, and payment processing—without feeling nickel-and-dimed." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7130942) BV Barbara V. Owner > "The customer support response was slow when an order form did not show up in my inbox." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122670) 예찬 권. Teacher of Information Science > "Jotform allows even free users to create excellent and stable surveys. And it provides incredible scalability and options, more than anywhere else." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7016466) VR Verified Reviewer Residence Director > "The pdf editor/email editor is a little cumbersome and not as refined as their form editor." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7106166) TP Tarrin P. President > "I especially appreciate that each transaction comes through with the description already allocated, which makes it much easier to categorize revenue and keep records..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7131707) CW Caitlin W. Spray tan artist, owner > "The initial set-up and customization of my intake form was quite daunting." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7138335) AS Adewale S. HIO > "Overall, Jot form has been very intuitive as jt helps myself and the team to catch-up with new ideas and innovate constructively based our clients data and feedback..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7094630) MC Mira C. Coordinator > "Im not tech savvy so it took a little bit for me to figure out the more advanced and technical aspects of designing and adding filters." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7136185) AP Alissa P. OWNER > "The ability to add images, videos, and different field types makes forms more professional and detailed." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7141524) JM Joe M. Owner > "At first, the form builder terrified me as a non-technical person - but using the tutorials / training videos and FAQ I figured out not only how to build forms but how to..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6816390) PS Philipp S. Member > "Also there's lots of integration options like uploading your form output into a Google Sheet, which makes it possible to analyse data much more freely." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7021883) AC Adriana C. Analyst > "Another thing that was difficult is that they only allow you to use 100 elements per form." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#SoftwareAdvice___7083794) GO Goretty O. Cho > "The Google Sheets integration has improved accuracy in reporting and saved time during monthly data compilation." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7107066) BG Brock G. Digital Marketing Manager > "Sometimes the upload in Jotform does not translate well into new from ,needs one to do some creative work to readjust titles or sections that didn't copy smoothly to it." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7017018) SH Shantoria H. Owner > "I love the customization options, templates, and how quickly I can build forms for my business." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7122356) NP Nic P. Director > "I can't mention anything I did not like, some of the restriction we have encountered are due to subscription we are on and could be changed if needed." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7083140) AP Amanda P. HR Director > "Creating forms was quick, even for more detailed processes, and the drag and drop builder made everything straightforward without needing technical knowledge." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7154578) SB Scarlett B. Paralegal > "Seems not to have the ability to read all the information inside a form and will leave blanks highlighted when that information is omitted." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7050867) VR Verified Reviewer Training and Development Manager > "Jotform is very good for creating forms to collect donations for a cause, subscriptions, invoices or just general collection of data." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7069956) VR Verified Reviewer Owner > "Sometimes the exporting is clunky and either does not export or the exported document does not match the format of the designed form" [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7017191) VP Valentin P. Administration Manager > "The form builder is intuitive, supports complex logic, and works well across devices, including offline scenarios." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7123595) BB Bradsen B. Student > "Additionally, certain advanced customization options can be a bit confusing at first." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7098935) AN Amir N. Controller > "It helped in management of various manual reimbursement forms to electronically maintaining them on the cloud." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7116842) BB Bradsen B. Student > "One downside is that some features can feel limited unless you upgrade to a paid plan." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7098935) BR Brian R. Senior Pastor > "I use it for app creations, and it's very simple to add elements to the app, and to link the app to external sources, i.e. YouTube and other social links." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7007471) MS Max S. opertation manager > "Data analysis tools are not as strong as specialized analytics platforms" [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7134301) PS Pereira S. Informatics Engineer > "It offers a mobile app that makes it effortless for us to manage forms on the go and access data remotely." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___6864708) VR Verified Reviewer Commercial Advisor > "Not good for reviewing/editing form responses if serious consideration is required." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7121092) VP Valentin P. Administration Manager > "The integration with Google Workspace is a major advantage, enabling structured data collection and automation." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7123595) JV Jodie V. Assistant > "Jotform has limited free options but for a one person business it is too expensive to upgrade." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7124490) FL Frank L. IT Director > "It is a good tool overall, the submission and signature limits do get annoying on the licensing and you can see they use it to make people pay for higher tiers but it does..." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7162628) BG Beth G. Curriculum designer > "It doesn’t work well with Microsoft and most people use Microsoft workflows." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7176985) AP Amanda P. HR Director > "It made building and managing online forms simple and efficient, even for more complex workflows." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7154578) JH Jens H. Owner and Head Coach > "Forms sometimes look a bit too colorful or “rounded” in their design." [See full review](https://www.capterra.com/p/158456/JotForm-4-0/#Capterra___7144334) [View Reviews](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Ginger S. Graduate Student Academic Advisor > "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection,..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884) CC Connor C. Data Analyst > "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699) JW Jamie W. Onboarding Manager > "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey takers..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804) VR Verified Reviewer Director of Market Research > "The biggest pain point is that you cannot tag your panelists to different topics." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277) AW Ashley W. Principal > "It was not terribly friendly to do, but the collaboration component made feedback simpler." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880) VR Verified Reviewer Director > "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214) SH Shir H. Social Media Manager > "Qualtrics XM provides us with excellent services." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628) VR Verified Reviewer Director of Market Research > "You can only overwrite existing information." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277) KS Kayla S. Campaign Manager > "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) VR Verified Reviewer Director of Survey Research > "Terrible customer support - I cannot stress this enough" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446) AW Ashley W. Principal > "Qualities was an adequate tool for research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880) Renee L. HR Coordinator > "The only negative I can really say is the cost for XM." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773) KB Kyle B. Technical Support Analyst > "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to helping..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809) KF Kat F. Admin > "I find this software to be highly unintuitive" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949) Michael M. Data Engineer > "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) BM Brigitte M. Clinical Trainee > "It is not intuitive, and there is no easy way to make mass changes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) VR Verified Reviewer Business Intelligence Analyst > "I like the depth of customization in Survey and Research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764) BM Brigitte M. Clinical Trainee > "I do not like the survey creation format of this product." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) JW Jamie W. Onboarding Manager > "I love Strategy & Research, it makes survey creation and data collecting very easy." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804) SO Susana O. Project Manager > "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693) VR Verified Reviewer Director > "Overall it was great and value for money for all R&D activities" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214) Christian A. Operations Manager > "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642) AA Amr A. Senior Lecturer in Marketing > "It's user friendly and very easy to set up surveys" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210) VR Verified Reviewer Head of Consumer Insights > "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) KS Kayla S. Campaign Manager > "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) CW Caroline W. Assistant Professor > "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414) VR Verified Reviewer Graduate Assistant > "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282) Ryan E. Assistant Professor of Instruction > "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374) VR Verified Reviewer Digital Marketing Manager > "You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472) LL Lauren L. Digital Marketing Specialist > "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194) DA Dawood A. Quality Assurance Quality Control > "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as we..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199) GP Graham P. IT/Business Analyst > "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939) Daniel C. Product Manager > "One of the best survey tools available, the level of customizations in qualtrics is unbeatable." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786) WL Wc L. Manager, Market Research > "Skips and survey flow not very intuitive for novice users." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014) Michael M. Data Engineer > "This allows us to derive valuable insights from our surveys and maximize their potential." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) VR Verified Reviewer Head of Consumer Insights > "I am not a big fan of Qualtrics' reporting and data visualization features." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) SV Sotheary V. Digital Marketing Coordinator > "I like that it is convenient and there is a free feature that allows me to do quick surveys." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) SV Sotheary V. Digital Marketing Coordinator > "It's not very user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) TK Tania K. Master Tutor > "Really liked using this software as it made collecting students information and feedback so much easier and reliable." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658) VR Verified Reviewer Manager II, Growth Marketing > "consumer insight aggregation can be messy across multiple data formats and make it hard to consolidate" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2304180) KC Kelli C. Associate Professor > "Surveys can be set up quickly and measures can be shared in the library; data is easy to export" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522) EA Ellie A. Research Scholar > "Also, sometimes the piped text features as well as adding contacts can be overly complicated." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409) EK Elizabeth K. Professor > "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels" native..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294) VR Verified Reviewer Research Assistant > "It is just not fast and user-friendly for simple surveying." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715) KS Kayla S. Campaign Manager > "Qualtrics made it easy for me to gather information on students I advised." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) James K. Research Manager > "We discontinued its use because we were unable to customize it for our mobile devices." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) RJ Ruchi J. Client Success Manager > "Great tool for survey programming and market research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477) James K. Research Manager > "I realized the web version of the software also uses cookies, which can make life difficult sometimes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) KS Kayla S. Campaign Manager > "The trigger email is my favorite thing qualtrics has so follow up can be automated!" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) AM Andrea M. Student > "They also do not offer student discounts, which a lot of other survey software does." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467) Michael M. Data Engineer > "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) MV Megan V. teacher > "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to customer..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910) NR Neeti R. Analyst 2 > "Data collection get easier with the help of Qualtrics and Client user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161) Rachel W. Product Manager > "It's pricey." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298) VR Verified Reviewer Programmer > "The survey flow is very flexible to use and the branching logics ease the work." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169) LaToya B. Associate Director of Recreation Programs > "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266) RF Ricardo F. Strategic Account Manager > "Nice tool for digital marketing and analytics." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742) James K. Research Manager > "It is not very helpful when it comes to rural or offline data collection." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) VR Verified Reviewer Programmer > "The knowledge base is the most helpful part so that nobody gets stuck." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169) AM Andrea M. Student > "It is extremely expensive and a lot of universities will not provide subscriptions to everyone." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467) SC Sriram C. Associate Professor > "The Qualitrics app is easy to use for building surveys, collecting data, and interpreting results using automatically generated..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3393890) CS Cam S. Student > "Some functions are very complicated to use." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539) [View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) ## User interface 4.67 (2,904) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) 4.74 (426) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Jotform Top features 38/45 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - Anonymous Feedback - API - Customer Segmentation - Customizable Branding - Customizable Questions - Customizable Templates - Data Analysis Tools - Data Cleansing - Data Import/Export - Data Security - Drag & Drop - Dynamic Content - Email Marketing - Email Reminders - Feedback Management - Gamification - Generative AI - Mobile Survey - Multi-Channel Distribution - Multi-Language - Multiple Question Types - NPS Survey Structure - Offline Response Collection - Pulse Surveys - Question Branching - Question Library - Question Piping - Randomization - Real-Time Data - Reporting/Analytics - Response Quotas - Response Validation - Sentiment Analysis - Site Intercept Survey - Skip Logic - Support Audio/Images/Video - Survey Builder - Template Management - Third-Party Integrations - URL Customization - Visual Analytics [See all features](https://www.capterra.com/p/158456/JotForm-4-0/#features) XM for Strategy & Research 36/45 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - Anonymous Feedback - API - Customer Segmentation - Customizable Branding - Customizable Questions - Customizable Templates - Data Analysis Tools - Data Cleansing - Data Import/Export - Data Security - Drag & Drop - Dynamic Content - Email Marketing - Email Reminders - Feedback Management - Gamification - Generative AI - Mobile Survey - Multi-Channel Distribution - Multi-Language - Multiple Question Types - NPS Survey Structure - Offline Response Collection - Pulse Surveys - Question Branching - Question Library - Question Piping - Randomization - Real-Time Data - Reporting/Analytics - Response Quotas - Response Validation - Sentiment Analysis - Site Intercept Survey - Skip Logic - Support Audio/Images/Video - Survey Builder - Template Management - Third-Party Integrations - URL Customization - Visual Analytics [See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features) ### Recognition No recognitions have been awarded to Jotform XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Jotform Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos XM for Strategy & Research Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Jotform - By Jotform - Located in United States - Founded in 2006 XM for Strategy & Research - By Qualtrics - Located in United States - Founded in 2013 ## Popular Comparisons [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,904)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) vs [Connecteam](https://www.capterra.com/p/153140/Connecteam/)[4.64 (5,298)](https://www.capterra.com/p/153140/Connecteam/reviews/) $39/month Price $29/month 4.6 Features 4.5 4.7 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/153140-158456/Connecteam-vs-JotForm-4-0) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,475)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Contact vendor for pricing Price $30/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-253516/Strategy-and-Research-vs-SurveyMonkey) [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,904)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) vs [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[4.70 (17,618)](https://www.capterra.com/p/247901/Google-Workspace/reviews/) $39/month Price $7/month 4.6 Features 4.6 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/158456-247901/JotForm-4-0-vs-Google-Workspace) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.75 (533)](https://www.capterra.com/p/135455/QuestionPro/reviews/) Contact vendor for pricing Price $83/month 4.6 Features 4.7 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-135455/Strategy-and-Research-vs-QuestionPro) [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,904)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) vs [Docusign](https://www.capterra.com/p/121506/Docusign/)[4.74 (9,389)](https://www.capterra.com/p/121506/Docusign/reviews/) $39/month Price $15/month 4.6 Features 4.7 4.7 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/121506-158456/Docusign-vs-JotForm-4-0) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (971)](https://www.capterra.com/p/137289/Typeform/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-137289/Strategy-and-Research-vs-Typeform) [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,904)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) vs [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (971)](https://www.capterra.com/p/137289/Typeform/reviews/) $39/month Price $39/month 4.6 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/137289-158456/Typeform-vs-JotForm-4-0) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (262)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.6 4.4 Ease of Use 4.6 [View full 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comparison](https://www.capterra.com/compare/72396-156752/Strategy-and-Research-vs-SurveyLegend) [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,904)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) vs [Jotform Sign](https://www.capterra.com/p/10014571/Jotform-Sign/)[4.77 (216)](https://www.capterra.com/p/10014571/Jotform-Sign/reviews/) $39/month Price $0 4.6 Features 4.6 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158456-10014571/JotForm-4-0-vs-Jotform-Sign) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.6 Features 4.4 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/72396-110228/Strategy-and-Research-vs-MailChimp)