Capterra Logo
Helping businesses choose better software since 1999

Marketo Engage vs Referrizer: Which is a better fit?

Updated on February 2nd, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,653 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.6
Campaign Scheduling
4.6
Activity Dashboard
4.0
Customizable Branding
4.5
Mobile Optimization
4.6
% Fit
Missing features
Feature ratings
Email Campaign Management
4.8
Campaign Scheduling
NA
Activity Dashboard
NA
Customizable Branding
NA
Mobile Optimization
NA
User satisfaction
4.3
User reviews712
Ease of use
3.8
Functionality
4.3
Value for money
3.8
Customer support
3.9
4.8
User reviews194
Ease of use
4.7
Functionality
4.7
Value for money
4.7
Customer support
4.8
Price starts from
--
Not provided by vendor
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Marketing automation tool for small and medium-sized businesses that helps with maximizing referrals, revenue growth, automated customer communication, and traffic conversion.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-c3bd899f-dcb0-4079-5553-08db3244105e
John R
Senior Software Engineer
3.0

John: Hi, I'm John. I'm a senior application developer, and my role was actually taking on the migratory effort from all of our database objects and users from Oracle Eloqua to Marketo. And a lot of the effort was involved in basically sitting down with team members and both training them on how to use the new objects, but also coordinating with members from the Marketo team and making sure that we didn't lose any of our data when we migrated it. Also, I was involved in creation of landing pages and creation of users for tracking the behaviors inside of Marketo, as well as designing templates to be reused by our team members while sending out campaigns. As far as my star rating, I'd give it a three out of five stars. The business problems are very common among the types of businesses that employ digital marketing. You need to have some sort of solution for sending out an email when users are interested or don't know that they're interested in buying something. So it's imperative that you have something. In our case, we did not have a lot of resources to continue on the existing platform we were on, so we sought out, we found Marketo as an alternative that was very cost available to us. I like Marketo Engage because it's a one size fits all solution for most business owners. These would be small to medium size business owners. It's easy to use. There are a lot of functionality and features built into the platform, from creating email campaigns to tracking information about your users, your unique visitors versus your return visitors, and building your business better. It's a nice one size fits all way to do it. As far as shortcomings for Marketo Engage, the things that I like the least about it are that it's not really enterprise ready. At the time we were using it, there were a lot of event-based technologies that didn't work the way that we anticipated they would work. There was a lot of on-prem strategies for marketing that today, it might actually be looked at as a little bit antiquated. Things like events and expos and things like that. We've transitioned into a more digital version of those with things like webcasts and live streams and things like that. So there's a lot of things that the enterprise businesses might be lacking in Marketo Engage. Yeah, they have a ways to go to build that.

How Capterra sources reviews
View all video reviews
Josh B
owner
5.0

Josh B: Hi, my name is Josh. I'm the owner of Cryo Nation. And Cryo Nation is a health and wellness center that's intended to provide simple, sustainable solutions for health and wellness. And we've been using Referrizer now for the last few years, and it's definitely taken our business to the next level. I give Referrizer a five out of five. We looked at a few different operating systems to utilize other than Referrizer, and we've used several other services before, and ultimately we ended up canceling all those other ones for various reasons. One, some of them are too expensive, some of them were not intuitive enough. Others required you using other platforms in conjunction with this, so it was just overly complicated and wasn't fitting the criteria that we were looking for in a program such as that. We ended up choosing Referrizer because they didn't have any of the other issues that the other companies had. Referrizer very competitive rates, very intuitive and simple to use, and there's a lot of different resources along with it. We were able to get it to work with some of the other programs we already had such our check-in system that we used, our point of sale system in the store. So it's very intuitive, very easy to use, and you can really augment Referrizer and use that with any of the platforms you're already using. Working with Referrizer has been very simple. They've made everything very easy. They've got a great support team. They have upgraded subscription platforms for those that are interested as well. So again, you can customize it to the enth degree. I highly recommend using Referrizer. They just make the process very seamless. Anyone who's interested in using Referrizer, I would highly recommend utilizing it as another tool for your business. We've used it for so many different things. I'm putting together a campaign right now that will send out automated texts as well as emails for our New Year's specials. And again, very easy to set it up and we get great response from our customers with that. So it definitely pays for itself.

How Capterra sources reviews
View all video reviews
User interface
75130 video thumbnail}
1 Video
144990 video thumbnail}
1 Video
75130
5 screenshots
144990
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Marketo Engage

Top Features
36/44
  • Customer Surveys
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Newsletter Management
  • Process/Workflow Automation
  • Product Recommendations
  • WYSIWYG Editor
  • A/B Testing
  • Activity Dashboard
  • AI Content Creation
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Multi-Language
  • Personalization
  • Preview Functionality
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
See All features
Hide Email Marketing Software Features -

Referrizer

8/44
Show Email Marketing Software Features +
Marketo Engage
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Referrizer
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Marketo Engage
  • By Adobe
  • Located in United States
  • Founded in 1982
Referrizer
  • By Referrizer
  • Located in United States
Recommendations

Products similar to those you're currently comparing: