# Compare XM for Strategy & Research vs SurveyMonkey 2026 | Capterra > Unsure of what to choose? Check Capterra to compare XM for Strategy & Research and SurveyMonkey based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/72396-253516/Strategy-and-Research-vs-SurveyMonkey --- # XM for Strategy & Research vs SurveyMonkey Features and Cost Comparison Last updated May 22nd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: XM for Strategy & ResearchSurveyMonkey2/4 selected [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.6 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) [## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.7 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.4 Customer Service 4.6 Reviews Sentiment Based on [425 reviews](#user-reviews) Positive 415 Neutral 10 Negative 0 [## SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.6 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Starting Price $30.00/month Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.6 Customer Service 4.3 Reviews Sentiment Based on [10,455 reviews](#user-reviews) Positive 9,818 Neutral 497 Negative 140 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Connecteam 4.6 (5,203) * * * Starting Price $29.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * Highest Rated ### Tremendous 4.8 (477) * * * Starting Price $0.00 Flat Rate Free Trial Free Version * * * User rating 99% of reviewers rated it above 4 stars * * * ### Birdeye 4.7 (704) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### Alchemer 4.5 (319) * * * Starting Price $55.00 Per User,Per Month Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 9,079 reviews from survey software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Multiple Question Types NA Customizable Questions 4.9 Survey Builder 4.7 Anonymous Feedback NA Data Security NA 84%Fit High performer Feature ratings Multiple Question Types 4.8 Customizable Questions 4.6 Survey Builder 4.6 Anonymous Feedback 4.7 Data Security 4.6 User satisfaction User satisfaction 4.7 User reviews[425](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Ease of use 4.4 Functionality 4.6 Value for money 4.4 Customer support 4.6 User satisfaction 4.6 User reviews[10,455](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.4 Customer support 4.3 Price starts from Price starts from \-- - Free version - Free trial Price starts from $30Per User, Per Month - Free version - Free trial Best for Best for Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth. Best for SurveyMonkey is used by marketers, customer experience professionals, human resources departments, IT teams, event planners, educators, researchers, and healthcare organizations. ## User reviews Pros & cons Ginger S. Graduate Student Academic Advisor > "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection,..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6852884) CC Connor C. Data Analyst > "There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7113699) JW Jamie W. Onboarding Manager > "I also love how the survey appears to the survey takers because it has each question come up after the other so the survey takers..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804) VR Verified Reviewer Director of Market Research > "The biggest pain point is that you cannot tag your panelists to different topics." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277) KS Kayla S. Campaign Manager > "It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) VR Verified Reviewer Director > "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214) VR Verified Reviewer Business Intelligence Analyst > "I like the depth of customization in Survey and Research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6351764) VR Verified Reviewer Director of Market Research > "You can only overwrite existing information." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7134277) JW Jamie W. Onboarding Manager > "I love Strategy & Research, it makes survey creation and data collecting very easy." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6336804) VR Verified Reviewer Director of Survey Research > "Terrible customer support - I cannot stress this enough" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___7093446) KS Kayla S. Campaign Manager > "Being able to copy qualtrics or edit ones you use frequently to fit your current needs are amazing, so you dont always have to..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) Renee L. HR Coordinator > "The only negative I can really say is the cost for XM." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6870773) AW Ashley W. Principal > "It was not terribly friendly to do, but the collaboration component made feedback simpler." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880) KF Kat F. Admin > "I find this software to be highly unintuitive" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6739949) SH Shir H. Social Media Manager > "Qualtrics XM provides us with excellent services." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6640628) BM Brigitte M. Clinical Trainee > "It is not intuitive, and there is no easy way to make mass changes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) AW Ashley W. Principal > "Qualities was an adequate tool for research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6517880) BM Brigitte M. Clinical Trainee > "I do not like the survey creation format of this product." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4942070) KB Kyle B. Technical Support Analyst > "Qualtrics is capable of doing so much more than just building a survey, ranging from helping you analyze data in text, to helping..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4595809) SO Susana O. Project Manager > "The images for the PowerPoint export are cropped oddly so if you try to enlarge it, it looks distorted. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3750693) KS Kayla S. Campaign Manager > "Qualtrics made it easy for me to gather information on students I advised." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) VR Verified Reviewer Head of Consumer Insights > "The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) Michael M. Data Engineer > "With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) CW Caroline W. Assistant Professor > "One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2909414) KS Kayla S. Campaign Manager > "The trigger email is my favorite thing qualtrics has so follow up can be automated!" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4856112) GP Graham P. IT/Business Analyst > "I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939) VR Verified Reviewer Director > "Overall it was great and value for money for all R&D activities" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6425214) VR Verified Reviewer Head of Consumer Insights > "I am not a big fan of Qualtrics' reporting and data visualization features." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) AA Amr A. Senior Lecturer in Marketing > "It's user friendly and very easy to set up surveys" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___6754210) Christian A. Operations Manager > "Not all the features were available to use/there were restrictions per the type of questions, making it difficult to input..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3489642) VR Verified Reviewer Head of Consumer Insights > "I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3568142) James K. Research Manager > "We discontinued its use because we were unable to customize it for our mobile devices." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) VR Verified Reviewer Graduate Assistant > "Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3762282) James K. Research Manager > "I realized the web version of the software also uses cookies, which can make life difficult sometimes." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) GP Graham P. IT/Business Analyst > "What I like most about Qualtrics is the ability to quickly and easily build a survey. " [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3567939) Ryan E. Assistant Professor of Instruction > "Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2818374) VR Verified Reviewer Digital Marketing Manager > "You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3467472) LL Lauren L. Digital Marketing Specialist > "The learning curve for figuring out how to properly set up all of the logic can be tricky for people who aren't used to it." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3344194) DA Dawood A. Quality Assurance Quality Control > "I have been able to increase the number of targeted customers with surveys and I am no longer afraid of emptying the data, as we..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3407199) WL Wc L. Manager, Market Research > "Skips and survey flow not very intuitive for novice users." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3504014) Daniel C. Product Manager > "One of the best survey tools available, the level of customizations in qualtrics is unbeatable." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4269786) LaToya B. Associate Director of Recreation Programs > "While creating a the survey is easy to do, I find that the next steps are not self-explanatory or user-friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2874266) Michael M. Data Engineer > "This allows us to derive valuable insights from our surveys and maximize their potential." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) SV Sotheary V. Digital Marketing Coordinator > "It's not very user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) SV Sotheary V. Digital Marketing Coordinator > "I like that it is convenient and there is a free feature that allows me to do quick surveys." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3862678) James K. Research Manager > "It is not very helpful when it comes to rural or offline data collection." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2915051) TK Tania K. Master Tutor > "Really liked using this software as it made collecting students information and feedback so much easier and reliable." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___3835658) VR Verified Reviewer Manager II, Growth Marketing > "consumer insight aggregation can be messy across multiple data formats and make it hard to consolidate" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2304180) KC Kelli C. Associate Professor > "Surveys can be set up quickly and measures can be shared in the library; data is easy to export" [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4328522) EA Ellie A. Research Scholar > "Also, sometimes the piped text features as well as adding contacts can be overly complicated." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2722409) EK Elizabeth K. Professor > "This is simple to use and implement, and my organization was able to customize its look and feel very easily so it "feels" native..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4599294) VR Verified Reviewer Research Assistant > "It is just not fast and user-friendly for simple surveying." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2958715) RJ Ruchi J. Client Success Manager > "Great tool for survey programming and market research." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4097477) AM Andrea M. Student > "They also do not offer student discounts, which a lot of other survey software does." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467) Michael M. Data Engineer > "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4761993) MV Megan V. teacher > "Setting up the rules and generating the reports was more trouble than it was ultimately worth--needed to many calls to customer..." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2540910) NR Neeti R. Analyst 2 > "Data collection get easier with the help of Qualtrics and Client user friendly." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4584161) Rachel W. Product Manager > "It's pricey." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2971298) VR Verified Reviewer Programmer > "The survey flow is very flexible to use and the branching logics ease the work." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4041169) AM Andrea M. Student > "It is extremely expensive and a lot of universities will not provide subscriptions to everyone." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2835467) RF Ricardo F. Strategic Account Manager > "Nice tool for digital marketing and analytics." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___4104742) CS Cam S. Student > "Some functions are very complicated to use." [See full review](https://www.capterra.com/p/72396/Strategy-and-Research/#Capterra___2804539) [View Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) SL Shannon L. Executive Assistant > "The options for displaying survey results have allowed us to create easy summaries that aid in decision-making, employee reviews, and policy-changes." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7049574) Dre' H. Senior Educator Support Specialist > "It's not hard. But I almost always select options incorrectly before I remember the settings for getting all the individual responses in a spreadsheet..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7115628) IL Ilaria L. Assistant Reservations Manager > "SurveyMonkey is a good platform if the company uses it as a basic survey tool for employees surveys. If you require more in dept information, be ready..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7078850) DK Dawn K. Director of Human Relations > "The customization is a bit limited in terms of fonts, etc but that's not very important to me." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7078204) Meshv P. Salesforce Developer > "The UI interface is so beginner friendly such as skip logic, multilingual surveys and real time analytics help collect better insights." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7124244) VR Verified Reviewer Sr. Dir. Support and Operations > "I also find it limiting that reminders can’t be easily set up through embedded surveys or URL-based links." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7066659) PN Poerwestri N. Travel Manager > "SurveyMonkey enabled us to collect and analyze genuine tour feedback in real time, hence enabling simple upgrading of our services and products." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6869895) KC Kenneth C. Vice President > "I dislike having to click "Properties" every time I want to make edits to a label; it should just pop right open." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7099225) NW Nolan W. Head of Sales > "It allowed us to easily reach out and connect with our customers, and prospective customers and take a survey across multiple use cases or situations...." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6813822) JF Jennifer F. Marketing Lead > "Unable to embed surveys directly into an email, it always redirects people to their website." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7089217) DM DeAnna M. Managing Director > "The two things I liked most about Survey Monkey was the ability for people to answer surveys anonymously and the compilation of the results afterwards..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7044584) Amanda C. Young Professionals Chairperson > "Does not help with coming up with questions, suggesting multiple choice answers, or identifying potential bias in questions." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7104984) PN Poerwestri N. Travel Manager > "SurveyMonkey simplifies creating and customizing surveys so I can receive in-depth feedback from our tour clients as frequently as I would like." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6869895) KC Kenneth C. Vice President > "Occasionally I won't be able to log in and then I'll have to sit and wait for an hour before the site feels like its going to work again." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7099225) BK Blerta K. Language Instructor > "It is so easy to create professional surveys on the platform that are friendly to the students and we are able to collect genuine information on our..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7112830) CB Chelsea B. Preop PACU RN > "There is no go back button on response pages which can be bad if I want to change an answer." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7104174) RC Ruby C. MARKETER > "The site offers many question types, ready-made templates, and quick tweaks so each survey can fit a specific need." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6836339) CB Chelsea B. Preop PACU RN > "It always makes you attempt to sign in after using and creating an account which is not something I want to do." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7104174) VR Verified Reviewer Sr. Dir. Support and Operations > "The platform also gives you solid options for customization, reporting, and data export." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7066659) MM Mari M. Comms Manager > "Only able to have 3 devices access at once when I share the account so we always had to delete one or another each time." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7041391) VR Verified Reviewer HR Manager > "SurveyMonkey is a good tool to use for creating employee surveys and getting feedback and even doing anonymous surveys." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7091617) RC Ruby C. MARKETER > "On top of that, the free tier caps both the number of questions and total responses, leaving bigger surveys stranded." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6836339) SL Shannon L. Executive Assistant > "I appreciate that I can copy and update previous surveys that I made, so that I don't have to start from scratch every time." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7049574) YL Yi L. Compositor > "The results can't really be exported and integration is pretty limited, too many ads telling me to get the paid plan when i'm using the basic plan" [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6819750) Meshv P. Salesforce Developer > "SurveyMonkey make it super easy to create surveys using its ready made templates and pre-built questions." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7124244) JB Jenna B. Asst Manager > "On the basic or standard plan, you're limited in options, and it's a bit pricey as well." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7141895) LL Lois L. Office Manager > "I've worked with it to gather information and opinons and, frankly, it helped me find the questions that I needed to ask to get the information I needed." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7074332) Carlie R. Owner > "They're a few bugs in glitches on the site." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7109172) VR Verified Reviewer Software developer > "Also drag-and-drop interface made adding questions to feel natural and pre built in templates saved me a ton of time." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7143472) KC Kaitlyn C. HR Director > "Collaborating with a large team was tricky without the Pro version, and sharing results wasn’t as smooth as Google Docs." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6819262) KC Kenneth C. Vice President > "This is what we use for our theater auditions and it seems to keep all of the data in one place without driving me crazy." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7099225) SR Samuel R. Program Director > "Some of the more advanced reporting options are locked unless you upgrade to one of its pricier tiers, which may not be feasible for the nonprofit..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6800665) VR Verified Reviewer Software developer > "The drag-and-drop builder, pre made templates, and logical questions flows made the whole process feel intuitive." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7143472) Sam C. Talent Partner > "Interface can feel dated and slightly clunky" [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7062868) CP Christina P. Certified Nursing assistant > "What I enjoyed and likes most about SurveyMonkey is being able to take surveys and be able to give honest feedback so consumers don't waste their money..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7040338) SC Sean C. Marketer > "It gets expensive when you need to use advanced features, and the reporting is complicated for a layperson." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7046151) DS Dominic S. operational manager > "It’s a dependable platform for building surveys, collecting feedback, and reviewing results without stress." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7101165) PD Pat D. Sr. Director > "SurveyMonkey is sometimes not used often enough making it hard to justify the yearly cost to maintain" [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6816437) Cassandra J. Electric engineer > "What I like most about survey monkey is that ist great to create different types of surveys for all occasions" [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7052981) CP Carrie P. Counselor > "I have found that the cost of accessing advanced features can be a significant barrier, particularly for users on a tight budget." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6861762) Gene B. Principal Consultant > "We have members whose native language is Spanish so it helps being able to create a multi-lingual survey. " [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7066407) KM Kyle M. Roadside Network Administrator > "It didn't always send when it said it sent, or sometimes would sent it two or three times which irritated customers" [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6831867) CC Chitranzan C. Insurance Advisor > "It is one of the greatest tools in the market that provides the best interface to receive responses for a survey and then provides accurate results..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6805221) RD Ruth D. Designer > "I think there should be a better design or configuration as I often get stuck." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7114319) WB Will B. Short Course Manager > "To improve I'd like to see greater AI integration and multiple choice of modes for contribution rather than just typed." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7085275) VR Verified Reviewer Admin > "Complex surveys are going to cost a little more." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7069249) JF Jennifer F. Marketing Lead > "Ease of use and flexibility with customizations, features are intuitive for create survey for leads, employees and many other groups for free." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7089217) VR Verified Reviewer Research Student > "Paid subscriptions are a bit expensive." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7123309) TZ Tiffani Z. Operations Manager > "SurveyMonkey had a lot of great options for creating custom forms and surveys that I could easily link to my site or send via email." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6553608) ML Malachi L. Director of African Leadership Programs > "Export options are a little lacking in the free version." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6829192) JM Jaime M. Regional Sales Manager > "SurveyMonkey helps me in providing customers with further actions to address their feedback, changes that would take place and managing expectations in..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6587819) ML Ming L. Chief scientific officer > "Free plan is limited and rather basic. Unless you are conducting surveys constantly, the monthly subscription may not be worthwhile." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6727715) SV Shameek V. Director > "The advanced logic features, diverse question types, and real-time analytics make it ideal for collecting and analyzing meaningful feedback. While the..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6803880) IN Inamari N. Marketing Executive > "Free plan is limited, and advanced features can be pricey." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7014232) DK Dawn K. Director of Human Relations > "I've used Survey monkey for both personal and work purposes and have found it to be a quick and easy way to create a survey." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7078204) AB Ali B. phd student > "based on my feedback, some criticisms of SurveyMonkey include a bit sense of limited customization options for survey design and a higher price point..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___4839263) KC Kenneth C. Vice President > "We were able to get Survey Monkey talking to Zapier with our email lists and I was actually surprised it didn't blow up on us." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7099225) Priya B. Advisor > "Though recently some new features with color schemes and themes have been introduced but some are very tacky and not professional enough." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6540490) WB Will B. Short Course Manager > "SurveyMonkey is a superb tool for collecting employee feeling, and feedback." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7085275) Gavin L. Account manager > "Collaborative working can sometimes be a little bit clunky if you have multiple people working in the same form" [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6503595) AB Ailton B. Student > "Positive ,I am deeply involved online with purchasing ,donating,writing in solo or team projects ,creating presentations for PowerPoint,etc..so I'm..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6593219) Precious A. Strategy and Integration Analyst. > "While SurveyMonkey does provide strong analytics capabilities, its reporting and analysis feature falls short when compared to specialized data..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___4828411) MM Mari M. Comms Manager > "Overall it's supported us with employee engagement surveys and being able to break it down into different sections in order to understand the data more..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7041391) BL Bill L. Principal Head of Talent > "It has limited free features and tends to have a lot of ads and makes it harder to use" [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6646683) GD Gino D. Sales Coordinator > "It's a powerful and user-friendly tool for creating surveys, collecting feedback, and analyzing responses, some rooms for minor improvements that can do..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6680805) GD Grace D. Advocate/Facilities Associate > "One was to register for a training and the last page of the survey monkey registration questions was very confusing as to whether my information had..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___4997090) Loganne D. Ultrasound Technologist > "Great tool to get answers from employees about workflow and products and keep it unbiased and anonymous." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7072346) FD Francois D. General manager > "Customer support hides behind their policy, offering no flexibility to come to an arrangment." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6618658) Dre' H. Senior Educator Support Specialist > "I used it extensively for customer feedback-type scenarios on a very regular basis and I never experienced frustration with the app." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7115628) ES Ellie S. Senior Marketing Campaigns Lead > "The free plan is pretty limited and it's tough that they limit responses" [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6787654) Harshul S. Sr. Technical support engineer Network operations > "The templates help a lot and most of the questions are already there, so I just drag things around and it works." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7109853) DB Damon B. Founder > "A bit too basic for more advanced customers communication." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6812285) SR Samuel R. Program Director > "It’s allowed us to measure the impact of our program and to collect candid feedback, which we leverage to make our training sessions better." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6800665) CK Camie K. Accounts payable and receivable > "The paid for version is a little expensive." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6876130) VR Verified Reviewer General Manager > "Great way to collect data and feed back from clients, customers and employees." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7065913) AA Aarash A. CEO > "Their policies feel unfair and misleading, and the customer service team did little to resolve the issue." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6525310) YD Yanatha D. Consultant > "For the value for money, customer support, ease of use, review feedback, sample survey design, team and employee engagement and survey creation..." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7046085) DM David M. Director, Human Resources > "Reporting features are difficult to extract the correct information." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6787586) SB Sarah B. Marketing and Events > "Again, it's pretty easy and that helps with some of our tech-challenged generations to also be able to go in and add their votes." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___7113293) JJ Janet J. Student > "I did not like that thought the survey was easy to create i could not use it eithout payong a 300$/yr subscription fee." [See full review](https://www.capterra.com/p/253516/SurveyMonkey/#Capterra___6772471) [View Reviews](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) ## User interface [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) 4.74 (425) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) 4.57 (10,455) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important AI Copilot 120 Important XM for Strategy & Research 36/45 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - Anonymous Feedback - API - Customer Segmentation - Customizable Branding - Customizable Questions - Customizable Templates - Data Analysis Tools - Data Cleansing - Data Import/Export - Data Security - Drag & Drop - Dynamic Content - Email Marketing - Email Reminders - Feedback Management - Gamification - Generative AI - Mobile Survey - Multi-Channel Distribution - Multi-Language - Multiple Question Types - NPS Survey Structure - Offline Response Collection - Pulse Surveys - Question Branching - Question Library - Question Piping - Randomization - Real-Time Data - Reporting/Analytics - Response Quotas - Response Validation - Sentiment Analysis - Site Intercept Survey - Skip Logic - Support Audio/Images/Video - Survey Builder - Template Management - Third-Party Integrations - URL Customization - Visual Analytics [See all features](https://www.capterra.com/p/72396/Strategy-and-Research/#features) SurveyMonkey Top features 40/45 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - Anonymous Feedback - API - Customer Segmentation - Customizable Branding - Customizable Questions - Customizable Templates - Data Analysis Tools - Data Cleansing - Data Import/Export - Data Security - Drag & Drop - Dynamic Content - Email Marketing - Email Reminders - Feedback Management - Gamification - Generative AI - Mobile Survey - Multi-Channel Distribution - Multi-Language - Multiple Question Types - NPS Survey Structure - Offline Response Collection - Pulse Surveys - Question Branching - Question Library - Question Piping - Randomization - Real-Time Data - Reporting/Analytics - Response Quotas - Response Validation - Sentiment Analysis - Site Intercept Survey - Skip Logic - Support Audio/Images/Video - Survey Builder - Template Management - Third-Party Integrations - URL Customization - Visual Analytics [See all features](https://www.capterra.com/p/253516/SurveyMonkey/#features) ### Recognition XM for Strategy & Research is recognized as a top-rated tool in 3 Capterra Shortlist reports SurveyMonkey is recognized as a top-rated tool in 5 Capterra Shortlist reports ### Deployment & support XM for Strategy & Research Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos SurveyMonkey Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details XM for Strategy & Research - By Qualtrics - Located in United States - Founded in 2013 SurveyMonkey - By Momentive - Located in United States - Founded in 2009 ## Popular Comparisons [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,885)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.6 4.4 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/72396-158456/Strategy-and-Research-vs-JotForm-4-0) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) vs [UmfrageOnline](https://www.capterra.com/p/201674/Enquetes-Maken/)[4.63 (1,627)](https://www.capterra.com/p/201674/Enquetes-Maken/reviews/) $30/month Price $35/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/201674-253516/Enquetes-Maken-vs-SurveyMonkey) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/)[4.75 (529)](https://www.capterra.com/p/135455/QuestionPro/reviews/) Contact vendor for pricing Price $83/month 4.6 Features 4.7 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-135455/Strategy-and-Research-vs-QuestionPro) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) vs [Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,432)](https://www.capterra.com/p/176571/Google-Forms/reviews/) $30/month Price $0 4.5 Features 4.4 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/176571-253516/Google-Forms-vs-SurveyMonkey) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-137289/Strategy-and-Research-vs-Typeform) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) vs [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,885)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) $30/month Price $39/month 4.5 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/158456-253516/JotForm-4-0-vs-SurveyMonkey) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Contact vendor for pricing Price $39/month 4.6 Features 4.6 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-150695/Strategy-and-Research-vs-Lucky-Orange) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) vs [Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (964)](https://www.capterra.com/p/137289/Typeform/reviews/) $30/month Price $39/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/137289-253516/Typeform-vs-SurveyMonkey) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/)[4.60 (964)](https://www.capterra.com/p/156752/SurveyLegend/reviews/) Contact vendor for pricing Price $19/month 4.6 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-156752/Strategy-and-Research-vs-SurveyLegend) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) vs [Survicate](https://www.capterra.com/p/132914/Survicate/)[4.63 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) $30/month Price $0 4.5 Features 4.3 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/132914-253516/Survicate-vs-SurveyMonkey) [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[4.74 (425)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) vs [Pollfish](https://www.capterra.com/p/132525/Pollfish/)[4.48 (208)](https://www.capterra.com/p/132525/Pollfish/reviews/) Contact vendor for pricing Price $95one time 4.6 Features 4.4 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/72396-132525/Strategy-and-Research-vs-Pollfish) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,455)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) vs [SurveyLegend](https://www.capterra.com/p/156752/SurveyLegend/)[4.60 (964)](https://www.capterra.com/p/156752/SurveyLegend/reviews/) $30/month Price $19/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/156752-253516/SurveyLegend-vs-SurveyMonkey)