Marketo Engage vs Moz Pro: Which is a better fit?

John: Hi, I'm John. I'm a senior application developer, and my role was actually taking on the migratory effort from all of our database objects and users from Oracle Eloqua to Marketo. And a lot of the effort was involved in basically sitting down with team members and both training them on how to use the new objects, but also coordinating with members from the Marketo team and making sure that we didn't lose any of our data when we migrated it. Also, I was involved in creation of landing pages and creation of users for tracking the behaviors inside of Marketo, as well as designing templates to be reused by our team members while sending out campaigns. As far as my star rating, I'd give it a three out of five stars. The business problems are very common among the types of businesses that employ digital marketing. You need to have some sort of solution for sending out an email when users are interested or don't know that they're interested in buying something. So it's imperative that you have something. In our case, we did not have a lot of resources to continue on the existing platform we were on, so we sought out, we found Marketo as an alternative that was very cost available to us. I like Marketo Engage because it's a one size fits all solution for most business owners. These would be small to medium size business owners. It's easy to use. There are a lot of functionality and features built into the platform, from creating email campaigns to tracking information about your users, your unique visitors versus your return visitors, and building your business better. It's a nice one size fits all way to do it. As far as shortcomings for Marketo Engage, the things that I like the least about it are that it's not really enterprise ready. At the time we were using it, there were a lot of event-based technologies that didn't work the way that we anticipated they would work. There was a lot of on-prem strategies for marketing that today, it might actually be looked at as a little bit antiquated. Things like events and expos and things like that. We've transitioned into a more digital version of those with things like webcasts and live streams and things like that. So there's a lot of things that the enterprise businesses might be lacking in Marketo Engage. Yeah, they have a ways to go to build that.

Michael: Hello, my name is Michael. I am a CEO, and I give Moz Pro five Stars. For more reviews like this, click below. I was looking for other SEO products because while using Semrush and Screaming Frog and some other products that are out there, I found them very difficult to use. It was hard to figure out how to generate reports from my clients or how to look for technical SEO improvements that needed to be made. So I really wanted a solution that was easier to use and easier to figure out than the current solutions that I was using at the time. I decided on Moz Pro because it's so easy to use and has a great user interface. Even more importantly for my clients, I'm able to generate easy-to-follow reports that not only give them some insight into technical SEO, but other reasons why they're not ranking for certain keywords. So I found Moz Pro just to be easy, simple, not just for me and my team, but also for my clients. It was extremely easy to integrate Moz Pro into my company. I think the reason is because it has such a simple, easy-to-use interface, and it allows you to connect with your Google Analytics account simply by logging into GA or Google Analytics, choosing the account that you want to sync it with and pressing a button. It's really that easy. And what's nice about Moz Pro, everything within the interface is pretty self-explanatory. I don't think I've ever needed to use help or any of the other support because the interface really is that simple. If anyone is considering using Moz Pro, I would highly recommend jumping in and rolling up your sleeves and getting the work done. Moz Pro is so simple. Once you log in, it really walks you through setting up your newest account or the websites that you want to optimize, and you can even create custom reports that'll really show you everything you need to improve the SEO of those websites. So my recommendation for using Moz Pro is to do it. Don't hesitate. Don't wait. Get started and you'll be glad you did.