---
title: "Compare XM for Strategy & Research vs YouScan 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare XM for Strategy & Research and YouScan based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/72396-173036/Strategy-and-Research-vs-YouScan"
page_type: "comparison"
language: "en"
---

# XM for Strategy & Research vs YouScan Features and Cost Comparison

Last updated September 17th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

XM for Strategy & ResearchYouScan2/4 selected

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.9 (124)](https://www.capterra.com/p/173036/YouScan/reviews/)

[## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [427 reviews](#user-reviews)

Positive

417

Neutral

10

Negative

0

[## YouScan](https://www.capterra.com/p/173036/YouScan/)[4.9 (124)](https://www.capterra.com/p/173036/YouScan/reviews/)

Starting Price

$499.00/month

Value-for-Money

4.6

Functionality

4.7

Ease of Use

4.8

Customer Service

5

Reviews Sentiment

Based on [124 reviews](#user-reviews)

Positive

124

Neutral

0

Negative

0

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## Summary

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Features in Social Listening Tools Software

17 / 32

Best performer

26 / 32

Only YouScan

-   AI/Machine Learning
-   Audience Analytics
-   Audience Engagement

User satisfaction

User satisfaction

4.7

User reviews[427](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Ease of use

4.4

Functionality

4.6

Value for money

4.4

Customer support

4.6

User satisfaction

4.9

User reviews[124](https://www.capterra.com/p/173036/YouScan/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.6

Customer support

5.0

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$499Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

Best for

Midsize to large B2C businesses and global brands in consumer goods, retail, food and beverage, beauty, PR, and marketing. Also serves startups, SMBs, marketing agencies, and social media consultants.

## User reviews

Pros & cons

Melissa R.

Administrator

> "A very powerful and secure platform for data collection, though the high cost and complex interface mean it requires dedicated..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7202878)

CC

Connor C.

Data Analyst

> "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699)

Ginger S.

Graduate Student Academic Advisor

> "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884)

VR

Verified Reviewer

Director of Market Research

> "The biggest pain point is that you cannot tag your panelists to different topics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

Melissa R.

Administrator

> "Enterprise-grade security: Provides robust user access controls and reliable data encryption."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7202878)

VR

Verified Reviewer

Director of Market Research

> "You can only overwrite existing information."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

JW

Jamie W.

Onboarding Manager

> "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director

> "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

AW

Ashley W.

Principal

> "It was not terribly friendly to do, but the collaboration component made feedback simpler."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

VR

Verified Reviewer

Director of Survey Research

> "Terrible customer support - I cannot stress this enough"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446)

SH

Shir H.

Social Media Manager

> "Qualtrics XM provides us with excellent services."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628)

Renee L.

HR Coordinator

> "The only negative I can really say is the cost for XM."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773)

KS

Kayla S.

Campaign Manager

> "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

KF

Kat F.

Admin

> "I find this software to be highly unintuitive"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949)

AW

Ashley W.

Principal

> "Qualities was an adequate tool for research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

BM

Brigitte M.

Clinical Trainee

> "It is not intuitive, and there is no easy way to make mass changes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

KB

Kyle B.

Technical Support Analyst

> "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809)

BM

Brigitte M.

Clinical Trainee

> "I do not like the survey creation format of this product."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

Michael M.

Data Engineer

> "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

SO

Susana O.

Project Manager

> "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693)

VR

Verified Reviewer

Business Intelligence Analyst

> "I like the depth of customization in Survey and Research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764)

Christian A.

Operations Manager

> "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642)

JW

Jamie W.

Onboarding Manager

> "I love Strategy & Research, it makes survey creation and data collecting very easy."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Head of Consumer Insights

> "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

AA

Amr A.

Senior Lecturer in Marketing

> "It's user friendly and very easy to set up surveys"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210)

CW

Caroline W.

Assistant Professor

> "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library,..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414)

KS

Kayla S.

Campaign Manager

> "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

Ryan E.

Assistant Professor of Instruction

> "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374)

VR

Verified Reviewer

Digital Marketing Manager

> "You can use this method for a variety of research projects since it makes it possible for any organization to gather and..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472)

LL

Lauren L.

Digital Marketing Specialist

> "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194)

DA

Dawood A.

Quality Assurance Quality Control

> "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199)

GP

Graham P.

IT/Business Analyst

> "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

Daniel C.

Product Manager

> "One of the best survey tools available, the level of customizations in qualtrics is unbeatable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786)

WL

Wc L.

Manager, Market Research

> "Skips and survey flow not very intuitive for novice users."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014)

Michael M.

Data Engineer

> "This allows us to derive valuable insights from our surveys and maximize their potential."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

VR

Verified Reviewer

Head of Consumer Insights

> "I am not a big fan of Qualtrics' reporting and data visualization features."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

SV

Sotheary V.

Digital Marketing Coordinator

> "I like that it is convenient and there is a free feature that allows me to do quick surveys."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

SV

Sotheary V.

Digital Marketing Coordinator

> "It's not very user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

TK

Tania K.

Master Tutor

> "Really liked using this software as it made collecting students information and feedback so much easier and reliable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658)

EA

Ellie A.

Research Scholar

> "Also, sometimes the piped text features as well as adding contacts can be overly complicated."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409)

KC

Kelli C.

Associate Professor

> "Surveys can be set up quickly and measures can be shared in the library; data is easy to export"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522)

James K.

Research Manager

> "We discontinued its use because we were unable to customize it for our mobile devices."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

EK

Elizabeth K.

Professor

> "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels"..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294)

James K.

Research Manager

> "I realized the web version of the software also uses cookies, which can make life difficult sometimes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

KS

Kayla S.

Campaign Manager

> "Qualtrics made it easy for me to gather information on students I advised."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

AM

Andrea M.

Student

> "They also do not offer student discounts, which a lot of other survey software does."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

RJ

Ruchi J.

Client Success Manager

> "Great tool for survey programming and market research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477)

MV

Megan V.

teacher

> "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910)

KS

Kayla S.

Campaign Manager

> "The trigger email is my favorite thing qualtrics has so follow up can be automated!"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

LaToya B.

Associate Director of Recreation Programs

> "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266)

Michael M.

Data Engineer

> "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

James K.

Research Manager

> "It is not very helpful when it comes to rural or offline data collection."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

NR

Neeti R.

Analyst 2

> "Data collection get easier with the help of Qualtrics and Client user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161)

AM

Andrea M.

Student

> "It is extremely expensive and a lot of universities will not provide subscriptions to everyone."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

VR

Verified Reviewer

Director

> "Overall it was great and value for money for all R&D activities"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Research Assistant

> "It is just not fast and user-friendly for simple surveying."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715)

VR

Verified Reviewer

Programmer

> "The survey flow is very flexible to use and the branching logics ease the work."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169)

CS

Cam S.

Student

> "Some functions are very complicated to use."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539)

RF

Ricardo F.

Strategic Account Manager

> "Nice tool for digital marketing and analytics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742)

Rachel W.

Product Manager

> "It's pricey."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298)

VR

Verified Reviewer

Programmer

> "The knowledge base is the most helpful part so that nobody gets stuck."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169)

KF

Kat F.

Admin

> "I find this software to be highly unintuitive"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949)

SC

Sriram C.

Associate Professor

> "The Qualitrics app is easy to use for building surveys, collecting data, and interpreting results using automatically..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3393890)

BM

Brigitte M.

Clinical Trainee

> "It is not intuitive, and there is no easy way to make mass changes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

ES

Eshwar S.

UX Researcher

> "UI is really nice to use and offers tools for analysis too."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4439062)

SV

Sotheary V.

Digital Marketing Coordinator

> "It's not very user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

VR

Verified Reviewer

Head of Consumer Insights

> "I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

CS

Cam S.

Student

> "Some functions are very complicated to use."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539)

VR

Verified Reviewer

Graduate Assistant

> "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282)

VR

Verified Reviewer

Director of Survey Research

> "Terrible customer support - I cannot stress this enough"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446)

[View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

AS

Ann S.

Senior Analyst

> "The ability to review authors, engagement levels, and related posts within a defined time frame supports the analytical work we deliver to clients."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7129971)

SS

Sage S.

Social Media Strategy Diretor

> "I don't like that YouScan charges per feature - it would be much nicer if features were inclusive with builds within that."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7010844)

LJ

Lubica J.

Senior Expert Market Intelligence

> "YouScan supports multilingual analysis through built‑in translation, enabling cross‑market analysis in English and reducing dependency on local‑language..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7114697)

SF

Shea F.

Senior Account Manager

> "It was also hard to wrap my head around YouScan's version of wildcarding, which is automatically applied to any keyword that's not in quotations."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___6879168)

MW

Moa W.

Associate Research Director

> "Being able to set up separate topics for co-sponsors of the event and track their visibility alongside the client's gave us a much richer picture of how the..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7169753)

VU

Valdir U.

COO

> "This is not ideal for a medium or large operation, at least for agencies."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7173006)

Jack F.

Researching and Analytics Consultant

> "With YouScan granting us access to TikTok data, we are able to consistently stay on top of the latest trends and flag important conversations happening in the..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7148469)

LD

Lilly D.

Associate Social Strategist

> "I've yet to have a problem i can't solve or the YouScan team can't help me fix."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7174608)

Jack F.

Researching and Analytics Consultant

> "We use a variety of listening tools in our work, depending on the client and the type of project but because TikTok has become so hard to ignore if you’re..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7148469)

SF

Shea F.

Senior Account Manager

> "My only complaint about YouScan is the user interface for writing queries, which could be improved."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___6879168)

MW

Moa W.

Associate Research Director

> "The support side of things has also been good — our manager \[sensitive content hidden\] is responsive and the team is open to working through things..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7169753)

Sarah S.

Social Media Strategist

> "Compared to other social listening platforms, the UX isn't the best, and it can be a little clunky."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7012289)

LJ

Lubica J.

Senior Expert Market Intelligence

> "Targeting consumer‑generated content is easier: Filters—especially Word of Mouth—are valued for focusing on authentic consumer conversations and reducing noise."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7114697)

GG

Giancarlo G.

Research

> "There is some problems with no recollecting specific data."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7099165)

Leoné V.

Insights Manager

> "The ability to analyse images, the brilliant TikTok integration, and the sophisticated auto-categorisation have fundamentally changed not only the way we work..."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7040273)

VN

Viktor N.

CTO

> "You have to pay for the volume of search results ;)"

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___6868770)

NB

Nikolaas B.

Senior Brand Reputation Manager

> "We also appreciate the advanced filtering options, sentiment analysis, and the continuous improvements made to the platform over time."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7160698)

Sarah S.

Social Media Strategist

> "I would not recommend it for team members who have a hard time learning new technology."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7012289)

Jack F.

Researching and Analytics Consultant

> "Our work changes from project to project, so it helps when a tool keeps adding new features and expanding what it can do."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7148469)

DH

Dana H.

Associate Manager, Social Media

> "Platform has a steep learning curve if you aren't in it every day. "

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___6870125)

VU

Valdir U.

COO

> "YouScan has been a very good addition to our social listening toolkit, offering us added coverage, ease of use and very helpful customer service."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7173006)

VK

Vladyslav K.

Analyst

> "The reach rate isn\`t correct."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___4626776)

Jack F.

Researching and Analytics Consultant

> "Reviews can reveal a different kind of user feedback, and aids our analysis alongside social conversations."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7148469)

NZ

Norman Z.

Senior analyst

> "In some cases, which include big amounts of data, current API restrictions may cause unexpected and non-desired obstacles during data collection and processing."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___2472810)

Filipe P.

CEO

> "The platform enables deep social listening, strong insights, and confident decision-making, while the team genuinely cares about helping us succeed."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7091386)

LD

Lilly D.

Associate Social Strategist

> "I've yet to have a problem i can't solve or the YouScan team can't help me fix."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7174608)

Maggie W.

Head of Strategy

> "I also think their support team is some of the best I've worked with in the business, making it easy for the entire team to learn how to use these features."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7150315)

Sarah S.

Social Media Strategist

> "I would not recommend it for team members who have a hard time learning new technology."

[See full review](https://www.capterra.com/p/173036/YouScan/#Capterra___7012289)

[View Reviews](https://www.capterra.com/p/173036/YouScan/reviews/)

## User interface

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)

4.74 (427)

[YouScan](https://www.capterra.com/p/173036/YouScan/)

4.87 (124)

### Features

XM for Strategy & Research

17/32

-   AI Copilot
-   AI/Machine Learning
-   Alerts/Notifications
-   API
-   Audience Analytics
-   Audience Engagement
-   Brand Tracking
-   Campaign Analytics
-   Collaboration Tools
-   Competitor Monitoring
-   Content Discovery
-   Content Publishing Options
-   Dashboard
-   Data Import/Export
-   Data Visualization
-   Engagement Tracking
-   Generative AI
-   Hashtag Tracking
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Channel Data Collection
-   Multi-Language
-   Natural Language Processing
-   Negative Feedback Management
-   Optical Character Recognition
-   Performance Metrics
-   Reporting/Analytics
-   Sentiment Analysis
-   Social Media Integration
-   Social Media Monitoring
-   Third-Party Integration
-   Trend Analysis

[See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features)

YouScan

Top features

26/32

-   AI Copilot
-   AI/Machine Learning
-   Alerts/Notifications
-   API
-   Audience Analytics
-   Audience Engagement
-   Brand Tracking
-   Campaign Analytics
-   Collaboration Tools
-   Competitor Monitoring
-   Content Discovery
-   Content Publishing Options
-   Dashboard
-   Data Import/Export
-   Data Visualization
-   Engagement Tracking
-   Generative AI
-   Hashtag Tracking
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Channel Data Collection
-   Multi-Language
-   Natural Language Processing
-   Negative Feedback Management
-   Optical Character Recognition
-   Performance Metrics
-   Reporting/Analytics
-   Sentiment Analysis
-   Social Media Integration
-   Social Media Monitoring
-   Third-Party Integration
-   Trend Analysis

[See all features](https://www.capterra.com/p/173036/YouScan/#features)

### Recognition

XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports

YouScan

Best Value Social Listening Tools Software (2023) 

### Deployment & support

XM for Strategy & Research

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

YouScan

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

XM for Strategy & Research

-   By Qualtrics
-   Located in United States
-   Founded in 2013

YouScan

-   By YouScan
-   Located in United States
-   Founded in 2009

## Popular Comparisons

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

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4.8

Ease of Use

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[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

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Contact vendor for pricing

Price

$39/month

4.6

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4.4

Ease of Use

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[View full comparison](https://www.capterra.com/compare/72396-158456/Strategy-and-Research-vs-JotForm-4-0)

[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.87 (124)](https://www.capterra.com/p/173036/YouScan/reviews/)

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$499/month

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Features

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Ease of Use

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[View full comparison](https://www.capterra.com/compare/121447-173036/Sprout-Social-vs-YouScan)

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

vs

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Contact vendor for pricing

Price

$83/month

4.6

Features

4.7

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/72396-135455/Strategy-and-Research-vs-QuestionPro)

[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.87 (124)](https://www.capterra.com/p/173036/YouScan/reviews/)

vs

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$499/month

Price

Contact vendor for pricing

4.7

Features

4.5

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/124219-173036/Infegy-Atlas-vs-YouScan)

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

vs

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Contact vendor for pricing

Price

$39/month

4.6

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/72396-137289/Strategy-and-Research-vs-Typeform)

[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.87 (124)](https://www.capterra.com/p/173036/YouScan/reviews/)

vs

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$499/month

Price

€1199/month

4.7

Features

4.2

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/150410-173036/facelift-vs-YouScan)

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

vs

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Contact vendor for pricing

Price

$39/month

4.6

Features

4.6

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/72396-150695/Strategy-and-Research-vs-Lucky-Orange)

[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.87 (124)](https://www.capterra.com/p/173036/YouScan/reviews/)

vs

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Price

Contact vendor for pricing

4.7

Features

4.3

4.8

Ease of Use

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[View full comparison](https://www.capterra.com/compare/167624-173036/Reputation-com-vs-YouScan)

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

vs

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Contact vendor for pricing

Price

$250one time

4.6

Features

4.5

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/72396-173755/Strategy-and-Research-vs-UserTesting)

[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.87 (124)](https://www.capterra.com/p/173036/YouScan/reviews/)

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Features

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Ease of Use

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