--- title: "Compare Marketo Engage vs AppsFlyer 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Marketo Engage and AppsFlyer based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/75130-156811/Marketo-Lead-Management-vs-AppsFlyer" page_type: "comparison" language: "en" --- # Marketo Engage vs AppsFlyer Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngageAppsFlyer2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.9 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [716 reviews](#user-reviews) Positive 624 Neutral 76 Negative 16 [## AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting Price Contact vendor Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [138 reviews](#user-reviews) Positive 135 Neutral 3 Negative 0 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * Highest Rated ### AITA 5.0 (7) * * * Starting Price €1500.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 100% of reviewers rated it above 4 stars * * * ### Marketing 360 4.5 (1,158) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * ### Liine 4.9 (162) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 99% of reviewers rated it above 4 stars * * * ## Summary * * * Key features rated by users Features selected based on 1,907 reviews from marketing analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 76%Fit High performer Feature ratings Engagement Tracking 4.3 Campaign Analytics 4.3 Data Visualization 3.5 Data Import/Export 4.3 Conversion Tracking 4.0 62%Fit Missing features Feature ratings Engagement Tracking NA Campaign Analytics 4.7 Data Visualization NA Data Import/Export 4.3 Conversion Tracking 4.5 User satisfaction User satisfaction 4.3 User reviews[716](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.9 Customer support 3.9 User satisfaction 4.5 User reviews[138](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Ease of use 4.5 Functionality 4.4 Value for money 4.3 Customer support 4.3 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem. ## User reviews Pros & cons VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) TOD Thierno Ousmane D. Loans manager > "The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) DKS Devendra Kumar S. Manager > "Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) GL Gitte L. Business Owner > "it offers the ability to create audiences, score leads, manage your content, and automate." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4622603) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) WK Wanjiru K. Research assistant > "I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6182628) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) VP Victoria P. Business partner > "The easy-to-use interface and robust automation features make my marketing tasks a breeze." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6094546) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) Reunaldo P. Senior Data Analyst > "The reporting tools also enabled me to monitor and evaluate my campaigns, which contributed to their success." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Marlyn G. Marketing Operations Manager > "I've been using Marketo Engage and it's been helpful for our email campaigns." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5098426) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) AT Alex T. User Acquisition Analyst > "It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___7073712) PL Prateek L. Manager, Performance Marketing > "Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6428404) AB Asli B. Growth Specialist > "The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424650) Rishabh C. Business Development Manager > "The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412167) CL Chi L. User Acquisition Specialist > "Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407119) ST Sandro T. Reporting > "Occasional delays in data processing and syncing can also hinder real-time analysis." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547) Rafael G. Data Insights AdTech Manager > "Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842) VR Verified Reviewer Director of Account Management > "There were also instances where the customer support response time was slower than expected, which impacted the resolution of..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131) ST Sandro T. Reporting > "AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547) TMG Tahir Mutlu G. Digital Marketing Specialist > "Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716) MK Mikail K. Media Manager > "Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414947) VR Verified Reviewer Digital Marketing Specialist > "It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115) RK Rajat K. Operations Anayst > "Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009) JMC Juan Manuel C. Head of Growth > "SKAN metrics cannot be added to the custom dashboard." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407761) AS Amanda S. Senior Media Analyst > "After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement,..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931) AL Adrianna L. Digital Media Specialist > "Can often glitch when trying to save filter templates" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349026) LZ Lena Z. Growth Marketing Manager > "The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224) VR Verified Reviewer Director of Account Management > "Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131) DO Dwight O. Digital Media Buyer > "What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base,..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717) VR Verified Reviewer UA team lead > "The platform is expensive, the dashboards are very slow to load, not very convenient for reporting" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6279434) CDC Carla Daniela C. UA > "The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards,..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6416912) AA Arman A. SR Growth marketing > "Its complicated to get daily bases data when you download it" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424676) AB Amit B. Marketing Director > "It helps to track the benchmarks among all channels, providing a better view of the ROI and hence optimize the spends." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675) DO Dwight O. Digital Media Buyer > "Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717) SV Sarah V. Mobile Marketing Specialist > "The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475) II Ilko I. CEO > "These days clicks/installs are insufficient, which is a report based on 5 Years of experience." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6423803) Rafael G. Data Insights AdTech Manager > "Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842) AB Amit B. Marketing Director > "The audiences created stops syncing at times." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675) WJ Wu J. Senior Data Analysis Manager > "There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424271) VR Verified Reviewer Manager > "back dated reports not available and late response from support" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425711) CG Crystal G. Senior Account Manager > "The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6410161) AB Abhay B. Account Manager > "Not accessible for all the networks, use access is very riskey, no sampling" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424655) DIO Dwight Irvin O. Business Development Manager > "I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939) ST Sandro T. Reporting > "The initial setup and configuration process can be complex and time-consuming." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547) TV Tanishq V. Marketing intern > "Overall, the Appsflyer application is very useful as it releases my stress when it comes to prepare the overall report of the..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414521) IM Ilan M. Media Buyer > "This does not have all export data features we want." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255243) RH Rehmath H. Client Solutions Lead - Apps > "Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6426647) VR Verified Reviewer Digital Marketing Specialist > "I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115) VR Vikas R. Manager- Business operations > "Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424370) IM Ido M. BDM > "I find it a little bit difficult to go through the publishers ststistics." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255245) VR Verified Reviewer Digital Marketing Manager > "Appsflyer has used a vibrant colour scheme for their User Interface, through the means of interactive dashboards (overview and..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___4381593) SV Sarah V. Mobile Marketing Specialist > "I think the price ends up being unaffordable for many companies." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475) AlL Angélica L. Paid Media Analyst > "to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425690) PH Paula H. Paid UA Manager > "The message we got from their salesperson was basically "pay now or you won't have this back"." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300) LZ Lena Z. Growth Marketing Manager > "As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224) PH Paula H. Paid UA Manager > "Bad customer service and an attitude that they really don't care for their clients." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300) VD Vikaskumar D. Deputy Manager > "Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485) MP Mukesh P. Product Manager > "There is less clarity on AF rejects the conversations." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420805) VR Verified Reviewer Digital Marketing Manager > "Primarily, the overview dashboard gives a split between inorganic and organic traffic, and with a few clicks even other important..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___4381593) DIO Dwight Irvin O. Business Development Manager > "It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939) HK Hardik K. Campaign Manager > "The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549) AJ Ariel J. affilete > "the customer service is is hard to reach sometimes" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6285147) JZ Jialin Z. Ads Operations > "One of the features I appreciate is the ability to customize the dashboard." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407486) KG Kim G. Performance Marketing Manager > "The support doesn't always reply in time." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349463) UY Uday Y. Data analyst > "My expericane is Good with apps flyer it has helped me for understanding the Reports better" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412741) YH Yavor H. Media buyer > "The customer support probably needs improving" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407615) AS Amanda S. Senior Media Analyst > "We also have ongoing support from the account management team, so all our questions and needs are covered." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931) HK Hardik K. Campaign Manager > "Data doesn't look boring at all. " [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549) VD Vikaskumar D. Deputy Manager > "Data is easily viewable & even setting any campaign with appsflyer is very easy" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485) RK Rajat K. Operations Anayst > "Customer support could have been better." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009) NT Noam T. CSM > "Great MMP, helps me optimize campaigns in a clear and effective way." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255240) TMG Tahir Mutlu G. Digital Marketing Specialist > "It's very frustrating during busy hours" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716) YH Yakir H. Social Acquisition > "Also their solutions for iOS attribution I believe are above and beyond what competitors offer." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6377303) VR Verified Reviewer Account Manager > "Partner onboarding process is hard." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414432) DIO Dwight Irvin O. Business Development Manager > "I also love their Knowledgebase and the free courses that help users get familiar with the platform." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939) AA Avner A. Product manager > "Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3527251) NH Nina H. Head of Performance Marketing > "Relatively simple user interface with customizable dashboards." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409826) VR Verified Reviewer Digital Marketing Manager > "Just the fact that the software is super expensive and have to use it properly to justify the ROI." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___4381593) LZ Lena Z. Growth Marketing Manager > "It has easy API integration with our dashboards." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224) MB Mohammad B. Field and digital marketing manager > "Another one is having only one admin, which is an issue as sometimes one does need more than one admin due to new people joining..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260) VM Vivian M. Growth analyst > "It is a complete tool, with a good interface and solutions that help us a lot" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6415226) MB Mohammad B. Field and digital marketing manager > "The user-interface is a bit difficult for starters to use" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260) GC Gabriel C. Assistant Marketing Manager > "AppsFlyer provides a lot of information to make good choices." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425695) Adir R. Director of Growth > "The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___2927655) SM Sam M. Performance Marketing Manager > "Appsflyer is a great MMP for mobile games." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407838) VR Verified Reviewer Digital Marketing Specialist > "It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115) PB Piyush B. Associate Manager > "My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424751) IM Ido M. BDM > "I find it a little bit difficult to go through the publishers ststistics." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255245) TMG Tahir Mutlu G. Digital Marketing Specialist > "Appsflyer's interface is difficult to understand at first, but then it becomes very easy." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716) MB Mohammad B. Field and digital marketing manager > "The user-interface is a bit difficult for starters to use" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260) DIO Dwight Irvin O. Business Development Manager > "I also love their Knowledgebase and the free courses that help users get familiar with the platform." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939) VR Verified Reviewer Director of Account Management > "There were also instances where the customer support response time was slower than expected, which impacted the resolution of..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131) TMG Tahir Mutlu G. Digital Marketing Specialist > "Appsflyer's interface is difficult to understand at first, but then it becomes very easy." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716) PH Paula H. Paid UA Manager > "The message we got from their salesperson was basically "pay now or you won't have this back"." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300) VR Verified Reviewer Manager > "It is very good and easy to adept because it is very user friendly." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425711) PH Paula H. Paid UA Manager > "Bad customer service and an attitude that they really don't care for their clients." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300) VR Verified Reviewer Adops Manager > "Very user friendly." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424405) AJ Ariel J. affilete > "the customer service is is hard to reach sometimes" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6285147) [View Reviews](https://www.capterra.com/p/156811/AppsFlyer/reviews/) ## User interface [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) 4.26 (716) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) 4.54 (138) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important Marketo Engage Top features 39/50 - A/B Testing - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Autonomous Task Execution - Autoresponders - Behavior Tracking - Brand Optimization - Campaign Analytics - Campaign Insights - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Stickiness - Campaign Tracking - Channel Management - Click Tracking - Cohort Analysis - Contact Database - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross-system Integration - Customer Insights - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Dashboard - Data Collection - Data Import/Export - Data Source Connectors - Data Visualization - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Marketing - Event Triggered Actions - Generative AI [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) AppsFlyer 11/50 - A/B Testing - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Autonomous Task Execution - Autoresponders - Behavior Tracking - Brand Optimization - Campaign Analytics - Campaign Insights - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Stickiness - Campaign Tracking - Channel Management - Click Tracking - Cohort Analysis - Contact Database - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross-system Integration - Customer Insights - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Dashboard - Data Collection - Data Import/Export - Data Source Connectors - Data Visualization - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Marketing - Event Triggered Actions - Generative AI [See all features](https://www.capterra.com/p/156811/AppsFlyer/#features) ### Recognition Marketo Engage is recognized as a top-rated tool in 2 Capterra Shortlist reports No recognitions have been awarded to AppsFlyer ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos AppsFlyer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 AppsFlyer - By AppsFlyer - Located in United States - Founded in 2011 ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) vs [CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.65 (159)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) $0 Price $79/month 4.4 Features 4.6 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152004-156811/Call-tracking-software-vs-AppsFlyer) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) $0 Price Contact vendor for pricing 4.4 Features 4.4 4.5 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/156811-202871/AppsFlyer-vs-Adobe-Analytics) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-136603/Marketo-Lead-Management-vs-MailerLite) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) vs [Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,489)](https://www.capterra.com/p/19319/JIRA/reviews/) $0 Price $7.91/month 4.4 Features 4.4 4.5 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/19319-156811/JIRA-vs-AppsFlyer) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-75130/Constant-Contact-vs-Marketo-Lead-Management) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) vs [Adjust](https://www.capterra.com/p/156559/Adjust/)[4.19 (26)](https://www.capterra.com/p/156559/Adjust/reviews/) $0 Price €129/year 4.4 Features 4.1 4.5 Ease of Use 3.7 [View full comparison](https://www.capterra.com/compare/156559-156811/Adjust-vs-AppsFlyer) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.4 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/75130-171840/Marketo-Lead-Management-vs-HubSpot-Marketing) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) vs [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)[4.57 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) $0 Price $9/month 4.4 Features 4.5 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/147657-156811/monday-com-vs-AppsFlyer) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/75130-147415/Marketo-Lead-Management-vs-EmailOctopus) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) vs [Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,040)](https://www.capterra.com/p/76113/Wrike/reviews/) $0 Price $10/month 4.4 Features 4.3 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/76113-156811/Wrike-vs-AppsFlyer)