# Compare Marketo Engage vs Referrizer 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Marketo Engage and Referrizer based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75130-144990/Marketo-Lead-Management-vs-Referral-Marketing-Automation --- # Marketo Engage vs Referrizer Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngageReferrizer2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [710 reviews](#user-reviews) Positive 618 Neutral 76 Negative 16 [## Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) Starting Price $99.00/month Value-for-Money 4.6 Functionality 4.7 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [196 reviews](#user-reviews) Positive 192 Neutral 0 Negative 4 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,971 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 71%Fit Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.5 Email Tracking \-- Customizable Branding 4.4 \--%Fit Missing features Feature ratings Email Campaign Management 4.8 Campaign Scheduling NA Newsletter Management NA Email Tracking NA Customizable Branding NA User satisfaction User satisfaction 4.3 User reviews[710](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 User satisfaction 4.8 User reviews[196](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.6 Customer support 4.8 Price starts from Price starts from \-- - Free version - Free trial Price starts from $99Flat Rate, Per Month - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for Marketing automation tool for small and medium-sized businesses that helps with maximizing referrals, revenue growth, automated customer communication, and traffic conversion. ## User reviews Pros & cons IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) SJ Smita J. Developer > "Overall its a great tool with powerful AI and analytics features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) ED Ephantus D. Project Manager > "It makes content management easy" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6247939) ML Miao L. Marketing Director > "The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2293932) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) MT Marek T. CEO > "One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) Cameron E. Marketing Operations Manager > "The interface is dated and harder to navigate if you don't know what you are doing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2299315) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) VR Verified Reviewer Product Marketing Analyst > "I occasionally have issues with email formatting and these problems are very hard to fix." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2168048) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Marketing Operations Manager > "Customer support is basically nonexistant unless you pay for it. " [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2339012) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) DD Dwayne D. Owner > "I can set up campaigns using multichannel options, automate lead management and manage a loyalty program all in one..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6252016) KT Kimberly T. Owner and Director > "The antivirus/firewall that I use blocked the Universal Share Link for my campaign due to phishing and I had to manually..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6260898) VW Viola W. Owner > "I can email my clients, text them easily, automate emails, and set up a loyalty program." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6348962) CN Caroline N. Owner > "sensitive content hidden\] admitted their team was 100% at fault, yet nothing was done to correct the serious damage..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580) AN Angela N. Owner > "It has grown my business getting back older customers, as well as rewarding current customers, and growing my google..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792) VR Verified Reviewer Owner > "Great features, but pricing feels too high for small businesses." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___7038920) MK Misty K. Store Manager > "I find that referrizer has an edge on thinking outside the box to create the perfect suit of products" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6271492) CN Caroline N. Owner > "This company caused me unnecessary stress and problems, and took no responsibility" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580) LM Lynne M. Owner/Manager > "I also like the ability to send new marketing promotions to past customers via text messages and emails. " [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4793612) JH Jill H. Owner > "The rest requires extra set up and requires me to call and/or email. Why limit usage or make it difficult on a free..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230) YO Yvette O. Nail technician > "I love that they take care of my phone calls and how they monitor the referral program." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6007954) AC Alyne C. owner > "my only cons would be the system doesn't integrate with my current booking software." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5025337) VS Vinton S. Owner > "It handles our sms, email marketing, and review management incredibly." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5019526) FH Fred H. ceo > "After 3 months they didn't come any where close to earning my investment let alone 3 times my investment." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) MD Marissa D. Owner > "The customer service is amazing and \[sensitive content hidden\] is always there to help me create and manage my profile." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6065748) FH Fred H. ceo > "The upgraded services are a scam, they scammed me out of 1000 usd." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) JK Jessica K. Owner > "I like the increase in reviews since using Referrizer and it's easy management of reputation." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6148444) JH Jill H. Owner > "I have used Referrizer in the past and was dismayed at the level of customer service/client knowledge they lacked." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230) FH Fred H. ceo > "helps your small business function more like a big business" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) FH Fred H. ceo > "Do not pay for the upgraded service." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) MN Mary N. Aesthetian skin care > "Nash Has been outstanding with his marketing for my business and the designs." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6085925) JH Jill H. Owner > "It wasn't until we threatened to call our lawyer that they finally help to their word." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230) AK Ashley K. CEO > "Maintains our customers loyalty points for additional Items and allows us to see who our most loyal customers are" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3593194) AD Amanda D. Owner > "I am in the process of restructuring my whole business and there have been quite a few challenges concerning getting all..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___4126775) JC Jc C. Director > "Very useful tool that takes some time to learn but can be a game changer if used to its potential." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4747206) FH Fred H. ceo > "Upgraded package is a scam." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) HM Hamza M. owner > "everything that takes to automate marketing refferizer does well!" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4940208) LK Leanne K. Owner > "Sometimes the integration with our client booking software isn't great." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3814856) YL Yvonne L. Owner > "She answers all my questions extremely fast and helps with what looks good and what she thinks would be better for your..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4014451) EG Estie G. President > "Also the exchange rate is always problematic as I pay in CDN $$." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3668899) WW Wioletta W. Business owner > "Thank you \[SENSITIVE CONTENT\] and the whole referizzer team for helping us achieve great marketing for our small..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3584645) CH Cathy H. Owner > "Not as easy to work with on my own. " [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6176529) AL Anethia L. Owner > "What I see so far I am excited and I am already beginning to see a possible return on my investment since I launched..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4788494) AR Aline R. owner > "I do not care much for the smart line since I do not have time to answer any phone anyway" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3449721) JB Josh B. owner > "SMS and email marketing campaigns are powerful and easy to use" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066606) BB Brad B. pres > "price is a bit to high for the platform" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3589830) DH Drew H. Director of Performance > "Referrizer has sharpened our growth tools by encouraging members to leave reviews, share with their pfirnds, and has..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2838057) Michael L. Owner > "More Training is coming just not easy for me to integrate easily." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3775737) VC Virginia C. Owner > "We are happy with the product and have been offered other options but rather continue using this service." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066579) CH Camille H. President > "Still don't understand the purpose of a landing page?" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369) SS Sinly S. Esthetician > "I love the text blast feature, email blast feature, all clients having the option to write a review and referral friends..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3132497) SG Sebastian G. Owner > "There are a ton of features and some are not very practical or applicable so I only end up using a fraction of the..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778) LM Lynne M. Owner/Manager > "Honestly, everyone I've spoken with from the initial cold call to the sales team to the marketing team has been pleasant..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4793612) NV Neil V. Owner > "Initial customer loads caused spam to vendor contacts." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3102660) AN Angela N. Owner > "the staff is amazing and my onboarding specialist, \[sensitive content hidden\] is so patient and goes above and beyond to..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792) Brandon Y. President > "As a business owner, sometimes I'm not able to create some of my marketing campaigns until the weekend (my only free..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2139708) SE Sarah E. Founder & Owner > "The UI is also pleasant to look at and engage with." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4831088) HN Haroon N. VP > "Referrals haven't really worked for us, but being able to collect reviews, and send emails and texts to clients meets..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2171742) SS Sabrina S. studio owner > "Also the rewards tracking is very important in keeping my existing clients satisfied." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3619879) SG Sebastian G. Owner > "It does not integrate with my CRM despite claiming it does." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778) LL Liz L. Office manager/medical assistant > "Another great feature is the ability to do a themed campaign at special holidays such as Valentine's Day, St. Patrick's..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2811013) JK Jon K. Owner > "Cannot reorganize text message templates" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2165290) CH Camille H. President > "The upgrades to email design meant we were able to stop using Mailchimp." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369) AB Amber B. Owner > "Also, the email newsletter format feels clunky and needs some updates." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2163805) TT Tiffany T. Owner > "I am in search of new clients and so looking forward to seeing how this software will help me to reach new clients." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3570743) JM James M. President > "The introductory price was great but then they increased it for no reason." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2163609) [View Reviews](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) ## User interface 4.26 (710) [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) 4.80 (196) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Marketo Engage Top features 42/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) Referrizer 11/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#features) ### Recognition No recognitions have been awarded to Marketo Engage No recognitions have been awarded to Referrizer ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Referrizer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 Referrizer - By Referrizer - Located in United States - Founded in ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) vs [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.83 (150)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) $99/month Price $95/month 4.7 Features 4.7 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/144990-218230/Referral-Marketing-Automation-vs-Referral-Factory) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.3 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/75130-110228/Marketo-Lead-Management-vs-MailChimp) [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) vs [UpViral](https://www.capterra.com/p/230137/UpViral/)[4.75 (107)](https://www.capterra.com/p/230137/UpViral/reviews/) $99/month Price $99/month 4.7 Features 4.7 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/144990-230137/Referral-Marketing-Automation-vs-UpViral) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign) [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) vs 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360](https://www.capterra.com/p/148516/Marketing-360/)[4.52 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) $99/month Price Contact vendor for pricing 4.7 Features 4.4 4.7 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/144990-148516/Referral-Marketing-Automation-vs-Marketing-360)