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XM for Strategy & Research vs Google Optimize: Which is a better fit?

Updated on December 1st, 2024
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Summary
Features in AB Testing
13
36
  • API
  • Customizable Branding
  • Customizable Reports
15
Best performer
36
  • A/B Testing
  • Audience Targeting
  • Conversion Rate Optimization
User satisfaction
4.7
User reviews417
Ease of use
4.4
Functionality
4.6
Value for money
4.4
Customer support
4.7
4.6
User reviews16
Ease of use
4.4
Functionality
4.5
Value for money
4.8
Customer support
4.2
Price starts from
--
Yearly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

Google Optimize is for all business users with websites. Suitable for all online businesses, including digital retailers, virtual service providers, marketers, and other traditional web enterprises.

User reviews
pros & cons
1 / 4
View Reviews
1 / 3
View Reviews
Video reviews
video-210c4c52-8fa1-4a6c-4ab6-08da32e14052
Ho'omana Nathan H
Visiting Assistant Professor
5.0

Nathan: My name is Nathan. I'm a Visiting Assistant Professor. I rate Qualtrics, five out of five stars. For more reviews like this, click below. Before using Qualtrics CoreXM, I used Google Forms and SurveyMonkey, and I switched to Qualtrics because of its increased customization, and some of the other functionality that it has, like JavaScript. I love Qualtrics CoreXM for its ability to make forms go any direction that you want. And for the easy ability to collect and manage data. One thing that's a little bit challenging about Qualtrics is that, because of all of the functionality, it's a little bit of a learning curve. It takes a little bit to get into, but they do offer a lot of documentation on how to get started. For anybody who's wanting to use Qualtrics, it gives you tons of power, but you want to make sure that it is the best option for your use case. If you just need basic forms, something like Google Forms is okay, but Qualtrics is really the best option for anything you want to do for collecting data online.

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User interface
72396 video thumbnail}
1 Video
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72396
4 screenshots
246659
4 screenshots

XM for Strategy & Research

13/36
  • A/B Testing
  • Alerts/Notifications
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Templates
  • Engagement Tracking
  • Funnel Analysis
  • Geotargeting
  • Heatmaps
  • Landing Pages/Web Forms
  • Mobile Access
  • Multivariate Testing
  • Reporting/Analytics
  • Split Testing
  • Surveys & Feedback
  • Visual Editor
  • Widgets
  • Workflow Management
  • Access Controls/Permissions
  • Activity Dashboard
  • API
  • Customizable Branding
  • Customizable Reports
  • Data Visualization
  • Drag & Drop
  • Monitoring
  • Real-Time Data
  • Search/Filter
  • Statistical Analysis
  • Third-Party Integrations
  • Visual Analytics
See All features
Hide AB Testing Software Features -

Google Optimize

Top Features
15/36
Show AB Testing Software Features +

XM for Strategy & Research

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Google Optimize

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XM for Strategy & Research
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Google Optimize
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
XM for Strategy & Research
  • By Qualtrics
  • Located in United States
  • Founded in 2013
Google Optimize
  • By Google
  • Located in United States
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