# Compare XM for Strategy & Research vs UserTesting 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare XM for Strategy & Research and UserTesting based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/72396-173755/Strategy-and-Research-vs-UserTesting

---

# XM for Strategy & Research vs UserTesting Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

XM for Strategy & ResearchUserTesting2/4 selected

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

[UserTesting](https://www.capterra.com/p/173755/UserTesting/)[4.5 (131)](https://www.capterra.com/p/173755/UserTesting/reviews/)

[## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [426 reviews](#user-reviews)

Positive

416

Neutral

10

Negative

0

[## UserTesting](https://www.capterra.com/p/173755/UserTesting/)[4.5 (131)](https://www.capterra.com/p/173755/UserTesting/reviews/)

Starting Price

$250.00one time

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [131 reviews](#user-reviews)

Positive

116

Neutral

12

Negative

3

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Features in User Testing Software

Best performer

34 / 50

Only XM for Strategy & Research

-   Access Controls/Permissions
-   Activity Tracking
-   API

19 / 50

Only UserTesting

-   Customer Experience Management
-   Geotargeting
-   Performance Testing

User satisfaction

User satisfaction

4.7

User reviews[426](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Ease of use

4.4

Functionality

4.6

Value for money

4.4

Customer support

4.6

User satisfaction

4.5

User reviews[131](https://www.capterra.com/p/173755/UserTesting/reviews/)

Ease of use

4.4

Functionality

4.5

Value for money

4.5

Customer support

4.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$250Per User, One Time

-   Free version
-   Free trial

Best for

Best for

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

Best for

Product teams, marketers, digital and customer experience executives across industries, including Retail, Financial Services, Healthcare, B2B and Consumer Tech, and more.

## User reviews

Pros & cons

Ginger S.

Graduate Student Academic Advisor

> "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection,..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884)

CC

Connor C.

Data Analyst

> "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699)

JW

Jamie W.

Onboarding Manager

> "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey takers..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director of Market Research

> "The biggest pain point is that you cannot tag your panelists to different topics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

KS

Kayla S.

Campaign Manager

> "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

VR

Verified Reviewer

Director

> "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Business Intelligence Analyst

> "I like the depth of customization in Survey and Research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764)

VR

Verified Reviewer

Director of Market Research

> "You can only overwrite existing information."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277)

JW

Jamie W.

Onboarding Manager

> "I love Strategy & Research, it makes survey creation and data collecting very easy."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804)

VR

Verified Reviewer

Director of Survey Research

> "Terrible customer support - I cannot stress this enough"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446)

KS

Kayla S.

Campaign Manager

> "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

Renee L.

HR Coordinator

> "The only negative I can really say is the cost for XM."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773)

AW

Ashley W.

Principal

> "It was not terribly friendly to do, but the collaboration component made feedback simpler."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

KF

Kat F.

Admin

> "I find this software to be highly unintuitive"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949)

SH

Shir H.

Social Media Manager

> "Qualtrics XM provides us with excellent services."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628)

BM

Brigitte M.

Clinical Trainee

> "It is not intuitive, and there is no easy way to make mass changes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

AW

Ashley W.

Principal

> "Qualities was an adequate tool for research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880)

BM

Brigitte M.

Clinical Trainee

> "I do not like the survey creation format of this product."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070)

KB

Kyle B.

Technical Support Analyst

> "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to helping..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809)

SO

Susana O.

Project Manager

> "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693)

KS

Kayla S.

Campaign Manager

> "Qualtrics made it easy for me to gather information on students I advised."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

VR

Verified Reviewer

Head of Consumer Insights

> "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

Michael M.

Data Engineer

> "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

CW

Caroline W.

Assistant Professor

> "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414)

KS

Kayla S.

Campaign Manager

> "The trigger email is my favorite thing qualtrics has so follow up can be automated!"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112)

GP

Graham P.

IT/Business Analyst

> "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

VR

Verified Reviewer

Director

> "Overall it was great and value for money for all R&D activities"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214)

VR

Verified Reviewer

Head of Consumer Insights

> "I am not a big fan of Qualtrics' reporting and data visualization features."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

AA

Amr A.

Senior Lecturer in Marketing

> "It's user friendly and very easy to set up surveys"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210)

Christian A.

Operations Manager

> "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642)

VR

Verified Reviewer

Head of Consumer Insights

> "I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142)

James K.

Research Manager

> "We discontinued its use because we were unable to customize it for our mobile devices."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

VR

Verified Reviewer

Graduate Assistant

> "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282)

James K.

Research Manager

> "I realized the web version of the software also uses cookies, which can make life difficult sometimes."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

GP

Graham P.

IT/Business Analyst

> "What I like most about Qualtrics is the ability to quickly and easily build a survey. "

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939)

Ryan E.

Assistant Professor of Instruction

> "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374)

VR

Verified Reviewer

Digital Marketing Manager

> "You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472)

LL

Lauren L.

Digital Marketing Specialist

> "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194)

DA

Dawood A.

Quality Assurance Quality Control

> "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as we..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199)

WL

Wc L.

Manager, Market Research

> "Skips and survey flow not very intuitive for novice users."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014)

Daniel C.

Product Manager

> "One of the best survey tools available, the level of customizations in qualtrics is unbeatable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786)

SV

Sotheary V.

Digital Marketing Coordinator

> "It's not very user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

Michael M.

Data Engineer

> "This allows us to derive valuable insights from our surveys and maximize their potential."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

James K.

Research Manager

> "It is not very helpful when it comes to rural or offline data collection."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051)

SV

Sotheary V.

Digital Marketing Coordinator

> "I like that it is convenient and there is a free feature that allows me to do quick surveys."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678)

VR

Verified Reviewer

Manager II, Growth Marketing

> "consumer insight aggregation can be messy across multiple data formats and make it hard to consolidate"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2304180)

TK

Tania K.

Master Tutor

> "Really liked using this software as it made collecting students information and feedback so much easier and reliable."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658)

EA

Ellie A.

Research Scholar

> "Also, sometimes the piped text features as well as adding contacts can be overly complicated."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409)

KC

Kelli C.

Associate Professor

> "Surveys can be set up quickly and measures can be shared in the library; data is easy to export"

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522)

VR

Verified Reviewer

Research Assistant

> "It is just not fast and user-friendly for simple surveying."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715)

EK

Elizabeth K.

Professor

> "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels" native..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294)

AM

Andrea M.

Student

> "They also do not offer student discounts, which a lot of other survey software does."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

RJ

Ruchi J.

Client Success Manager

> "Great tool for survey programming and market research."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477)

MV

Megan V.

teacher

> "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to customer..."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910)

Michael M.

Data Engineer

> "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993)

Rachel W.

Product Manager

> "It's pricey."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298)

NR

Neeti R.

Analyst 2

> "Data collection get easier with the help of Qualtrics and Client user friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161)

LaToya B.

Associate Director of Recreation Programs

> "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266)

VR

Verified Reviewer

Programmer

> "The survey flow is very flexible to use and the branching logics ease the work."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169)

AM

Andrea M.

Student

> "It is extremely expensive and a lot of universities will not provide subscriptions to everyone."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467)

RF

Ricardo F.

Strategic Account Manager

> "Nice tool for digital marketing and analytics."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742)

CS

Cam S.

Student

> "Some functions are very complicated to use."

[See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539)

[View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

Jeswanth P.

Data Analyst

> "The process of onboarding is also quit easy, they Just tell me to review the website with thoughts out loud and then the test will..."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___7144034)

VR

Verified Reviewer

Freelance Video Editor

> "High Disqualification Rate: You often spend more time on screening questionnaires only to be disqualified, rather than actually..."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___7017654)

Jeswanth P.

Data Analyst

> "In a nutshell, I am really happy to use this software till today, Because it is a slow and steady process of making some good..."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___7144034)

MH

Miles H.

Product Analyst

> "It’s not cheap, and some of the responses can feel hurried or low-effort, unless you vet participants well."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___6865980)

VR

Verified Reviewer

Physical therapist

> "It is fair to both its testers and clients/partners by making sure that testers get paid for their honest work and that companies..."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___6362597)

VR

Verified Reviewer

Freelance Video Editor

> "In a whole hour you might qualify for one or two on a good day, which can be frustrating."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___7017654)

VR

Verified Reviewer

Freelance Video Editor

> "It's a legitimate site, well organized and provides genuine opportunities to earn money by providing actionable feedback to..."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___7017654)

BD

Bilal D.

bilaloop

> "Misssions not selected by corresponding your profils"

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___4830114)

VR

Verified Reviewer

Freelance Video Editor

> "Reliable Payments: Payments are processed automatically and reliably every week via paypal."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___7017654)

SR

Shravya R.

QA

> "Getting qualified for a test is the most difficult part, some test cases asks you for webcam access and not everyone might me..."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___4605265)

VR

Verified Reviewer

Physical therapist

> "I appreciate UserTesting for providing many testing opportunities for people of various demographics, jobs, and hobbies."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___6362597)

Sushobit R.

Tester

> "Has many bugs which don't let me test and create confusion leading to test rejection by users"

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___2949368)

MH

Miles H.

Product Analyst

> "That has made our research more reliable and way more efficient."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___6865980)

IG

Ivan G.

Office Assistant

> "The customer support is slow and there are better testing websites you can participate in."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___2966302)

VR

Verified Reviewer

Freelance Video Editor

> "Engaging Work: There are always varying tasks that are interesting."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___7017654)

Haniel L.

IoT Developer

> "The mobile application is very poor and gets bugged most of the time."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___2962492)

VR

Verified Reviewer

Freelance Video Editor

> "User-Friendly Interface: The platform itself is very intuitive."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___7017654)

AR

Alexis R.

Owner of AER'S Apparel

> "What I least like about UserTesting is that they would have me go through a little test before doing the actual review."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___2892201)

ZJ

Zain J.

Support Team Leader

> "The tests pop up with a sound and you can work through the qualificaiton questions very easily."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___6023525)

VR

Verified Reviewer

Founder

> "Occasionally a test does not load correctly (roughly 5% of the time)."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___3397553)

Refioe Billy M.

Freelancer

> "The fact that I can earn $10 in a few minutes testing websites and working from home, in fact, I not only like Usertesting, but I..."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___4629827)

SO

Stephanie O.

Book reviewer

> "I think it needs a lot of improvement"

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___4792124)

ZJ

Zain J.

Support Team Leader

> "It gives you all the information you need, and I have found that when speaking to the clients, they are all very friendly,..."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___6023525)

Amber H.

President/CEO/Consultant/Speaker

> "Two main disadvantages are that you're not going to qualify for every test."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___3490114)

CF

Camila F.

Analyst

> "I'm having an amazing experience with UserTesting, it's helped me create and customize videos for marketing campaigns."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___3610318)

AR

Alexis R.

Owner of AER'S Apparel

> "Sometimes I would spend like 30 minutes trying to get approved to do a review and it was VERY time consuming."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___2892201)

MP

Marcellus P.

Delivery Driver

> "Awesome app which allows you to earn money reviewing app and web pages online."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___4584163)

Erin D.

Marketing Consultant

> "Sometimes I have tech issues with the mobile version."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___3362943)

Haritha C.

Digital Marketing Executive

> "The platform is very useful for both beginners and experts who just need some real life experience in usability testing or..."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___3606725)

CR

Campbell R.

UX Researcher

> "Can be hard to learn the niche aspects of the platform"

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___2969826)

JH

Julian H.

UX Consultant

> "A decent option for moderated usability testing. If you ignore the more experimental features, it's got everything you need."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___4758487)

NP

Nabin P.

CEO

> "Very hard to get your test approved and get paid."

[See full review](https://www.capterra.com/p/173755/UserTesting/#GetApp___2931259)

Haritha C.

Digital Marketing Executive

> "We can easily make pocket money by giving genuine reviews that can help customers to buy the product."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___3606725)

PN

Pranav N.

User Research Specialist

> "The screener also does not allow logic which is limiting when recruiting specific demographics"

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___2426857)

ZJ

Zain J.

Support Team Leader

> "Its not over complicated, therefore very easy to navigate."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___6023525)

Zaiba S.

Freelance Data Annotator

> "Waiting for a test could get really tiresome, because the tests are rarely available."

[See full review](https://www.capterra.com/p/173755/UserTesting/#Capterra___2874930)

[View Reviews](https://www.capterra.com/p/173755/UserTesting/reviews/)

## User interface

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)

4.74 (426)

[UserTesting](https://www.capterra.com/p/173755/UserTesting/)

4.49 (131)

### Features

XM for Strategy & Research

Top features

34/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   Annotations
-   API
-   Assessment Management
-   Audience Targeting
-   Behavior Tracking
-   Benchmarking
-   Categorization/Grouping
-   Commenting/Notes
-   Conversion Rate Optimization
-   Customer Experience Management
-   Customer Segmentation
-   Customizable Categories
-   Customizable Fields
-   Customizable Questions
-   Customizable Reports
-   Data Import/Export
-   Demographic Data
-   Email Reminders
-   Engagement Tracking
-   Generative AI
-   Geotargeting
-   Heatmaps
-   Moderated Usability Testing
-   Performance Metrics
-   Performance Testing
-   Projections
-   Project Management
-   Quantitative Metrics
-   Question Library
-   Real-Time Analytics
-   Real-Time Data
-   Reporting/Analytics
-   Reporting & Statistics
-   Search/Filter
-   Single Sign On
-   Software Testing Management
-   Survey/Poll Management
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Usability Testing
-   User Management
-   Video recording/Transcriptions
-   Video Support

[See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features)

UserTesting

19/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   Annotations
-   API
-   Assessment Management
-   Audience Targeting
-   Behavior Tracking
-   Benchmarking
-   Categorization/Grouping
-   Commenting/Notes
-   Conversion Rate Optimization
-   Customer Experience Management
-   Customer Segmentation
-   Customizable Categories
-   Customizable Fields
-   Customizable Questions
-   Customizable Reports
-   Data Import/Export
-   Demographic Data
-   Email Reminders
-   Engagement Tracking
-   Generative AI
-   Geotargeting
-   Heatmaps
-   Moderated Usability Testing
-   Performance Metrics
-   Performance Testing
-   Projections
-   Project Management
-   Quantitative Metrics
-   Question Library
-   Real-Time Analytics
-   Real-Time Data
-   Reporting/Analytics
-   Reporting & Statistics
-   Search/Filter
-   Single Sign On
-   Software Testing Management
-   Survey/Poll Management
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Usability Testing
-   User Management
-   Video recording/Transcriptions
-   Video Support

[See all features](https://www.capterra.com/p/173755/UserTesting/#features)

### Recognition

XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports

No recognitions have been awarded to UserTesting

### Deployment & support

XM for Strategy & Research

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

UserTesting

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

XM for Strategy & Research

-   By Qualtrics
-   Located in United States
-   Founded in 2013

UserTesting

-   By UserTesting
-   Located in United States
-   Founded in 2007

## Popular Comparisons

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

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[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

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Contact vendor for pricing

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4.6

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4.6

4.4

Ease of Use

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[UserTesting](https://www.capterra.com/p/173755/UserTesting/)[4.49 (131)](https://www.capterra.com/p/173755/UserTesting/reviews/)

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$250one time

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4.5

Features

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4.4

Ease of Use

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[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

vs

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Contact vendor for pricing

Price

$83/month

4.6

Features

4.7

4.4

Ease of Use

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[View full comparison](https://www.capterra.com/compare/72396-135455/Strategy-and-Research-vs-QuestionPro)

[UserTesting](https://www.capterra.com/p/173755/UserTesting/)[4.49 (131)](https://www.capterra.com/p/173755/UserTesting/reviews/)

vs

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$250one time

Price

$39/month

4.5

Features

4.6

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/150695-173755/Lucky-Orange-vs-UserTesting)

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

vs

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Contact vendor for pricing

Price

$39/month

4.6

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/72396-137289/Strategy-and-Research-vs-Typeform)

[UserTesting](https://www.capterra.com/p/173755/UserTesting/)[4.49 (131)](https://www.capterra.com/p/173755/UserTesting/reviews/)

vs

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$250one time

Price

$39/month

4.5

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/163516-173755/Hotjar-vs-UserTesting)

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

vs

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Contact vendor for pricing

Price

$39/month

4.6

Features

4.6

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/72396-150695/Strategy-and-Research-vs-Lucky-Orange)

[UserTesting](https://www.capterra.com/p/173755/UserTesting/)[4.49 (131)](https://www.capterra.com/p/173755/UserTesting/reviews/)

vs

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Contact vendor for pricing

4.5

Features

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4.4

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vs

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Contact vendor for pricing

Price

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4.6

Features

4.5

4.4

Ease of Use

4.6

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[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

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Contact vendor for pricing

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4.6

Features

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4.4

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