Marketo Engage vs Systeme.io: Which is a better fit?

John: Hi, I'm John. I'm a senior application developer, and my role was actually taking on the migratory effort from all of our database objects and users from Oracle Eloqua to Marketo. And a lot of the effort was involved in basically sitting down with team members and both training them on how to use the new objects, but also coordinating with members from the Marketo team and making sure that we didn't lose any of our data when we migrated it. Also, I was involved in creation of landing pages and creation of users for tracking the behaviors inside of Marketo, as well as designing templates to be reused by our team members while sending out campaigns. As far as my star rating, I'd give it a three out of five stars. The business problems are very common among the types of businesses that employ digital marketing. You need to have some sort of solution for sending out an email when users are interested or don't know that they're interested in buying something. So it's imperative that you have something. In our case, we did not have a lot of resources to continue on the existing platform we were on, so we sought out, we found Marketo as an alternative that was very cost available to us. I like Marketo Engage because it's a one size fits all solution for most business owners. These would be small to medium size business owners. It's easy to use. There are a lot of functionality and features built into the platform, from creating email campaigns to tracking information about your users, your unique visitors versus your return visitors, and building your business better. It's a nice one size fits all way to do it. As far as shortcomings for Marketo Engage, the things that I like the least about it are that it's not really enterprise ready. At the time we were using it, there were a lot of event-based technologies that didn't work the way that we anticipated they would work. There was a lot of on-prem strategies for marketing that today, it might actually be looked at as a little bit antiquated. Things like events and expos and things like that. We've transitioned into a more digital version of those with things like webcasts and live streams and things like that. So there's a lot of things that the enterprise businesses might be lacking in Marketo Engage. Yeah, they have a ways to go to build that.

Petra: Hi, my name is Petra. I'm a personal trainer and health coach. And I give Systeme.io a rating of four out of five. For more reviews, please click below. Before using Systeme.io I was utilizing ClickFunnels and ActiveCampaign, which are two separate platforms. And I wouldn't necessarily say problem, but the thing with them was that they're very expensive for beginners. They are probably really great when you have an established business and turn over a greater amount, but for starters, it's a little bit of a complicated platform with a lot of options that are not really necessary for the beginner user. The main reason why I ended up choosing Systeme.io is the cost. It is a lot less expensive than ClickFunnels and ActiveCampaign that I had used before. A lot of my colleagues have switched to Systeme.io. I think also mainly for the reason of the less cost. So yeah, that's it. And everything is compiled in one program rather than having to utilize two different platforms. At first, when I started Systeme.io, it felt a little bit overwhelming, but the thing is, the company actually helped me migrate my information from ClickFunnels and ActiveCampaigns. So it was really pain-free to transfer all the information over. And one thing I really want to point out is the customer service at Systeme.io is excellent. I felt that I really was bugging my customer service representative with a lot of questions, and he was right there to answer any of my concerns in a super timely manner. So the transfer was quite pain-free. I would recommend for anybody to start Systeme.io or transferred from another company to start with the free version of it and take a good look around if that is what you really need and what you can utilize. I've noticed there are a few features that are not yet available on Systeme.io that I had before. It's probably just a matter of being used to those, and now I cannot utilize them, such as goals that I had in ClickFunnels before that, they are not available yet. Systeme.io is a new company up and running from what I understand, so they're really working hard to get up to and beyond what the regular standards are. So again, before you switch, I would definitely make sure, take advantage of the free version, take a good look around. And then see for yourself actually how easy it is to use it once you get into it.