Brevo vs Marketo Engage: Which is a better fit?

Cristina C.: Hi, I'm Cristina. I'm an owner manager. I give Sendinblue a three out of five. For more reviews like this, click the link below. Before Sendinblue, I was using Klaviyo. However, Klaviyo seemed to me to be too large of a CRM, too robust, too complex. I needed to simplify, so I chose Sendinblue, which was an easier, smaller to manage CRM. The other reason was the costs involved with Klaviyo. As a solopreneur, I was looking for something that was more affordable. I chose Sendinblue because I needed something that was a little bit more simple and less complex to use for a solopreneur. I also wanted something that was more affordable as a solopreneur, so I chose Sendinblue. Getting started with Sendinblue was quite a large learning curve. Even though it seemed like the simplest CRM, the learning curve in getting it attached to my website was quite steep. The customer service also was a little bit lacking in getting it set up. If you're thinking about switching over to Sendinblue as your CRM, be prepared for a learning curve. I would advise to jump on the website, have a look through the Sendinblue Academy, and then get in touch with your host and just see what exactly you need to do to set it up and integrate it with your website and your [inaudible 00:01:34] commerce, or whichever commerce you are using.

John: Hi, I'm John. I'm a senior application developer, and my role was actually taking on the migratory effort from all of our database objects and users from Oracle Eloqua to Marketo. And a lot of the effort was involved in basically sitting down with team members and both training them on how to use the new objects, but also coordinating with members from the Marketo team and making sure that we didn't lose any of our data when we migrated it. Also, I was involved in creation of landing pages and creation of users for tracking the behaviors inside of Marketo, as well as designing templates to be reused by our team members while sending out campaigns. As far as my star rating, I'd give it a three out of five stars. The business problems are very common among the types of businesses that employ digital marketing. You need to have some sort of solution for sending out an email when users are interested or don't know that they're interested in buying something. So it's imperative that you have something. In our case, we did not have a lot of resources to continue on the existing platform we were on, so we sought out, we found Marketo as an alternative that was very cost available to us. I like Marketo Engage because it's a one size fits all solution for most business owners. These would be small to medium size business owners. It's easy to use. There are a lot of functionality and features built into the platform, from creating email campaigns to tracking information about your users, your unique visitors versus your return visitors, and building your business better. It's a nice one size fits all way to do it. As far as shortcomings for Marketo Engage, the things that I like the least about it are that it's not really enterprise ready. At the time we were using it, there were a lot of event-based technologies that didn't work the way that we anticipated they would work. There was a lot of on-prem strategies for marketing that today, it might actually be looked at as a little bit antiquated. Things like events and expos and things like that. We've transitioned into a more digital version of those with things like webcasts and live streams and things like that. So there's a lot of things that the enterprise businesses might be lacking in Marketo Engage. Yeah, they have a ways to go to build that.