# Compare Marketo Engage vs Google Ads 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Marketo Engage and Google Ads based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/75130-213339/Marketo-Lead-Management-vs-Google-Ads --- # Marketo Engage vs Google Ads Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngageGoogle Ads2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [710 reviews](#user-reviews) Positive 618 Neutral 76 Negative 16 [## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.4 Ease of Use 4 Customer Service 3.9 Reviews Sentiment Based on [1,008 reviews](#user-reviews) Positive 905 Neutral 59 Negative 44 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 3,902 reviews from campaign management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 78%Fit High performer Feature ratings Email Management 4.3 Contact Management 4.3 Contact Database 4.3 Campaign Planning 4.4 Campaign Analytics 4.3 \--%Fit Missing features Feature ratings Email Management NA Contact Management NA Contact Database NA Campaign Planning 4.3 Campaign Analytics 4.4 User satisfaction User satisfaction 4.3 User reviews[710](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 User satisfaction 4.4 User reviews[1,008](https://www.capterra.com/p/213339/Google-Ads/reviews/) Ease of use 4.0 Functionality 4.4 Value for money 4.2 Customer support 3.9 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for Businesses of any size & type who are looking to advertise online. ## User reviews Pros & cons VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) MT Marek T. CEO > "One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) ML Miao L. Marketing Director > "The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2293932) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) Cameron E. Marketing Operations Manager > "The interface is dated and harder to navigate if you don't know what you are doing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2299315) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Product Marketing Analyst > "I occasionally have issues with email formatting and these problems are very hard to fix." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2168048) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Marketing Operations Manager > "Customer support is basically nonexistant unless you pay for it. " [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2339012) TOD Thierno Ousmane D. Loans manager > "The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) Jana F. Senior Director Of Marketing > "Adobe continues to put resources into improving its add-ons and compatibilities." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Zach P. Marketing Coordinator > "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) Michael Z. Owner > "For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) NR Nuria R. Community Manager > "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904) KN Kyle N. Owner > "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324) Zach P. Marketing Coordinator > "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) AW Adrian W. Fleet Operative > "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555) Michael Z. Owner > "It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) VR Verified Reviewer Marketing Director > "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) NP Nolan P. Account Manager > "The platform offers robust security features and open subscription billing that helps control the budget." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653) VR Verified Reviewer Marketing Director > "I dislike how they got a rid of the monthly trending data in the keyword planner." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) Zach P. Marketing Coordinator > "For any digital marketer having Google Ads as part of your advertising strategy is a must." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) VR Verified Reviewer Marketing Director > "The YouTube side especially, is annoying since you can't target specific channels anymore." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) VR Verified Reviewer Digital operations executive > "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) VR Verified Reviewer Digital operations executive > "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) Michael Z. Owner > "Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) MG Matyas G. Head of digital > "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248) KC Kyle C. CMO > "They make it easy to analyze and process the data from my ads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334) HK Heather K. Massage therapist > "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725) AT Alex T. User Acquisition Analyst > "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309) Allen C. Broker > "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. " [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) AM Advaldo M. Director > "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733) RJ Royce J. Technology and Process Manager > "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371) LE Lucie E. Customer Service Consultant > "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839) VR Verified Reviewer Marketing Director > "Your ads can show up in places you really don't want." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) LW Lee W. Manager > "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172) CM Carlos M. Junior Marketing Officer > "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) FO Feraud O. Owner > "The best way to get your local business in front our people searching for what they have to offer." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789) Allen C. Broker > "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) CM Carlos M. Junior Marketing Officer > "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) LA Lee A. Photographer > "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084) KC Kyle C. CMO > "Google Ads is easy to set up and provides great analytics and reporting." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334) JK Jatin K. Marketing Manager > "It can become expensive very quickly if not managed properly." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334) Atalay C. Senior Manager, SEM and Paid Social > "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748) Allen C. Broker > "complete BS and this is a large enough company that My bank would trust a credit from such entity." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) CM Carlos M. Junior Marketing Officer > "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) Samuel I. Founder and CEO > "Google may not approve Adsense on your web app due to many reasons." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013) JK Jatin K. Marketing Manager > "It is a very Good experience with the google ads for the lead generation process in It company." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334) Allen C. Broker > "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) AT Alex T. User Acquisition Analyst > "Google ads is great, and Google ads performance is great." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309) HH Haylie H. Relationship Director > "It is a lot of data and hard to analyze without proper training." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251) AW Adrian W. Fleet Operative > "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555) Abdelkarim T. Solar and renewable energy technician > "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover,..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663) RP Rachel P. Office Manager > "The process of setting up an ad can seem overwhelming, but Google Ads walks you through the steps so that you don't miss anything." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676) GM George M. Manager > "Creating campaigns is not easy on the advanced mode." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352) LAO Leslie Anne O. Sales Account Manager > "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774) MB Morgan B. Director of Operations > "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086) RP Rachel P. Office Manager > "Google Ads help us reach customers that we wouldn't normally reach on a normal basis." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676) AM Advaldo M. Director > "For small businesses, it can be a little expensive." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733) CM Carlos M. Junior Marketing Officer > "It has played a huge role in pulling traffic to my website and leads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) Ninos M. Creative Director > "Can be costly if not optimized right." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063) Miguel G. Senior Web Designer > "With Google Ads, we can gain a lot of traffic and customer conversions." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952) Ninos M. Creative Director > "For beginners , it might be overwhelming to start with." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063) TM Thamsanqa M. CEO > "Google ads gives users the room to focus on the people who are searching for their businesses offers, this can help in product sales..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578) LC Laura C. Owner > "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138) HH Haylie H. Relationship Director > "Having a google ads account is probably the most important thing for you to have to show an online presence." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251) Yavuz Selim E. CEJ Strategy & Orchestration Expert > "For small operations it is not the best option because it needs more work to find the right audience for advertising." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110) BAF Bogdan Alexandu F. Stock Manager > "Overwall, Google Ads is the best place to advertise products and get more leads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291) TM Thamsanqa M. CEO > "its mostly does not generate more clicks or does not reach out to more clients then other applications." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578) Yavuz Selim E. CEJ Strategy & Orchestration Expert > "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110) CB Constanza B. Owner > "Google verification process for sole proprietor is excessively cumbersome." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4811144) BAF Bogdan Alexandu F. Stock Manager > "Getting leads for your products with Google Ads is simple, and the return on investment is high." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291) ClI Célia I. performance marketing specialist > "The downside of Google Ads is the potential for high costs, especially if not managed carefully." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759) VR Verified Reviewer Digital operations executive > "It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) LG Lloyd G. Marketing Executive > "Less options for lower spend customers and harder to run awareness and educational ads" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998) Arjun S. Founder > "It is one of the best way to advertise products and services for yourself or your clients." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194) ClI Célia I. performance marketing specialist > "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759) AF Aline F. Journalist > "The tool is very useful and really helps in creating memorable ads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6303213) VR Verified Reviewer Web Developer > "They change their interface frequently which is confusing for both merchants and marketers." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627) MK Mercy K. Digital Marketing Manager > "Its the fastest marketing strategy in place and still very affordable." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833002) Mark B. online marketeer > "Sometimes slow interface, less insights are given over the years" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769) CK Carol K. Web Designer and Content Writer > "We design websites, create content, and help clients enhance their online presence through marketing campaigns." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5076049) EL Emil L. Internet marketing/Graphic Designer > "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition,..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804) DPH Daniela Petronela H. Sales Manager > "When you want to get more sales Google Ads is the best option." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6325608) LS Lucas S. Owner > "To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4251811) VM Vincenzo M. PPC Specialist > "Recommendations: Help you to improve the optimisation score." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6654391) AM Angela M. Owner > "Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073050) HK Hamza K. Marketing Digital > "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680) VC Victor C. Internet Consultant > "Support for small clients is almost non existent." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4988565) AR Adam R. Digital Manager > "Easy to start using and it provides a simple option for reaching a large audience with relevant needs." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730) SS Sandeep S. Business Development Associate > "With fewer alternatives, it's certainly gotten more troublesome for genuine publicizing pros to do successfully." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4849700) [View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/) ## User interface 4.26 (710) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) 4.44 (1,008) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Marketo Engage Top features 49/50 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Contact Database - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Marketing - Event Triggered Actions - Generative AI - Lead Capture - Lead Generation - Lead Management - Monitoring - Multi-Campaign - Multi-Channel Marketing - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Social Media Integration - Social Promotion - Template Management - Third-Party Integrations [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) Google Ads 13/50 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Contact Database - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Marketing - Event Triggered Actions - Generative AI - Lead Capture - Lead Generation - Lead Management - Monitoring - Multi-Campaign - Multi-Channel Marketing - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Social Media Integration - Social Promotion - Template Management - Third-Party Integrations [See all features](https://www.capterra.com/p/213339/Google-Ads/#features) ### Recognition Marketo Engage is recognized as a top-rated tool in 1 Capterra Shortlist reports No recognitions have been awarded to Google Ads ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Ads Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 Google Ads - By Google - Located in United States - Founded in ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-213339/brevo-vs-Google-Ads) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.3 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/75130-110228/Marketo-Lead-Management-vs-MailChimp) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $10/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-213339/MailerLite-vs-Google-Ads) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.4 Features 4.4 4.0 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-213339/MailChimp-vs-Google-Ads) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $10/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-136603/Marketo-Lead-Management-vs-MailerLite) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 4.0 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-213339/ActiveCampaign-vs-Google-Ads) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-75130/Constant-Contact-vs-Marketo-Lead-Management) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.4 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-213339/HubSpot-Marketing-vs-Google-Ads) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/75130-147415/Marketo-Lead-Management-vs-EmailOctopus) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Contact vendor for pricing Price $9/month 4.4 Features 4.5 4.0 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-213339/EmailOctopus-vs-Google-Ads)