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For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.
B2B companies, consulting, services, software vendors, ...
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.
We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Marketo seems like it is a good option for large companies and developers. We successfully ran webinars through the automation functionality and thought their support staff were nice.
Templates break often, organization is a mess, building programs is not an intuitive process, time suck.
This is the second thing that I like about it. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it.
Sluggish when it comes to speed at times and a bit pricey so, limited users/slots can only be given by my company to people they think is deserving to use the software. No built in CRM as well.
Marketo helps me generate leads and prospects to increase my customer database. The interface is easy to use, best application in automating tasks.
I occasionally have issues with email formatting and these problems are very hard to fix.
My overall experience with Plezi is great. I recommend it to my clients and I love working with the software and together with the support team to implement next-gen marketing campaigns.
User interface can be confusing at times, especially reporting dashboard, it takes a while to get used to it.
I am happy to have this tool. Special shoutout to Nabila who is the best one to take care of us when we need any information.
The contact import was a bit boring, but the team was quick to answer and get us through the steps. Some more fonctions for contact management would be helpfull.
They find a solution within the day and are even super nice and funny. The app is super easy to use and they are always working on new features.
The contact import was a bit tricky, but the Plezi team is always very quick to answer and get us through the steps.
The product is quite complete, with regular updates and is a must for successful inbound marketing campaigns. The automatic newsletters with blog posts that adapt to those who receive them is great.
Maybe the whole setting at the beginning takes time and could be a little tricky.
John: Hi, I'm John. I'm a senior application developer, and my role was actually taking on the migratory effort from all of our database objects and users from Oracle Eloqua to Marketo. And a lot of the effort was involved in basically sitting down with team members and both training them on how to use the new objects, but also coordinating with members from the Marketo team and making sure that we didn't lose any of our data when we migrated it. Also, I was involved in creation of landing pages and creation of users for tracking the behaviors inside of Marketo, as well as designing templates to be reused by our team members while sending out campaigns. As far as my star rating, I'd give it a three out of five stars. The business problems are very common among the types of businesses that employ digital marketing. You need to have some sort of solution for sending out an email when users are interested or don't know that they're interested in buying something. So it's imperative that you have something. In our case, we did not have a lot of resources to continue on the existing platform we were on, so we sought out, we found Marketo as an alternative that was very cost available to us. I like Marketo Engage because it's a one size fits all solution for most business owners. These would be small to medium size business owners. It's easy to use. There are a lot of functionality and features built into the platform, from creating email campaigns to tracking information about your users, your unique visitors versus your return visitors, and building your business better. It's a nice one size fits all way to do it. As far as shortcomings for Marketo Engage, the things that I like the least about it are that it's not really enterprise ready. At the time we were using it, there were a lot of event-based technologies that didn't work the way that we anticipated they would work. There was a lot of on-prem strategies for marketing that today, it might actually be looked at as a little bit antiquated. Things like events and expos and things like that. We've transitioned into a more digital version of those with things like webcasts and live streams and things like that. So there's a lot of things that the enterprise businesses might be lacking in Marketo Engage. Yeah, they have a ways to go to build that.
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