# Compare Marketo Engage vs Keap 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Marketo Engage and Keap based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/75130-76390/Marketo-Lead-Management-vs-Infusionsoft

---

# Marketo Engage vs Keap Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Marketo EngageKeap2/4 selected

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.8

Functionality

4.3

Ease of Use

3.8

Customer Service

3.9

Reviews Sentiment

Based on [710 reviews](#user-reviews)

Positive

618

Neutral

76

Negative

16

[## Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Starting Price

$299.00/month

Value-for-Money

3.8

Functionality

4.1

Ease of Use

3.6

Customer Service

4

Reviews Sentiment

Based on [1,298 reviews](#user-reviews)

Positive

1,031

Neutral

146

Negative

121

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

71%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.5

Newsletter Management

4.5

Email Tracking

\--

Customizable Branding

4.4

70%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.2

Campaign Scheduling

4.5

Newsletter Management

3.8

Email Tracking

\--

Customizable Branding

5.0

User satisfaction

User satisfaction

4.3

User reviews[710](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Ease of use

3.8

Functionality

4.3

Value for money

3.8

Customer support

3.9

User satisfaction

4.1

User reviews[1,298](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

Ease of use

3.6

Functionality

4.1

Value for money

3.8

Customer support

4.0

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$299Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

Best for

Designed for freelancers, self-employed, micro-enterprise, small businesses, and medium-sized companies.

## User reviews

Pros & cons

VR

Verified Reviewer

Freelance Designer

> "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682)

VR

Verified Reviewer

Senior project manager

> "convoluted ways of filtering distribution lists which leaves open to error."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265)

IRA

Imogen R. A.

Digital Marketing Specialist

> "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization,..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530)

VR

Verified Reviewer

Freelance Designer

> "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682)

YY

Yuta Y.

Manager

> "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069)

YY

Yuta Y.

Manager

> "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069)

VR

Verified Reviewer

Marketing Manager

> "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172)

IG

Ileana G.

Mktg Sr. Director

> "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897)

Yolandi E.

Manager

> "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based on..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627)

HT

Heather T.

Owner and operator

> "The steep learning curve of Marketo Engage is one of its drawbacks."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878)

DP

Dego P.

ict manager

> "very usefull for doing engagement campain for social site, email and our website."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615)

Yolandi E.

Manager

> "I think if you are not familiar with the adobe layout one might struggle a little bit"

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627)

HS

Haley S.

Marketing Manager

> "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185)

WT

Weronika T.

Manager

> "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518)

IG

Ileana G.

Mktg Sr. Director

> "I don't see that Marketo cares about its clients."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897)

Francois Pascal N.

Service provider

> "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972)

Jana F.

Senior Director Of Marketing

> "Marketo is harder to compete with because of all the moving parts it has."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780)

Mai M.

Managing Director

> "Our sales and marketing team are using it with ease!"

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787)

VR

Verified Reviewer

Growth

> "The interface for a full featured product is very complicated."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131)

MT

Marek T.

CEO

> "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982)

LW

Lauren W.

Digital Marketing Lead

> "The platform is quite technical and not very intuitive."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511)

WT

Weronika T.

Manager

> "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657)

RR

Rares R.

Marketing Operations Manager

> "Difficult to keep the database healthy due to syncing errors with our CRM."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899)

Jana F.

Senior Director Of Marketing

> "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780)

MP

Megan P.

Events Manager

> "Over complicated."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763)

Emma B.

Senior Director Product Marketing

> "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146)

BR

Benedetta R.

Marketing specialist

> "The layout and the functionment is a bit outdated"

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586)

SK

Stephen K.

Senior researcher

> "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation"

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672)

VR

Verified Reviewer

SEO Manager

> "The platform can be fairly slow at times, which becomes frustrating."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647)

PK

Paulette K.

Credit Risk Analyst

> "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947)

John S.

Social Media Consultant

> "The platform has a steep learning curve and can take some time to get used to."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844)

PK

Paulette K.

Credit Risk Analyst

> "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947)

VR

Verified Reviewer

Head of Growth Marketing

> "The price makes it unaffordable for many companies."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851)

WD

Whitney D.

Director of DG

> "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636)

LS

Lauren S.

Director, Marketing Automation

> "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653)

Jared C.

Marketing Specialist

> "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092)

Reunaldo P.

Senior Data Analyst

> "The user interface was among the aspects of Marketo Engage that I disliked the most."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521)

VR

Verified Reviewer

Computer Engineer

> "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320)

Nitya K.

Email Marketing Manager

> "Numerous report are not useful."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517)

RR

Rares R.

Marketing Operations Manager

> "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899)

Jay M.

CEO

> "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708)

JB

Janelle B.

Customer Relations Manager

> "The campaign monitoring works great and has a lot of customization options."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422)

CC

Caroline C.

Marketing Associate

> "Marketo has more capabilities, but it's not practical for the average business to manage."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428)

OI

Ogarekpe I.

Implementation Engineer

> "This tool is a game changer in elevating your marketing efforts and driving engagement."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448)

VR

Verified Reviewer

Demand Generation & Marketing Ops Specialist

> "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191)

SJ

Smita J.

Developer

> "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179)

VR

Verified Reviewer

Instructional Technology Coordinator

> "I would say that the reporting would be the biggest drawback."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184)

DKS

Devendra Kumar S.

Manager

> "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837)

VR

Verified Reviewer

sales

> "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683)

MT

Marek T.

CEO

> "One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982)

ML

Miao L.

Marketing Director

> "The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2293932)

TOD

Thierno Ousmane D.

Loans manager

> "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814)

CC

Caroline C.

Marketing Associate

> "Clients were never, ever able to handle it on their own."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428)

JB

Janelle B.

Customer Relations Manager

> "We were able to connect our tools with it very very quickly thanks to the native integrations."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422)

Cameron E.

Marketing Operations Manager

> "The interface is dated and harder to navigate if you don't know what you are doing."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2299315)

DKS

Devendra Kumar S.

Manager

> "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837)

VR

Verified Reviewer

Product Marketing Analyst

> "I occasionally have issues with email formatting and these problems are very hard to fix."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2168048)

VR

Verified Reviewer

Developer

> "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144)

IF

Imad F.

Marketing Specialist

> "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045)

DKS

Devendra Kumar S.

Manager

> "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837)

VR

Verified Reviewer

Marketing Operations Manager

> "Customer support is basically nonexistant unless you pay for it. "

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2339012)

TOD

Thierno Ousmane D.

Loans manager

> "The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any..."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814)

JG

Jens G.

Marketeer

> "This is not a tool you should implement when you have a small team."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755)

Jana F.

Senior Director Of Marketing

> "Adobe continues to put resources into improving its add-ons and compatibilities."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780)

Lindsey M.

Senior Manager, Demand Generation

> "It is hard to use if you don't know your way around."

[See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666)

[View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

David V.

Lead Developer

> "Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7077649)

TW

Toshia W.

Owner

> "I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

SF

Sarah F.

Community Manager

> "I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6860567)

VR

Verified Reviewer

CEO

> "Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6879704)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7068940)

JD

Jeremy D.

Support Team Leader

> "Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

Chris L.

Operations

> "Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891)

CB

Cynthia B.

Manager of Registration Services

> "times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946)

JD

Jeremy D.

Support Team Leader

> "Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

TW

Toshia W.

Owner

> "The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863)

RD

Ruel D.

Bookkeeper and Admin

> "Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720)

RB

Ritu B.

Computer Facilitator

> "It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775324)

GB

Gerencia B.

General Manager

> "The automatic status updates with the team helped task coordination while the integration with email meant all client correspondence was recorded..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615)

VR

Verified Reviewer

Editorial Coordinator

> "We logged every sale into this database from even one-time customers, which added up over the years to a point where we were paying hundreds each..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4839759)

KR

Karen R.

Owner

> "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

LH

Luke H.

Financial Advisor

> "It takes too many steps to create a basic automation."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6812085)

RD

Ruel D.

Bookkeeper and Admin

> "After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720)

KR

Karen R.

Owner

> "We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

Caroline B.

Bachelor in Supply Chain Management

> "It makes it easier for me to have a more fluid electronic commerce with new and old customers to continue providing good service."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6397012)

KR

Karen R.

Owner

> "final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

Chris L.

Operations

> "It's an all in one platform for customer aquisition and management that is easy to set up and simple to use."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891)

SY

Salimata Y.

Officer,Financial Center Assistant Manager

> "Keap can get expensive, especially if you need the advanced features."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6831963)

KK

Karyn K.

Owner

> "Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6536600)

GV

Gert V.

Board Member

> "The design is a bit outdated."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6834909)

JD

Jeremy D.

Support Team Leader

> "I was able to create many automated email campaigns to send to prospects and clients without every worrying about it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

AV

Amanda V.

Administrator customer service tech support etc

> "Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548)

MS

Millicent S.

Procurement Officer

> "Customization gives this tool the capability to adapt and integrate with existing software."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272)

GB

Gerencia B.

General Manager

> "The main reason why I can say that some follow-ups did not take place was due to inadequate alerts."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615)

CB

Cynthia B.

Manager of Registration Services

> "I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946)

VR

Verified Reviewer

IT Consultant

> "The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4912679)

HW

Heather W.

CEO

> "Being able to set up automations that not only help collect new leads for my business, but also help get those potential clients scheduled in my..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6152410)

LG

Louisa G.

Head of Marketing & Communication

> "We had spam catching issues, integrating forms into our wordpress website was a pain and required coding everytime we made a change, the workflows..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4512553)

NM

Nikita M.

Group Head - Customer Success

> "The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6015398)

JB

Jessica B.

Admin Asst

> "The reports and automations are terrible."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6698837)

Hideki N.

Director Consulting Services

> "Its functions allow you to connect by mail with your customer database and maintain more direct contacts and thus establish or concreatr even more..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4800639)

LW

Lloyd W.

Director of Operations

> "We have too many integrations and automations set up that it would just be too arduous to switch."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5039897)

SF

Steve F.

Lead Software Engineer

> "In my organization, we have been using Keap as our main CRM for tracking our sales pipeline efficiently, but it has also been extremely useful for..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4977826)

Carlos Eduardo D.

Digital Marketing Specialist

> "Keap lacks flexibility in the appointment feature, the way it is set up for availability needs to be improved so that the customer can set it up..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044)

AM

Anil M.

Professional Consultant

> "Use templates to create professional looking emails and documents very quickly and easily."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669)

HT

Hilary T.

Marketing

> "Sales isn't impressed with it."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6644801)

KR

Karen R.

Owner

> "When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361)

AV

Amanda V.

Administrator customer service tech support etc

> "They don't update very frequently and don't give features that their customers want. "

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548)

VR

Verified Reviewer

Marketing Director

> "Excellent search and automation options for the price."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6823136)

TA

Todd A.

Owner

> "I've resorted to contacting my assigned representative, \[sensitive content hidden\], and his manager, \[sensitive content hidden\], but their..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798)

AM

Anil M.

Professional Consultant

> "Keep helps us to catch problems early and fix them early with Keap."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669)

MA

MICHAEL A.

CLERICAL

> "I DID NOT LIKE THE PRICE OF THIS PRODUCT"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6618190)

VR

Verified Reviewer

FOunder

> "I really liked a lot of their features, including how easy it was to clean out my list, to send emails and to collect payments."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6576903)

VR

Verified Reviewer

Editorial Coordinator

> "Our regular email blasts were not considered good enough."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4839759)

Ashlee B.

Senior Customer Support Manager

> "It really made tracking each individual clients' progress easier and much more straightforward."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6307331)

DN

Debbie N.

Manager

> "The customer support is limited, and the response time can be slow.• Keap is more expensive than some of its competitors, so it may not be the most..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

ES

Erik S.

CEO

> "The price comparison is a bit above average but for what you receive it is worthwhile."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973)

Mehran K.

CEO

> "Be prepared to spend hours with their support team and get to eventually no-where."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#GetApp___6294128)

Ashlee B.

Senior Customer Support Manager

> "I was able to effortlessly monitor each client from start to finish."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6307331)

TA

Todd A.

Owner

> "Customer service is another major letdown."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798)

BR

Bryan R.

Marketing Director

> "Has a lot of extra functions, making it more than just a simple email platform"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6497354)

ST

Serge T.

journalist

> "the software often presents malfunctions such as automatic shutdowns or interference latencies"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4382181)

Koji N.

Project Manager

> "In areas of digital marketing, controlling and monitoring customers is extremely necessary and this solution only ensures that it is visible and..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749)

EV

Erick V.

Content Strategist

> "Not so great on the flow of their website management."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4955709)

MT

Marek T.

CEO

> "The centralized customer data and automation features greatly improved my ability to manage and nurture leads."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4816561)

AG

Anthony G.

Business Analyst

> "After heavily researching and trying to find out what happened we found that the account rep only contacted the email they had on file (which was..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024)

Rachel M.

System Engineer

> "The most profitable methods of reporting can be extensively tailored with the entirety of custom fields, saved, and reused over and over again."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4864510)

AG

Anthony G.

Business Analyst

> "At no point was our organisation contacted by any other means i.e. telephone, other than contacting the incorrect email address."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024)

JD

Jeremy D.

Support Team Leader

> "Keap is a great system with a lot of ability to individualize based on your needs!"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500)

NT

Natasha T.

Reviewer

> "At the point when you leave it inactive, as opposed to timing out smoothly, you lose any unsaved data."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4443508)

ES

Erik S.

CEO

> "Overall the Keap software is one of the most advance systems compared to others on the market today."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973)

TG

Trever G.

Owner

> "Paying for something I couldn't use already had a bad taste in my mouth, the cancellation fee added to that and made the taste worse."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4045769)

MS

Millicent S.

Procurement Officer

> "It incorporates desktop productivity tools."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272)

MR

Martin R.

Managing Partner

> "Similarly, when you create a contact you have three options to tag them with; lead/client/other. If you don't mark the contact with any of these..."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___2868295)

GD

Gabriel D.

B to B Strategy Consulting

> "new leads which will make your business grow with this software. With Keap you can really grow your revenue and reach your targeted audience."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6142635)

Sarah H.

System Administrator

> "Keap is missing crucial functionality and customer support that are essential for any expanding firm."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4669194)

EV

Erick V.

Content Strategist

> "What I like the most is that just updated their email design page and now emails have a better look on both desktop and mobile."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4955709)

AD

Assimi D.

Marketing and communication director

> "Really amazing software but its lack of customization options can be a disadvantage for it"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4567581)

MT

Michele T.

CEO, Founder

> "I also appreciate Keap's sincere desire to keep things simple while providing incredible functionality."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6561009)

DN

Debbie N.

Manager

> "Keap is more expensive than some of its competitors, so it may not be the most cost-effective solution for small businesses.•"

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524)

Koji N.

Project Manager

> "I like it because it is a solution capable of collecting customer information in a fast and even automated way."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749)

PM

Parag M.

Company Director

> "No training offered as no one answers emails and calls get transferred in a constant queue. "

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3695730)

MS

Millicent S.

Procurement Officer

> "Brings great Sales analytics skills."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272)

TS

Tina S.

Author

> "Their dashboard sometimes fails to show how many sales they've made."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4379811)

VR

Verified Reviewer

Marketing Manager

> "Keap has allowed us to have one consolidated platform for all Marketing and Sales needs."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4854540)

SP

Sue P.

founder

> "Templates totally suck, not great looking sales page or landing page."

[See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3845139)

[View Reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

## User interface

4.26 (710)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

4.11 (1,298)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Marketo Engage

Top features

42/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features)

Keap

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/76390/Infusionsoft/#features)

### Recognition

Marketo Engage is recognized as a top-rated tool in 1 Capterra Shortlist reports

No recognitions have been awarded to Keap

### Deployment & support

Marketo Engage

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Keap

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Marketo Engage

-   By Adobe
-   Located in United States
-   Founded in 1982

Keap

-   By Keap
-   Located in United States
-   Founded in 2001

## Popular Comparisons

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

Contact vendor for pricing

Price

$9/month

4.3

Features

4.5

3.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

$299/month

Price

$9/month

4.1

Features

4.5

3.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76390-132996/Infusionsoft-vs-brevo)

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Contact vendor for pricing

Price

$13/month

4.3

Features

4.4

3.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/75130-110228/Marketo-Lead-Management-vs-MailChimp)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$299/month

Price

$13/month

4.1

Features

4.4

3.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/76390-110228/Infusionsoft-vs-MailChimp)

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Contact vendor for pricing

Price

$15/month

4.3

Features

4.5

3.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$299/month

Price

$15/month

4.1

Features

4.5

3.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/76390-79367/Infusionsoft-vs-ActiveCampaign)

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Contact vendor for pricing

Price

$10/month

4.3

Features

4.5

3.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/75130-136603/Marketo-Lead-Management-vs-MailerLite)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$299/month

Price

$10/month

4.1

Features

4.5

3.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76390-136603/Infusionsoft-vs-MailerLite)

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Contact vendor for pricing

Price

$12/month

4.3

Features

4.2

3.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-75130/Constant-Contact-vs-Marketo-Lead-Management)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$299/month

Price

$12/month

4.1

Features

4.2

3.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-76390/Constant-Contact-vs-Infusionsoft)

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Contact vendor for pricing

Price

$9/month

4.3

Features

4.5

3.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/75130-147415/Marketo-Lead-Management-vs-EmailOctopus)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$299/month

Price

$17/month

4.1

Features

4.7

3.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/76390-198994/Infusionsoft-vs-Systeme)