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Marketo Engage vs Universe: Which is a better fit?

Updated on February 2nd, 2025
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Summary
Key features rated by users
Features selected based on 5,602 reviews from Social Media Marketing users.
% Fit
Not enough reviews
Feature ratings
Social Media Integration
4.3
Email Marketing
4.6
Post Scheduling
4.5
Campaign Planning
4.3
Data Import/Export
4.1
% Fit
Missing features
Feature ratings
Social Media Integration
NA
Email Marketing
NA
Post Scheduling
NA
Campaign Planning
NA
Data Import/Export
NA
User satisfaction
4.3
User reviews712
Ease of use
3.8
Functionality
4.3
Value for money
3.8
Customer support
3.9
4.4
User reviews34
Ease of use
4.4
Functionality
3.9
Value for money
4.2
Customer support
4.6
Price starts from
--
Not provided by vendor
Free version
Free trial
One-time payment
Free version
Free trial
Best for

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

We believe anyone has the power to create great experiences, from early entrepreneurs to established brands and businesses.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-c3bd899f-dcb0-4079-5553-08db3244105e
John R
Senior Software Engineer
3.0

John: Hi, I'm John. I'm a senior application developer, and my role was actually taking on the migratory effort from all of our database objects and users from Oracle Eloqua to Marketo. And a lot of the effort was involved in basically sitting down with team members and both training them on how to use the new objects, but also coordinating with members from the Marketo team and making sure that we didn't lose any of our data when we migrated it. Also, I was involved in creation of landing pages and creation of users for tracking the behaviors inside of Marketo, as well as designing templates to be reused by our team members while sending out campaigns. As far as my star rating, I'd give it a three out of five stars. The business problems are very common among the types of businesses that employ digital marketing. You need to have some sort of solution for sending out an email when users are interested or don't know that they're interested in buying something. So it's imperative that you have something. In our case, we did not have a lot of resources to continue on the existing platform we were on, so we sought out, we found Marketo as an alternative that was very cost available to us. I like Marketo Engage because it's a one size fits all solution for most business owners. These would be small to medium size business owners. It's easy to use. There are a lot of functionality and features built into the platform, from creating email campaigns to tracking information about your users, your unique visitors versus your return visitors, and building your business better. It's a nice one size fits all way to do it. As far as shortcomings for Marketo Engage, the things that I like the least about it are that it's not really enterprise ready. At the time we were using it, there were a lot of event-based technologies that didn't work the way that we anticipated they would work. There was a lot of on-prem strategies for marketing that today, it might actually be looked at as a little bit antiquated. Things like events and expos and things like that. We've transitioned into a more digital version of those with things like webcasts and live streams and things like that. So there's a lot of things that the enterprise businesses might be lacking in Marketo Engage. Yeah, they have a ways to go to build that.

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User interface
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5 screenshots
132555
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Marketo Engage

Top Features
37/40
  • Automated Publishing
  • Commenting/Notes
  • Keyword Filtering
  • A/B Testing
  • Activity Dashboard
  • Automated Scheduling
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Click Tracking
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real-Time Data
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
See All features
Hide Social Media Marketing Software Features -

Universe

6/40
Show Social Media Marketing Software Features +
Marketo Engage
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Universe
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Marketo Engage
  • By Adobe
  • Located in United States
  • Founded in 1982
Universe
  • By Universe
  • Located in United States
  • Founded in 2011
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