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For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.
Cloud-based e-commerce personalization solution that helps businesses manage product recommendations, remarketing email campaigns, cart abandonment and more.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.
We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Marketo seems like it is a good option for large companies and developers. We successfully ran webinars through the automation functionality and thought their support staff were nice.
Templates break often, organization is a mess, building programs is not an intuitive process, time suck.
This is the second thing that I like about it. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it.
Sluggish when it comes to speed at times and a bit pricey so, limited users/slots can only be given by my company to people they think is deserving to use the software. No built in CRM as well.
Marketo helps me generate leads and prospects to increase my customer database. The interface is easy to use, best application in automating tasks.
I occasionally have issues with email formatting and these problems are very hard to fix.
My overall experience is great. Not only the software is user friendly, the team behind it is just as good.
From time to time, whenever i forgot something or stuck with an issue, the team always steps up and majority of times, even fix the issues for me. Perefect example of customer service done right.
But even if you have less experience with HTML/CSS, then their support are great at helping reaching your desired outcome, or can help you with something bespoke.
Sometimes to make small adjustments means a bit of coding/html which is a bit hard when you do not have the skills.
Their support is truly amazing, never let me hanging, are usually super fast in answering and willing to help more than what they are supposed to without charging anything.
I guess if i have to be picky. The fact that they are 10+ hours difference makes the scheduling of meetings a bit hard.
Great tool, does the job, easy to deploy, great support, great value for money.
Unfortunately you are limited in design capabilities so the triggered emails are a bit simple looking.
John: Hi, I'm John. I'm a senior application developer, and my role was actually taking on the migratory effort from all of our database objects and users from Oracle Eloqua to Marketo. And a lot of the effort was involved in basically sitting down with team members and both training them on how to use the new objects, but also coordinating with members from the Marketo team and making sure that we didn't lose any of our data when we migrated it. Also, I was involved in creation of landing pages and creation of users for tracking the behaviors inside of Marketo, as well as designing templates to be reused by our team members while sending out campaigns. As far as my star rating, I'd give it a three out of five stars. The business problems are very common among the types of businesses that employ digital marketing. You need to have some sort of solution for sending out an email when users are interested or don't know that they're interested in buying something. So it's imperative that you have something. In our case, we did not have a lot of resources to continue on the existing platform we were on, so we sought out, we found Marketo as an alternative that was very cost available to us. I like Marketo Engage because it's a one size fits all solution for most business owners. These would be small to medium size business owners. It's easy to use. There are a lot of functionality and features built into the platform, from creating email campaigns to tracking information about your users, your unique visitors versus your return visitors, and building your business better. It's a nice one size fits all way to do it. As far as shortcomings for Marketo Engage, the things that I like the least about it are that it's not really enterprise ready. At the time we were using it, there were a lot of event-based technologies that didn't work the way that we anticipated they would work. There was a lot of on-prem strategies for marketing that today, it might actually be looked at as a little bit antiquated. Things like events and expos and things like that. We've transitioned into a more digital version of those with things like webcasts and live streams and things like that. So there's a lot of things that the enterprise businesses might be lacking in Marketo Engage. Yeah, they have a ways to go to build that.
Marketo Engage
Top FeaturesBarilliance
Marketo Engage
Barilliance
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