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XM for Strategy & Research vs Toluna Start: Which is a better fit?

Updated on January 5th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 12,024 reviews from Survey users.
% Fit
Not enough reviews
Feature ratings
Customizable Questions
5.0
Survey Builder
4.7
Reporting/Analytics
4.5
API
5.0
Data Import/Export
4.3
% Fit
Missing features
Not enough reviews
Feature ratings
Customizable Questions
5.0
Survey Builder
4.3
Reporting/Analytics
4.2
API
NA
Data Import/Export
4.1
User satisfaction
4.7
User reviews418
Ease of use
4.4
Functionality
4.6
Value for money
4.4
Customer support
4.7
4.3
User reviews81
Ease of use
4.4
Functionality
4.0
Value for money
4.3
Customer support
4.4
Price starts from
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Yearly subscription
Free version
Free trial
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One-time payment
Free version
Free trial
Best for

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

As a leading source for actionable insights, we help market researchers, insights professionals and brands anywhere in the world make clearer and better business decisions that drive business results.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-210c4c52-8fa1-4a6c-4ab6-08da32e14052
Ho'omana Nathan H
Visiting Assistant Professor
5.0

Nathan: My name is Nathan. I'm a Visiting Assistant Professor. I rate Qualtrics, five out of five stars. For more reviews like this, click below. Before using Qualtrics CoreXM, I used Google Forms and SurveyMonkey, and I switched to Qualtrics because of its increased customization, and some of the other functionality that it has, like JavaScript. I love Qualtrics CoreXM for its ability to make forms go any direction that you want. And for the easy ability to collect and manage data. One thing that's a little bit challenging about Qualtrics is that, because of all of the functionality, it's a little bit of a learning curve. It takes a little bit to get into, but they do offer a lot of documentation on how to get started. For anybody who's wanting to use Qualtrics, it gives you tons of power, but you want to make sure that it is the best option for your use case. If you just need basic forms, something like Google Forms is okay, but Qualtrics is really the best option for anything you want to do for collecting data online.

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User interface
72396 video thumbnail}
1 Video
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72396
4 screenshots
79183
2 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Access Controls/Permissions
207
Important
Activity Dashboard
388
Important

XM for Strategy & Research

Top Features
36/43
  • Anonymous Feedback
  • Data Cleansing
  • Data Security
  • Dynamic Content
  • Gamification
  • Multiple Question Types
  • NPS Survey Structure
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Drag & Drop
  • Email Marketing
  • Email Reminders
  • Feedback Management
  • Mobile Survey
  • Multi-Channel Distribution
  • Multi-Language
  • Offline Response Collection
  • Pulse Surveys
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real-Time Data
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Sentiment Analysis
  • Site Intercept Survey
  • Skip Logic
  • Support Audio/Images/Video
  • Survey Builder
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Visual Analytics
See All features
Hide Survey Software Features -

Toluna Start

23/43
Show Survey Software Features +

XM for Strategy & Research

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Toluna Start

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XM for Strategy & Research
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Toluna Start
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
XM for Strategy & Research
  • By Qualtrics
  • Located in United States
  • Founded in 2013
Toluna Start
  • By Toluna
  • Located in United States
  • Founded in 2000
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