# Compare Marketo Engage vs Apollo.io 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Marketo Engage and Apollo.io based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75130-158696/Marketo-Lead-Management-vs-Apollo --- # Marketo Engage vs Apollo.io Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngageApollo.io2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [710 reviews](#user-reviews) Positive 618 Neutral 76 Negative 16 [## Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [391 reviews](#user-reviews) Positive 358 Neutral 16 Negative 17 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,690 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 79%Fit High performer Feature ratings Lead Capture 4.4 Drip Campaigns 4.5 Engagement Tracking 4.2 Email Management 4.3 Customizable Branding 4.4 61%Fit Missing features Feature ratings Lead Capture 4.5 Drip Campaigns NA Engagement Tracking 4.1 Email Management 4.4 Customizable Branding NA User satisfaction User satisfaction 4.3 User reviews[710](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 User satisfaction 4.5 User reviews[391](https://www.capterra.com/p/158696/Apollo/reviews/) Ease of use 4.5 Functionality 4.5 Value for money 4.4 Customer support 4.3 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere. ## User reviews Pros & cons VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) MT Marek T. CEO > "One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) ML Miao L. Marketing Director > "The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2293932) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) Cameron E. Marketing Operations Manager > "The interface is dated and harder to navigate if you don't know what you are doing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2299315) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Product Marketing Analyst > "I occasionally have issues with email formatting and these problems are very hard to fix." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2168048) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Marketing Operations Manager > "Customer support is basically nonexistant unless you pay for it. " [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2339012) TOD Thierno Ousmane D. Loans manager > "The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) Jana F. Senior Director Of Marketing > "Adobe continues to put resources into improving its add-ons and compatibilities." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) SW Shasta W. Director of Sales Support > "I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622) Rafay A. Research > "Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631) NO Nurudeen O. Business Outreach Analyst > "Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) RP Ryan P. Owner > "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500) Connor G. Business Development Representative > "I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091) SD Sanket D. Media Buyer Manager > "The UI can feel slightly cluttered, and initial setup takes some time to get right." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521) AP Aleksandra P. Data and research lead > "It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) VR Verified Reviewer Founder's Office > "It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) NO Nurudeen O. Business Outreach Analyst > "It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) VR Verified Reviewer Account Executive > "My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907) SS Shane S. CEO > "Apollo.i has enabled the distributions of messages for our targeted marketing campaigns." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6832108) AM Alessandro M. Consultant > "Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) Tommy M. Growth Team > "The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6403470) VR Verified Reviewer Founder's Office > "The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) Eric N. BDR > "It has always been super useful especially the fact that it gives you emails for free." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7062603) VR Verified Reviewer Founder's Office > "My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) AM Alex M. Sales Operations Manager > "We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) JS Jon S. Sales Manager > "Had cases where sent messages didn’t appear, and had to double check outside." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756) LS Lindsey S. Director of Marketing Operations > "Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7047296) VR Verified Reviewer Head of Sales > "those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457) MD Melanie D. Regional Director > "I like being able to create email templates which can either use in sequences or have available in Gmail" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044) VR Verified Reviewer Senior Strategist > "We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4935347) Sarp O. Founder > "Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6644769) DB Dishank B. Head Of Business > "My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3 months now." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6580310) SW Shasta W. Director of Sales Support > "What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622) RR Richard R. IT Support Manager > "Tech support was not that great when we could not validate our domain." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6835205) BJ Benjamin J. AE > "I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6757344) MO Maddy O. Founder > "There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466) SS Shawn S. Business Relations > "I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6564249) Luciana L. Client Partner > "Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6338270) VR Verified Reviewer Director of Market Research > "Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7137224) MD Melanie D. Regional Director > "I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044) VR Verified Reviewer Account Executive > "I think its a great tool for sales management and is definitely a good value for the money!" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907) AP Aleksandra P. Data and research lead > "I'm not completely impressed with the accuracy of Apollo.ai's phone number database." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) JS Jon S. Sales Manager > "I like filters, they help when you want very specific profiles." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756) SA Shakeel A. Director Operations > "Mobile credits traceability is very difficult." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6703374) SR Suvankar R. Lead generation specialist > "I also generated a strong pipeline of leads using databases sourced from Apollo." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7003532) Rafay A. Research > "Apollo has become very disappointing." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631) AS Ajay S. Senior Business Development Associate > "apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6173489) DH David H. Founder > "Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive..." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) AM Alex M. Sales Operations Manager > "Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) VR Verified Reviewer CEO and Founder > "This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138) Almir B. SDR > "The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM) software,..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951) NG Nimish G. SVP > "Phone numbers accuracy is low and the click and open tracking is not accurate." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6059365) NO Nurudeen O. Business Outreach Analyst > "What I love most about Apollo is how intuitive the user interface is." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) MN Mike N. CEO > "They don't provide the leads they say they will, they give nonsense answers to why they don't provide unlimited emails in the "Unlimited..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4957359) Almir B. SDR > "By seamlessly connecting with CRM software, users can maintain a cohesive and efficient system that streamlines their workflow and..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951) VR Verified Reviewer Chief of Staff > "I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when using the..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4847211) AP Aleksandra P. Data and research lead > "Apollo.ai is a solid tool that helps automate tasks and save time." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) VR Verified Reviewer Head of Sales > "They just dont understand thry are getting exactly what they paid for." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457) MO Maddy O. Founder > "I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466) AM Alex M. Sales Operations Manager > "It is hard to know what to do when starting up." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) AS Aryan S. Project Manager > "I checked the database against some information that we had about our prospects and it seemed pretty accurate." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6674875) DH David H. Founder > "Support is too based on copy and paste templates leading to wasted time." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) Satyam S. Founder > "The features that help me to operate on every operation there is for prospecting makes apollo the very best of tools that should be used..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4839167) RM Rebecca M. Marketing Lead > "It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it,..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3583402) ML Mor L. Senior Presales Engineer > "I loved its presentation style, where names and contact information are always clear." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6648121) JA Jordan A. Founder > "My account was hacked and Apollo took days to look into it and still couldn't keep account secure." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842) AM Alessandro M. Consultant > "So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. " [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) JA Jordan A. Founder > "My account was hacked and Apollo took days to look into it and still couldn't keep account secure" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842) YD Yasmin D. Ceo > "I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877) Rodion M. Marketer > "It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3732500) AM Alessandro M. Consultant > "Setting up the client on your machine is quick and painless. " [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) Mario C. Owner > "bucks a month and the functionality is pretty limited." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4803220) JT Joe T. Head of Marketing > "Great experience, simple to read instructions, easy set up, seems to have good support." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409) Rubesh D. Business development manager > "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316) Connor G. Business Development Representative > "I like Apollo, it's easy to set up and get started." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091) DH David H. Founder > "Many key functionalities don't work as expected." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) AR Andrei R. CEO > "Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having the..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6104123) VR Verified Reviewer Business Development Associate > "The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4634160) Peter W. Managing Consultant > "Overall, I had some success with it, but I needed better phone data." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6649651) JS Juliette S. Curator > "Sometimes all the info is not entirely correct - however most of it is." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6039583) BS Brittnie S. Reputation Coordinator > "I love that I have access to millions of customers and can put them in different lists for different projects." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4837118) Andy F. Founder > "Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4568175) Steven S. Owner | Creative Designer > "The extension allows a simple button on the side of the screen that you select and it goes to work. While the Gmail integration allows me..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3812040) VR Verified Reviewer Dir of Ops > "Also, it's hard to track which clients we've pull on lists to import into other platforms." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4683667) KG Kartik G. Principal Sales Development Lead > "Overall, Apollo is a highly intuitive and easy-to-use platform." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6808671) HL Hayan L. SDR > "The contact enrichment suffers at times due to poor data health." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3634026) VR Verified Reviewer CEO and Founder > "I love that they have a ton of features available for free!" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138) Kriti A. Freelance Content Writer > "It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___2988407) [View Reviews](https://www.capterra.com/p/158696/Apollo/reviews/) ## User interface 4.26 (710) [Apollo.io](https://www.capterra.com/p/158696/Apollo/) 4.52 (391) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important Marketo Engage Top features 46/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) Apollo.io 35/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/158696/Apollo/#features) ### Recognition Marketo Engage is recognized as a top-rated tool in 1 Capterra Shortlist reports No recognitions have been awarded to Apollo.io ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Apollo.io Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 Apollo.io - By Apollo.io - Located in United States - Founded in 2015 ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) vs 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