--- title: "Compare Marketo Engage vs Keap 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Marketo Engage and Keap based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/75130-76390/Marketo-Lead-Management-vs-Infusionsoft" page_type: "comparison" language: "en" --- # Marketo Engage vs Keap Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Marketo EngageKeap2/4 selected [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,299)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Value-for-Money 3.9 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [716 reviews](#user-reviews) Positive 624 Neutral 76 Negative 16 [## Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.1 (1,299)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) Starting Price $299.00/month Value-for-Money 3.8 Functionality 4.1 Ease of Use 3.6 Customer Service 4 Reviews Sentiment Based on [1,299 reviews](#user-reviews) Positive 1,032 Neutral 146 Negative 121 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,345 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 79%Fit Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Customizable Branding 4.5 Lead Capture 4.4 Customer Segmentation 4.0 71%Fit Not enough reviews Feature ratings Email Campaign Management 4.2 Campaign Scheduling 4.5 Customizable Branding 5.0 Lead Capture 4.3 Customer Segmentation \-- User satisfaction User satisfaction 4.3 User reviews[716](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.9 Customer support 3.9 User satisfaction 4.1 User reviews[1,299](https://www.capterra.com/p/76390/Infusionsoft/reviews/) Ease of use 3.6 Functionality 4.1 Value for money 3.8 Customer support 4.0 Price starts from Price starts from \-- - Free version - Free trial Price starts from $299Usage Based, Per Month - Free version - Free trial Best for Best for Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Best for Designed for freelancers, self-employed, micro-enterprise, small businesses, and medium-sized companies. ## User reviews Pros & cons VR Verified Reviewer Freelance Designer > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) VR Verified Reviewer Freelance Designer > "It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6575682) IRA Imogen R. A. Digital Marketing Specialist > "It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6794530) VR Verified Reviewer Senior project manager > "convoluted ways of filtering distribution lists which leaves open to error." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7093265) YY Yuta Y. Manager > "The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) YY Yuta Y. Manager > "One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6764069) Yolandi E. Manager > "Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) HT Heather T. Owner and operator > "The steep learning curve of Marketo Engage is one of its drawbacks." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6618878) VR Verified Reviewer Marketing Manager > "It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7056172) Yolandi E. Manager > "I think if you are not familiar with the adobe layout one might struggle a little bit" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6751627) DP Dego P. ict manager > "very usefull for doing engagement campain for social site, email and our website." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6811615) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) HS Haley S. Marketing Manager > "Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6845185) WT Weronika T. Manager > "One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) Mai M. Managing Director > "Our sales and marketing team are using it with ease!" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___7108787) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) SK Stephen K. Senior researcher > "I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6224672) RR Rares R. Marketing Operations Manager > "Difficult to keep the database healthy due to syncing errors with our CRM." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) PK Paulette K. Credit Risk Analyst > "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) BR Benedetta R. Marketing specialist > "The layout and the functionment is a bit outdated" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4262586) PK Paulette K. Credit Risk Analyst > "Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6165947) John S. Social Media Consultant > "The platform has a steep learning curve and can take some time to get used to." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4625844) VR Verified Reviewer Paid User Acquisition Specialist > "It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4964518) Jana F. Senior Director Of Marketing > "Marketo is harder to compete with because of all the moving parts it has." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) WD Whitney D. Director of DG > "It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation,..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4473636) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) Jared C. Marketing Specialist > "The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4636092) LS Lauren S. Director, Marketing Automation > "If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3504653) VR Verified Reviewer Computer Engineer > "Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4742320) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) Francois Pascal N. Service provider > "This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4856972) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) RR Rares R. Marketing Operations Manager > "From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4652899) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) JB Janelle B. Customer Relations Manager > "The campaign monitoring works great and has a lot of customization options." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) CC Caroline C. Marketing Associate > "Marketo has more capabilities, but it's not practical for the average business to manage." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) OI Ogarekpe I. Implementation Engineer > "This tool is a game changer in elevating your marketing efforts and driving engagement." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6207448) VR Verified Reviewer SEO Manager > "The platform can be fairly slow at times, which becomes frustrating." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3646647) SJ Smita J. Developer > "Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6239179) VR Verified Reviewer Head of Growth Marketing > "The price makes it unaffordable for many companies." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3522851) DKS Devendra Kumar S. Manager > "Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) VR Verified Reviewer Demand Generation & Marketing Ops Specialist > "Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2451191) MT Marek T. CEO > "The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4809982) Nitya K. Email Marketing Manager > "Numerous report are not useful." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3736517) TOD Thierno Ousmane D. Loans manager > "Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) VR Verified Reviewer Instructional Technology Coordinator > "I would say that the reporting would be the biggest drawback." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3374184) JB Janelle B. Customer Relations Manager > "We were able to connect our tools with it very very quickly thanks to the native integrations." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6074422) Jay M. CEO > "Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3657708) WT Weronika T. Manager > "The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4822657) VR Verified Reviewer sales > "I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2449683) DKS Devendra Kumar S. Manager > "Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) VR Verified Reviewer Developer > "The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4445144) IF Imad F. Marketing Specialist > "Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2416045) DKS Devendra Kumar S. Manager > "Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) JG Jens G. Marketeer > "This is not a tool you should implement when you have a small team." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2548755) Jana F. Senior Director Of Marketing > "Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4962780) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) TOD Thierno Ousmane D. Loans manager > "The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4599814) IG Ileana G. Mktg Sr. Director > "Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Emma B. Senior Director Product Marketing > "Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4979146) VR Verified Reviewer Growth > "The interface for a full featured product is very complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5004131) DKS Devendra Kumar S. Manager > "Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and..." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4579837) Reunaldo P. Senior Data Analyst > "The user interface was among the aspects of Marketo Engage that I disliked the most." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) GL Gitte L. Business Owner > "it offers the ability to create audiences, score leads, manage your content, and automate." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4622603) LW Lauren W. Digital Marketing Lead > "The platform is quite technical and not very intuitive." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5008511) WK Wanjiru K. Research assistant > "I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics" [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6182628) MP Megan P. Events Manager > "Over complicated." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5021763) VP Victoria P. Business partner > "The easy-to-use interface and robust automation features make my marketing tasks a breeze." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6094546) Lindsey M. Senior Manager, Demand Generation > "It is hard to use if you don't know your way around." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___2715666) Reunaldo P. Senior Data Analyst > "The reporting tools also enabled me to monitor and evaluate my campaigns, which contributed to their success." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___4616521) IG Ileana G. Mktg Sr. Director > "I don't see that Marketo cares about its clients." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___6356897) Marlyn G. Marketing Operations Manager > "I've been using Marketo Engage and it's been helpful for our email campaigns." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___5098426) CC Caroline C. Marketing Associate > "Clients were never, ever able to handle it on their own." [See full review](https://www.capterra.com/p/75130/Marketo-Lead-Management/#Capterra___3214428) [View Reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) David V. Lead Developer > "Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7077649) TW Toshia W. Owner > "I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863) Chris L. Operations > "Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891) JD Jeremy D. Support Team Leader > "Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500) JD Jeremy D. Support Team Leader > "Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to locate..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500) TW Toshia W. Owner > "The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863) RD Ruel D. Bookkeeper and Admin > "Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720) RB Ritu B. Computer Facilitator > "It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775324) SF Sarah F. Community Manager > "I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6860567) VR Verified Reviewer CEO > "Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6879704) GB Gerencia B. General Manager > "The automatic status updates with the team helped task coordination while the integration with email meant all client correspondence was recorded..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615) CB Cynthia B. Manager of Registration Services > "times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946) RL Ruth L. Digital Marketing and Growth Strategist > "email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7068940) AV Amanda V. Administrator customer service tech support etc > "Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548) RD Ruel D. Bookkeeper and Admin > "After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6573720) LH Luke H. Financial Advisor > "It takes too many steps to create a basic automation." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6812085) Chris L. Operations > "It's an all in one platform for customer aquisition and management that is easy to set up and simple to use." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___7125891) GB Gerencia B. General Manager > "The main reason why I can say that some follow-ups did not take place was due to inadequate alerts." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6775615) KK Karyn K. Owner > "Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6536600) SY Salimata Y. Officer,Financial Center Assistant Manager > "Keap can get expensive, especially if you need the advanced features." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6831963) JD Jeremy D. Support Team Leader > "I was able to create many automated email campaigns to send to prospects and clients without every worrying about it." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500) GV Gert V. Board Member > "The design is a bit outdated." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6834909) HW Heather W. CEO > "Being able to set up automations that not only help collect new leads for my business, but also help get those potential clients scheduled in my..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6152410) VR Verified Reviewer Editorial Coordinator > "We logged every sale into this database from even one-time customers, which added up over the years to a point where we were paying hundreds each..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4839759) NM Nikita M. Group Head - Customer Success > "The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6015398) LG Louisa G. Head of Marketing & Communication > "We had spam catching issues, integrating forms into our wordpress website was a pain and required coding everytime we made a change, the workflows..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4512553) VR Verified Reviewer FOunder > "I really liked a lot of their features, including how easy it was to clean out my list, to send emails and to collect payments." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6576903) JB Jessica B. Admin Asst > "The reports and automations are terrible." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6698837) CB Cynthia B. Manager of Registration Services > "I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me the..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6854946) KR Karen R. Owner > "We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361) KR Karen R. Owner > "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361) KR Karen R. Owner > "final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361) BR Bryan R. Marketing Director > "Has a lot of extra functions, making it more than just a simple email platform" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6497354) LW Lloyd W. Director of Operations > "We have too many integrations and automations set up that it would just be too arduous to switch." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5039897) Koji N. Project Manager > "In areas of digital marketing, controlling and monitoring customers is extremely necessary and this solution only ensures that it is visible and..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749) Carlos Eduardo D. Digital Marketing Specialist > "Keap lacks flexibility in the appointment feature, the way it is set up for availability needs to be improved so that the customer can set it up..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044) JD Jeremy D. Support Team Leader > "Keap is a great system with a lot of ability to individualize based on your needs!" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6697500) HT Hilary T. Marketing > "Sales isn't impressed with it." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6644801) GD Gabriel D. B to B Strategy Consulting > "new leads which will make your business grow with this software. With Keap you can really grow your revenue and reach your targeted audience." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6142635) AV Amanda V. Administrator customer service tech support etc > "They don't update very frequently and don't give features that their customers want. " [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6012548) VR Verified Reviewer Marketing Director > "Excellent search and automation options for the price." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6823136) TA Todd A. Owner > "I've resorted to contacting my assigned representative, \[sensitive content hidden\], and his manager, \[sensitive content hidden\], but their..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798) Caroline B. Bachelor in Supply Chain Management > "It makes it easier for me to have a more fluid electronic commerce with new and old customers to continue providing good service." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6397012) MA MICHAEL A. CLERICAL > "I DID NOT LIKE THE PRICE OF THIS PRODUCT" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6618190) MT Michele T. CEO, Founder > "I also appreciate Keap's sincere desire to keep things simple while providing incredible functionality." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6561009) VR Verified Reviewer IT Consultant > "The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to use..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4912679) Koji N. Project Manager > "I like it because it is a solution capable of collecting customer information in a fast and even automated way." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749) DN Debbie N. Manager > "The customer support is limited, and the response time can be slow.• Keap is more expensive than some of its competitors, so it may not be the most..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524) ES Erik S. CEO > "The price comparison is a bit above average but for what you receive it is worthwhile." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973) Mehran K. CEO > "Be prepared to spend hours with their support team and get to eventually no-where." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#GetApp___6294128) MS Millicent S. Procurement Officer > "Customization gives this tool the capability to adapt and integrate with existing software." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272) TA Todd A. Owner > "Customer service is another major letdown." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6105798) MT Michele T. CEO, Founder > "Their focus on customer satisfaction is unparalleled." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6561009) ST Serge T. journalist > "the software often presents malfunctions such as automatic shutdowns or interference latencies" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4382181) CE Casey E. Product Manager > "It has wonderful contact management, lead capture, and tracking tools." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5035851) AG Anthony G. Business Analyst > "After heavily researching and trying to find out what happened we found that the account rep only contacted the email they had on file (which was..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024) KK Karyn K. Owner > "In general my experience with Keap has been positive and I've absolutely loved their core functionality and features." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6536600) AG Anthony G. Business Analyst > "At no point was our organisation contacted by any other means i.e. telephone, other than contacting the incorrect email address." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4185024) Carlos Eduardo D. Digital Marketing Specialist > "It has allowed us to have a single source of leads worthy of giving any company competition, having all the notes in order, active follow-up,..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4528044) NT Natasha T. Reviewer > "At the point when you leave it inactive, as opposed to timing out smoothly, you lose any unsaved data." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4443508) Jared C. Marketing Specialist > "I can also create custom contact forms and add them to my website, which helps me capture leads and automatically organize them in a database." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4754609) TG Trever G. Owner > "Paying for something I couldn't use already had a bad taste in my mouth, the cancellation fee added to that and made the taste worse." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4045769) DN Debbie N. Manager > "marketing automation solution that helps small businesses grow.• Keap provides a variety of tools to manage contacts, automate tasks, and maximize..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524) Sarah H. System Administrator > "Keap is missing crucial functionality and customer support that are essential for any expanding firm." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4669194) Hideki N. Director Consulting Services > "Its functions allow you to connect by mail with your customer database and maintain more direct contacts and thus establish or concreatr even more..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4800639) AD Assimi D. Marketing and communication director > "Really amazing software but its lack of customization options can be a disadvantage for it" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4567581) SF Steve F. Lead Software Engineer > "In my organization, we have been using Keap as our main CRM for tracking our sales pipeline efficiently, but it has also been extremely useful for..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4977826) DN Debbie N. Manager > "Keap is more expensive than some of its competitors, so it may not be the most cost-effective solution for small businesses.•" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524) AM Anil M. Professional Consultant > "Use templates to create professional looking emails and documents very quickly and easily." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6451669) TS Tina S. Author > "Their dashboard sometimes fails to show how many sales they've made." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4379811) PS Palla S. SEO Consultant > "Marketing and automation platform that provides a range of tools for email marketing, social media marketing, lead generation, and more." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4400149) SP Sue P. founder > "Templates totally suck, not great looking sales page or landing page." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3845139) AG Aurora G. Financial consulting > "It also offers comprehensive features, such as lead capture, appointment scheduling, invoicing, and customer management." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4755575) SS Sofia S. Product Manager Marketing Moda > "The one downside of Keap is that it can be a bit pricey for some businesses." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4684383) ES Erik S. CEO > "Overall the Keap software is one of the most advance systems compared to others on the market today." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6863973) Ely D. Owner > "It got really frustrating, and I just couldn't take it anymore." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5068596) IF Ilenia F. Accounting Officer > "Handling email marketing with Keap is easy and it comes with lots of customization features." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6273100) Sarah H. System Administrator > "The interfaces for their template makers were equally unattractive." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4669194) GD Gabriel D. B to B Strategy Consulting > "You can easily communicate with your audience through messages or email and watch the results roll in." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6142635) PK Pankaj K. Devloper > "if we will not pay good then reach to the customer will be less ." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4623992) KR Karen R. Owner > "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6329361) TW Toshia W. Owner > "I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863) MS Millicent S. Procurement Officer > "Customization gives this tool the capability to adapt and integrate with existing software." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6303272) TW Toshia W. Owner > "The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6547863) IF Ilenia F. Accounting Officer > "Handling email marketing with Keap is easy and it comes with lots of customization features." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___6273100) VR Verified Reviewer IT Consultant > "The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to use..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4912679) Koji N. Project Manager > "You can access these data without problems, and its interface is quite intuitive and secure." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5086749) AD Assimi D. Marketing and communication director > "Really amazing software but its lack of customization options can be a disadvantage for it" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4567581) VR Verified Reviewer Intern Engineer > "The platform also integrates with a range of other software tools, including Zapier and QuickBooks, to help businesses streamline their workflows." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4622781) Ely D. Owner > "It got really frustrating, and I just couldn't take it anymore." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5068596) JB John B. Owner > "For a decade I've used it and there's always been a way to do what I needed to (sometimes with integrations but it's big enough that most integrate..." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___5024069) DN Debbie N. Manager > "The user interface can be confusing and difficult to navigate for new users.•" [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___4546524) VR Verified Reviewer Senior Digital Marketing Associate > "A lot of integrations makes Keap a valuable product to use." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___3237127) VR Verified Reviewer CEO > "I just found it a bit more tricky than other solutions I've used." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___2810875) BL Brie L. Fitness manager > "This was easy to integrate with fix your funnel which i absolutely loved using." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#Capterra___2494106) Mehran K. CEO > "Be prepared to spend hours with their support team and get to eventually no-where." [See full review](https://www.capterra.com/p/76390/Infusionsoft/#GetApp___6294128) [View Reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/) ## User interface 4.26 (716) [Keap](https://www.capterra.com/p/76390/Infusionsoft/) 4.11 (1,299) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Marketo Engage Top features 32/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/75130/Marketo-Lead-Management/#features) Keap 27/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/76390/Infusionsoft/#features) ### Recognition Marketo Engage is recognized as a top-rated tool in 1 Capterra Shortlist reports No recognitions have been awarded to Keap ### Deployment & support Marketo Engage Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Keap Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Marketo Engage - By Adobe - Located in United States - Founded in 1982 Keap - By Thryv - Located in United States - Founded in 2011 ## Popular Comparisons [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-132996/Marketo-Lead-Management-vs-brevo) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,299)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $299/month Price $9/month 4.1 Features 4.5 3.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/76390-132996/Infusionsoft-vs-brevo) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,299)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $299/month Price $15/month 4.1 Features 4.5 3.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/76390-79367/Infusionsoft-vs-ActiveCampaign) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/75130-136603/Marketo-Lead-Management-vs-MailerLite) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,299)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $299/month Price $12/month 4.1 Features 4.5 3.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/76390-136603/Infusionsoft-vs-MailerLite) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full 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comparison](https://www.capterra.com/compare/75130-171840/Marketo-Lead-Management-vs-HubSpot-Marketing) [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,299)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $299/month Price $17/month 4.1 Features 4.7 3.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/76390-198994/Infusionsoft-vs-Systeme) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.26 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Contact vendor for pricing Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/75130-147415/Marketo-Lead-Management-vs-EmailOctopus) 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