--- title: "Compare Marketo Engage vs EmailOctopus 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Marketo Engage and EmailOctopus based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/75130-147415/Marketo-Lead-Management-vs-EmailOctopus" page_type: "comparison" language: "en" --- # Marketo Engage vs EmailOctopus Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngageEmailOctopus2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.9 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [716 reviews](#user-reviews) Positive 624 Neutral 76 Negative 16 [## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting Price $9.00/month Value-for-Money 4.8 Functionality 4.5 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [656 reviews](#user-reviews) Positive 639 Neutral 12 Negative 5 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,345 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 79%Fit Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Customizable Branding 4.5 Lead Capture 4.4 Customer Segmentation 4.0 83%Fit High performer Feature ratings Email Campaign Management 4.8 Campaign Scheduling 4.8 Customizable Branding 4.8 Lead Capture 4.5 Customer Segmentation 4.4 User satisfaction User satisfaction 4.3 User reviews[716](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.9 Customer support 3.9 User satisfaction 4.8 User reviews[656](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Ease of use 4.7 Functionality 4.5 Value for money 4.8 Customer support 4.8 Price starts from Price starts from \-- - Free version - Free trial Price starts from $9Per Feature, Per Month - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms. ## User reviews Pros & cons VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) TOD Thierno Ousmane D. Loans manager > "The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) DKS Devendra Kumar S. Manager > "Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) GL Gitte L. Business Owner > "it offers the ability to create audiences, score leads, manage your content, and automate." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4622603) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) WK Wanjiru K. Research assistant > "I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6182628) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) VP Victoria P. Business partner > "The easy-to-use interface and robust automation features make my marketing tasks a breeze." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6094546) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) Reunaldo P. Senior Data Analyst > "The reporting tools also enabled me to monitor and evaluate my campaigns, which contributed to their success." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Marlyn G. Marketing Operations Manager > "I've been using Marketo Engage and it's been helpful for our email campaigns." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5098426) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) JG Jessica G. Realtor > "It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440) Lauren F. Legal Secretary > "I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259) AJ Amit J. Executive > "It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190) VR Verified Reviewer Director > "There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857800) Lauren F. Legal Secretary > "I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259) JD Juan D. CMO > "For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518) OD Omar D. Owner Founder > "As a growing nonprofit, we're on a very strict budget, but EO allows us to communicate with our client accounts and provides excellent..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956) VR Verified Reviewer Marketing Director > "The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6869734) SA Suzan A. Owner > "I like EmailOctopus, because the price is very reasonable for small and new business, The free plan is very generous, pricing is transparent..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970) PG Pats G. Director > "It’s a little pricey, it doesn’t check dodgy email addresses to prevent being spammed, lacks the option to check campaigns to avoid spam" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6854279) CV Christiaan V. Marketing and Development > "I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202) CK Cheryl K. Congregational Adminstrator > "Also, I can't figure out how to use the columns...if I try to use a two column look to put an image next to a text box, it always reverts to..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6798141) VR Verified Reviewer Owner > "The platform is super user-friendly – I can easily customise the templates to fit my website and within 10 mins or so, I can send an email to..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6591946) BD Bree D. Admin > "The main downside of EmailOctopus is its limited customisation and advanced functionality compared to other email marketing platforms" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6557704) TO Temitope O. Owner > "For instance, I could easily log in and create campaigns, with reporting features that provide clear insights into performance of the emails..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514) RS Robin S. Office Assistant > "Sometimes it gets restrictive to only have the option to choose 1, 2, 3, or 4 columns in a block, especially since you can't adjust their..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6780696) OD Omar D. Owner Founder > "I also like that they have tier packages, so when our time comes to graduate from free, we have options, making it a great start-up value for..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956) VR Verified Reviewer Designer > "not being able to use MOV files as part of an email blast and subject to PNG / JPEG or GIFF files only" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557) IN Inamari N. Marketing Executive > "It integrates well with the tools I already use, and I’ve found the automation features surprisingly capable for a platform at this price..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7044339) JE Jennifer E. Secretary > "Their embedded forms don't allow subscribers to choose which of our emails they'd like to receive." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857140) AH Allison H. Operations Manager > "The integrations with other platforms (like Google Suite and Knack) make it easy to connect EmailOctopus with our broader workflow." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074) FI Fabiola I. Illustrator and Storyteller > "Sometimes, the UI for designing the newsletters is a bit clunky, especially when dragging and dropping blocks." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6617142) MZ Maurizio Z. Press Officer > "I also really appreciate being able to schedule emails and, above all, replicate them to different lists in just a few steps." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7015894) DE Diana E. Computer Science Tutor > "I also can't switch easily between my two brands/designs, so it's harder to use as an entrepreneur with two strings to her bow!" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002844) CV Christiaan V. Marketing and Development > "I like the simplicity, and the HTML email builder to code my own, the reports are easy to read, for that quick analytics to see how the..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202) TO Temitope O. Owner > "The current system lacks the ability to categorize or organize templates effectively." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514) SA Suzan A. Owner > "Value for money, as a new business I like the free trial it is generous and help me decide later when i have more customers to upgrade to paid..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970) VP Vicki P. Owner > "Pasting text from outside doesn't translate with same font size and weight, so I have to change it." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6867970) DB Donna B. Owner and Therapist > "I have tried many email marketing providers and this is by far my favourite. Because they are so generous with their free plan and don't keep..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030001) PM Peter M. Head of Marketing > "There are no options to let your users select options from a drop-down or checkbox list." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466) AH Allison H. Operations Manager > "Highly recommend it for nonprofits, startups, and small teams who want professional email marketing without the bloated complexity of larger..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074) JC Jenny C. Owner > "It won’t send me an email when I get a new subscriber added to my list." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6658409) DC Diego C. teacher > "EmailOctopus has made it easy to build and manage email campaigns, segment my audience, and maintain consistent communication with our..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6828816) PM Peter M. Head of Marketing > "The sign-up form options are a little too basic at the moment." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466) AJ Amit J. Executive > "The campaign setup, list management, and automation are straightforward, and the deliverability is reliable." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190) NP Nicola P. Director > "sometimes when uploading my own images it can be a bit slow, but im trying hard to find something negative." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6824641) JB Jenny B. CV Writer > "It is really user-friendly and easy to design and schedule email campaigns and automations. When I have had any technical issues, I also..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7014077) NB Nate B. Editor in Chief > "The only thing I didn't like is that it doesn't recommend using gmail or any free email as the sending account." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6666556) AM Amanda M. Marketing Communications Coordinator > "It makes my job easier, helps me create professional emails, and gets our communications delivered in an effective manner." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815734) ST Susan T. Community development > "This makes evaluating metrics and replicating sends more complicated." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6809674) TO Temitope O. Owner > "The platform's intuitive interface allows me to quickly set up and manage email campaigns without a steep learning curve." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514) MM Mmoham M. Software Engineer > "Email templates of the product are not customizable." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6631886) VR Verified Reviewer Designer > "overall I have enjoyed using this platform for quick email blasts and being able to get my communications streamlined and in sync for branding..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557) MY Mark Y. Founder > "the monetization features of some competitors and such were not as important for me at the time." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6620573) KB Kimberly B. AUTHOR > "It has allowed me to get up and running with monthly newsletters to my readers." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013698) JD Juan D. CMO > "Unpredictable campaign approval process" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518) NS Norman S. Founder > "I also like that I can even do automations on my free account for my volunteer organization." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7022017) KI Kelechi I. Owner > "Not a fan of the pricing structure in terms of being charged based on audience size" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6628943) DP Dawn P. Director > "It's provided a cost-effective way for me to try out managing a mailing list and communicating with my contacts." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7005514) AW April W. administration > "lacks features unless you join the paid plan free doesnt go far here but nothing like mail chimp as example" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6608438) Jaime H. Artist > "I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6862690) AK Ariel K. Operations Manager > "The interface is a bit bland, and sometimes confusing (some things are in the wrong places)" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6514940) JG Janet G. Creative Entrepreneur and Freelancer > "I really like that EmailOctopus offers a wide range of features even in the free plan, which is perfect for small businesses and beginners." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6806371) KM Katrina M. Owner > "There's a few I would like to remove (obviously outside the US for a US company, haven't opened an email in years, etc)." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054) JG Jenna G. Creative Design Manager > "It's very user-friendly and simplifies setting up my brand identity as I can save bespoke colours and logos to use week on week." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124) KR Kyle R. Online Coach > "Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___5029920) CN Charolette N. Author > "I love how easy it is to organize my reader lists, run campaigns, and track engagement without feeling overwhelmed by data." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7028829) CA Manas M. Founder > "It makes it difficult to send emails on the go." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6875655) JG Jessica G. Realtor > "I like that EmailOctopus is simple, affordable, and easy to use for staying in touch with my real estate clients." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440) AS Alyson S. Artist and Author > "I certainly won't be going back to my previous (expensive) mail service provider." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7012614) TC Timothy C. Owner > "Easy learning curve, ability to import subscribers, and a competitive free plan that is way better than the alternatives." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013780) ML Melissa L. Marketing Executive > "Lack of explainer information and videos" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6710442) TC Timothy C. Owner > "I also appreciate the customer service, which has been quick and speedy every time I have spoken to them (and they are REAL humans, too, which..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013780) SR Sergio R. Marketing Manager > "I was using another service before, but to be honest, I didn’t feel confident with it lately." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7031245) Dylan C. marketing > "The creation of email marketing campaigns is sent to customers in a timely manner, being viewed with great interest and with great response..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504904) KM Katrina M. Owner > "I haven't figured out yet how to manage my email subscribers efficiently." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054) Megan B. None > "Each week I am able to create an email chain in less than 10 minutes and set it up to be sent." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147) KL Katrina L. Communications Officer > "Navigating between the Setup/Design/Content/Send portions of the Campaigns form is a little frustrating because you can't jump from setup to..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6294603) AA Alex A. Peer support specialist, drug and alcohol counselor > "Security was on point data management was an all-around super helpful email tool." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7124959) MD Mara D. Author > "Could use more design options for email campaigns, current designs feel a touch dated" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6415010) GP Gary P. Business Owner > "I've used EmailOctopus for 2 years and continue to find it great value in running a newsletter for my ecommerce business." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7029839) MS Miroslawa S. Owner > "I can not contact the customer support." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6787325) JG Jessica G. Realtor > "Overall, my experience with EmailOctopus has been positive and reliable for my real estate business." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440) Megan B. None > "I don't think I would use it enough to pay for a subscription." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147) JB Jesse B. Creative Generalist > "EmailOctopus donates to ocean conservation causes and seems significantly more ethical in its overall behavior than many other email..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6819371) Pablo E. Consultant > "I’m supposed to share some inconvenience here, but sorry." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6866259) PM Peter M. Head of Marketing > "Unlike its competitors, EmailOctopus has a free starter plan with generous subscriber and email limits." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466) Rishwa M. Marketing Manager > "Multi-column rows don't display properly on mobile." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6015460) PB Phoenix B. Community Engagement > "It has enabled us to send out a brand newsletter and was far easier to use than the competitor sites which we tried before and did not fit our..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6822950) DM Donald M. Owner > "My biggest pet peeve with them is not being able to use HTML templates made by others you are kinda stuck using theirs and some of them are..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___4334017) VS Valentine S. CEO > "Hasn't let me down and it's intuitive, no sudden blockers due to only being on the free level." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6631943) AK Ariel K. Operations Manager > "The interface is a bit bland, and sometimes confusing (some things are in the wrong places)" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6514940) JS James S. Business Development and Partnership Lead > "Its simple and effective Interface." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6800483) SR Sergio R. Marketing Manager > "I was using another service before, but to be honest, I didn’t feel confident with it lately." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7031245) JE Jeffrey E. Owner > "Easy to use, clean interface, and free for small organizations." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6821742) MS Miroslawa S. Owner > "I can not contact the customer support." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6787325) OL Ollie L. Artistic Director > "User-friendly site to navigate." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7035370) MT Matt T. Owner > "Additionally, customer support can be slow to respond at times." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___4686035) CV Christiaan V. Marketing and Development > "I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202) MD Meisha D. Small business owner > "Honestly blowen away by the customer interaction of this company." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___4072793) [View Reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/) ## User interface 4.26 (716) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) 4.79 (656) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Marketo Engage Top features 32/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) EmailOctopus 27/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/147415/EmailOctopus/#features) ### Recognition Marketo Engage is recognized as a top-rated tool in 1 Capterra Shortlist reports EmailOctopus is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Email Marketing Software (2026)  Best Value Email Marketing Software (2025)  Best Value Email Marketing Software (2023)  ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos EmailOctopus Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 EmailOctopus - By Three Hearts Digital - Located in United Kingdom - Founded in 2015 ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $9/month Price $9/month 4.5 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-147415/brevo-vs-EmailOctopus) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.82 (13,559)](https://www.capterra.com/p/202338/Gmail/reviews/) $9/month Price $0 4.5 Features 4.7 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/147415-202338/EmailOctopus-vs-Gmail) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-136603/Marketo-Lead-Management-vs-MailerLite) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $9/month Price $12/month 4.5 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-147415/MailerLite-vs-EmailOctopus) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-75130/Constant-Contact-vs-Marketo-Lead-Management) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $9/month Price $15/month 4.5 Features 4.5 4.7 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.4 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/75130-171840/Marketo-Lead-Management-vs-HubSpot-Marketing) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $9/month Price $12/month 4.5 Features 4.2 4.7 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) Contact vendor for pricing Price $17/month 4.3 Features 4.7 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-198994/Marketo-Lead-Management-vs-Systeme) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $9/month Price $15/month 4.5 Features 4.4 4.7 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing)