# Compare Marketo Engage vs Kartra 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Marketo Engage and Kartra based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75130-184946/Marketo-Lead-Management-vs-Kartra --- # Marketo Engage vs Kartra Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngageKartra2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [710 reviews](#user-reviews) Positive 618 Neutral 76 Negative 16 [## Kartra](https://www.capterra.com/p/184946/Kartra/)[4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) Starting Price $119.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4 Customer Service 4.1 Reviews Sentiment Based on [168 reviews](#user-reviews) Positive 151 Neutral 9 Negative 8 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 71%Fit Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.5 Email Tracking \-- Customizable Branding 4.4 \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling \-- Newsletter Management NA Email Tracking \-- Customizable Branding \-- User satisfaction User satisfaction 4.3 User reviews[710](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 User satisfaction 4.5 User reviews[168](https://www.capterra.com/p/184946/Kartra/reviews/) Ease of use 4.0 Functionality 4.4 Value for money 4.3 Customer support 4.1 Price starts from Price starts from \-- - Free version - Free trial Price starts from $119Flat Rate, Per Month - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for Creators, coaches, and experts looking to monetize their audience online. ## User reviews Pros & cons VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) MT Marek T. CEO > "One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) ML Miao L. Marketing Director > "The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2293932) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) Cameron E. Marketing Operations Manager > "The interface is dated and harder to navigate if you don't know what you are doing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2299315) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Product Marketing Analyst > "I occasionally have issues with email formatting and these problems are very hard to fix." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2168048) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Marketing Operations Manager > "Customer support is basically nonexistant unless you pay for it. " [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2339012) TOD Thierno Ousmane D. Loans manager > "The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) Jana F. Senior Director Of Marketing > "Adobe continues to put resources into improving its add-ons and compatibilities." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) LG Lisa G. Coach and Consultant > "It's great if you want to have a business that produces at leas $500,000 or more but if you have a smaller company or one man show,..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6824159) LD Laura D. Client Success Specialist > "Kartra can be a bit intimidating for form set up and navigation features to try and find information needed for reporting and..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6774185) MM Matthew M. Holistic Nutritionist > "It is a powerful all-in-one platform that can do a lot, and that is probably its biggest strength." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___7131419) JB Jennifer B. Consultant > "I do not like their calendar scheduling functionality as it does not integrate with various calendars for client ease of use. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6378499) LG Lisa G. Coach and Consultant > "Katra is a great alternative to Kajabi with all of the same bells and whistles but after gaining more email opt ins gets more..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6824159) CC Chuck C. Owner > "I found that it was missing a few key funnel features, like one click upsells and webinar templates. Once I learned more about..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4796976) Luz mary R. teacher > "The 360-degree analytics are detailed and insightful, and the affiliate management and integrated payment method are super..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574) DS Daniele S. Social Media Marketer > "for membership and drip content, is not possible to set a custom signup date for customer, when it come a problem the customer..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3551876) JB Jennifer B. Consultant > "I like the variety of templates, and the fact that it is truly an all in one solution. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6378499) VR Verified Reviewer Coaching Consultant > "For those who have never used an all-in-one platform, this was very difficult to learn, and many features are not that intuitive,..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4974824) Luz mary R. teacher > "I love how it allows me to build and manage my entire online business without needing to hire a team of developers or designers." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574) Chad K. owner > "there aren't many bad aspects of this software, the only thing I don't like is they have specific viewing profiles for pages for..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4229582) MT Marek T. CEO > "The ability to create and manage sales funnels, email marketing campaigns, membership sites, and even conduct webinars all within..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825) TM Tony M. Owner Operator > "Really bad support and buggy software." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6565449) John S. Social Media Consultant > "The platform offers a drag-and-drop interface that allows users to easily create landing pages, opt-in forms, and sales pages..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) Luz mary R. teacher > "The only thing I could say that's less favorable is that, with so many features included, it can take some time to learn how to use..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574) TO Tareq O. Sales Engineer > "Additionally, Kartra provides a heatmap and tracking system that offers valuable insights into customer behavior, such as which..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4751687) JD Joane D. CEO and Brand Strategist > "their system was backwards and cluncky and their customer support was non existent. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___5013579) AH Ashley H. CEO > "It does my email marketing, hosts my full website, hosts calendars, surveys, my program membership / modules, it processes payments..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766) BB Breann B. Coach > "For example, I created an email funnel for a quiz and wanted to send different emails for different quiz results, this was nearly..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) John S. Social Media Consultant > "Kartra CRM is a powerful tool that offers many benefits for businesses looking to automate and personalize their customer..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) LD Laura D. Owner > "For example the booking calendar is missing standard features like buffer time between appointments. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4583135) John S. Social Media Consultant > "Additionally, Kartra CRM includes a variety of templates and pre-built funnels, which can save time and simplify the process." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) AH Ashley H. CEO > "The other con is how absolutely difficult it is to use some of the features, specifically building a website/page and sequences." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766) LB Liliane B. Commercial assistant > "I particularly like the way it lets me create destination pages." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___5041478) Bernadette G. Owner > "It took time before they rolled out the quiz/survey function and even then, it is not yet very refined as we hoped it would be." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3519914) Domingo Antonio A. University average technician > "The platform is easy to use and I love how I can easily segment my audience and send them personalized messages." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4806308) LS Louise S. Owner > "It is one of my biggest monthly bills" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4815596) Lokeshkumar D. CEO > "Kartra features dozens of professional themes for building gorgeous, functioning websites quickly." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4600771) MT Marek T. CEO > "Additionally, the pricing structure, although reasonable for the value provided, may be a drawback for some users." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825) CM Claudia M. Consultant > "Kartra allows you to manage your whole funnel from prospect to customer." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4199076) John S. Social Media Consultant > "Additionally, the pricing can be steep for small businesses, which could make it less accessible." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) OT Olivia T. Content Marketing Manager > "Kartra is a comprehensive platform with a variety of tools for online marketing and sales." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4650142) MG Maciej G. Co-founder & Marketing Director > "The only downside to Kartra is that it can be a bit expensive compared to some of its competitors." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4613430) Patricia A. Director > "You can manage your leads, do email marketing, capture leads, automate and you only pay for one platform and everything is..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3324573) John S. Social Media Consultant > "One of the main issues is the learning curve. While the platform is relatively easy to use, there is still a lot to learn in order..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) CC Chuck C. Owner > "I really liked how easy it was to set up my courses and landing pages" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4796976) DS Daniele S. Social Media Marketer > "many problem with email delivery in Italy domain" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3551876) AH Ashley H. CEO > "They have multiple avenues of support, you can email, chat, or join the Facebook group to get help." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766) BB Breann B. Coach > "It is a bit clunky and old-fashioned looking." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) CM Claudia M. Consultant > "You can have easy to create landing pages and all works and connects easily." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4199076) Chad K. owner > "IE it looks amazing on desktop but terrible on phones" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4229582) MT Marek T. CEO > "The platform's features were robust, and its customer support was responsive and helpful." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825) Andrés J G. Director > "Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your side"." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) CW Carly W. Director > "When we initially signed up, I liked how it was an all in one platform where we could host our membership aswel as sales funnels,..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2898042) KA Kelly A. Client Service Associate > "If you don't have an already clean list of leads you can get kicked out." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3503512) CE Chris E. Owner > "The cost is insignificant compared to the time savings and capabilities provided with Kartra." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4389812) CS Chris S. MD > "Slow page loading and only one domain with standard package" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2969238) SS Senu S. marketing manager > "It has collection of customizable templates that I always used to design my marketing sales funnel which performs crazy" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3263232) EW Emmani W. Recruiter and Coach > "Everything was hard to understand, it was time consuming and they kept asking me to purchase additional stuff I couldn’t afford" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2885279) VR Verified Reviewer Developer > "Since I signed up for Kartra, my online business has seen a huge boost in success." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4605638) Andrés J G. Director > "I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) Yassine A. ceo > "Kartra integrates with a variety of payment gateways which is a must for eCommerce businesses like mine." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2894582) Andrés J G. Director > "They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) OT Olivia T. Content Marketing Manager > "It's user-friendly and easy to navigate, making it perfect for non-techy users." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4650142) Andrés J G. Director > "Software is OK, but has several design flaws, most which have not been fixed." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) CE Chris E. Owner > "Kartras done for you campaigns are brilliant." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4389812) CW Carly W. Director > "Support has been bad over the last few years which has been super frustrating." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2898042) BB Breann B. Coach > "Behavior-focused scoring was cool!" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) GW Greg W. CEO > "There email editor needs some help and their spell check does not work with right mouse for me." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2593344) Lokeshkumar D. CEO > "Kartra is a strong and easy-to-use internet business builder." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4600771) OB Octavia B. CEO > "can't navigate to a specific part of product to edit, have to go thru all the pages. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2341858) BB Breann B. Coach > "Support was always very helpful." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) VR Verified Reviewer CEO > "NO phone support is a disaster." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2478240) CA Claudia A. Owner > "It was very easy to start using it but since I had to change to a bigger plan and my business is not that big yet, I'm considering..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2879965) OA Oshuare A. Owner/Entrepreuneur > "Not quite so user friendly as advertised." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2433072) [View Reviews](https://www.capterra.com/p/184946/Kartra/reviews/) ## User interface 4.26 (710) [Kartra](https://www.capterra.com/p/184946/Kartra/) 4.48 (168) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Marketo Engage Top features 42/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) Kartra 31/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/184946/Kartra/#features) ### Recognition Marketo Engage is recognized as a top-rated tool in 1 Capterra Shortlist reports Kartra is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kartra Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 Kartra - By Genesis Digital - Located in United States - Founded in 2013 ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $119/month Price $17/month 4.4 Features 4.7 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/184946-198994/Kartra-vs-Systeme) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.3 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/75130-110228/Marketo-Lead-Management-vs-MailChimp) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $119/month Price $15/month 4.4 Features 4.4 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-184946/HubSpot-Marketing-vs-Kartra) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $119/month Price $13/month 4.4 Features 4.4 4.0 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-184946/MailChimp-vs-Kartra) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $10/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-136603/Marketo-Lead-Management-vs-MailerLite) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $119/month Price $14.99/month 4.4 Features 4.6 4.0 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/178819-184946/EngageBay-Marketing-vs-Kartra) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-75130/Constant-Contact-vs-Marketo-Lead-Management) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $119/month Price $9/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-184946/brevo-vs-Kartra) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/75130-147415/Marketo-Lead-Management-vs-EmailOctopus) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $119/month Price $12/month 4.4 Features 4.2 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-184946/Constant-Contact-vs-Kartra)