# Compare Marketo Engage vs Braze 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Marketo Engage and Braze based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75130-155423/Marketo-Lead-Management-vs-Appboy --- # Marketo Engage vs Braze Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngageBraze2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [710 reviews](#user-reviews) Positive 618 Neutral 76 Negative 16 [## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [168 reviews](#user-reviews) Positive 164 Neutral 3 Negative 1 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 71%Fit Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.5 Email Tracking \-- Customizable Branding 4.4 \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling \-- Newsletter Management NA Email Tracking NA Customizable Branding NA User satisfaction User satisfaction 4.3 User reviews[710](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 User satisfaction 4.7 User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.4 Customer support 4.5 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns. ## User reviews Pros & cons VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) MT Marek T. CEO > "One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) ML Miao L. Marketing Director > "The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2293932) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) Cameron E. Marketing Operations Manager > "The interface is dated and harder to navigate if you don't know what you are doing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2299315) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Product Marketing Analyst > "I occasionally have issues with email formatting and these problems are very hard to fix." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2168048) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Marketing Operations Manager > "Customer support is basically nonexistant unless you pay for it. " [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2339012) TOD Thierno Ousmane D. Loans manager > "The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) Jana F. Senior Director Of Marketing > "Adobe continues to put resources into improving its add-ons and compatibilities." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) VR Verified Reviewer Marketing Automation Specialist > "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453) RM Raghava M. Business Analyst > "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714) CN Courtney N. Customer Service Representative > "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) CN Courtney N. Customer Service Representative > "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) AB Alex B. Digital Marketing Automation Specialist > "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) AB Alex B. Digital Marketing Automation Specialist > "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save'..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) Noga M. VP, Marketing > "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614) EC Elizabeth C. CRM Lead > "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080) AB Alex B. Digital Marketing Automation Specialist > "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) CN Courtney N. Customer Service Representative > "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) AR Angela R. Lifecycle Marketing > "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635) HJ Holly J. Senior Lifecycle Marketing Manager > "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007) VR Verified Reviewer Email Marketing > "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) MO Maggie O. CRM and Email Marketing Specialist > "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115) RM Raghava M. Business Analyst > "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714) JL Jon L. Lifecycle Marketing Manager > "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656) AB Alex B. Digital Marketing Automation Specialist > "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) JO Josh O. Associate Manager, Lifecycle Marketing > "One thing that has been challenging with Braze is the reporting structure/feature." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570) RA Robert A. Digital Marketing And Loyalty Specialist > "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193) SM Sarah M. Head of Loyalty and Engagement > "Some teething issues with drag and drop modules eg." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264) LS Lauren S. Director, Engagement Strategy > "We were able to set up our platform and Braze to share data easily, allowing for seamless automation." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448) VR Verified Reviewer Email Marketing > "This can be particularly frustrating when creating multiple marketing campaigns" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) JL Johnna L. Marketing Automation Manager > "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740) SE Sally E. Director of Marketing > "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182) BnB Belén B. Sr. CRM Manager > "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994) VR Verified Reviewer Marketing Manager > "A bit costly and high certification fees." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301) RA Robert A. Digital Marketing And Loyalty Specialist > "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193) FC Fabio C. Software Engineer > "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778) AD Akshada D. email marketing > "The Canvas feature is great for planning user journeys, and it works well with other tools." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122) KO Kate O. Writer > "I found Braze a little difficult to use at first and I didn't totally understand it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290) MC Michael C. Digital Content Manager > "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204) MF Miguel F. Email Marketing Specialist > "What I like least about Braze is the lack of an auto-save feature." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403) CN Courtney N. Customer Service Representative > "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) VR Verified Reviewer CRM Lead > "Documentation is not enough at times, not up-to-date or hard to navigate." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117) KL Katelyn L. CRM Lead > "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443) TV Thomas V. Product Owner > "The fact that you have a limited amount of data points is frustrating." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) HJ Holly J. Senior Lifecycle Marketing Manager > "The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007) VK Vivek K. SDE > "The pricing is bit high in the segment and for services its offering." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702) VR Verified Reviewer Sr. Product Delivery > "I love how much automated functionality and personalization is available through out the different messaging capabilities." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272) KL Kirra L. Marketing Director > "It's also quite costly." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280) JL Johnna L. Marketing Automation Manager > "Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740) AY Andrii Y. Email Marketing Specialist > "I don't like some reporting and allowing creating it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299) VR Verified Reviewer Email Marketing > "Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) DR Daniel R. Email marketeer > "Some features, like a dedicated preference center lack customizability thus making them useless in its current form." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751) AH Arman H. Senior Marketing Automation Executive > "I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825) TV Thomas V. Product Owner > "The quality of customer support is low." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) AH Arman H. Senior Marketing Automation Executive > "I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825) Love L. Systems Manager > "An issue we have not had with setting up Custom SAML SSO connections for other apps." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) MA Marianna A. Customer Success associate > "The convenience of finding all customer information in an organized and clear way. " [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674) Love L. Systems Manager > "If you are using Google Workspace the Custom SAML integration is horrible." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) CN Courtney N. Customer Service Representative > "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) Martin M. Project Manager > "mistakes can happen." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325) KT Kerry T. CRM Data Director > "This helps when you have a large organization and local markets who have their own style, look, and feel." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302) Ben C. Digital Marketing Manager > "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968) MM Mary M. Operations Officer > "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974) VR Verified Reviewer Senior Growth manager > "Even after the release, minor bugs popped up that we had to address for extra weeks." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165) DE Daniel E. Group Loyalty Manager > "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496) Ben C. Digital Marketing Manager > "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968) [View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/) ## User interface 4.26 (710) [Braze](https://www.capterra.com/p/155423/Appboy/) 4.70 (168) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Marketo Engage Top features 42/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) Braze 27/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/155423/Appboy/#features) ### Recognition Marketo Engage is recognized as a top-rated tool in 1 Capterra Shortlist reports Braze is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Braze Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 Braze - By Braze - Located in United States - Founded in 2011 ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-155423/brevo-vs-Appboy) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.3 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/75130-110228/Marketo-Lead-Management-vs-MailChimp) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155423-202338/Appboy-vs-Gmail) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-155423/MailChimp-vs-Appboy) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $10/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-136603/Marketo-Lead-Management-vs-MailerLite) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-155423/ActiveCampaign-vs-Appboy) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-75130/Constant-Contact-vs-Marketo-Lead-Management) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $10/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-155423/MailerLite-vs-Appboy) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/75130-147415/Marketo-Lead-Management-vs-EmailOctopus) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-155423/Constant-Contact-vs-Appboy)