Marketo Engage vs Improvado: Which is a better fit?

John: Hi, I'm John. I'm a senior application developer, and my role was actually taking on the migratory effort from all of our database objects and users from Oracle Eloqua to Marketo. And a lot of the effort was involved in basically sitting down with team members and both training them on how to use the new objects, but also coordinating with members from the Marketo team and making sure that we didn't lose any of our data when we migrated it. Also, I was involved in creation of landing pages and creation of users for tracking the behaviors inside of Marketo, as well as designing templates to be reused by our team members while sending out campaigns. As far as my star rating, I'd give it a three out of five stars. The business problems are very common among the types of businesses that employ digital marketing. You need to have some sort of solution for sending out an email when users are interested or don't know that they're interested in buying something. So it's imperative that you have something. In our case, we did not have a lot of resources to continue on the existing platform we were on, so we sought out, we found Marketo as an alternative that was very cost available to us. I like Marketo Engage because it's a one size fits all solution for most business owners. These would be small to medium size business owners. It's easy to use. There are a lot of functionality and features built into the platform, from creating email campaigns to tracking information about your users, your unique visitors versus your return visitors, and building your business better. It's a nice one size fits all way to do it. As far as shortcomings for Marketo Engage, the things that I like the least about it are that it's not really enterprise ready. At the time we were using it, there were a lot of event-based technologies that didn't work the way that we anticipated they would work. There was a lot of on-prem strategies for marketing that today, it might actually be looked at as a little bit antiquated. Things like events and expos and things like that. We've transitioned into a more digital version of those with things like webcasts and live streams and things like that. So there's a lot of things that the enterprise businesses might be lacking in Marketo Engage. Yeah, they have a ways to go to build that.

Laurie: Hi, I'm Laurie, nurse practitioner and business owner. I give Improvado a rating of five. For more reviews like this, be sure to click below. Before I came across Improvado, I was using a lot of other software trying to find the right one. Mostly I was using Google analytics and I really felt like I wasn't getting the feedback that I needed because I was placing ads on various sites and platforms, but I didn't know if they were reaching my audience. And so what Improvado allows me to do, is it allows me to see where my ads are reaching. What groups they're targeting. And I know if I'm getting a good return on my investment for these ads that I place. It really doesn't do any good to advertise your market, your business, if you are not reaching your target audience. And that's what I loved about Improvado, because it really does allow me to reach the audience that I intend to reach. Because again, it just doesn't do any good if you're not reaching those people that you need to. And if you're sending out ads, emails, and they're going to the wrong place, your business is not going to grow. Improvado allows me to grow my business by reaching those right people that I really want to reach, and that really are looking for what I have to offer. Improvado just made it so simple. I'm not a techie person and I like things that are very simple. And Improvado allowed this. Simply download the software, input my business information. And I was really off and running within just a few minutes. So that made it super duper simple. And again, I can use it on different platforms, same thing. I don't have to rewrite, or reinvent the wheel, as they say to get this going. And I really love the effects and the advantages that it's given me on my business. Certainly if you're looking for of the software to help you know where your business is coming from and help you target the right people that you want to reach, that are looking for your business, go into the app store, you do the free trial of Improvado, try it out for yourself. See if it works for you. I think you'll probably really be pleased with it and really like the advantages that it offers and how simple it is to use.