# Compare Marketo Engage vs Pipedrive 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Marketo Engage and Pipedrive based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75130-132666/Marketo-Lead-Management-vs-Pipedrive --- # Marketo Engage vs Pipedrive Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngagePipedrive2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [710 reviews](#user-reviews) Positive 618 Neutral 76 Negative 16 [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting Price $19.00/month Value-for-Money 4.4 Functionality 4.3 Ease of Use 4.5 Customer Service 4.4 Reviews Sentiment Based on [3,050 reviews](#user-reviews) Positive 2,850 Neutral 138 Negative 62 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,192 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 71%Fit Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.5 Email Tracking \-- Customizable Branding 4.4 62%Fit Missing features Feature ratings Email Campaign Management 4.5 Campaign Scheduling NA Newsletter Management NA Email Tracking 4.5 Customizable Branding 4.3 User satisfaction User satisfaction 4.3 User reviews[710](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 User satisfaction 4.5 User reviews[3,050](https://www.capterra.com/p/132666/Pipedrive/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.4 Customer support 4.4 Price starts from Price starts from \-- - Free version - Free trial Price starts from $19Per User, Per Month - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized. ## User reviews Pros & cons VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) MT Marek T. CEO > "One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) ML Miao L. Marketing Director > "The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2293932) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) Cameron E. Marketing Operations Manager > "The interface is dated and harder to navigate if you don't know what you are doing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2299315) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) VR Verified Reviewer Marketing Operations Manager > "Customer support is basically nonexistant unless you pay for it. " [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2339012) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) TOD Thierno Ousmane D. Loans manager > "The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) VR Verified Reviewer Account Executive > "Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7098719) MS Marvin S. Product Development Lead > "I'm only reporting/reviewing from the perspective of an admin user, and the only downside I can see is that with the mass of our leads we need to..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018) DL Daniela L. Sales Manager > "It’s like having a chessboard where each piece represents a sales opportunity, and you can easily move them from one stage to another. Plus, the..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472) JA Josh A. Co-founder, VP of Marketing > "All the customization can make it difficult to decide how to best implement the services across the company." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6545697) MM Meelis M. IT support > "In addition PipeDrive has its own marketplace that allows you to install wide range of different applications to your PipeDrive to make the..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147) DL Daniela L. Sales Manager > "It can get a bit pricey. While the interface is generally cool, it can sometimes feel a bit overwhelming with all the options and settings..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472) RM Rick M. Account Manager > "We have been able to create properties, link to web forms, and generate automations within first couple of days of creating account." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913) Alexander K. CEO > "The Customer Success Manager called my response "frustration."" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7138119) VR Verified Reviewer Head of Sales Operations > "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights,..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746) NM Nathan M. Marketing Manager > "They're also not as pushy as Hubspot. But not having a phone number to call when the system goes down is bad." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435) Jonathon B. Senor Content Manager > "It reduces the chance of missing follow-ups and improves visibility into the pipeline for the whole team." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7146497) DL Daniela L. Sales Manager > "On the downside, the mobile app isn’t as powerful as the desktop version." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472) BC Bobby C. Shipping Coordinator > "I like that businesses can use the platform and schedule meetings easily with customers. " [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7142843) DL David L. CEO > "It’s confusing that you can’t put in contact information for companies." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6486661) VR Verified Reviewer Marketing Director > "The automation features save time on follow-ups, and the email tracking is perfect for optimizing campaigns." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476) AM Andrew M. Founder > "You need to pay for higher levels to even access it and when you do it's still terrible." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6575738) SE Sitav E. Marketing Associate > "The amount of capabilities that Pipedrive has is absolutely astounding - you can have every detail about a lead, deal, organization, client, and..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161) Alexander K. CEO > "Refund refused." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7138119) KS Kavit S. Consultant > "For a small business like us, it works well without much of complexities, it does have the flexibility to use the tool." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7142231) RM Rick M. Account Manager > "The workflow when going through activities isn't too efficient." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913) VR Verified Reviewer Head of Sales Operations > "The customization options and automation features save us valuable time, while email tracking helps ensure that we follow up promptly." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746) NM Nathan M. Marketing Manager > "Support when they're having server issues, which is all too often." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435) VR Verified Reviewer Marketing Director > "It’s great for keeping sales organized, though limited built-in marketing tools mean you’ll need integrations for a complete strategy." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476) KM Keith M. President > "pipedrive customer service is utter garbage, I have been locked out of my primary account for days." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6719495) AS Amber S. Business Administrator > "I like that Pipedrive can be integrated with other applications as needed." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7139560) AG Alyson G. Head of Finance > "UI/UX is not as sophisticated as, for example, salesforce" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6724082) AV Asha V. Beauty Specialist > "Pipedrive offers a unique dashboard that successfully tracks tasks and projects amongst a wide range of clients." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6405513) KH Karl H. Member of the board > "Did not use it due to the pricing scheme that they have in use." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301) SH Sabrina H. Sales Admin > "I like how it's easy to navigate through, and there are different categories to separate stages of a job." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7144443) MH Mark H. Owner > "I have no interest in using a software that provides zero real time human support and lies that they do when it's just some annoying chat bot that..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069) MD Maria D. Product Marketing Manager > "Pipedrive features a user-friendly interface and intuitive logic, along with strong customer support and almost seamless automation options." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6694973) JW Jess W. Business development and marketing > "Editing emails can be a pain - you need to save and go out and back in each time or we've sometimes found changes have been lost." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6140507) PW Peter W. Onboarding Manager > "This means anyone associated with the client can visit one central point in Pipedrive and get a clear visibility of the status of the project." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6596088) PJ Priyanshu J. Manager > "Pipedrive is primarily a CRM designed for sales teams, which means that it has limited marketing automation functionality. If you're looking for a..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602636) Ava H. Staff Software Engineer > "Overall, it simplifies managing sales leads and pipelines, making it easier to focus on closing deals rather than admin tasks." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6574172) Jennifer W. Human Resources Generalist > "In particular, the OpenPhone phone integration was completely ineffective, and its setup process was quite cumbersome." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4938082) VR Verified Reviewer Managing Director > "It’s streamlined our sales process and improved efficiency." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7063080) AO Amos O. Procurement Manager > "The cost is a bit high compared to other alternatives" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6473779) SR Spencer R. Account Manager > "Extremely powerful, great insights and tremendous information, allowing you to truly understand which contact is generating the most interest, and..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6758614) KH Karl H. Member of the board > "I think their pricing packages are quite plain stupid." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301) MM Mirjam M. Marketing and Communications Manager > "I like how the data on leads, deals, persons and organizations all are can be customized and linked together." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6717212) DV Daniel V. Sales > "It requires some experience to create the process properly, is a bit difficult to create all the "funnels"" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6195939) KH Kira H. Senior Operations Manager > "It keeps our business running so smoothly and ensures that we never miss anything for our clients." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6848965) JM Japhet M. Creative Director > "In the past, I subscribed to Pipedrive's top-tier package, but I found the automation features to be underwhelming." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965) FP Fernando P. Administrative > "I love the visual pipeline view that helps me easily see where deals are in the sales process." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6347372) HO Hannah O. Marketing Manager > "We decided at the end of the day that there wasn't enough features for a construction company, so we did not continue our membership." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6047185) Jim P. Fractional Consultant > "Perfect for mid to late(r) funnel client management." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7132528) John S. Social Media Consultant > "Its limited integration options. While Pipedrive does integrate with a range of popular tools such as Google Apps and Zapier, it may not be..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4630231) VR Verified Reviewer Designer > "It offers a variety of analysis and reporting tools to help you gain insight into the sales process." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6480341) MS Michael S. Designer > "Your clients can get lost in the shuffle if you do not schedule a follow up for them." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6169907) DL Daniela L. Sales Manager > "The visual pipeline makes it super easy to track where each deal stands, and I also appreciate the real-time reporting." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472) VR Verified Reviewer Owner > "My least favorite part of Pipedrive is the lack of customization. If there are custom fields that I need, it does not give me the option to create..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___3735450) MS Marvin S. Product Development Lead > "We have a very fluctuating target group and update our Leads every month, which was a pain in the past but the API makes a breeze." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018) MH Mark H. Owner > "Spent 20 minutes trying different answers to see if I could actually speak with someone to answer my questions and had no luck." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069) SE Sitav E. Marketing Associate > "The organization and details are endless, and it's incredibly helpful - this is truly how you educate an entire organization on every detail needed..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161) Jennifer H. Owner > "What I liked least was not being able to figure out how to use automation tools with it (and that's probably 100% my fault)." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6025562) MS Mohammed S. Owner > "It integrates nicely with all other apps, and the ability to sync with my email is superb because it allows me to quickly review all email..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5035850) Paul Marco O. Analyst > "it is a bit pricey for the full service features compared to the others i see and will try out." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4890739) NN Nick N. Owner > "Pipedrive made sales tracking way easier for me, I used to lose deals just cause I forgot to follow up." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6808205) Flor C. Software Developer > "It does not include the integrated marketing automation function, which means, for example, that customer contracts have to be renewed every year." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602615) IE Irma E. Advisor > "The thing I like the most about this app is that it has help my managment team to be able to manage sales activities but also to be able to observe..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6050741) BC Ben C. General Manager > "Email interface not great." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6721882) MH Michelle H. Senior Project Manager > "Pipedrive's many features will enable us to accomplish our goals and more, including the collection of prospect information and the scheduling of..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080) DS David S. VP > "It was tedious to use." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6708964) Brendan C. Business Development Rep > "It's much easier using Pipedrive as a Sales team since in my team, we do a lot of handovers for deals and some of the leads, and this is easier to..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6005630) SS Sofia S. Product Manager Marketing Moda > "Unfortunately, the reporting features of Pipedrive are quite limited and while they do provide some useful data, they don't offer the same level of..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4663037) Ronald Abilmar R. Marketing Manager > "It's great because I can connect my email, calendar and mobile phone to automatically sync data and have a full view of my customer interactions." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5010053) JF Jose F. Gerente administrativo > "One thing I don't particularly like about Pipedrive is that it can be a bit pricey." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4995720) AE Aaron E. Scout > "Pipedrive worked well in terms of collaboration, the team could work together on the sales conversion process." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6484355) AS Alex S. Senior Business Development Manager > "Sometimes can be slow to reach customer service" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4885729) PL Princess L. Digital Creator > "I use the chatbot to easy customer support because it is programmed to give simple details about the services in my organization and this reduces..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4993806) BK Bernardo K. CEO > "There must be no privacy between users emails and the management, just because we need to MANAGE THEM, we need to see if the email they're sending..." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4797544) EL Elliot L. General Manager > "The visual sales pipeline view simplifies deal tracking and management, making it accessible to both new and experienced team members." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6015179) LH Lucy H. Marketing Manager > "Sometimes a little basic in terms of reporting." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6202914) MH Michelle H. Senior Project Manager > "We finally have a solution that allows us to keep track of all of our sales in one place and monitor their progress over time." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080) VR Verified Reviewer IT and Digital Marketting Head > "Pipedrive has limited customization choices, so while it does offer some, some users may not find them to be very accommodating." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4380513) CK Chelcie K. Finance > "So far it’s ideal for tracking sales and their current status." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6450031) VR Verified Reviewer Tagie Burton > "It has Limited automation optionsSome users have reported issues with syncing of data across multiple users" [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4485358) MM Meelis M. IT support > "Sales people are not usually tech people, but PipeDrive makes tracking and following your sales easy." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147) JF Jill F. Office manager > "The "insights" feature and dashboard are clunky and not inuitive for charting your company's progress." [See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4543553) [View Reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/) ## User interface 4.26 (710) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) 4.53 (3,050) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Marketo Engage Top features 42/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) Pipedrive 23/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/132666/Pipedrive/#features) ### Recognition Marketo Engage is recognized as a top-rated tool in 1 Capterra Shortlist reports Pipedrive is recognized as a top-rated tool in 5 Capterra Shortlist reports ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Pipedrive Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 Pipedrive - By Pipedrive - Located in United Kingdom - Founded in 2010 ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) $19/month Price $25/month 4.3 Features 4.4 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-132666/Salesforce-vs-Pipedrive) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.3 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/75130-110228/Marketo-Lead-Management-vs-MailChimp) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $19/month Price $20/month 4.3 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/132666-152373/Pipedrive-vs-HubSpot-CRM) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $19/month Price $14/month 4.3 Features 4.3 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/132666-155928/Pipedrive-vs-Zoho-CRM) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $10/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-136603/Marketo-Lead-Management-vs-MailerLite) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $19/month Price $7/year 4.3 Features 4.5 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/132666-204998/Pipedrive-vs-Bigin-by-Zoho-CRM) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-75130/Constant-Contact-vs-Marketo-Lead-Management) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $19/month Price $14.99/month 4.3 Features 4.6 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/132666-178819/Pipedrive-vs-EngageBay-Marketing) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/75130-147415/Marketo-Lead-Management-vs-EmailOctopus) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,820)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $19/month Price $50/month 4.3 Features 4.3 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/132666-157279/Pipedrive-vs-Dynamics-365)