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Marketo Engage vs Barilliance: Which is a better fit?

Updated on February 2nd, 2025
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Summary
Features in Personalization
31
Best performer
33
  • Activity Dashboard
  • Alerts/Notifications
  • Behavior Tracking
9
33
  • Abandoned Cart Saver
User satisfaction
4.3
User reviews712
Ease of use
3.8
Functionality
4.3
Value for money
3.8
Customer support
3.9
4.6
User reviews18
Ease of use
4.3
Functionality
4.4
Value for money
4.7
Customer support
4.9
Price starts from
--
Not provided by vendor
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Cloud-based e-commerce personalization solution that helps businesses manage product recommendations, remarketing email campaigns, cart abandonment and more.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-c3bd899f-dcb0-4079-5553-08db3244105e
John R
Senior Software Engineer
3.0

John: Hi, I'm John. I'm a senior application developer, and my role was actually taking on the migratory effort from all of our database objects and users from Oracle Eloqua to Marketo. And a lot of the effort was involved in basically sitting down with team members and both training them on how to use the new objects, but also coordinating with members from the Marketo team and making sure that we didn't lose any of our data when we migrated it. Also, I was involved in creation of landing pages and creation of users for tracking the behaviors inside of Marketo, as well as designing templates to be reused by our team members while sending out campaigns. As far as my star rating, I'd give it a three out of five stars. The business problems are very common among the types of businesses that employ digital marketing. You need to have some sort of solution for sending out an email when users are interested or don't know that they're interested in buying something. So it's imperative that you have something. In our case, we did not have a lot of resources to continue on the existing platform we were on, so we sought out, we found Marketo as an alternative that was very cost available to us. I like Marketo Engage because it's a one size fits all solution for most business owners. These would be small to medium size business owners. It's easy to use. There are a lot of functionality and features built into the platform, from creating email campaigns to tracking information about your users, your unique visitors versus your return visitors, and building your business better. It's a nice one size fits all way to do it. As far as shortcomings for Marketo Engage, the things that I like the least about it are that it's not really enterprise ready. At the time we were using it, there were a lot of event-based technologies that didn't work the way that we anticipated they would work. There was a lot of on-prem strategies for marketing that today, it might actually be looked at as a little bit antiquated. Things like events and expos and things like that. We've transitioned into a more digital version of those with things like webcasts and live streams and things like that. So there's a lot of things that the enterprise businesses might be lacking in Marketo Engage. Yeah, they have a ways to go to build that.

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5 screenshots
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Marketo Engage

Top Features
31/33
  • Abandoned Cart Saver
  • WYSIWYG Editor
  • A/B Testing
  • Account Based Marketing
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Behavioral Targeting
  • Behavior Tracking
  • Campaign Management
  • Campaign Segmentation
  • Content Analytics
  • Content Management
  • Contextual Targeting
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Experience Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Real-Time Reporting
  • Recommendations
  • Reporting/Analytics
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Personalization
See All features
Hide Personalization Software Features -

Barilliance

9/33
Show Personalization Software Features +
Marketo Engage
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Barilliance
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Marketo Engage
  • By Adobe
  • Located in United States
  • Founded in 1982
Barilliance
  • By Barilliance
  • Located in Israel
  • Founded in 2006
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